L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 545 | 100.0% | 1.0% | 275 | 100.0% | 1.1% | 270 | 100.0% | 1.0% | 131 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 275 | 50.5% | 1.1% | 275 | 100.0% | 1.1% | - | - | - | 80 | 60.7% | 0.9% |
| Femme | 270 | 49.5% | 1.0% | - | - | - | 270 | 100.0% | 1.0% | 52 | 39.3% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 35 | 6.4% | 0.5% | 17 | 6.0% | 0.4% | 18 | 6.8% | 0.5% | 16 | 12.2% | 0.5% |
| 25 à 34 ans | 64 | 11.7% | 0.8% | 28 | 10.3% | 0.8% | 36 | 13.2% | 0.9% | 19 | 14.1% | 0.6% |
| 35 à 49 ans | 96 | 17.7% | 0.8% | 61 | 22.1% | 1.0% | 35 | 13.1% | 0.6% | 40 | 30.5% | 0.6% |
| 50 à 59 ans | 97 | 17.9% | 1.1% | 47 | 17.2% | 1.0% | 50 | 18.6% | 1.1% | 32 | 24.6% | 0.8% |
| 60 ans et plus | 252 | 46.3% | 1.6% | 122 | 44.3% | 1.8% | 131 | 48.4% | 1.5% | 24 | 18.6% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 239 | 43.9% | 1.0% | - | - | - | 239 | 88.6% | 1.0% | 38 | 28.9% | 0.5% |
| Personne de référence | 304 | 55.8% | 1.1% | 245 | 89.2% | 1.2% | 59 | 21.7% | 0.7% | 75 | 56.9% | 0.9% |
| Responsable des achats | 368 | 67.5% | 1.0% | 127 | 46.0% | 1.0% | 241 | 89.4% | 1.1% | 75 | 57.5% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 2.2% | 2.4% | 8 | 2.8% | 2.3% | 4 | 1.5% | 2.6% | 4 | 2.7% | 26.0% |
| Petits patrons | 20 | 3.7% | 1.3% | 15 | 5.6% | 1.3% | 5 | 1.7% | 1.0% | 19 | 14.6% | 1.3% |
| Affaires et Cadres | 39 | 7.2% | 0.8% | 27 | 10.0% | 1.0% | 12 | 4.4% | 0.6% | 34 | 25.6% | 0.8% |
| Professions intermédiaires | 49 | 9.0% | 0.7% | 31 | 11.4% | 0.9% | 18 | 6.7% | 0.5% | 38 | 28.8% | 0.6% |
| Employés | 88 | 16.1% | 1.1% | 26 | 9.4% | 1.2% | 62 | 22.9% | 1.0% | 11 | 8.4% | 0.6% |
| Ouvriers | 63 | 11.6% | 1.0% | 46 | 16.7% | 0.9% | 17 | 6.4% | 1.3% | 1 | 0.7% | 0.3% |
| Retraités | 217 | 39.9% | 1.7% | 103 | 37.5% | 1.7% | 114 | 42.2% | 1.7% | 6 | 4.5% | 2.9% |
| Autres inactifs | 56 | 10.3% | 0.5% | 18 | 6.6% | 0.5% | 38 | 14.1% | 0.6% | 19 | 14.6% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.6% | 1.2% | 8 | 2.9% | 1.9% | 1 | 0.4% | 0.3% | - | - | - |
| Petits patrons | 23 | 4.2% | 0.9% | 17 | 6.1% | 1.2% | 6 | 2.2% | 0.5% | 23 | 17.3% | 0.9% |
| Affaires et Cadres | 47 | 8.6% | 0.7% | 29 | 10.7% | 0.9% | 18 | 6.5% | 0.5% | 47 | 35.8% | 0.7% |
| Professions intermédiaires | 62 | 11.3% | 0.8% | 34 | 12.2% | 0.8% | 28 | 10.4% | 0.7% | 62 | 46.9% | 0.8% |
| Employés | 49 | 9.0% | 0.9% | 22 | 8.2% | 0.9% | 27 | 9.9% | 0.9% | - | - | - |
| Ouvriers | 84 | 15.5% | 0.9% | 42 | 15.3% | 0.8% | 42 | 15.6% | 1.0% | - | - | - |
| Retraités | 237 | 43.5% | 1.6% | 109 | 39.5% | 1.6% | 128 | 47.4% | 1.6% | - | - | - |
| Autres inactifs | 34 | 6.3% | 0.8% | 14 | 5.1% | 0.9% | 20 | 7.5% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 15.9% | 0.9% | 38 | 13.7% | 0.9% | 49 | 18.3% | 0.9% | 12 | 9.3% | 0.7% |
| 2 personnes | 264 | 48.5% | 1.5% | 135 | 48.9% | 1.6% | 130 | 48.0% | 1.4% | 38 | 28.7% | 0.9% |
| 3 personnes | 84 | 15.5% | 0.9% | 52 | 18.9% | 1.1% | 32 | 12.0% | 0.7% | 40 | 30.7% | 1.0% |
| 4 personnes | 55 | 10.1% | 0.6% | 31 | 11.1% | 0.7% | 24 | 9.0% | 0.5% | 21 | 15.7% | 0.4% |
