L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2710 | 100.0% | 5.2% | 681 | 100.0% | 2.7% | 2029 | 100.0% | 7.5% | 771 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 681 | 25.1% | 2.7% | 681 | 100.0% | 2.7% | - | - | - | 156 | 20.3% | 1.8% |
| Femme | 2029 | 74.9% | 7.5% | - | - | - | 2029 | 100.0% | 7.5% | 614 | 79.7% | 7.2% |
| Age | ||||||||||||
| 15 à 24 ans | 146 | 5.4% | 2.0% | 39 | 5.7% | 1.1% | 107 | 5.3% | 3.0% | 54 | 7.0% | 1.8% |
| 25 à 34 ans | 254 | 9.4% | 3.4% | 34 | 5.1% | 0.9% | 220 | 10.8% | 5.7% | 94 | 12.2% | 2.9% |
| 35 à 49 ans | 750 | 27.7% | 6.0% | 163 | 24.0% | 2.7% | 587 | 28.9% | 9.3% | 326 | 42.3% | 5.2% |
| 50 à 59 ans | 760 | 28.0% | 8.2% | 235 | 34.5% | 5.1% | 525 | 25.9% | 11.3% | 254 | 33.0% | 6.6% |
| 60 ans et plus | 799 | 29.5% | 5.2% | 209 | 30.8% | 3.1% | 590 | 29.1% | 6.8% | 43 | 5.6% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 1878 | 69.3% | 8.0% | - | - | - | 1878 | 92.6% | 8.0% | 564 | 73.2% | 8.0% |
| Personne de référence | 1173 | 43.3% | 4.1% | 619 | 90.9% | 3.0% | 554 | 27.3% | 7.0% | 235 | 30.4% | 2.8% |
| Responsable des achats | 2323 | 85.7% | 6.4% | 458 | 67.2% | 3.5% | 1865 | 91.9% | 8.1% | 637 | 82.6% | 5.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.7% | 3.6% | 6 | 0.8% | 1.6% | 12 | 0.6% | 7.8% | - | - | - |
| Petits patrons | 53 | 2.0% | 3.3% | 17 | 2.4% | 1.4% | 37 | 1.8% | 8.2% | 42 | 5.5% | 2.9% |
| Affaires et Cadres | 151 | 5.6% | 3.1% | 41 | 6.0% | 1.4% | 110 | 5.4% | 5.3% | 132 | 17.2% | 3.0% |
| Professions intermédiaires | 376 | 13.9% | 5.2% | 87 | 12.8% | 2.5% | 289 | 14.2% | 7.9% | 269 | 34.9% | 4.6% |
| Employés | 710 | 26.2% | 8.5% | 79 | 11.6% | 3.6% | 632 | 31.1% | 10.3% | 177 | 23.0% | 9.5% |
| Ouvriers | 272 | 10.1% | 4.3% | 163 | 23.9% | 3.3% | 109 | 5.4% | 8.2% | 14 | 1.9% | 4.1% |
| Retraités | 685 | 25.3% | 5.4% | 197 | 28.9% | 3.2% | 488 | 24.1% | 7.4% | 17 | 2.2% | 8.2% |
| Autres inactifs | 443 | 16.4% | 4.2% | 92 | 13.4% | 2.5% | 352 | 17.3% | 5.2% | 119 | 15.4% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 1.3% | 4.5% | 5 | 0.8% | 1.2% | 29 | 1.4% | 8.5% | - | - | - |
| Petits patrons | 124 | 4.6% | 4.7% | 19 | 2.9% | 1.5% | 104 | 5.1% | 8.1% | 124 | 16.0% | 4.7% |
| Affaires et Cadres | 249 | 9.2% | 3.6% | 45 | 6.7% | 1.3% | 204 | 10.1% | 6.0% | 249 | 32.4% | 3.6% |
| Professions intermédiaires | 398 | 14.7% | 5.0% | 92 | 13.4% | 2.3% | 306 | 15.1% | 7.9% | 398 | 51.6% | 5.0% |
| Employés | 342 | 12.6% | 6.3% | 73 | 10.8% | 3.1% | 269 | 13.2% | 8.8% | - | - | - |
| Ouvriers | 559 | 20.6% | 5.9% | 169 | 24.8% | 3.3% | 390 | 19.2% | 8.9% | - | - | - |
