L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 802 | 100.0% | 1.5% | 402 | 100.0% | 1.6% | 399 | 100.0% | 1.5% | 215 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 402 | 50.2% | 1.6% | 402 | 100.0% | 1.6% | - | - | - | 115 | 53.6% | 1.3% |
| Femme | 399 | 49.8% | 1.5% | - | - | - | 399 | 100.0% | 1.5% | 100 | 46.4% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 76 | 9.5% | 1.0% | 47 | 11.6% | 1.3% | 29 | 7.4% | 0.8% | 46 | 21.2% | 1.5% |
| 25 à 34 ans | 84 | 10.5% | 1.1% | 35 | 8.7% | 0.9% | 49 | 12.3% | 1.3% | 26 | 12.0% | 0.8% |
| 35 à 49 ans | 163 | 20.3% | 1.3% | 93 | 23.1% | 1.5% | 70 | 17.5% | 1.1% | 60 | 27.8% | 0.9% |
| 50 à 59 ans | 187 | 23.4% | 2.0% | 96 | 23.8% | 2.1% | 91 | 22.9% | 2.0% | 60 | 27.8% | 1.5% |
| 60 ans et plus | 292 | 36.4% | 1.9% | 132 | 32.9% | 1.9% | 159 | 39.9% | 1.8% | 24 | 11.2% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 345 | 43.0% | 1.5% | - | - | - | 345 | 86.4% | 1.5% | 80 | 37.1% | 1.1% |
| Personne de référence | 449 | 56.0% | 1.6% | 343 | 85.2% | 1.7% | 106 | 26.6% | 1.3% | 96 | 44.8% | 1.2% |
| Responsable des achats | 557 | 69.5% | 1.5% | 198 | 49.3% | 1.5% | 359 | 89.8% | 1.6% | 135 | 62.7% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 1.0% | 3 | 0.8% | 1.0% | 2 | 0.4% | 1.0% | - | - | - |
| Petits patrons | 26 | 3.3% | 1.6% | 21 | 5.3% | 1.9% | 5 | 1.3% | 1.1% | 17 | 8.0% | 1.2% |
| Affaires et Cadres | 57 | 7.1% | 1.2% | 30 | 7.5% | 1.1% | 27 | 6.8% | 1.3% | 51 | 23.8% | 1.2% |
| Professions intermédiaires | 91 | 11.4% | 1.3% | 46 | 11.5% | 1.3% | 45 | 11.2% | 1.2% | 77 | 35.7% | 1.3% |
| Employés | 134 | 16.7% | 1.6% | 66 | 16.4% | 3.0% | 68 | 17.0% | 1.1% | 18 | 8.6% | 1.0% |
| Ouvriers | 75 | 9.3% | 1.2% | 55 | 13.6% | 1.1% | 20 | 5.0% | 1.5% | 5 | 2.5% | 1.6% |
| Retraités | 236 | 29.4% | 1.8% | 123 | 30.7% | 2.0% | 112 | 28.1% | 1.7% | 9 | 4.1% | 4.2% |
| Autres inactifs | 178 | 22.2% | 1.7% | 57 | 14.1% | 1.5% | 121 | 30.3% | 1.8% | 37 | 17.3% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.5% | 2 | 0.6% | 0.6% | 2 | 0.4% | 0.4% | - | - | - |
| Petits patrons | 47 | 5.9% | 1.8% | 28 | 6.9% | 2.1% | 19 | 4.9% | 1.5% | 47 | 21.9% | 1.8% |
| Affaires et Cadres | 74 | 9.2% | 1.1% | 39 | 9.7% | 1.1% | 35 | 8.7% | 1.0% | 74 | 34.3% | 1.1% |
| Professions intermédiaires | 94 | 11.7% | 1.2% | 48 | 12.0% | 1.2% | 46 | 11.4% | 1.2% | 94 | 43.8% | 1.2% |
| Employés | 94 | 11.7% | 1.7% | 61 | 15.2% | 2.6% | 32 | 8.1% | 1.1% | - | - | - |
| Ouvriers | 103 | 12.9% | 1.1% | 52 | 12.8% | 1.0% | 52 | 12.9% | 1.2% | - | - | - |
| Retraités | 287 | 35.8% | 1.9% | 134 | 33.2% | 2.0% | 153 | 38.4% | 1.9% | - | - | - |
| Autres inactifs | 99 | 12.4% | 2.4% | 38 | 9.5% | 2.4% | 61 | 15.2% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 124 | 15.5% | 1.2% | 64 | 16.0% | 1.5% | 60 | 14.9% | 1.1% | 14 | 6.4% | 0.7% |
| 2 personnes | 348 | 43.5% | 1.9% | 138 | 34.2% | 1.6% | 211 | 52.8% | 2.2% | 66 | 30.7% | 1.6% |
| 3 personnes | 151 | 18.8% | 1.6% | 89 | 22.2% | 1.9% | 62 | 15.4% | 1.3% | 63 | 29.4% | 1.6% |
| 4 personnes | 120 | 15.0% | 1.3% | 68 | 16.9% | 1.5% | 53 | 13.2% | 1.1% | 56 | 26.2% | 1.1% |
