L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1230 | 100.0% | 2.4% | 1033 | 100.0% | 4.1% | 197 | 100.0% | 0.7% | 449 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 1033 | 84.0% | 4.1% | 1033 | 100.0% | 4.1% | - | - | - | 395 | 88.0% | 4.5% |
| Femme | 197 | 16.0% | 0.7% | - | - | - | 197 | 100.0% | 0.7% | 54 | 12.0% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 121 | 9.8% | 1.7% | 105 | 10.2% | 2.9% | 16 | 8.0% | 0.4% | 38 | 8.5% | 1.2% |
| 25 à 34 ans | 155 | 12.6% | 2.0% | 127 | 12.3% | 3.4% | 28 | 14.3% | 0.7% | 54 | 12.0% | 1.7% |
| 35 à 49 ans | 360 | 29.3% | 2.9% | 316 | 30.6% | 5.1% | 44 | 22.5% | 0.7% | 181 | 40.3% | 2.9% |
| 50 à 59 ans | 297 | 24.2% | 3.2% | 256 | 24.8% | 5.6% | 41 | 20.7% | 0.9% | 145 | 32.3% | 3.8% |
| 60 ans et plus | 296 | 24.1% | 1.9% | 229 | 22.1% | 3.4% | 68 | 34.4% | 0.8% | 31 | 6.9% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 185 | 15.1% | 0.8% | - | - | - | 185 | 94.2% | 0.8% | 52 | 11.5% | 0.7% |
| Personne de référence | 935 | 76.0% | 3.3% | 899 | 87.0% | 4.4% | 36 | 18.1% | 0.4% | 359 | 80.1% | 4.3% |
| Responsable des achats | 691 | 56.2% | 1.9% | 516 | 50.0% | 3.9% | 175 | 89.0% | 0.8% | 224 | 49.9% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.0% | 2.6% | 9 | 0.9% | 2.6% | 4 | 2.0% | 2.5% | - | - | - |
| Petits patrons | 70 | 5.7% | 4.3% | 69 | 6.7% | 6.0% | 1 | 0.3% | 0.2% | 69 | 15.4% | 4.8% |
| Affaires et Cadres | 136 | 11.0% | 2.8% | 124 | 12.0% | 4.4% | 12 | 6.0% | 0.6% | 127 | 28.3% | 2.9% |
| Professions intermédiaires | 200 | 16.3% | 2.8% | 173 | 16.7% | 4.9% | 28 | 14.2% | 0.8% | 190 | 42.4% | 3.3% |
| Employés | 146 | 11.8% | 1.7% | 96 | 9.3% | 4.3% | 50 | 25.4% | 0.8% | 8 | 1.7% | 0.4% |
| Ouvriers | 257 | 20.9% | 4.1% | 254 | 24.6% | 5.1% | 3 | 1.3% | 0.2% | 11 | 2.4% | 3.1% |
| Retraités | 253 | 20.6% | 2.0% | 201 | 19.4% | 3.3% | 52 | 26.6% | 0.8% | 2 | 0.4% | 0.8% |
| Autres inactifs | 156 | 12.7% | 1.5% | 108 | 10.5% | 2.9% | 48 | 24.2% | 0.7% | 42 | 9.4% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.1% | 1.8% | 9 | 0.9% | 2.3% | 4 | 2.3% | 1.3% | - | - | - |
| Petits patrons | 89 | 7.2% | 3.4% | 76 | 7.4% | 5.7% | 13 | 6.4% | 1.0% | 89 | 19.8% | 3.4% |
| Affaires et Cadres | 156 | 12.7% | 2.3% | 137 | 13.2% | 4.0% | 19 | 9.6% | 0.6% | 156 | 34.7% | 2.3% |
| Professions intermédiaires | 204 | 16.6% | 2.6% | 182 | 17.6% | 4.5% | 23 | 11.5% | 0.6% | 204 | 45.5% | 2.6% |
| Employés | 133 | 10.8% | 2.4% | 105 | 10.1% | 4.4% | 28 | 14.2% | 0.9% | - | - | - |
| Ouvriers | 271 | 22.1% | 2.9% | 237 | 22.9% | 4.7% | 35 | 17.7% | 0.8% | - | - | - |