| Retraités | 805 | 29.7% | 5.4% | 206 | 30.2% | 3.1% | 599 | 29.5% | 7.4% | - | - | - |
| Autres inactifs | 199 | 7.3% | 4.7% | 71 | 10.4% | 4.5% | 128 | 6.3% | 4.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 496 | 18.3% | 4.9% | 127 | 18.7% | 2.9% | 368 | 18.2% | 6.5% | 68 | 8.8% | 3.7% |
| 2 personnes | 1056 | 39.0% | 5.8% | 252 | 37.0% | 2.9% | 804 | 39.7% | 8.5% | 225 | 29.1% | 5.4% |
| 3 personnes | 460 | 17.0% | 5.0% | 116 | 17.0% | 2.5% | 344 | 16.9% | 7.5% | 187 | 24.3% | 4.8% |
| 4 personnes | 404 | 14.9% | 4.4% | 100 | 14.7% | 2.2% | 304 | 15.0% | 6.5% | 186 | 24.1% | 3.8% |
| 5 personnes et + | 294 | 10.9% | 5.4% | 86 | 12.6% | 3.2% | 209 | 10.3% | 7.4% | 105 | 13.6% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 806 | 29.8% | 5.2% | 191 | 28.0% | 2.6% | 616 | 30.4% | 7.5% | 348 | 45.2% | 4.5% |
| Non | 1903 | 70.2% | 5.2% | 490 | 72.0% | 2.8% | 1413 | 69.6% | 7.5% | 423 | 54.8% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 617 | 22.8% | 5.2% | 129 | 18.9% | 2.3% | 488 | 24.1% | 7.8% | 147 | 19.0% | 4.5% |
| Agglo. - 20 000 hab | 471 | 17.4% | 5.2% | 109 | 16.0% | 2.6% | 362 | 17.8% | 7.5% | 118 | 15.2% | 4.6% |
| Agglo. 20 000 à 100 000 hab | 400 | 14.8% | 5.7% | 111 | 16.4% | 3.3% | 289 | 14.2% | 8.0% | 105 | 13.6% | 5.7% |
| Agglo. + 100 000 hab | 803 | 29.6% | 5.2% | 205 | 30.1% | 2.7% | 598 | 29.5% | 7.5% | 240 | 31.1% | 4.2% |
| Agglo. Paris | 419 | 15.5% | 4.9% | 127 | 18.6% | 3.1% | 292 | 14.4% | 6.5% | 162 | 21.0% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 466 | 17.2% | 4.9% | 145 | 21.3% | 3.2% | 321 | 15.8% | 6.4% | 178 | 23.1% | 4.1% |
| Nord Pas de Calais | 208 | 7.7% | 6.4% | 56 | 8.2% | 3.6% | 152 | 7.5% | 9.0% | 33 | 4.3% | 3.4% |
| Lorraine | 126 | 4.6% | 6.5% | 38 | 5.6% | 4.1% | 88 | 4.3% | 8.9% | 32 | 4.2% | 6.1% |
| Alsace | 111 | 4.1% | 7.2% | 35 | 5.1% | 4.7% | 76 | 3.8% | 9.6% | 32 | 4.2% | 6.8% |
| Franche-Comté | 46 | 1.7% | 4.8% | 12 | 1.8% | 2.6% | 34 | 1.7% | 6.9% | 9 | 1.1% | 3.3% |
| Champagne Ardennes | 69 | 2.5% | 6.3% | 10 | 1.5% | 1.9% | 59 | 2.9% | 10.4% | 19 | 2.4% | 6.3% |
| Picardie | 91 | 3.4% | 5.9% | 27 | 4.0% | 3.6% | 64 | 3.2% | 8.1% | 31 | 4.0% | 7.4% |
| Bourgogne | 90 | 3.3% | 6.7% | 26 | 3.9% | 4.0% | 64 | 3.1% | 9.1% | 17 | 2.2% | 5.0% |
| Haute Normandie | 61 | 2.2% | 4.1% | 15 | 2.1% | 2.1% | 46 | 2.3% | 5.9% | 18 | 2.4% | 4.1% |
| Basse Normandie | 45 | 1.7% | 3.8% | 8 | 1.1% | 1.3% | 38 | 1.9% | 6.0% | 11 | 1.4% | 3.4% |
| Centre | 128 | 4.7% | 6.1% | 21 | 3.1% | 2.1% | 107 | 5.3% | 9.8% | 32 | 4.2% | 4.9% |
| Pays de Loire | 154 | 5.7% | 5.2% | 39 | 5.7% | 2.7% | 115 | 5.7% | 7.5% | 31 | 4.0% | 3.3% |
