L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4361 | 100.0% | 8.4% | 1990 | 100.0% | 8.0% | 2370 | 100.0% | 8.7% | 957 | 100.0% | 5.5% |
| Sexe | ||||||||||||
| Homme | 1990 | 45.6% | 8.0% | 1990 | 100.0% | 8.0% | - | - | - | 452 | 47.3% | 5.2% |
| Femme | 2370 | 54.4% | 8.7% | - | - | - | 2370 | 100.0% | 8.7% | 505 | 52.7% | 5.9% |
| Age | ||||||||||||
| 15 à 24 ans | 685 | 15.7% | 9.4% | 299 | 15.0% | 8.1% | 386 | 16.3% | 10.7% | 223 | 23.2% | 7.3% |
| 25 à 34 ans | 466 | 10.7% | 6.1% | 246 | 12.4% | 6.6% | 220 | 9.3% | 5.7% | 123 | 12.8% | 3.8% |
| 35 à 49 ans | 952 | 21.8% | 7.6% | 456 | 22.9% | 7.4% | 496 | 20.9% | 7.9% | 317 | 33.1% | 5.0% |
| 50 à 59 ans | 860 | 19.7% | 9.3% | 421 | 21.2% | 9.1% | 439 | 18.5% | 9.4% | 233 | 24.3% | 6.0% |
| 60 ans et plus | 1397 | 32.0% | 9.0% | 568 | 28.6% | 8.4% | 829 | 35.0% | 9.6% | 62 | 6.5% | 7.1% |
| Individu | ||||||||||||
| Ménagères | 1974 | 45.3% | 8.4% | - | - | - | 1974 | 83.3% | 8.4% | 351 | 36.7% | 5.0% |
| Personne de référence | 2440 | 56.0% | 8.6% | 1611 | 81.0% | 7.9% | 829 | 35.0% | 10.4% | 424 | 44.3% | 5.1% |
| Responsable des achats | 2980 | 68.3% | 8.3% | 1036 | 52.0% | 7.9% | 1944 | 82.0% | 8.5% | 523 | 54.6% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 56 | 1.3% | 11.1% | 43 | 2.2% | 12.6% | 13 | 0.5% | 8.0% | - | - | - |
| Petits patrons | 66 | 1.5% | 4.2% | 47 | 2.4% | 4.1% | 19 | 0.8% | 4.2% | 57 | 6.0% | 4.0% |
| Affaires et Cadres | 188 | 4.3% | 3.8% | 120 | 6.0% | 4.2% | 67 | 2.8% | 3.3% | 167 | 17.4% | 3.8% |
| Professions intermédiaires | 443 | 10.2% | 6.2% | 217 | 10.9% | 6.1% | 226 | 9.5% | 6.2% | 347 | 36.2% | 6.0% |
| Employés | 778 | 17.8% | 9.3% | 175 | 8.8% | 7.9% | 604 | 25.5% | 9.9% | 128 | 13.3% | 6.9% |
| Ouvriers | 651 | 14.9% | 10.3% | 501 | 25.2% | 10.0% | 150 | 6.3% | 11.3% | 11 | 1.2% | 3.3% |
| Retraités | 1132 | 26.0% | 8.9% | 513 | 25.8% | 8.3% | 619 | 26.1% | 9.3% | 21 | 2.2% | 10.1% |
| Autres inactifs | 1047 | 24.0% | 10.0% | 375 | 18.8% | 10.1% | 672 | 28.4% | 10.0% | 227 | 23.7% | 7.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 87 | 2.0% | 11.6% | 46 | 2.3% | 11.1% | 42 | 1.8% | 12.2% | - | - | - |
| Petits patrons | 139 | 3.2% | 5.3% | 62 | 3.1% | 4.6% | 78 | 3.3% | 6.1% | 139 | 14.5% | 5.3% |
| Affaires et Cadres | 317 | 7.3% | 4.6% | 143 | 7.2% | 4.2% | 174 | 7.3% | 5.1% | 317 | 33.1% | 4.6% |
| Professions intermédiaires | 501 | 11.5% | 6.4% | 248 | 12.5% | 6.2% | 253 | 10.7% | 6.5% | 501 | 52.4% | 6.4% |
| Employés | 525 | 12.0% | 9.7% | 215 | 10.8% | 9.1% | 310 | 13.1% | 10.1% | - | - | - |
| Ouvriers | 978 | 22.4% | 10.3% | 513 | 25.8% | 10.1% | 465 | 19.6% | 10.6% | - | - | - |
