L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 385 | 100.0% | 0.7% | 237 | 100.0% | 0.9% | 149 | 100.0% | 0.5% | 160 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 237 | 61.5% | 0.9% | 237 | 100.0% | 0.9% | - | - | - | 92 | 57.5% | 1.1% |
| Femme | 149 | 38.5% | 0.5% | - | - | - | 149 | 100.0% | 0.5% | 68 | 42.5% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 14 | 3.6% | 0.2% | 5 | 2.3% | 0.1% | 9 | 5.8% | 0.2% | 3 | 1.7% | 0.1% |
| 25 à 34 ans | 31 | 8.1% | 0.4% | 21 | 9.1% | 0.6% | 10 | 6.5% | 0.2% | 21 | 13.0% | 0.6% |
| 35 à 49 ans | 89 | 23.2% | 0.7% | 54 | 22.9% | 0.9% | 35 | 23.6% | 0.6% | 61 | 38.1% | 1.0% |
| 50 à 59 ans | 88 | 22.8% | 0.9% | 52 | 21.8% | 1.1% | 36 | 24.5% | 0.8% | 63 | 39.1% | 1.6% |
| 60 ans et plus | 163 | 42.3% | 1.1% | 104 | 44.0% | 1.5% | 59 | 39.7% | 0.7% | 13 | 8.2% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 138 | 35.9% | 0.6% | - | - | - | 138 | 93.1% | 0.6% | 65 | 40.8% | 0.9% |
| Personne de référence | 255 | 66.1% | 0.9% | 218 | 91.9% | 1.1% | 37 | 25.2% | 0.5% | 104 | 64.6% | 1.2% |
| Responsable des achats | 258 | 67.0% | 0.7% | 134 | 56.4% | 1.0% | 125 | 83.8% | 0.5% | 119 | 74.3% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.3% | 1 | 0.5% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 16 | 4.1% | 1.0% | 14 | 6.0% | 1.2% | 2 | 1.2% | 0.4% | 16 | 10.0% | 1.1% |
| Affaires et Cadres | 75 | 19.4% | 1.5% | 54 | 23.0% | 1.9% | 20 | 13.8% | 1.0% | 71 | 44.5% | 1.6% |
| Professions intermédiaires | 49 | 12.6% | 0.7% | 26 | 11.1% | 0.7% | 22 | 15.1% | 0.6% | 39 | 24.4% | 0.7% |
| Employés | 26 | 6.8% | 0.3% | 11 | 4.9% | 0.5% | 15 | 9.9% | 0.2% | 7 | 4.1% | 0.4% |
| Ouvriers | 9 | 2.2% | 0.1% | 9 | 3.7% | 0.2% | - | - | - | - | - | - |
| Retraités | 153 | 39.6% | 1.2% | 99 | 41.6% | 1.6% | 54 | 36.3% | 0.8% | 1 | 0.4% | 0.3% |
| Autres inactifs | 57 | 14.8% | 0.5% | 22 | 9.3% | 0.6% | 35 | 23.7% | 0.5% | 27 | 16.7% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.5% | 0.3% | - | - | - | - | - | - |
| Petits patrons | 29 | 7.5% | 1.1% | 14 | 6.0% | 1.1% | 15 | 10.1% | 1.2% | 29 | 18.1% | 1.1% |
| Affaires et Cadres | 79 | 20.5% | 1.2% | 51 | 21.4% | 1.5% | 28 | 19.1% | 0.8% | 79 | 49.2% | 1.2% |
| Professions intermédiaires | 52 | 13.6% | 0.7% | 27 | 11.6% | 0.7% | 25 | 16.8% | 0.6% | 52 | 32.6% | 0.7% |
| Employés | 20 | 5.2% | 0.4% | 7 | 3.0% | 0.3% | 13 | 8.6% | 0.4% | - | - | - |
| Ouvriers | 19 | 5.0% | 0.2% | 13 | 5.4% | 0.3% | 7 | 4.5% | 0.2% | - | - | - |
