L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 525 | 100.0% | 1.0% | 373 | 100.0% | 1.5% | 151 | 100.0% | 0.6% | 317 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 373 | 71.1% | 1.5% | 373 | 100.0% | 1.5% | - | - | - | 221 | 69.8% | 2.5% |
| Femme | 151 | 28.9% | 0.6% | - | - | - | 151 | 100.0% | 0.6% | 96 | 30.2% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 197 | 37.6% | 2.7% | 125 | 33.5% | 3.4% | 72 | 47.5% | 2.0% | 102 | 32.1% | 3.3% |
| 25 à 34 ans | 139 | 26.4% | 1.8% | 102 | 27.4% | 2.8% | 36 | 24.0% | 0.9% | 97 | 30.6% | 3.0% |
| 35 à 49 ans | 101 | 19.2% | 0.8% | 74 | 19.9% | 1.2% | 26 | 17.5% | 0.4% | 72 | 22.7% | 1.1% |
| 50 à 59 ans | 68 | 12.9% | 0.7% | 60 | 16.1% | 1.3% | 7 | 4.9% | 0.2% | 40 | 12.5% | 1.0% |
| 60 ans et plus | 21 | 3.9% | 0.1% | 11 | 3.1% | 0.2% | 9 | 6.1% | 0.1% | 7 | 2.1% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 87 | 16.6% | 0.4% | - | - | - | 87 | 57.6% | 0.4% | 57 | 18.0% | 0.8% |
| Personne de référence | 271 | 51.6% | 1.0% | 240 | 64.3% | 1.2% | 31 | 20.4% | 0.4% | 166 | 52.2% | 2.0% |
| Responsable des achats | 278 | 53.1% | 0.8% | 189 | 50.7% | 1.4% | 89 | 58.9% | 0.4% | 172 | 54.4% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.3% | 1 | 0.4% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 23 | 4.4% | 1.4% | 21 | 5.6% | 1.8% | 2 | 1.2% | 0.4% | 21 | 6.6% | 1.5% |
| Affaires et Cadres | 99 | 18.9% | 2.0% | 79 | 21.1% | 2.8% | 21 | 13.6% | 1.0% | 93 | 29.3% | 2.1% |
| Professions intermédiaires | 107 | 20.4% | 1.5% | 75 | 20.2% | 2.1% | 31 | 20.8% | 0.9% | 90 | 28.2% | 1.5% |
| Employés | 44 | 8.3% | 0.5% | 27 | 7.2% | 1.2% | 17 | 11.0% | 0.3% | 7 | 2.3% | 0.4% |
| Ouvriers | 46 | 8.7% | 0.7% | 43 | 11.6% | 0.9% | 2 | 1.5% | 0.2% | 6 | 1.9% | 1.7% |
| Retraités | 15 | 2.9% | 0.1% | 8 | 2.0% | 0.1% | 7 | 4.9% | 0.1% | - | - | - |
| Autres inactifs | 190 | 36.2% | 1.8% | 119 | 31.8% | 3.2% | 71 | 47.1% | 1.1% | 100 | 31.6% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.4% | 0.3% | - | - | - | - | - | - |
| Petits patrons | 43 | 8.1% | 1.6% | 31 | 8.2% | 2.3% | 12 | 7.8% | 0.9% | 43 | 13.4% | 1.6% |
| Affaires et Cadres | 151 | 28.8% | 2.2% | 97 | 26.0% | 2.8% | 54 | 35.6% | 1.6% | 151 | 47.6% | 2.2% |
| Professions intermédiaires | 124 | 23.6% | 1.6% | 94 | 25.1% | 2.3% | 30 | 19.8% | 0.8% | 124 | 39.0% | 1.6% |
| Employés | 54 | 10.2% | 1.0% | 39 | 10.4% | 1.6% | 15 | 9.9% | 0.5% | - | - | - |
| Ouvriers | 65 | 12.5% | 0.7% | 55 | 14.7% | 1.1% | 11 | 7.1% | 0.2% | - | - | - |
