L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1332 | 100.0% | 2.6% | 1106 | 100.0% | 4.4% | 226 | 100.0% | 0.8% | 445 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 1106 | 83.0% | 4.4% | 1106 | 100.0% | 4.4% | - | - | - | 376 | 84.3% | 4.3% |
| Femme | 226 | 17.0% | 0.8% | - | - | - | 226 | 100.0% | 0.8% | 70 | 15.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 620 | 46.5% | 8.5% | 543 | 49.1% | 14.7% | 77 | 33.9% | 2.1% | 228 | 51.2% | 7.5% |
| 25 à 34 ans | 349 | 26.2% | 4.6% | 288 | 26.1% | 7.8% | 61 | 26.9% | 1.6% | 101 | 22.7% | 3.1% |
| 35 à 49 ans | 224 | 16.8% | 1.8% | 181 | 16.3% | 2.9% | 43 | 19.1% | 0.7% | 83 | 18.7% | 1.3% |
| 50 à 59 ans | 106 | 8.0% | 1.1% | 75 | 6.7% | 1.6% | 31 | 13.8% | 0.7% | 30 | 6.7% | 0.8% |
| 60 ans et plus | 33 | 2.5% | 0.2% | 19 | 1.7% | 0.3% | 14 | 6.3% | 0.2% | 4 | 0.8% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 155 | 11.6% | 0.7% | - | - | - | 155 | 68.3% | 0.7% | 40 | 8.9% | 0.6% |
| Personne de référence | 558 | 41.9% | 2.0% | 510 | 46.1% | 2.5% | 48 | 21.2% | 0.6% | 170 | 38.1% | 2.0% |
| Responsable des achats | 601 | 45.1% | 1.7% | 445 | 40.2% | 3.4% | 156 | 68.8% | 0.7% | 166 | 37.4% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | - | 0.1% | 1 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 27 | 2.0% | 1.7% | 23 | 2.1% | 2.0% | 4 | 1.6% | 0.8% | 24 | 5.4% | 1.7% |
| Affaires et Cadres | 52 | 3.9% | 1.1% | 46 | 4.2% | 1.6% | 6 | 2.7% | 0.3% | 52 | 11.8% | 1.2% |
| Professions intermédiaires | 152 | 11.4% | 2.1% | 127 | 11.5% | 3.6% | 25 | 11.2% | 0.7% | 127 | 28.5% | 2.2% |
| Employés | 187 | 14.1% | 2.2% | 130 | 11.7% | 5.9% | 58 | 25.5% | 0.9% | 15 | 3.3% | 0.8% |
| Ouvriers | 311 | 23.3% | 4.9% | 290 | 26.2% | 5.8% | 21 | 9.4% | 1.6% | 18 | 4.1% | 5.3% |
| Retraités | 22 | 1.7% | 0.2% | 14 | 1.3% | 0.2% | 8 | 3.6% | 0.1% | - | - | - |
| Autres inactifs | 580 | 43.5% | 5.6% | 476 | 43.0% | 12.8% | 104 | 45.9% | 1.6% | 209 | 47.0% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.8% | 1.4% | 9 | 0.8% | 2.1% | 2 | 0.7% | 0.5% | - | - | - |
| Petits patrons | 56 | 4.2% | 2.1% | 44 | 3.9% | 3.2% | 12 | 5.4% | 1.0% | 56 | 12.5% | 2.1% |
| Affaires et Cadres | 150 | 11.2% | 2.2% | 128 | 11.5% | 3.7% | 22 | 9.8% | 0.7% | 150 | 33.6% | 2.2% |
| Professions intermédiaires | 240 | 18.0% | 3.0% | 204 | 18.5% | 5.1% | 35 | 15.6% | 0.9% | 240 | 53.8% | 3.0% |
| Employés | 217 | 16.3% | 4.0% | 177 | 16.0% | 7.5% | 40 | 17.5% | 1.3% | - | - | - |
| Ouvriers | 419 | 31.4% | 4.4% | 348 | 31.5% | 6.9% | 71 | 31.1% | 1.6% | - | - | - |