| Bretagne | 136 | 5.0% | 5.1% | 42 | 6.1% | 3.2% | 94 | 4.7% | 6.8% | 47 | 6.1% | 6.2% |
| Poitou Charentes | 61 | 2.2% | 4.1% | 15 | 2.2% | 2.1% | 46 | 2.3% | 5.9% | 10 | 1.3% | 2.8% |
| Aquitaine | 136 | 5.0% | 4.9% | 44 | 6.4% | 3.3% | 93 | 4.6% | 6.3% | 29 | 3.8% | 3.4% |
| Midi Pyrénées | 112 | 4.1% | 4.5% | 22 | 3.3% | 1.9% | 90 | 4.4% | 7.0% | 19 | 2.4% | 2.4% |
| Limousin | 47 | 1.7% | 7.7% | 6 | 0.9% | 2.0% | 41 | 2.0% | 12.9% | 11 | 1.4% | 6.8% |
| Auvergne | 44 | 1.6% | 3.9% | 8 | 1.1% | 1.4% | 37 | 1.8% | 6.2% | 12 | 1.6% | 3.7% |
| Rhône Alpes | 255 | 9.4% | 4.9% | 47 | 6.9% | 1.9% | 207 | 10.2% | 7.7% | 96 | 12.5% | 4.9% |
| Languedoc Roussillon | 88 | 3.2% | 3.8% | 22 | 3.2% | 2.0% | 66 | 3.3% | 5.5% | 27 | 3.5% | 4.0% |
| Provence Alpes Côte d'Azur, Corse | 235 | 8.7% | 5.4% | 45 | 6.6% | 2.2% | 190 | 9.4% | 8.3% | 75 | 9.8% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1712 | 63.2% | 4.9% | 404 | 59.3% | 2.3% | 1308 | 64.5% | 7.5% | 609 | 79.0% | 4.1% |
| Presque tous les jours | 337 | 12.4% | 5.7% | 79 | 11.6% | 2.9% | 258 | 12.7% | 8.0% | 100 | 13.0% | 5.4% |
| 1 à 2 fois par semaine | 221 | 8.2% | 8.6% | 59 | 8.6% | 5.4% | 162 | 8.0% | 10.9% | 41 | 5.3% | 7.8% |
| 1 à 3 fois par mois | 42 | 1.6% | 8.7% | 6 | 0.9% | 3.2% | 36 | 1.8% | 12.4% | 9 | 1.1% | 13.0% |
| Moins souvent | 50 | 1.8% | 6.9% | 12 | 1.7% | 3.3% | 38 | 1.9% | 10.5% | 9 | 1.2% | 19.5% |
| Jamais | 0 | - | 0.4% | - | - | - | 0 | - | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 92 | 3.4% | 5.0% | 10 | 1.4% | 1.3% | 82 | 4.1% | 7.6% | 15 | 1.9% | 7.6% |
| De 9 000 à moins de 12 000 euros par an | 181 | 6.7% | 6.1% | 44 | 6.5% | 3.9% | 137 | 6.7% | 7.5% | 11 | 1.4% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 343 | 12.7% | 6.2% | 92 | 13.5% | 3.8% | 251 | 12.4% | 8.0% | 29 | 3.8% | 4.7% |
| De 18 000 à moins de 24 000 euros par an | 410 | 15.1% | 6.0% | 104 | 15.3% | 3.5% | 305 | 15.0% | 8.0% | 71 | 9.2% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 677 | 25.0% | 5.9% | 162 | 23.8% | 3.0% | 516 | 25.4% | 8.6% | 188 | 24.3% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 322 | 11.9% | 4.5% | 89 | 13.1% | 2.4% | 233 | 11.5% | 6.8% | 133 | 17.2% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 337 | 12.4% | 4.6% | 98 | 14.4% | 2.4% | 239 | 11.8% | 7.3% | 176 | 22.8% | 4.3% |
| 65 000 euros et plus par an | 151 | 5.6% | 3.8% | 41 | 6.0% | 1.8% | 111 | 5.4% | 6.5% | 89 | 11.5% | 3.3% |
| Refus | 143 | 5.3% | 4.2% | 27 | 4.0% | 1.9% | 116 | 5.7% | 6.0% | 37 | 4.8% | 3.3% |
| Ne sait pas | 52 | 1.9% | 3.2% | 13 | 1.9% | 1.8% | 39 | 1.9% | 4.3% | 23 | 3.0% | 3.9% |
