L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 664 | 100.0% | 1.3% | 217 | 100.0% | 0.9% | 447 | 100.0% | 1.6% | 242 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 217 | 32.7% | 0.9% | 217 | 100.0% | 0.9% | - | - | - | 57 | 23.7% | 0.7% |
| Femme | 447 | 67.3% | 1.6% | - | - | - | 447 | 100.0% | 1.6% | 185 | 76.3% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 94 | 14.2% | 1.3% | 32 | 14.7% | 0.9% | 63 | 14.0% | 1.7% | 36 | 14.9% | 1.2% |
| 25 à 34 ans | 106 | 16.0% | 1.4% | 42 | 19.6% | 1.1% | 64 | 14.2% | 1.6% | 38 | 15.6% | 1.2% |
| 35 à 49 ans | 229 | 34.6% | 1.8% | 50 | 23.2% | 0.8% | 179 | 40.1% | 2.8% | 116 | 47.8% | 1.8% |
| 50 à 59 ans | 127 | 19.2% | 1.4% | 58 | 26.7% | 1.3% | 70 | 15.6% | 1.5% | 40 | 16.5% | 1.0% |
| 60 ans et plus | 106 | 16.0% | 0.7% | 34 | 15.9% | 0.5% | 72 | 16.1% | 0.8% | 12 | 5.1% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 402 | 60.6% | 1.7% | - | - | - | 402 | 90.0% | 1.7% | 169 | 69.7% | 2.4% |
| Personne de référence | 256 | 38.6% | 0.9% | 182 | 84.1% | 0.9% | 74 | 16.5% | 0.9% | 61 | 25.3% | 0.7% |
| Responsable des achats | 523 | 78.8% | 1.5% | 143 | 65.7% | 1.1% | 380 | 85.1% | 1.7% | 178 | 73.5% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.3% | 1.7% | 5 | 2.4% | 1.5% | 3 | 0.7% | 2.0% | - | - | - |
| Petits patrons | 14 | 2.0% | 0.8% | 2 | 0.7% | 0.1% | 12 | 2.7% | 2.7% | 11 | 4.4% | 0.7% |
| Affaires et Cadres | 40 | 6.0% | 0.8% | 13 | 6.1% | 0.5% | 26 | 5.9% | 1.3% | 36 | 15.0% | 0.8% |
| Professions intermédiaires | 110 | 16.6% | 1.5% | 31 | 14.1% | 0.9% | 80 | 17.8% | 2.2% | 79 | 32.6% | 1.4% |
| Employés | 136 | 20.4% | 1.6% | 24 | 11.2% | 1.1% | 111 | 24.9% | 1.8% | 35 | 14.5% | 1.9% |
| Ouvriers | 79 | 11.9% | 1.3% | 62 | 28.6% | 1.2% | 17 | 3.9% | 1.3% | 3 | 1.4% | 1.0% |
| Retraités | 88 | 13.2% | 0.7% | 35 | 16.3% | 0.6% | 52 | 11.7% | 0.8% | 1 | 0.6% | 0.7% |
| Autres inactifs | 189 | 28.5% | 1.8% | 45 | 20.6% | 1.2% | 145 | 32.3% | 2.2% | 76 | 31.5% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.2% | 2.0% | 6 | 2.6% | 1.4% | 9 | 2.1% | 2.7% | - | - | - |
| Petits patrons | 42 | 6.4% | 1.6% | 4 | 1.9% | 0.3% | 38 | 8.5% | 3.0% | 42 | 17.5% | 1.6% |
| Affaires et Cadres | 85 | 12.8% | 1.2% | 18 | 8.1% | 0.5% | 67 | 15.1% | 2.0% | 85 | 35.2% | 1.2% |
| Professions intermédiaires | 115 | 17.3% | 1.5% | 35 | 16.3% | 0.9% | 79 | 17.7% | 2.0% | 115 | 47.4% | 1.5% |
| Employés | 72 | 10.8% | 1.3% | 23 | 10.6% | 1.0% | 49 | 10.9% | 1.6% | - | - | - |
| Ouvriers | 156 | 23.6% | 1.6% | 64 | 29.3% | 1.3% | 93 | 20.7% | 2.1% | - | - | - |