| Retraités | 79 | 5.9% | 0.5% | 64 | 5.8% | 1.0% | 15 | 6.8% | 0.2% | - | - | - |
| Autres inactifs | 162 | 12.2% | 3.9% | 133 | 12.0% | 8.3% | 30 | 13.1% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 175 | 13.1% | 1.7% | 145 | 13.1% | 3.3% | 29 | 12.9% | 0.5% | 35 | 7.8% | 1.9% |
| 2 personnes | 224 | 16.8% | 1.2% | 173 | 15.6% | 2.0% | 52 | 22.9% | 0.6% | 54 | 12.2% | 1.3% |
| 3 personnes | 328 | 24.6% | 3.6% | 280 | 25.3% | 6.0% | 47 | 20.9% | 1.0% | 126 | 28.2% | 3.2% |
| 4 personnes | 337 | 25.3% | 3.6% | 285 | 25.8% | 6.2% | 52 | 23.1% | 1.1% | 149 | 33.5% | 3.0% |
| 5 personnes et + | 268 | 20.1% | 4.9% | 222 | 20.1% | 8.2% | 46 | 20.2% | 1.6% | 82 | 18.3% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 526 | 39.5% | 3.4% | 433 | 39.2% | 5.9% | 92 | 40.8% | 1.1% | 193 | 43.4% | 2.5% |
| Non | 807 | 60.5% | 2.2% | 673 | 60.8% | 3.8% | 134 | 59.2% | 0.7% | 252 | 56.6% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 266 | 20.0% | 2.2% | 208 | 18.8% | 3.7% | 58 | 25.5% | 0.9% | 88 | 19.7% | 2.7% |
| Agglo. - 20 000 hab | 197 | 14.8% | 2.2% | 171 | 15.5% | 4.0% | 26 | 11.5% | 0.5% | 79 | 17.6% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 189 | 14.2% | 2.7% | 163 | 14.8% | 4.8% | 26 | 11.5% | 0.7% | 54 | 12.1% | 2.9% |
| Agglo. + 100 000 hab | 447 | 33.5% | 2.9% | 354 | 32.0% | 4.7% | 92 | 40.9% | 1.2% | 134 | 30.1% | 2.4% |
| Agglo. Paris | 233 | 17.5% | 2.7% | 209 | 18.9% | 5.1% | 24 | 10.6% | 0.5% | 91 | 20.4% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 263 | 19.7% | 2.7% | 233 | 21.1% | 5.1% | 30 | 13.1% | 0.6% | 109 | 24.4% | 2.5% |
| Nord Pas de Calais | 125 | 9.4% | 3.9% | 114 | 10.3% | 7.4% | 12 | 5.1% | 0.7% | 28 | 6.2% | 2.8% |
| Lorraine | 56 | 4.2% | 2.9% | 47 | 4.3% | 5.1% | 9 | 3.9% | 0.9% | 13 | 2.9% | 2.5% |
| Alsace | 26 | 2.0% | 1.7% | 26 | 2.4% | 3.6% | - | - | - | 9 | 2.0% | 1.9% |
| Franche-Comté | 22 | 1.7% | 2.4% | 14 | 1.3% | 3.1% | 8 | 3.5% | 1.6% | 7 | 1.5% | 2.5% |
| Champagne Ardennes | 37 | 2.8% | 3.4% | 24 | 2.1% | 4.5% | 14 | 6.0% | 2.4% | 7 | 1.5% | 2.3% |
| Picardie | 62 | 4.6% | 4.0% | 47 | 4.2% | 6.3% | 15 | 6.7% | 1.9% | 17 | 3.9% | 4.1% |
| Bourgogne | 36 | 2.7% | 2.6% | 30 | 2.7% | 4.6% | 6 | 2.5% | 0.8% | 7 | 1.6% | 2.1% |
| Haute Normandie | 26 | 2.0% | 1.8% | 26 | 2.4% | 3.7% | - | - | - | 5 | 1.2% | 1.2% |
| Basse Normandie | 28 | 2.1% | 2.3% | 22 | 2.0% | 3.8% | 6 | 2.6% | 0.9% | 12 | 2.8% | 3.8% |
| Centre | 51 | 3.8% | 2.4% | 41 | 3.7% | 4.0% | 11 | 4.7% | 1.0% | 17 | 3.9% | 2.7% |
| Pays de Loire | 56 | 4.2% | 1.9% | 42 | 3.8% | 2.9% | 14 | 6.2% | 0.9% | 22 | 4.9% | 2.4% |