| Retraités | 40 | 7.6% | 0.3% | 25 | 6.7% | 0.4% | 15 | 9.9% | 0.2% | - | - | - |
| Autres inactifs | 47 | 9.0% | 1.1% | 32 | 8.5% | 2.0% | 15 | 10.1% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 17.1% | 0.9% | 60 | 16.1% | 1.4% | 29 | 19.5% | 0.5% | 46 | 14.4% | 2.5% |
| 2 personnes | 134 | 25.5% | 0.7% | 102 | 27.2% | 1.2% | 32 | 21.3% | 0.3% | 80 | 25.3% | 1.9% |
| 3 personnes | 126 | 24.1% | 1.4% | 80 | 21.4% | 1.7% | 47 | 30.7% | 1.0% | 74 | 23.2% | 1.9% |
| 4 personnes | 121 | 23.0% | 1.3% | 90 | 24.1% | 2.0% | 31 | 20.4% | 0.7% | 91 | 28.6% | 1.8% |
| 5 personnes et + | 54 | 10.3% | 1.0% | 42 | 11.2% | 1.5% | 12 | 8.0% | 0.4% | 27 | 8.5% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 148 | 28.1% | 0.9% | 106 | 28.5% | 1.4% | 41 | 27.3% | 0.5% | 99 | 31.4% | 1.3% |
| Non | 377 | 71.9% | 1.0% | 267 | 71.5% | 1.5% | 110 | 72.7% | 0.6% | 218 | 68.6% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 58 | 11.0% | 0.5% | 42 | 11.3% | 0.7% | 15 | 10.2% | 0.2% | 23 | 7.1% | 0.7% |
| Agglo. - 20 000 hab | 60 | 11.4% | 0.7% | 36 | 9.7% | 0.9% | 24 | 15.7% | 0.5% | 33 | 10.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 61 | 11.6% | 0.9% | 48 | 12.8% | 1.4% | 13 | 8.6% | 0.4% | 26 | 8.1% | 1.4% |
| Agglo. + 100 000 hab | 205 | 39.1% | 1.3% | 148 | 39.6% | 2.0% | 57 | 37.8% | 0.7% | 132 | 41.5% | 2.3% |
| Agglo. Paris | 141 | 26.9% | 1.6% | 99 | 26.6% | 2.4% | 42 | 27.7% | 0.9% | 104 | 32.8% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 151 | 28.7% | 1.6% | 106 | 28.5% | 2.3% | 44 | 29.4% | 0.9% | 113 | 35.5% | 2.6% |
| Nord Pas de Calais | 25 | 4.7% | 0.8% | 21 | 5.7% | 1.4% | 4 | 2.5% | 0.2% | 11 | 3.4% | 1.1% |
| Lorraine | 21 | 4.1% | 1.1% | 17 | 4.5% | 1.8% | 5 | 3.0% | 0.5% | 13 | 4.1% | 2.5% |
| Alsace | 18 | 3.5% | 1.2% | 14 | 3.7% | 1.9% | 4 | 2.8% | 0.5% | 11 | 3.6% | 2.4% |
| Franche-Comté | 8 | 1.6% | 0.9% | 6 | 1.5% | 1.2% | 3 | 1.7% | 0.5% | 3 | 0.9% | 1.0% |
| Champagne Ardennes | 10 | 2.0% | 1.0% | 9 | 2.4% | 1.7% | 1 | 1.0% | 0.3% | 2 | 0.7% | 0.7% |
| Picardie | 7 | 1.2% | 0.4% | 5 | 1.3% | 0.7% | 2 | 1.0% | 0.2% | 4 | 1.3% | 1.0% |
| Bourgogne | 15 | 2.8% | 1.1% | 10 | 2.8% | 1.6% | 4 | 3.0% | 0.6% | 5 | 1.5% | 1.4% |
| Haute Normandie | 4 | 0.7% | 0.3% | 3 | 0.9% | 0.4% | 1 | 0.4% | 0.1% | 2 | 0.5% | 0.4% |
| Basse Normandie | 9 | 1.8% | 0.8% | 6 | 1.7% | 1.1% | 3 | 2.0% | 0.5% | 5 | 1.4% | 1.4% |
| Centre | 13 | 2.5% | 0.6% | 10 | 2.6% | 0.9% | 4 | 2.3% | 0.3% | 7 | 2.2% | 1.1% |