| Retraités | 120 | 18.1% | 0.8% | 41 | 18.8% | 0.6% | 79 | 17.8% | 1.0% | - | - | - |
| Autres inactifs | 59 | 8.9% | 1.4% | 27 | 12.3% | 1.7% | 32 | 7.3% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 80 | 12.1% | 0.8% | 39 | 18.2% | 0.9% | 41 | 9.2% | 0.7% | 11 | 4.7% | 0.6% |
| 2 personnes | 175 | 26.3% | 1.0% | 60 | 27.8% | 0.7% | 114 | 25.6% | 1.2% | 62 | 25.5% | 1.5% |
| 3 personnes | 130 | 19.6% | 1.4% | 41 | 19.1% | 0.9% | 89 | 19.9% | 1.9% | 53 | 21.8% | 1.4% |
| 4 personnes | 178 | 26.8% | 1.9% | 44 | 20.4% | 1.0% | 134 | 29.9% | 2.9% | 82 | 34.1% | 1.7% |
| 5 personnes et + | 101 | 15.2% | 1.8% | 31 | 14.5% | 1.2% | 69 | 15.5% | 2.5% | 34 | 13.9% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 275 | 41.4% | 1.8% | 72 | 33.4% | 1.0% | 202 | 45.3% | 2.5% | 124 | 51.1% | 1.6% |
| Non | 389 | 58.6% | 1.1% | 144 | 66.6% | 0.8% | 245 | 54.7% | 1.3% | 118 | 48.9% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 165 | 24.9% | 1.4% | 66 | 30.4% | 1.2% | 99 | 22.2% | 1.6% | 56 | 23.1% | 1.7% |
| Agglo. - 20 000 hab | 129 | 19.5% | 1.4% | 36 | 16.8% | 0.9% | 93 | 20.8% | 1.9% | 49 | 20.1% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 97 | 14.6% | 1.4% | 40 | 18.6% | 1.2% | 57 | 12.7% | 1.6% | 27 | 11.1% | 1.4% |
| Agglo. + 100 000 hab | 168 | 25.4% | 1.1% | 36 | 16.7% | 0.5% | 132 | 29.6% | 1.7% | 66 | 27.1% | 1.2% |
| Agglo. Paris | 104 | 15.7% | 1.2% | 38 | 17.5% | 0.9% | 66 | 14.8% | 1.5% | 45 | 18.5% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 115 | 17.4% | 1.2% | 42 | 19.4% | 0.9% | 73 | 16.4% | 1.5% | 49 | 20.2% | 1.1% |
| Nord Pas de Calais | 37 | 5.6% | 1.2% | 10 | 4.4% | 0.6% | 28 | 6.2% | 1.6% | 11 | 4.7% | 1.2% |
| Lorraine | 25 | 3.8% | 1.3% | 9 | 4.2% | 1.0% | 16 | 3.6% | 1.6% | 8 | 3.3% | 1.5% |
| Alsace | 30 | 4.5% | 1.9% | 22 | 10.3% | 3.0% | 7 | 1.7% | 0.9% | 8 | 3.5% | 1.7% |
| Franche-Comté | 12 | 1.8% | 1.2% | 4 | 1.6% | 0.8% | 8 | 1.8% | 1.6% | 2 | 0.8% | 0.7% |
| Champagne Ardennes | 11 | 1.6% | 1.0% | 1 | 0.6% | 0.2% | 9 | 2.1% | 1.7% | 5 | 2.1% | 1.7% |
| Picardie | 32 | 4.9% | 2.1% | 10 | 4.7% | 1.4% | 22 | 5.0% | 2.8% | 15 | 6.2% | 3.6% |
| Bourgogne | 16 | 2.4% | 1.2% | 3 | 1.2% | 0.4% | 13 | 2.9% | 1.9% | 6 | 2.3% | 1.6% |
| Haute Normandie | 14 | 2.1% | 0.9% | 6 | 2.6% | 0.8% | 8 | 1.8% | 1.1% | - | - | - |
| Basse Normandie | 12 | 1.9% | 1.0% | 3 | 1.4% | 0.5% | 10 | 2.1% | 1.5% | 6 | 2.5% | 1.8% |
| Centre | 40 | 6.0% | 1.9% | 8 | 3.5% | 0.7% | 32 | 7.2% | 2.9% | 15 | 6.2% | 2.3% |
| Pays de Loire | 32 | 4.8% | 1.1% | 14 | 6.3% | 0.9% | 18 | 4.1% | 1.2% | 15 | 6.4% | 1.7% |