| Bretagne | 61 | 4.6% | 2.3% | 46 | 4.1% | 3.5% | 15 | 6.7% | 1.1% | 27 | 6.1% | 3.6% |
| Poitou Charentes | 43 | 3.2% | 2.9% | 39 | 3.5% | 5.4% | 4 | 2.0% | 0.6% | 11 | 2.4% | 2.9% |
| Aquitaine | 61 | 4.6% | 2.2% | 46 | 4.2% | 3.5% | 15 | 6.5% | 1.0% | 19 | 4.2% | 2.2% |
| Midi Pyrénées | 61 | 4.6% | 2.5% | 45 | 4.1% | 3.8% | 16 | 7.0% | 1.2% | 29 | 6.4% | 3.6% |
| Limousin | 13 | 1.0% | 2.1% | 12 | 1.1% | 4.0% | 1 | 0.6% | 0.4% | 4 | 1.0% | 2.7% |
| Auvergne | 27 | 2.0% | 2.4% | 23 | 2.1% | 4.2% | 4 | 1.8% | 0.7% | 10 | 2.2% | 3.0% |
| Rhône Alpes | 109 | 8.2% | 2.1% | 95 | 8.6% | 3.8% | 14 | 6.2% | 0.5% | 44 | 9.8% | 2.3% |
| Languedoc Roussillon | 61 | 4.6% | 2.7% | 50 | 4.5% | 4.6% | 11 | 4.8% | 0.9% | 17 | 3.7% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 107 | 8.0% | 2.5% | 84 | 7.6% | 4.1% | 23 | 10.0% | 1.0% | 33 | 7.4% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1072 | 80.5% | 3.1% | 899 | 81.3% | 5.2% | 173 | 76.6% | 1.0% | 385 | 86.5% | 2.6% |
| Presque tous les jours | 158 | 11.8% | 2.6% | 133 | 12.0% | 4.9% | 25 | 10.8% | 0.8% | 49 | 11.0% | 2.6% |
| 1 à 2 fois par semaine | 44 | 3.3% | 1.7% | 39 | 3.5% | 3.6% | 5 | 2.2% | 0.3% | 11 | 2.5% | 2.1% |
| 1 à 3 fois par mois | 7 | 0.5% | 1.4% | 1 | 0.1% | 0.6% | 5 | 2.4% | 1.9% | - | - | - |
| Moins souvent | 10 | 0.8% | 1.4% | 7 | 0.6% | 2.0% | 3 | 1.5% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 84 | 6.3% | 4.6% | 60 | 5.4% | 8.0% | 24 | 10.5% | 2.2% | 11 | 2.6% | 5.9% |
| De 9 000 à moins de 12 000 euros par an | 111 | 8.3% | 3.7% | 94 | 8.5% | 8.2% | 17 | 7.5% | 0.9% | 10 | 2.1% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 134 | 10.1% | 2.4% | 102 | 9.2% | 4.2% | 32 | 14.3% | 1.0% | 13 | 2.9% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 172 | 12.9% | 2.5% | 141 | 12.7% | 4.7% | 31 | 13.7% | 0.8% | 55 | 12.4% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 280 | 21.0% | 2.4% | 235 | 21.3% | 4.4% | 44 | 19.6% | 0.7% | 78 | 17.6% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 168 | 12.6% | 2.3% | 142 | 12.9% | 3.8% | 25 | 11.1% | 0.7% | 73 | 16.5% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 122 | 9.2% | 1.7% | 105 | 9.5% | 2.6% | 17 | 7.5% | 0.5% | 66 | 14.9% | 1.6% |
| 65 000 euros et plus par an | 67 | 5.0% | 1.7% | 58 | 5.2% | 2.5% | 9 | 4.0% | 0.5% | 53 | 11.9% | 1.9% |
| Refus | 102 | 7.7% | 3.0% | 91 | 8.2% | 6.2% | 12 | 5.2% | 0.6% | 46 | 10.3% | 4.1% |
| Ne sait pas | 93 | 7.0% | 5.6% | 78 | 7.1% | 10.7% | 15 | 6.5% | 1.6% | 40 | 8.9% | 6.9% |