| Pays de Loire | 40 | 7.6% | 1.3% | 34 | 9.1% | 2.4% | 6 | 3.9% | 0.4% | 22 | 6.9% | 2.3% |
| Bretagne | 12 | 2.2% | 0.4% | 5 | 1.2% | 0.4% | 7 | 4.7% | 0.5% | 7 | 2.3% | 1.0% |
| Poitou Charentes | 11 | 2.0% | 0.7% | 8 | 2.2% | 1.1% | 3 | 1.7% | 0.3% | 2 | 0.6% | 0.5% |
| Aquitaine | 24 | 4.6% | 0.9% | 14 | 3.6% | 1.0% | 11 | 7.2% | 0.7% | 12 | 3.8% | 1.4% |
| Midi Pyrénées | 20 | 3.8% | 0.8% | 12 | 3.2% | 1.0% | 8 | 5.3% | 0.6% | 14 | 4.5% | 1.8% |
| Limousin | 2 | 0.4% | 0.4% | 2 | 0.5% | 0.6% | 0 | 0.3% | 0.1% | 2 | 0.6% | 1.1% |
| Auvergne | 16 | 3.1% | 1.4% | 14 | 3.7% | 2.5% | 2 | 1.6% | 0.4% | 12 | 3.8% | 3.7% |
| Rhône Alpes | 51 | 9.8% | 1.0% | 31 | 8.2% | 1.2% | 21 | 13.6% | 0.8% | 31 | 9.7% | 1.6% |
| Languedoc Roussillon | 16 | 3.0% | 0.7% | 9 | 2.5% | 0.9% | 7 | 4.3% | 0.5% | 14 | 4.3% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 51 | 9.7% | 1.2% | 38 | 10.2% | 1.8% | 13 | 8.4% | 0.6% | 26 | 8.3% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 470 | 89.6% | 1.4% | 338 | 90.6% | 1.9% | 132 | 87.1% | 0.8% | 293 | 92.4% | 2.0% |
| Presque tous les jours | 27 | 5.2% | 0.5% | 17 | 4.5% | 0.6% | 10 | 6.7% | 0.3% | 16 | 5.0% | 0.9% |
| 1 à 2 fois par semaine | 26 | 4.9% | 1.0% | 18 | 4.9% | 1.7% | 8 | 5.2% | 0.5% | 8 | 2.5% | 1.5% |
| Moins souvent | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.3% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 4.2% | 1.2% | 11 | 2.9% | 1.5% | 11 | 7.4% | 1.0% | 2 | 0.6% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 14 | 2.8% | 0.5% | 11 | 2.9% | 0.9% | 4 | 2.3% | 0.2% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 20 | 3.9% | 0.4% | 17 | 4.6% | 0.7% | 3 | 2.1% | 0.1% | 5 | 1.5% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 48 | 9.1% | 0.7% | 31 | 8.3% | 1.0% | 17 | 10.9% | 0.4% | 25 | 8.0% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 100 | 19.0% | 0.9% | 87 | 23.3% | 1.6% | 13 | 8.4% | 0.2% | 57 | 17.9% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 79 | 15.0% | 1.1% | 48 | 12.8% | 1.3% | 31 | 20.3% | 0.9% | 51 | 16.2% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 103 | 19.7% | 1.4% | 79 | 21.2% | 1.9% | 24 | 15.8% | 0.7% | 80 | 25.4% | 2.0% |
| 65 000 euros et plus par an | 88 | 16.7% | 2.2% | 56 | 15.0% | 2.5% | 32 | 20.9% | 1.9% | 71 | 22.4% | 2.6% |
| Refus | 39 | 7.5% | 1.2% | 29 | 7.8% | 2.0% | 10 | 6.6% | 0.5% | 16 | 4.9% | 1.4% |
| Ne sait pas | 11 | 2.1% | 0.7% | 3 | 0.9% | 0.5% | 8 | 5.2% | 0.9% | 9 | 2.8% | 1.5% |
