L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 371 | 100.0% | 0.7% | 206 | 100.0% | 0.8% | 165 | 100.0% | 0.6% | 79 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 206 | 55.6% | 0.8% | 206 | 100.0% | 0.8% | - | - | - | 39 | 49.1% | 0.4% |
| Femme | 165 | 44.4% | 0.6% | - | - | - | 165 | 100.0% | 0.6% | 40 | 50.9% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 12.0% | 0.6% | 20 | 9.7% | 0.5% | 24 | 14.9% | 0.7% | 4 | 4.9% | 0.1% |
| 25 à 34 ans | 54 | 14.7% | 0.7% | 33 | 16.1% | 0.9% | 21 | 12.8% | 0.5% | 16 | 20.6% | 0.5% |
| 35 à 49 ans | 107 | 29.0% | 0.9% | 54 | 26.3% | 0.9% | 53 | 32.3% | 0.8% | 33 | 41.4% | 0.5% |
| 50 à 59 ans | 75 | 20.2% | 0.8% | 49 | 23.5% | 1.1% | 26 | 16.1% | 0.6% | 24 | 29.9% | 0.6% |
| 60 ans et plus | 90 | 24.2% | 0.6% | 50 | 24.3% | 0.7% | 40 | 24.0% | 0.5% | 3 | 3.2% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 136 | 36.6% | 0.6% | - | - | - | 136 | 82.3% | 0.6% | 36 | 45.6% | 0.5% |
| Personne de référence | 214 | 57.7% | 0.8% | 167 | 81.0% | 0.8% | 47 | 28.5% | 0.6% | 41 | 51.3% | 0.5% |
| Responsable des achats | 253 | 68.1% | 0.7% | 118 | 57.3% | 0.9% | 134 | 81.7% | 0.6% | 54 | 68.6% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.3% | - | - | - | 2 | 1.0% | 1.0% | - | - | - |
| Petits patrons | 7 | 2.0% | 0.5% | 5 | 2.3% | 0.4% | 3 | 1.6% | 0.6% | 7 | 9.3% | 0.5% |
| Affaires et Cadres | 18 | 4.8% | 0.4% | 14 | 6.7% | 0.5% | 4 | 2.3% | 0.2% | 14 | 17.1% | 0.3% |
| Professions intermédiaires | 50 | 13.5% | 0.7% | 22 | 10.8% | 0.6% | 28 | 17.0% | 0.8% | 37 | 47.3% | 0.6% |
| Employés | 59 | 15.9% | 0.7% | 23 | 11.1% | 1.0% | 36 | 21.9% | 0.6% | 10 | 12.4% | 0.5% |
| Ouvriers | 76 | 20.4% | 1.2% | 60 | 29.2% | 1.2% | 16 | 9.5% | 1.2% | 7 | 8.7% | 2.0% |
| Retraités | 73 | 19.6% | 0.6% | 46 | 22.3% | 0.7% | 27 | 16.1% | 0.4% | - | - | - |
| Autres inactifs | 87 | 23.4% | 0.8% | 36 | 17.6% | 1.0% | 50 | 30.6% | 0.8% | 4 | 5.3% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.3% | - | - | - | 3 | 1.6% | 0.7% | - | - | - |
| Petits patrons | 13 | 3.6% | 0.5% | 5 | 2.3% | 0.4% | 8 | 5.1% | 0.7% | 13 | 16.6% | 0.5% |
| Affaires et Cadres | 28 | 7.5% | 0.4% | 16 | 7.8% | 0.5% | 12 | 7.2% | 0.3% | 28 | 35.3% | 0.4% |
| Professions intermédiaires | 38 | 10.3% | 0.5% | 18 | 8.7% | 0.4% | 20 | 12.2% | 0.5% | 38 | 48.1% | 0.5% |
| Employés | 53 | 14.3% | 1.0% | 26 | 12.5% | 1.1% | 27 | 16.6% | 0.9% | - | - | - |
| Ouvriers | 100 | 26.9% | 1.1% | 68 | 33.2% | 1.3% | 31 | 19.1% | 0.7% | - | - | - |
| Retraités | 92 | 24.8% | 0.6% | 51 | 24.9% | 0.8% | 41 | 24.7% | 0.5% | - | - | - |
| Autres inactifs | 44 | 11.9% | 1.0% | 22 | 10.5% | 1.4% | 22 | 13.6% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 53 | 14.3% | 0.5% | 31 | 15.0% | 0.7% | 22 | 13.4% | 0.4% | 9 | 11.3% | 0.5% |
| 2 personnes | 120 | 32.2% | 0.7% | 60 | 29.3% | 0.7% | 59 | 36.0% | 0.6% | 29 | 36.1% | 0.7% |
| 3 personnes | 88 | 23.7% | 1.0% | 52 | 25.1% | 1.1% | 36 | 22.1% | 0.8% | 20 | 25.7% | 0.5% |