| Retraités | 276 | 22.4% | 1.9% | 217 | 21.0% | 3.2% | 58 | 29.7% | 0.7% | - | - | - |
| Autres inactifs | 87 | 7.1% | 2.1% | 70 | 6.8% | 4.4% | 17 | 8.7% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 154 | 12.5% | 1.5% | 134 | 13.0% | 3.1% | 20 | 9.9% | 0.3% | 38 | 8.5% | 2.1% |
| 2 personnes | 428 | 34.8% | 2.4% | 341 | 33.0% | 3.9% | 87 | 44.3% | 0.9% | 113 | 25.3% | 2.7% |
| 3 personnes | 210 | 17.1% | 2.3% | 176 | 17.0% | 3.8% | 34 | 17.5% | 0.8% | 89 | 19.9% | 2.3% |
| 4 personnes | 267 | 21.7% | 2.9% | 241 | 23.3% | 5.3% | 26 | 13.0% | 0.5% | 139 | 30.9% | 2.8% |
| 5 personnes et + | 171 | 13.9% | 3.1% | 141 | 13.7% | 5.2% | 30 | 15.3% | 1.1% | 69 | 15.3% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 430 | 35.0% | 2.8% | 368 | 35.6% | 5.0% | 62 | 31.6% | 0.8% | 203 | 45.3% | 2.6% |
| Non | 800 | 65.0% | 2.2% | 665 | 64.4% | 3.8% | 134 | 68.4% | 0.7% | 245 | 54.7% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 268 | 21.8% | 2.2% | 216 | 21.0% | 3.8% | 52 | 26.3% | 0.8% | 77 | 17.0% | 2.3% |
| Agglo. - 20 000 hab | 215 | 17.5% | 2.4% | 174 | 16.9% | 4.1% | 41 | 20.7% | 0.8% | 78 | 17.3% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 153 | 12.5% | 2.2% | 133 | 12.9% | 3.9% | 20 | 10.3% | 0.6% | 57 | 12.6% | 3.1% |
| Agglo. + 100 000 hab | 387 | 31.4% | 2.5% | 335 | 32.4% | 4.4% | 52 | 26.4% | 0.6% | 148 | 32.9% | 2.6% |
| Agglo. Paris | 207 | 16.8% | 2.4% | 175 | 16.9% | 4.3% | 32 | 16.3% | 0.7% | 90 | 20.1% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 239 | 19.4% | 2.5% | 204 | 19.8% | 4.5% | 35 | 17.6% | 0.7% | 110 | 24.5% | 2.5% |
| Nord Pas de Calais | 68 | 5.5% | 2.1% | 57 | 5.5% | 3.7% | 11 | 5.5% | 0.6% | 26 | 5.9% | 2.7% |
| Lorraine | 50 | 4.1% | 2.6% | 48 | 4.6% | 5.2% | 2 | 1.0% | 0.2% | 9 | 2.1% | 1.8% |
| Alsace | 52 | 4.3% | 3.4% | 46 | 4.4% | 6.1% | 7 | 3.5% | 0.9% | 15 | 3.4% | 3.2% |
| Franche-Comté | 32 | 2.6% | 3.4% | 26 | 2.5% | 5.6% | 6 | 3.0% | 1.2% | 11 | 2.4% | 3.9% |
| Champagne Ardennes | 25 | 2.1% | 2.3% | 23 | 2.2% | 4.3% | 2 | 1.3% | 0.4% | 7 | 1.6% | 2.4% |
| Picardie | 43 | 3.5% | 2.8% | 37 | 3.6% | 4.9% | 6 | 3.2% | 0.8% | 5 | 1.1% | 1.2% |
| Bourgogne | 29 | 2.4% | 2.2% | 20 | 2.0% | 3.1% | 9 | 4.6% | 1.3% | 13 | 2.9% | 3.8% |
| Haute Normandie | 50 | 4.1% | 3.4% | 40 | 3.9% | 5.6% | 10 | 5.1% | 1.3% | 20 | 4.4% | 4.4% |
| Basse Normandie | 22 | 1.8% | 1.8% | 21 | 2.1% | 3.7% | 1 | 0.3% | 0.1% | 7 | 1.7% | 2.3% |
| Centre | 49 | 4.0% | 2.3% | 44 | 4.3% | 4.4% | 5 | 2.3% | 0.4% | 13 | 2.9% | 2.0% |
| Pays de Loire | 54 | 4.4% | 1.8% | 43 | 4.1% | 3.0% | 11 | 5.6% | 0.7% | 15 | 3.4% | 1.6% |