| Retraités | 1316 | 30.2% | 8.9% | 562 | 28.3% | 8.4% | 754 | 31.8% | 9.3% | - | - | - |
| Autres inactifs | 496 | 11.4% | 11.8% | 201 | 10.1% | 12.7% | 295 | 12.5% | 11.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1039 | 23.8% | 10.4% | 409 | 20.6% | 9.3% | 629 | 26.6% | 11.1% | 98 | 10.2% | 5.4% |
| 2 personnes | 1455 | 33.4% | 8.1% | 682 | 34.3% | 7.9% | 773 | 32.6% | 8.2% | 212 | 22.1% | 5.1% |
| 3 personnes | 711 | 16.3% | 7.7% | 353 | 17.8% | 7.6% | 357 | 15.1% | 7.8% | 221 | 23.1% | 5.7% |
| 4 personnes | 706 | 16.2% | 7.6% | 318 | 16.0% | 6.9% | 388 | 16.4% | 8.3% | 269 | 28.1% | 5.5% |
| 5 personnes et + | 450 | 10.3% | 8.2% | 228 | 11.4% | 8.4% | 223 | 9.4% | 8.0% | 158 | 16.5% | 6.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1140 | 26.1% | 7.3% | 546 | 27.4% | 7.4% | 594 | 25.0% | 7.2% | 396 | 41.4% | 5.1% |
| Non | 3221 | 73.9% | 8.8% | 1444 | 72.6% | 8.2% | 1777 | 75.0% | 9.4% | 561 | 58.6% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 1197 | 27.5% | 10.0% | 577 | 29.0% | 10.1% | 620 | 26.2% | 9.9% | 211 | 22.1% | 6.4% |
| Agglo. - 20 000 hab | 812 | 18.6% | 9.0% | 344 | 17.3% | 8.1% | 469 | 19.8% | 9.7% | 158 | 16.5% | 6.2% |
| Agglo. 20 000 à 100 000 hab | 674 | 15.5% | 9.7% | 316 | 15.9% | 9.3% | 358 | 15.1% | 10.0% | 121 | 12.6% | 6.5% |
| Agglo. + 100 000 hab | 1187 | 27.2% | 7.7% | 556 | 27.9% | 7.4% | 632 | 26.7% | 7.9% | 297 | 31.0% | 5.2% |
| Agglo. Paris | 489 | 11.2% | 5.7% | 198 | 9.9% | 4.8% | 292 | 12.3% | 6.5% | 170 | 17.8% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 586 | 13.4% | 6.1% | 250 | 12.6% | 5.5% | 336 | 14.2% | 6.7% | 187 | 19.5% | 4.3% |
| Nord Pas de Calais | 371 | 8.5% | 11.5% | 189 | 9.5% | 12.3% | 182 | 7.7% | 10.7% | 87 | 9.1% | 8.9% |
| Lorraine | 135 | 3.1% | 7.0% | 68 | 3.4% | 7.4% | 67 | 2.8% | 6.8% | 21 | 2.2% | 4.1% |
| Alsace | 66 | 1.5% | 4.3% | 25 | 1.2% | 3.3% | 41 | 1.7% | 5.1% | 18 | 1.9% | 3.9% |
| Franche-Comté | 103 | 2.4% | 10.8% | 48 | 2.4% | 10.3% | 55 | 2.3% | 11.3% | 27 | 2.8% | 10.0% |
| Champagne Ardennes | 135 | 3.1% | 12.4% | 62 | 3.1% | 11.8% | 73 | 3.1% | 13.0% | 38 | 3.9% | 12.7% |
| Picardie | 203 | 4.7% | 13.1% | 103 | 5.2% | 13.8% | 99 | 4.2% | 12.5% | 32 | 3.4% | 7.7% |
| Bourgogne | 152 | 3.5% | 11.2% | 59 | 3.0% | 9.1% | 93 | 3.9% | 13.2% | 22 | 2.3% | 6.4% |
| Haute Normandie | 194 | 4.4% | 13.0% | 80 | 4.0% | 11.2% | 114 | 4.8% | 14.7% | 26 | 2.7% | 5.8% |
| Basse Normandie | 126 | 2.9% | 10.4% | 56 | 2.8% | 9.6% | 71 | 3.0% | 11.2% | 21 | 2.2% | 6.6% |
| Centre | 244 | 5.6% | 11.6% | 130 | 6.6% | 12.9% | 114 | 4.8% | 10.5% | 48 | 5.0% | 7.3% |
| Pays de Loire | 225 | 5.2% | 7.5% | 102 | 5.1% | 7.1% | 123 | 5.2% | 8.0% | 59 | 6.1% | 6.3% |
