L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 499 | 100.0% | 1.0% | 202 | 100.0% | 0.8% | 296 | 100.0% | 1.1% | 112 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 202 | 40.6% | 0.8% | 202 | 100.0% | 0.8% | - | - | - | 39 | 34.9% | 0.4% |
| Femme | 296 | 59.4% | 1.1% | - | - | - | 296 | 100.0% | 1.1% | 73 | 65.1% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 7.4% | 0.5% | 22 | 11.0% | 0.6% | 15 | 4.9% | 0.4% | 11 | 10.2% | 0.4% |
| 25 à 34 ans | 26 | 5.1% | 0.3% | 9 | 4.4% | 0.2% | 17 | 5.6% | 0.4% | 14 | 12.9% | 0.4% |
| 35 à 49 ans | 50 | 10.0% | 0.4% | 14 | 7.1% | 0.2% | 36 | 12.0% | 0.6% | 34 | 30.0% | 0.5% |
| 50 à 59 ans | 82 | 16.5% | 0.9% | 39 | 19.5% | 0.9% | 43 | 14.5% | 0.9% | 33 | 29.7% | 0.9% |
| 60 ans et plus | 304 | 61.0% | 2.0% | 118 | 58.2% | 1.7% | 187 | 62.9% | 2.2% | 19 | 17.2% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 272 | 54.6% | 1.2% | - | - | - | 272 | 91.9% | 1.2% | 60 | 53.3% | 0.8% |
| Personne de référence | 267 | 53.6% | 0.9% | 173 | 85.7% | 0.8% | 94 | 31.7% | 1.2% | 44 | 39.0% | 0.5% |
| Responsable des achats | 361 | 72.3% | 1.0% | 110 | 54.1% | 0.8% | 251 | 84.8% | 1.1% | 70 | 62.8% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.3% | 1 | 0.7% | 0.4% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 4 | 0.8% | 0.2% | 4 | 1.9% | 0.3% | - | - | - | 3 | 2.4% | 0.2% |
| Affaires et Cadres | 38 | 7.6% | 0.8% | 21 | 10.4% | 0.7% | 17 | 5.7% | 0.8% | 36 | 32.5% | 0.8% |
| Professions intermédiaires | 42 | 8.4% | 0.6% | 15 | 7.3% | 0.4% | 27 | 9.1% | 0.7% | 27 | 24.0% | 0.5% |
| Employés | 41 | 8.2% | 0.5% | 13 | 6.6% | 0.6% | 28 | 9.3% | 0.5% | 9 | 7.9% | 0.5% |
| Ouvriers | 24 | 4.9% | 0.4% | 19 | 9.3% | 0.4% | 6 | 1.9% | 0.4% | 3 | 2.8% | 0.9% |
| Retraités | 266 | 53.3% | 2.1% | 105 | 52.1% | 1.7% | 160 | 54.1% | 2.4% | 10 | 8.9% | 4.8% |
| Autres inactifs | 82 | 16.5% | 0.8% | 24 | 11.7% | 0.6% | 59 | 19.8% | 0.9% | 24 | 21.5% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 23 | 4.6% | 0.9% | 3 | 1.3% | 0.2% | 20 | 6.9% | 1.6% | 23 | 20.6% | 0.9% |
| Affaires et Cadres | 51 | 10.2% | 0.7% | 23 | 11.3% | 0.7% | 28 | 9.5% | 0.8% | 51 | 45.7% | 0.7% |
| Professions intermédiaires | 38 | 7.6% | 0.5% | 13 | 6.6% | 0.3% | 24 | 8.2% | 0.6% | 38 | 33.7% | 0.5% |
| Employés | 34 | 6.8% | 0.6% | 19 | 9.5% | 0.8% | 15 | 5.1% | 0.5% | - | - | - |
| Ouvriers | 38 | 7.6% | 0.4% | 20 | 10.1% | 0.4% | 17 | 5.9% | 0.4% | - | - | - |
| Retraités | 277 | 55.6% | 1.9% | 110 | 54.3% | 1.6% | 167 | 56.4% | 2.1% | - | - | - |