| 4 personnes | 58 | 15.6% | 0.6% | 37 | 17.7% | 0.8% | 21 | 12.9% | 0.5% | 14 | 17.1% | 0.3% |
| 5 personnes et + | 52 | 14.1% | 0.9% | 27 | 12.9% | 1.0% | 26 | 15.6% | 0.9% | 8 | 9.7% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 143 | 38.7% | 0.9% | 72 | 35.1% | 1.0% | 71 | 43.3% | 0.9% | 34 | 42.5% | 0.4% |
| Non | 227 | 61.3% | 0.6% | 134 | 64.9% | 0.8% | 93 | 56.7% | 0.5% | 46 | 57.5% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 137 | 37.1% | 1.2% | 78 | 38.1% | 1.4% | 59 | 35.8% | 0.9% | 37 | 46.4% | 1.1% |
| Agglo. - 20 000 hab | 94 | 25.5% | 1.0% | 48 | 23.5% | 1.1% | 46 | 27.9% | 1.0% | 10 | 12.1% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 48 | 12.9% | 0.7% | 29 | 14.3% | 0.9% | 18 | 11.2% | 0.5% | 11 | 13.3% | 0.6% |
| Agglo. + 100 000 hab | 80 | 21.7% | 0.5% | 45 | 22.1% | 0.6% | 35 | 21.2% | 0.4% | 17 | 22.0% | 0.3% |
| Agglo. Paris | 11 | 2.8% | 0.1% | 4 | 2.0% | 0.1% | 6 | 3.9% | 0.1% | 5 | 6.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 3.3% | 0.1% | 6 | 2.9% | 0.1% | 6 | 3.9% | 0.1% | 6 | 7.6% | 0.1% |
| Nord Pas de Calais | 17 | 4.5% | 0.5% | 14 | 6.8% | 0.9% | 3 | 1.7% | 0.2% | 4 | 4.5% | 0.4% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.7% | 0.2% |
| Picardie | 328 | 88.5% | 21.2% | 177 | 85.7% | 23.6% | 151 | 92.0% | 19.0% | 68 | 86.3% | 16.2% |
| Haute Normandie | 13 | 3.5% | 0.9% | 9 | 4.3% | 1.2% | 4 | 2.4% | 0.5% | 1 | 0.8% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 223 | 60.1% | 0.6% | 118 | 57.4% | 0.7% | 104 | 63.5% | 0.6% | 61 | 77.5% | 0.4% |
| Presque tous les jours | 33 | 9.0% | 0.6% | 20 | 9.7% | 0.7% | 13 | 8.0% | 0.4% | 8 | 10.6% | 0.5% |
| 1 à 2 fois par semaine | 32 | 8.5% | 1.2% | 11 | 5.3% | 1.0% | 21 | 12.6% | 1.4% | 8 | 10.0% | 1.5% |
| Moins souvent | 12 | 3.1% | 1.6% | 12 | 5.6% | 3.2% | - | - | - | - | - | - |
| Jamais | 3 | 0.9% | 4.6% | 3 | 1.6% | 8.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 6.8% | 1.4% | 13 | 6.4% | 1.8% | 12 | 7.3% | 1.1% | 2 | 3.0% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 39 | 10.7% | 1.3% | 24 | 11.7% | 2.1% | 15 | 9.4% | 0.8% | 0 | 0.5% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 51 | 13.8% | 0.9% | 20 | 9.8% | 0.8% | 31 | 18.8% | 1.0% | 2 | 2.7% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 54 | 14.5% | 0.8% | 35 | 17.1% | 1.2% | 19 | 11.3% | 0.5% | 8 | 9.6% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 71 | 19.2% | 0.6% | 43 | 21.0% | 0.8% | 28 | 16.9% | 0.5% | 16 | 19.9% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 44 | 11.8% | 0.6% | 23 | 11.0% | 0.6% | 21 | 12.9% | 0.6% | 22 | 27.2% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 49 | 13.1% | 0.7% | 24 | 11.7% | 0.6% | 24 | 14.9% | 0.8% | 17 | 21.1% | 0.4% |
| 65 000 euros et plus par an | 12 | 3.2% | 0.3% | 8 | 3.8% | 0.3% | 4 | 2.4% | 0.2% | 7 | 9.2% | 0.3% |
| Refus | 12 | 3.3% | 0.4% | 7 | 3.6% | 0.5% | 5 | 2.9% | 0.2% | 3 | 4.3% | 0.3% |
| Ne sait pas | 13 | 3.6% | 0.8% | 8 | 3.9% | 1.1% | 5 | 3.2% | 0.6% | 2 | 2.4% | 0.3% |