| Bretagne | 144 | 3.3% | 5.4% | 90 | 4.5% | 7.0% | 53 | 2.3% | 3.8% | 25 | 2.6% | 3.3% |
| Poitou Charentes | 128 | 2.9% | 8.6% | 65 | 3.3% | 9.1% | 63 | 2.7% | 8.1% | 19 | 2.0% | 5.3% |
| Aquitaine | 291 | 6.7% | 10.4% | 106 | 5.3% | 8.0% | 185 | 7.8% | 12.6% | 48 | 5.0% | 5.6% |
| Midi Pyrénées | 210 | 4.8% | 8.5% | 93 | 4.7% | 7.8% | 117 | 4.9% | 9.1% | 34 | 3.5% | 4.3% |
| Limousin | 55 | 1.3% | 8.9% | 29 | 1.5% | 10.0% | 26 | 1.1% | 8.0% | 8 | 0.8% | 4.9% |
| Auvergne | 88 | 2.0% | 7.8% | 49 | 2.4% | 8.9% | 40 | 1.7% | 6.8% | 19 | 2.0% | 6.0% |
| Rhône Alpes | 379 | 8.7% | 7.3% | 167 | 8.4% | 6.6% | 213 | 9.0% | 7.8% | 114 | 11.9% | 5.8% |
| Languedoc Roussillon | 231 | 5.3% | 10.1% | 106 | 5.3% | 9.7% | 125 | 5.3% | 10.4% | 44 | 4.5% | 6.3% |
| Provence Alpes Côte d'Azur, Corse | 295 | 6.8% | 6.8% | 114 | 5.7% | 5.5% | 181 | 7.7% | 7.9% | 61 | 6.3% | 4.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2433 | 55.8% | 7.0% | 1167 | 58.6% | 6.7% | 1266 | 53.4% | 7.3% | 747 | 78.0% | 5.1% |
| Presque tous les jours | 529 | 12.1% | 8.9% | 247 | 12.4% | 9.0% | 282 | 11.9% | 8.8% | 116 | 12.1% | 6.2% |
| 1 à 2 fois par semaine | 257 | 5.9% | 10.0% | 92 | 4.6% | 8.5% | 165 | 7.0% | 11.1% | 52 | 5.5% | 10.0% |
| 1 à 3 fois par mois | 52 | 1.2% | 10.7% | 14 | 0.7% | 7.3% | 38 | 1.6% | 13.0% | 13 | 1.4% | 19.4% |
| Moins souvent | 93 | 2.1% | 12.9% | 46 | 2.3% | 12.6% | 48 | 2.0% | 13.3% | 12 | 1.2% | 24.3% |
| Jamais | 10 | 0.2% | 14.1% | 9 | 0.4% | 21.2% | 1 | 0.1% | 4.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 192 | 4.4% | 10.5% | 75 | 3.8% | 10.0% | 117 | 4.9% | 10.8% | 13 | 1.3% | 6.5% |
| De 9 000 à moins de 12 000 euros par an | 480 | 11.0% | 16.1% | 177 | 8.9% | 15.5% | 303 | 12.8% | 16.5% | 34 | 3.5% | 14.3% |
| De 12 000 à moins de 18 000 euros par an | 600 | 13.8% | 10.8% | 227 | 11.4% | 9.4% | 373 | 15.7% | 11.9% | 44 | 4.6% | 7.0% |
| De 18 000 à moins de 24 000 euros par an | 661 | 15.2% | 9.8% | 323 | 16.2% | 10.8% | 339 | 14.3% | 8.9% | 66 | 6.9% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 976 | 22.4% | 8.5% | 471 | 23.6% | 8.7% | 506 | 21.3% | 8.4% | 232 | 24.3% | 6.6% |
| De 36 000 à moins de 45 000 euros par an | 503 | 11.5% | 7.0% | 273 | 13.7% | 7.3% | 231 | 9.7% | 6.7% | 169 | 17.6% | 5.7% |
| De 45 000 à moins de 65 000 euros par an | 388 | 8.9% | 5.3% | 204 | 10.3% | 5.0% | 184 | 7.8% | 5.7% | 200 | 20.9% | 4.9% |
| 65 000 euros et plus par an | 163 | 3.7% | 4.1% | 79 | 4.0% | 3.5% | 85 | 3.6% | 5.0% | 96 | 10.0% | 3.5% |
| Refus | 244 | 5.6% | 7.2% | 109 | 5.5% | 7.5% | 135 | 5.7% | 7.0% | 55 | 5.8% | 4.9% |
| Ne sait pas | 151 | 3.5% | 9.1% | 53 | 2.6% | 7.2% | 99 | 4.2% | 10.7% | 48 | 5.0% | 8.3% |
