L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 607 | 100.0% | 1.2% | 287 | 100.0% | 1.2% | 320 | 100.0% | 1.2% | 122 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 287 | 47.3% | 1.2% | 287 | 100.0% | 1.2% | - | - | - | 68 | 56.2% | 0.8% |
| Femme | 320 | 52.7% | 1.2% | - | - | - | 320 | 100.0% | 1.2% | 53 | 43.8% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 6.2% | 0.5% | 22 | 7.7% | 0.6% | 16 | 4.9% | 0.4% | 10 | 7.9% | 0.3% |
| 25 à 34 ans | 44 | 7.2% | 0.6% | 24 | 8.3% | 0.6% | 20 | 6.3% | 0.5% | 15 | 12.0% | 0.5% |
| 35 à 49 ans | 111 | 18.3% | 0.9% | 60 | 20.7% | 1.0% | 52 | 16.2% | 0.8% | 48 | 39.9% | 0.8% |
| 50 à 59 ans | 118 | 19.4% | 1.3% | 60 | 20.8% | 1.3% | 58 | 18.2% | 1.2% | 39 | 31.9% | 1.0% |
| 60 ans et plus | 296 | 48.8% | 1.9% | 122 | 42.5% | 1.8% | 174 | 54.4% | 2.0% | 10 | 8.3% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 298 | 49.2% | 1.3% | - | - | - | 298 | 93.3% | 1.3% | 50 | 41.3% | 0.7% |
| Personne de référence | 351 | 57.8% | 1.2% | 254 | 88.4% | 1.2% | 97 | 30.4% | 1.2% | 71 | 58.3% | 0.8% |
| Responsable des achats | 457 | 75.3% | 1.3% | 161 | 56.1% | 1.2% | 296 | 92.6% | 1.3% | 83 | 68.6% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 2.9% | 3.5% | 12 | 4.2% | 3.5% | 5 | 1.7% | 3.4% | 1 | 0.7% | 5.8% |
| Petits patrons | 16 | 2.6% | 1.0% | 9 | 3.2% | 0.8% | 7 | 2.1% | 1.5% | 11 | 9.4% | 0.8% |
| Affaires et Cadres | 36 | 6.0% | 0.7% | 20 | 7.1% | 0.7% | 16 | 4.9% | 0.8% | 31 | 25.8% | 0.7% |
| Professions intermédiaires | 63 | 10.4% | 0.9% | 34 | 11.9% | 1.0% | 29 | 9.0% | 0.8% | 51 | 42.2% | 0.9% |
| Employés | 87 | 14.3% | 1.0% | 22 | 7.8% | 1.0% | 64 | 20.1% | 1.1% | 13 | 10.4% | 0.7% |
| Ouvriers | 65 | 10.7% | 1.0% | 54 | 18.8% | 1.1% | 11 | 3.5% | 0.8% | 3 | 2.8% | 1.0% |
| Retraités | 258 | 42.5% | 2.0% | 112 | 39.1% | 1.8% | 145 | 45.5% | 2.2% | 2 | 1.9% | 1.1% |
| Autres inactifs | 65 | 10.6% | 0.6% | 23 | 7.9% | 0.6% | 42 | 13.1% | 0.6% | 8 | 6.9% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 3.9% | 3.1% | 13 | 4.4% | 3.1% | 11 | 3.5% | 3.2% | - | - | - |
| Petits patrons | 22 | 3.6% | 0.8% | 9 | 3.2% | 0.7% | 12 | 3.9% | 1.0% | 22 | 17.8% | 0.8% |
| Affaires et Cadres | 37 | 6.1% | 0.5% | 23 | 8.1% | 0.7% | 14 | 4.4% | 0.4% | 37 | 30.7% | 0.5% |
| Professions intermédiaires | 63 | 10.3% | 0.8% | 36 | 12.5% | 0.9% | 27 | 8.4% | 0.7% | 63 | 51.5% | 0.8% |
| Employés | 51 | 8.4% | 0.9% | 25 | 8.7% | 1.0% | 26 | 8.2% | 0.9% | - | - | - |
| Ouvriers | 95 | 15.6% | 1.0% | 53 | 18.6% | 1.0% | 41 | 13.0% | 0.9% | - | - | - |
| Retraités | 281 | 46.3% | 1.9% | 115 | 40.1% | 1.7% | 166 | 51.9% | 2.0% | - | - | - |
| Autres inactifs | 35 | 5.7% | 0.8% | 13 | 4.5% | 0.8% | 22 | 6.8% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 156 | 25.7% | 1.6% | 72 | 24.9% | 1.6% | 84 | 26.3% | 1.5% | 17 | 13.8% | 0.9% |
| 2 personnes | 266 | 43.9% | 1.5% | 129 | 45.1% | 1.5% | 137 | 42.9% | 1.5% | 36 | 29.6% | 0.9% |
| 3 personnes | 73 | 12.0% | 0.8% | 38 | 13.1% | 0.8% | 35 | 10.9% | 0.8% | 21 | 17.4% | 0.5% |
| 4 personnes | 67 | 11.0% | 0.7% | 32 | 11.2% | 0.7% | 34 | 10.7% | 0.7% | 32 | 26.6% | 0.7% |
| 5 personnes et + | 45 | 7.5% | 0.8% | 16 | 5.7% | 0.6% | 29 | 9.1% | 1.0% | 15 | 12.7% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 112 | 18.5% | 0.7% | 48 | 16.7% | 0.6% | 64 | 20.1% | 0.8% | 49 | 40.6% | 0.6% |