| 5 personnes et + | 58 | 7.2% | 1.1% | 43 | 10.7% | 1.6% | 15 | 3.7% | 0.5% | 16 | 7.3% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 198 | 24.7% | 1.3% | 119 | 29.7% | 1.6% | 79 | 19.7% | 1.0% | 74 | 34.7% | 1.0% |
| Non | 604 | 75.3% | 1.7% | 283 | 70.3% | 1.6% | 321 | 80.3% | 1.7% | 140 | 65.3% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 103 | 12.8% | 0.9% | 57 | 14.3% | 1.0% | 45 | 11.3% | 0.7% | 22 | 10.2% | 0.7% |
| Agglo. - 20 000 hab | 146 | 18.2% | 1.6% | 85 | 21.2% | 2.0% | 61 | 15.3% | 1.3% | 38 | 17.7% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 129 | 16.1% | 1.8% | 60 | 15.0% | 1.8% | 69 | 17.2% | 1.9% | 34 | 15.6% | 1.8% |
| Agglo. + 100 000 hab | 420 | 52.4% | 2.7% | 198 | 49.2% | 2.6% | 222 | 55.5% | 2.8% | 120 | 55.9% | 2.1% |
| Agglo. Paris | 4 | 0.5% | - | 1 | 0.3% | - | 3 | 0.7% | 0.1% | 1 | 0.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.5% | - | 1 | 0.3% | - | 3 | 0.7% | 0.1% | 1 | 0.6% | - |
| Alsace | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.6% | 0.3% | - | - | - |
| Franche-Comté | 2 | 0.2% | 0.2% | 2 | 0.5% | 0.4% | - | - | - | 2 | 0.9% | 0.7% |
| Centre | 6 | 0.8% | 0.3% | 6 | 1.5% | 0.6% | - | - | - | - | - | - |
| Poitou Charentes | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Midi Pyrénées | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Rhône Alpes | 17 | 2.1% | 0.3% | 6 | 1.5% | 0.2% | 11 | 2.8% | 0.4% | 3 | 1.2% | 0.1% |
| Languedoc Roussillon | 14 | 1.8% | 0.6% | 14 | 3.5% | 1.3% | - | - | - | 5 | 2.5% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 755 | 94.2% | 17.3% | 373 | 92.6% | 18.0% | 382 | 95.7% | 16.6% | 204 | 94.9% | 14.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 542 | 67.6% | 1.6% | 278 | 69.1% | 1.6% | 264 | 66.0% | 1.5% | 183 | 85.3% | 1.2% |
| Presque tous les jours | 104 | 13.0% | 1.8% | 46 | 11.4% | 1.7% | 58 | 14.6% | 1.8% | 26 | 11.9% | 1.4% |
| 1 à 2 fois par semaine | 60 | 7.5% | 2.3% | 41 | 10.1% | 3.8% | 19 | 4.8% | 1.3% | 3 | 1.5% | 0.6% |
| 1 à 3 fois par mois | 5 | 0.6% | 1.0% | 1 | 0.2% | 0.4% | 4 | 1.1% | 1.5% | 1 | 0.6% | 1.9% |
| Moins souvent | 4 | 0.5% | 0.6% | 4 | 1.1% | 1.2% | - | - | - | 1 | 0.4% | 1.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.7% | 0.8% | 2 | 0.4% | 0.2% | 12 | 3.1% | 1.1% | 1 | 0.4% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 50 | 6.3% | 1.7% | 9 | 2.3% | 0.8% | 41 | 10.2% | 2.2% | 2 | 1.0% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 81 | 10.1% | 1.5% | 28 | 6.9% | 1.1% | 53 | 13.4% | 1.7% | 9 | 4.1% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 73 | 9.1% | 1.1% | 39 | 9.6% | 1.3% | 34 | 8.6% | 0.9% | 6 | 2.9% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 192 | 24.0% | 1.7% | 108 | 26.8% | 2.0% | 84 | 21.1% | 1.4% | 57 | 26.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 133 | 16.6% | 1.9% | 89 | 22.2% | 2.4% | 44 | 11.1% | 1.3% | 51 | 23.5% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 120 | 14.9% | 1.6% | 58 | 14.5% | 1.4% | 61 | 15.3% | 1.9% | 51 | 23.7% | 1.3% |
| 65 000 euros et plus par an | 49 | 6.1% | 1.2% | 35 | 8.6% | 1.5% | 14 | 3.5% | 0.8% | 21 | 9.7% | 0.8% |
| Refus | 63 | 7.9% | 1.9% | 27 | 6.8% | 1.9% | 36 | 8.9% | 1.8% | 13 | 5.9% | 1.1% |
| Ne sait pas | 27 | 3.3% | 1.6% | 8 | 1.9% | 1.0% | 19 | 4.8% | 2.1% | 5 | 2.2% | 0.8% |