| Bretagne | 21 | 3.1% | 0.8% | 5 | 2.3% | 0.4% | 16 | 3.5% | 1.1% | 7 | 3.0% | 1.0% |
| Poitou Charentes | 22 | 3.3% | 1.5% | 4 | 2.0% | 0.6% | 18 | 3.9% | 2.3% | 8 | 3.4% | 2.2% |
| Aquitaine | 33 | 4.9% | 1.2% | 16 | 7.5% | 1.2% | 16 | 3.7% | 1.1% | 2 | 1.0% | 0.3% |
| Midi Pyrénées | 40 | 6.1% | 1.6% | 21 | 9.6% | 1.7% | 19 | 4.3% | 1.5% | 9 | 3.6% | 1.1% |
| Limousin | 6 | 1.0% | 1.0% | 2 | 0.8% | 0.6% | 5 | 1.0% | 1.4% | 2 | 0.9% | 1.3% |
| Auvergne | 11 | 1.6% | 0.9% | 3 | 1.2% | 0.5% | 8 | 1.8% | 1.4% | 2 | 0.8% | 0.6% |
| Rhône Alpes | 82 | 12.3% | 1.6% | 19 | 8.9% | 0.8% | 63 | 14.0% | 2.3% | 40 | 16.6% | 2.1% |
| Languedoc Roussillon | 16 | 2.5% | 0.7% | 5 | 2.2% | 0.4% | 12 | 2.6% | 1.0% | 8 | 3.2% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 57 | 8.7% | 1.3% | 11 | 5.3% | 0.6% | 46 | 10.3% | 2.0% | 23 | 9.3% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 422 | 63.6% | 1.2% | 114 | 52.4% | 0.7% | 308 | 69.0% | 1.8% | 179 | 73.9% | 1.2% |
| Presque tous les jours | 79 | 11.9% | 1.3% | 32 | 15.0% | 1.2% | 47 | 10.4% | 1.5% | 26 | 10.6% | 1.4% |
| 1 à 2 fois par semaine | 72 | 10.8% | 2.8% | 28 | 12.8% | 2.6% | 44 | 9.8% | 3.0% | 18 | 7.6% | 3.5% |
| 1 à 3 fois par mois | 13 | 1.9% | 2.6% | 2 | 0.7% | 0.8% | 11 | 2.5% | 3.8% | 9 | 3.5% | 12.7% |
| Moins souvent | 28 | 4.2% | 3.9% | 10 | 4.8% | 2.8% | 18 | 4.0% | 4.9% | 9 | 3.8% | 19.5% |
| Jamais | 1 | 0.1% | 1.0% | 1 | 0.3% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 2.9% | 1.0% | 6 | 2.6% | 0.8% | 13 | 3.0% | 1.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 50 | 7.5% | 1.7% | 23 | 10.6% | 2.0% | 27 | 6.0% | 1.5% | 6 | 2.5% | 2.5% |
| De 12 000 à moins de 18 000 euros par an | 67 | 10.2% | 1.2% | 31 | 14.2% | 1.3% | 37 | 8.2% | 1.2% | 7 | 3.0% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 102 | 15.4% | 1.5% | 40 | 18.5% | 1.3% | 62 | 13.9% | 1.6% | 22 | 9.3% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 169 | 25.4% | 1.5% | 53 | 24.3% | 1.0% | 116 | 26.0% | 1.9% | 58 | 23.9% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 105 | 15.8% | 1.5% | 23 | 10.6% | 0.6% | 82 | 18.3% | 2.4% | 41 | 16.8% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 64 | 9.6% | 0.9% | 15 | 6.8% | 0.4% | 49 | 11.0% | 1.5% | 47 | 19.3% | 1.1% |
| 65 000 euros et plus par an | 44 | 6.7% | 1.1% | 19 | 8.5% | 0.8% | 26 | 5.8% | 1.5% | 30 | 12.5% | 1.1% |
| Refus | 28 | 4.2% | 0.8% | 7 | 3.2% | 0.5% | 21 | 4.7% | 1.1% | 19 | 8.0% | 1.7% |
| Ne sait pas | 16 | 2.3% | 0.9% | 1 | 0.6% | 0.2% | 14 | 3.2% | 1.6% | 11 | 4.7% | 1.9% |