| Bretagne | 38 | 3.1% | 1.4% | 25 | 2.4% | 1.9% | 13 | 6.6% | 0.9% | 15 | 3.2% | 1.9% |
| Poitou Charentes | 38 | 3.1% | 2.5% | 32 | 3.1% | 4.5% | 5 | 2.6% | 0.7% | 14 | 3.0% | 3.7% |
| Aquitaine | 71 | 5.8% | 2.5% | 55 | 5.3% | 4.1% | 16 | 8.1% | 1.1% | 24 | 5.4% | 2.9% |
| Midi Pyrénées | 51 | 4.1% | 2.1% | 48 | 4.6% | 4.0% | 3 | 1.7% | 0.3% | 20 | 4.4% | 2.5% |
| Limousin | 12 | 1.0% | 1.9% | 10 | 1.0% | 3.4% | 2 | 0.8% | 0.5% | 5 | 1.1% | 2.9% |
| Auvergne | 22 | 1.8% | 2.0% | 20 | 1.9% | 3.7% | 2 | 1.1% | 0.4% | 8 | 1.7% | 2.4% |
| Rhône Alpes | 121 | 9.9% | 2.3% | 104 | 10.1% | 4.1% | 17 | 8.7% | 0.6% | 47 | 10.4% | 2.4% |
| Languedoc Roussillon | 57 | 4.6% | 2.5% | 50 | 4.8% | 4.6% | 7 | 3.5% | 0.6% | 25 | 5.6% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 107 | 8.7% | 2.5% | 80 | 7.7% | 3.9% | 27 | 13.9% | 1.2% | 40 | 8.9% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 931 | 75.7% | 2.7% | 800 | 77.5% | 4.6% | 131 | 66.7% | 0.8% | 380 | 84.7% | 2.6% |
| Presque tous les jours | 116 | 9.4% | 1.9% | 90 | 8.7% | 3.3% | 26 | 13.2% | 0.8% | 37 | 8.3% | 2.0% |
| 1 à 2 fois par semaine | 74 | 6.0% | 2.9% | 61 | 5.9% | 5.6% | 13 | 6.7% | 0.9% | 11 | 2.4% | 2.1% |
| 1 à 3 fois par mois | 8 | 0.6% | 1.6% | 6 | 0.5% | 2.9% | 2 | 1.1% | 0.7% | 4 | 0.8% | 5.5% |
| Moins souvent | 30 | 2.5% | 4.2% | 20 | 1.9% | 5.4% | 11 | 5.4% | 3.0% | 10 | 2.3% | 21.8% |
| Jamais | 4 | 0.3% | 5.8% | 4 | 0.4% | 10.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 2.2% | 1.5% | 18 | 1.7% | 2.4% | 10 | 4.9% | 0.9% | 2 | 0.5% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 51 | 4.2% | 1.7% | 46 | 4.5% | 4.1% | 5 | 2.5% | 0.3% | 4 | 0.8% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 87 | 7.1% | 1.6% | 75 | 7.3% | 3.1% | 12 | 6.0% | 0.4% | 4 | 0.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 135 | 11.0% | 2.0% | 108 | 10.4% | 3.6% | 27 | 13.9% | 0.7% | 22 | 5.0% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 301 | 24.5% | 2.6% | 258 | 25.0% | 4.8% | 43 | 21.7% | 0.7% | 94 | 20.9% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 191 | 15.5% | 2.7% | 162 | 15.7% | 4.4% | 29 | 14.5% | 0.8% | 76 | 17.0% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 220 | 17.9% | 3.0% | 193 | 18.6% | 4.7% | 27 | 13.7% | 0.8% | 121 | 26.9% | 3.0% |
| 65 000 euros et plus par an | 132 | 10.7% | 3.3% | 115 | 11.1% | 5.1% | 17 | 8.7% | 1.0% | 82 | 18.2% | 3.0% |
| Refus | 46 | 3.7% | 1.4% | 35 | 3.3% | 2.4% | 11 | 5.8% | 0.6% | 23 | 5.0% | 2.0% |
| Ne sait pas | 40 | 3.2% | 2.4% | 24 | 2.3% | 3.2% | 16 | 8.2% | 1.8% | 22 | 4.9% | 3.8% |