| Autres inactifs | 37 | 7.4% | 0.9% | 14 | 6.8% | 0.9% | 23 | 7.8% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 121 | 24.3% | 1.2% | 39 | 19.2% | 0.9% | 82 | 27.7% | 1.5% | 11 | 9.6% | 0.6% |
| 2 personnes | 242 | 48.5% | 1.3% | 111 | 54.7% | 1.3% | 131 | 44.2% | 1.4% | 24 | 21.6% | 0.6% |
| 3 personnes | 60 | 12.0% | 0.7% | 23 | 11.2% | 0.5% | 37 | 12.6% | 0.8% | 27 | 24.1% | 0.7% |
| 4 personnes | 30 | 5.9% | 0.3% | 15 | 7.2% | 0.3% | 15 | 5.1% | 0.3% | 15 | 13.0% | 0.3% |
| 5 personnes et + | 46 | 9.3% | 0.8% | 16 | 7.7% | 0.6% | 31 | 10.4% | 1.1% | 35 | 31.7% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 63 | 12.7% | 0.4% | 23 | 11.5% | 0.3% | 40 | 13.5% | 0.5% | 49 | 43.4% | 0.6% |
| Non | 435 | 87.3% | 1.2% | 179 | 88.5% | 1.0% | 256 | 86.5% | 1.4% | 63 | 56.6% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 106 | 21.2% | 0.9% | 39 | 19.4% | 0.7% | 66 | 22.4% | 1.1% | 9 | 7.7% | 0.3% |
| Agglo. - 20 000 hab | 89 | 17.8% | 1.0% | 43 | 21.2% | 1.0% | 46 | 15.5% | 0.9% | 14 | 12.3% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 80 | 16.1% | 1.1% | 35 | 17.3% | 1.0% | 45 | 15.3% | 1.3% | 18 | 16.0% | 1.0% |
| Agglo. + 100 000 hab | 136 | 27.3% | 0.9% | 48 | 23.9% | 0.6% | 88 | 29.7% | 1.1% | 38 | 33.7% | 0.7% |
| Agglo. Paris | 88 | 17.6% | 1.0% | 37 | 18.2% | 0.9% | 51 | 17.2% | 1.1% | 34 | 30.3% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 92 | 18.4% | 1.0% | 39 | 19.2% | 0.8% | 53 | 17.9% | 1.1% | 34 | 30.3% | 0.8% |
| Nord Pas de Calais | 30 | 6.0% | 0.9% | 8 | 4.0% | 0.5% | 22 | 7.4% | 1.3% | 6 | 5.7% | 0.7% |
| Lorraine | 17 | 3.5% | 0.9% | 6 | 3.2% | 0.7% | 11 | 3.7% | 1.1% | 3 | 2.7% | 0.6% |
| Alsace | 36 | 7.2% | 2.3% | 19 | 9.6% | 2.6% | 16 | 5.5% | 2.1% | 7 | 5.8% | 1.4% |
| Franche-Comté | 12 | 2.4% | 1.3% | 7 | 3.4% | 1.5% | 5 | 1.8% | 1.1% | 3 | 2.9% | 1.2% |
| Champagne Ardennes | 16 | 3.2% | 1.5% | 7 | 3.4% | 1.3% | 9 | 3.2% | 1.7% | 3 | 3.1% | 1.2% |
| Picardie | 13 | 2.6% | 0.8% | 6 | 3.1% | 0.8% | 7 | 2.2% | 0.8% | 1 | 1.1% | 0.3% |
| Bourgogne | 13 | 2.6% | 1.0% | 4 | 2.0% | 0.6% | 9 | 3.0% | 1.3% | 1 | 1.3% | 0.4% |
| Haute Normandie | 7 | 1.5% | 0.5% | 4 | 2.1% | 0.6% | 3 | 1.1% | 0.4% | - | - | - |
| Basse Normandie | 10 | 2.1% | 0.9% | 6 | 3.2% | 1.1% | 4 | 1.3% | 0.6% | 2 | 1.5% | 0.5% |
| Centre | 17 | 3.3% | 0.8% | 2 | 0.9% | 0.2% | 15 | 5.0% | 1.4% | 2 | 1.6% | 0.3% |
| Pays de Loire | 45 | 8.9% | 1.5% | 26 | 12.9% | 1.8% | 19 | 6.3% | 1.2% | 13 | 11.2% | 1.3% |