| Non | 495 | 81.5% | 1.4% | 239 | 83.3% | 1.4% | 255 | 79.9% | 1.4% | 72 | 59.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 281 | 46.2% | 2.4% | 126 | 44.0% | 2.2% | 154 | 48.3% | 2.5% | 48 | 39.2% | 1.4% |
| Agglo. - 20 000 hab | 92 | 15.2% | 1.0% | 47 | 16.2% | 1.1% | 45 | 14.2% | 0.9% | 15 | 12.0% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 137 | 22.6% | 2.0% | 71 | 24.8% | 2.1% | 66 | 20.6% | 1.8% | 33 | 27.1% | 1.8% |
| Agglo. + 100 000 hab | 88 | 14.4% | 0.6% | 40 | 14.0% | 0.5% | 47 | 14.8% | 0.6% | 22 | 17.8% | 0.4% |
| Agglo. Paris | 9 | 1.6% | 0.1% | 3 | 1.0% | 0.1% | 7 | 2.1% | 0.1% | 5 | 4.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 1.6% | 0.1% | 3 | 1.0% | 0.1% | 7 | 2.1% | 0.1% | 5 | 4.0% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Bourgogne | 1 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Haute Normandie | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Centre | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 0 | 0.1% | - |
| Pays de Loire | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 1 | 0.2% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.1% | - |
| Aquitaine | 1 | 0.2% | - | 1 | 0.4% | 0.1% | 0 | - | - | 1 | 0.9% | 0.1% |
| Midi Pyrénées | 1 | 0.2% | - | 1 | 0.2% | - | 1 | 0.2% | - | 0 | 0.1% | - |
| Limousin | 147 | 24.2% | 23.9% | 71 | 24.7% | 24.1% | 76 | 23.9% | 23.7% | 27 | 22.4% | 16.7% |
| Auvergne | 443 | 73.1% | 39.2% | 208 | 72.6% | 38.3% | 235 | 73.5% | 40.0% | 86 | 71.1% | 26.7% |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.5% | 0.1% | 0 | 0.1% | - | 1 | 0.9% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 319 | 52.5% | 0.9% | 156 | 54.4% | 0.9% | 162 | 50.7% | 0.9% | 97 | 80.2% | 0.7% |
| Presque tous les jours | 71 | 11.7% | 1.2% | 34 | 12.0% | 1.3% | 37 | 11.5% | 1.1% | 16 | 12.9% | 0.8% |
| 1 à 2 fois par semaine | 29 | 4.8% | 1.1% | 10 | 3.3% | 0.9% | 19 | 6.1% | 1.3% | 8 | 6.5% | 1.5% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.5% | 0 | - | - | 2 | 0.8% | 0.8% | - | - | - |
| Moins souvent | 9 | 1.5% | 1.2% | 7 | 2.5% | 2.0% | 2 | 0.6% | 0.5% | 0 | 0.2% | 0.6% |
| Jamais | 0 | - | 0.4% | - | - | - | 0 | 0.1% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 3.7% | 1.2% | 10 | 3.5% | 1.3% | 12 | 3.9% | 1.2% | 1 | 0.8% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 54 | 9.0% | 1.8% | 41 | 14.3% | 3.6% | 13 | 4.1% | 0.7% | 3 | 2.6% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 74 | 12.2% | 1.3% | 36 | 12.5% | 1.5% | 38 | 11.9% | 1.2% | 6 | 5.3% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 94 | 15.5% | 1.4% | 36 | 12.6% | 1.2% | 58 | 18.0% | 1.5% | 10 | 8.2% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 145 | 23.9% | 1.3% | 66 | 23.1% | 1.2% | 79 | 24.6% | 1.3% | 28 | 23.2% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 68 | 11.2% | 1.0% | 37 | 12.8% | 1.0% | 31 | 9.8% | 0.9% | 19 | 15.4% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 57 | 9.4% | 0.8% | 29 | 9.9% | 0.7% | 28 | 8.9% | 0.9% | 26 | 21.5% | 0.6% |
| 65 000 euros et plus par an | 21 | 3.4% | 0.5% | 13 | 4.4% | 0.6% | 8 | 2.5% | 0.5% | 15 | 12.7% | 0.6% |
| Refus | 50 | 8.3% | 1.5% | 16 | 5.5% | 1.1% | 35 | 10.8% | 1.8% | 8 | 6.3% | 0.7% |
| Ne sait pas | 21 | 3.5% | 1.3% | 4 | 1.4% | 0.5% | 17 | 5.4% | 1.9% | 5 | 3.9% | 0.8% |