| 5 personnes et + | 54 | 10.0% | 1.0% | 20 | 7.3% | 0.7% | 34 | 12.7% | 1.2% | 21 | 15.7% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 108 | 19.8% | 0.7% | 56 | 20.4% | 0.8% | 52 | 19.2% | 0.6% | 46 | 34.8% | 0.6% |
| Non | 437 | 80.2% | 1.2% | 219 | 79.6% | 1.2% | 218 | 80.8% | 1.2% | 86 | 65.2% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 140 | 25.7% | 1.2% | 53 | 19.3% | 0.9% | 87 | 32.3% | 1.4% | 24 | 18.3% | 0.7% |
| Agglo. - 20 000 hab | 165 | 30.3% | 1.8% | 81 | 29.4% | 1.9% | 84 | 31.3% | 1.7% | 38 | 29.2% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 60 | 10.9% | 0.9% | 45 | 16.4% | 1.3% | 14 | 5.3% | 0.4% | 21 | 15.6% | 1.1% |
| Agglo. + 100 000 hab | 174 | 32.0% | 1.1% | 91 | 33.0% | 1.2% | 84 | 31.0% | 1.0% | 47 | 36.2% | 0.8% |
| Agglo. Paris | 5 | 1.0% | 0.1% | 5 | 1.9% | 0.1% | 0 | 0.1% | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 1.0% | 0.1% | 5 | 1.9% | 0.1% | 0 | 0.1% | - | 1 | 0.8% | - |
| Nord Pas de Calais | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | 1 | 0.8% | 0.1% |
| Lorraine | 4 | 0.8% | 0.2% | 1 | 0.2% | 0.1% | 4 | 1.4% | 0.4% | 1 | 0.4% | 0.1% |
| Alsace | 529 | 97.1% | 34.5% | 266 | 96.7% | 35.8% | 263 | 97.6% | 33.2% | 127 | 96.6% | 26.5% |
| Franche-Comté | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.2% | 0 | 0.2% | 0.1% | 1 | 0.6% | 0.3% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Basse Normandie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Centre | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Poitou Charentes | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Rhône Alpes | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | 1 | 0.4% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 313 | 57.5% | 0.9% | 185 | 67.3% | 1.1% | 128 | 47.5% | 0.7% | 105 | 79.7% | 0.7% |
| Presque tous les jours | 63 | 11.5% | 1.1% | 34 | 12.5% | 1.3% | 29 | 10.6% | 0.9% | 15 | 11.2% | 0.8% |
| 1 à 2 fois par semaine | 45 | 8.3% | 1.8% | 18 | 6.4% | 1.6% | 27 | 10.2% | 1.8% | 10 | 7.3% | 1.8% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.5% | 1 | 0.3% | 0.4% | 2 | 0.6% | 0.5% | 2 | 1.2% | 2.3% |
| Moins souvent | 17 | 3.1% | 2.3% | 12 | 4.3% | 3.3% | 5 | 1.8% | 1.4% | 1 | 0.5% | 1.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 0.5% | 0.2% | 2 | 0.6% | 0.2% | 1 | 0.5% | 0.1% | 1 | 1.0% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 13 | 2.3% | 0.4% | 6 | 2.2% | 0.5% | 7 | 2.5% | 0.4% | 1 | 1.0% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 68 | 12.5% | 1.2% | 23 | 8.5% | 1.0% | 45 | 16.6% | 1.4% | 2 | 1.7% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 49 | 9.1% | 0.7% | 21 | 7.5% | 0.7% | 29 | 10.6% | 0.8% | 5 | 4.0% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 155 | 28.4% | 1.4% | 76 | 27.7% | 1.4% | 79 | 29.2% | 1.3% | 31 | 23.5% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 71 | 13.0% | 1.0% | 45 | 16.4% | 1.2% | 26 | 9.6% | 0.8% | 16 | 12.5% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 83 | 15.3% | 1.1% | 59 | 21.4% | 1.4% | 25 | 9.1% | 0.8% | 36 | 27.3% | 0.9% |
| 65 000 euros et plus par an | 40 | 7.4% | 1.0% | 23 | 8.4% | 1.0% | 17 | 6.3% | 1.0% | 21 | 15.8% | 0.8% |
| Refus | 48 | 8.9% | 1.4% | 14 | 5.0% | 0.9% | 35 | 12.8% | 1.8% | 12 | 9.1% | 1.1% |
| Ne sait pas | 14 | 2.5% | 0.8% | 6 | 2.2% | 0.8% | 8 | 2.8% | 0.8% | 5 | 4.0% | 0.9% |