| Bretagne | 40 | 8.0% | 1.5% | 10 | 5.1% | 0.8% | 30 | 10.0% | 2.1% | 3 | 2.4% | 0.4% |
| Poitou Charentes | 12 | 2.3% | 0.8% | 7 | 3.6% | 1.0% | 4 | 1.5% | 0.6% | 1 | 0.8% | 0.2% |
| Aquitaine | 24 | 4.8% | 0.9% | 8 | 3.9% | 0.6% | 16 | 5.5% | 1.1% | 3 | 2.3% | 0.3% |
| Midi Pyrénées | 13 | 2.7% | 0.5% | 6 | 3.1% | 0.5% | 7 | 2.4% | 0.6% | 4 | 3.5% | 0.5% |
| Limousin | 5 | 1.0% | 0.8% | 2 | 1.1% | 0.7% | 3 | 1.0% | 1.0% | - | - | - |
| Auvergne | 12 | 2.5% | 1.1% | 3 | 1.6% | 0.6% | 9 | 3.1% | 1.6% | 1 | 1.2% | 0.4% |
| Rhône Alpes | 46 | 9.3% | 0.9% | 21 | 10.4% | 0.8% | 25 | 8.6% | 0.9% | 14 | 12.5% | 0.7% |
| Languedoc Roussillon | 11 | 2.1% | 0.5% | 3 | 1.5% | 0.3% | 8 | 2.6% | 0.6% | 3 | 2.9% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 27 | 5.3% | 0.6% | 6 | 3.0% | 0.3% | 20 | 6.9% | 0.9% | 8 | 7.2% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 264 | 52.8% | 0.8% | 110 | 54.4% | 0.6% | 154 | 51.8% | 0.9% | 81 | 72.2% | 0.5% |
| Presque tous les jours | 62 | 12.4% | 1.0% | 25 | 12.3% | 0.9% | 37 | 12.5% | 1.2% | 18 | 16.3% | 1.0% |
| 1 à 2 fois par semaine | 24 | 4.8% | 0.9% | 12 | 5.8% | 1.1% | 12 | 4.1% | 0.8% | 2 | 1.8% | 0.4% |
| 1 à 3 fois par mois | 10 | 2.0% | 2.1% | 5 | 2.4% | 2.6% | 5 | 1.7% | 1.7% | - | - | - |
| Moins souvent | 15 | 2.9% | 2.0% | 2 | 1.1% | 0.6% | 13 | 4.2% | 3.5% | 9 | 8.2% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 2.9% | 0.8% | 9 | 4.6% | 1.3% | 5 | 1.7% | 0.5% | 1 | 1.1% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 27 | 5.4% | 0.9% | 11 | 5.6% | 1.0% | 16 | 5.3% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 64 | 12.8% | 1.2% | 18 | 9.1% | 0.8% | 46 | 15.4% | 1.5% | 2 | 1.5% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 64 | 12.9% | 1.0% | 28 | 14.1% | 1.0% | 36 | 12.1% | 0.9% | 7 | 5.8% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 89 | 17.9% | 0.8% | 29 | 14.3% | 0.5% | 60 | 20.4% | 1.0% | 19 | 16.7% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 56 | 11.3% | 0.8% | 31 | 15.5% | 0.8% | 25 | 8.4% | 0.7% | 11 | 9.7% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 84 | 16.9% | 1.1% | 41 | 20.5% | 1.0% | 43 | 14.4% | 1.3% | 26 | 22.8% | 0.6% |
| 65 000 euros et plus par an | 47 | 9.3% | 1.2% | 18 | 9.0% | 0.8% | 28 | 9.6% | 1.7% | 26 | 23.3% | 1.0% |
| Refus | 31 | 6.3% | 0.9% | 10 | 5.0% | 0.7% | 21 | 7.2% | 1.1% | 9 | 8.2% | 0.8% |
| Ne sait pas | 21 | 4.3% | 1.3% | 5 | 2.3% | 0.6% | 17 | 5.6% | 1.8% | 12 | 10.7% | 2.1% |