| Retraités | 166 | 43.1% | 1.1% | 105 | 44.4% | 1.6% | 61 | 41.0% | 0.7% | - | - | - |
| Autres inactifs | 18 | 4.7% | 0.4% | 18 | 7.7% | 1.1% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 76 | 19.7% | 0.8% | 44 | 18.5% | 1.0% | 32 | 21.7% | 0.6% | 28 | 17.6% | 1.5% |
| 2 personnes | 176 | 45.6% | 1.0% | 116 | 49.0% | 1.3% | 60 | 40.2% | 0.6% | 52 | 32.7% | 1.3% |
| 3 personnes | 44 | 11.5% | 0.5% | 25 | 10.8% | 0.5% | 19 | 12.6% | 0.4% | 24 | 14.7% | 0.6% |
| 4 personnes | 55 | 14.3% | 0.6% | 34 | 14.3% | 0.7% | 21 | 14.2% | 0.5% | 42 | 26.0% | 0.8% |
| 5 personnes et + | 34 | 8.9% | 0.6% | 17 | 7.4% | 0.6% | 17 | 11.2% | 0.6% | 15 | 9.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 85 | 22.0% | 0.5% | 47 | 20.0% | 0.6% | 37 | 25.2% | 0.5% | 55 | 34.3% | 0.7% |
| Non | 301 | 78.0% | 0.8% | 190 | 80.0% | 1.1% | 111 | 74.8% | 0.6% | 105 | 65.7% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 41 | 10.6% | 0.3% | 26 | 11.0% | 0.5% | 15 | 9.8% | 0.2% | 11 | 6.8% | 0.3% |
| Agglo. - 20 000 hab | 37 | 9.6% | 0.4% | 27 | 11.4% | 0.6% | 10 | 6.6% | 0.2% | 16 | 10.0% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 44 | 11.3% | 0.6% | 29 | 12.4% | 0.9% | 14 | 9.7% | 0.4% | 15 | 9.1% | 0.8% |
| Agglo. + 100 000 hab | 130 | 33.7% | 0.8% | 87 | 36.7% | 1.2% | 43 | 28.8% | 0.5% | 50 | 31.4% | 0.9% |
| Agglo. Paris | 134 | 34.8% | 1.6% | 67 | 28.4% | 1.6% | 67 | 45.1% | 1.5% | 68 | 42.6% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 137 | 35.5% | 1.4% | 70 | 29.6% | 1.5% | 67 | 45.1% | 1.3% | 71 | 44.4% | 1.6% |
| Nord Pas de Calais | 14 | 3.6% | 0.4% | 14 | 5.9% | 0.9% | - | - | - | 3 | 2.1% | 0.3% |
| Lorraine | 8 | 2.2% | 0.4% | 1 | 0.5% | 0.1% | 7 | 4.8% | 0.7% | 4 | 2.5% | 0.8% |
| Alsace | 14 | 3.7% | 0.9% | 11 | 4.5% | 1.4% | 4 | 2.5% | 0.5% | 2 | 1.4% | 0.5% |
| Franche-Comté | 4 | 0.9% | 0.4% | 3 | 1.1% | 0.5% | 1 | 0.7% | 0.2% | 1 | 0.6% | 0.4% |
| Champagne Ardennes | 8 | 2.0% | 0.7% | 7 | 3.1% | 1.4% | 0 | 0.2% | - | 1 | 0.8% | 0.4% |
| Picardie | 7 | 1.8% | 0.5% | 5 | 2.1% | 0.7% | 2 | 1.4% | 0.3% | 2 | 1.3% | 0.5% |
| Bourgogne | 5 | 1.2% | 0.3% | 4 | 1.7% | 0.6% | 0 | 0.3% | 0.1% | 3 | 1.8% | 0.8% |
| Basse Normandie | 5 | 1.4% | 0.4% | 2 | 0.9% | 0.4% | 3 | 2.1% | 0.5% | - | - | - |
| Centre | 9 | 2.4% | 0.4% | 8 | 3.3% | 0.8% | 1 | 1.0% | 0.1% | 7 | 4.2% | 1.0% |
| Pays de Loire | 24 | 6.2% | 0.8% | 17 | 7.0% | 1.2% | 7 | 4.9% | 0.5% | 6 | 3.9% | 0.7% |
| Bretagne | 11 | 2.9% | 0.4% | 8 | 3.2% | 0.6% | 3 | 2.3% | 0.2% | 5 | 3.1% | 0.7% |
| Poitou Charentes | 7 | 1.8% | 0.5% | 5 | 1.9% | 0.6% | 3 | 1.7% | 0.3% | 0 | 0.3% | 0.1% |
| Aquitaine | 20 | 5.3% | 0.7% | 10 | 4.3% | 0.8% | 10 | 6.8% | 0.7% | 8 | 5.2% | 1.0% |
| Midi Pyrénées | 10 | 2.5% | 0.4% | 5 | 2.2% | 0.4% | 4 | 3.0% | 0.3% | 3 | 2.1% | 0.4% |
| Limousin | 2 | 0.5% | 0.3% | 1 | 0.5% | 0.4% | 1 | 0.4% | 0.2% | - | - | - |
| Auvergne | 9 | 2.3% | 0.8% | 5 | 2.0% | 0.9% | 4 | 2.7% | 0.7% | 3 | 1.6% | 0.8% |
| Rhône Alpes | 26 | 6.9% | 0.5% | 21 | 8.9% | 0.8% | 6 | 3.7% | 0.2% | 16 | 9.7% | 0.8% |
| Languedoc Roussillon | 21 | 5.5% | 0.9% | 9 | 3.8% | 0.8% | 12 | 8.2% | 1.0% | 6 | 4.0% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 44 | 11.4% | 1.0% | 32 | 13.4% | 1.5% | 12 | 8.3% | 0.5% | 18 | 11.0% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 300 | 77.9% | 0.9% | 189 | 79.9% | 1.1% | 111 | 74.8% | 0.6% | 138 | 85.8% | 0.9% |
| Presque tous les jours | 29 | 7.7% | 0.5% | 20 | 8.3% | 0.7% | 10 | 6.6% | 0.3% | 10 | 6.5% | 0.6% |
| 1 à 2 fois par semaine | 13 | 3.4% | 0.5% | 10 | 4.3% | 0.9% | 3 | 1.9% | 0.2% | - | - | - |
| 1 à 3 fois par mois | 4 | 1.1% | 0.8% | 2 | 1.1% | 1.3% | 2 | 1.1% | 0.5% | 0 | 0.1% | 0.1% |
| Moins souvent | 10 | 2.6% | 1.4% | - | - | - | 10 | 6.8% | 2.8% | 10 | 6.3% | 21.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 2 | 0.6% | 0.1% | 2 | 1.0% | 0.3% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 3 | 0.8% | 0.1% | 2 | 0.7% | 0.1% | 1 | 0.9% | 0.1% | 2 | 1.1% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 16 | 4.2% | 0.3% | 12 | 4.9% | 0.5% | 4 | 3.0% | 0.1% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 31 | 8.0% | 0.5% | 15 | 6.4% | 0.5% | 16 | 10.5% | 0.4% | 17 | 10.5% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 64 | 16.5% | 0.6% | 37 | 15.8% | 0.7% | 26 | 17.7% | 0.4% | 19 | 11.6% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 57 | 14.7% | 0.8% | 27 | 11.2% | 0.7% | 30 | 20.3% | 0.9% | 17 | 10.6% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 75 | 19.5% | 1.0% | 59 | 25.0% | 1.5% | 16 | 10.6% | 0.5% | 41 | 25.5% | 1.0% |
| 65 000 euros et plus par an | 87 | 22.7% | 2.2% | 52 | 22.1% | 2.3% | 35 | 23.6% | 2.1% | 47 | 29.4% | 1.7% |
| Refus | 37 | 9.7% | 1.1% | 27 | 11.5% | 1.9% | 10 | 6.8% | 0.5% | 9 | 5.6% | 0.8% |
| Ne sait pas | 13 | 3.4% | 0.8% | 3 | 1.4% | 0.5% | 10 | 6.6% | 1.1% | 9 | 5.8% | 1.6% |
