L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1806 | 100.0% | 3.5% | 421 | 100.0% | 1.7% | 1385 | 100.0% | 5.1% | 666 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 421 | 23.3% | 1.7% | 421 | 100.0% | 1.7% | - | - | - | 156 | 23.5% | 1.8% |
| Femme | 1385 | 76.7% | 5.1% | - | - | - | 1385 | 100.0% | 5.1% | 510 | 76.5% | 6.0% |
| Age | ||||||||||||
| 15 à 24 ans | 555 | 30.7% | 7.6% | 78 | 18.5% | 2.1% | 477 | 34.4% | 13.2% | 221 | 33.1% | 7.2% |
| 25 à 34 ans | 459 | 25.4% | 6.1% | 115 | 27.2% | 3.1% | 345 | 24.9% | 8.9% | 161 | 24.1% | 5.0% |
| 35 à 49 ans | 449 | 24.9% | 3.6% | 115 | 27.2% | 1.9% | 335 | 24.2% | 5.3% | 219 | 32.9% | 3.5% |
| 50 à 59 ans | 228 | 12.6% | 2.5% | 81 | 19.2% | 1.8% | 147 | 10.6% | 3.2% | 62 | 9.4% | 1.6% |
| 60 ans et plus | 115 | 6.4% | 0.7% | 33 | 7.8% | 0.5% | 82 | 5.9% | 0.9% | 3 | 0.5% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 912 | 50.5% | 3.9% | - | - | - | 912 | 65.9% | 3.9% | 333 | 50.0% | 4.7% |
| Personne de référence | 546 | 30.2% | 1.9% | 321 | 76.3% | 1.6% | 225 | 16.2% | 2.8% | 173 | 25.9% | 2.1% |
| Responsable des achats | 1170 | 64.8% | 3.2% | 223 | 53.0% | 1.7% | 946 | 68.3% | 4.1% | 400 | 60.1% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.4% | 1.4% | 3 | 0.7% | 0.8% | 4 | 0.3% | 2.7% | 3 | 0.4% | 20.9% |
| Petits patrons | 38 | 2.1% | 2.4% | 17 | 4.0% | 1.5% | 21 | 1.5% | 4.7% | 29 | 4.3% | 2.0% |
| Affaires et Cadres | 89 | 5.0% | 1.8% | 36 | 8.4% | 1.3% | 54 | 3.9% | 2.6% | 77 | 11.5% | 1.7% |
| Professions intermédiaires | 289 | 16.0% | 4.0% | 71 | 16.8% | 2.0% | 218 | 15.7% | 5.9% | 211 | 31.6% | 3.6% |
| Employés | 487 | 27.0% | 5.8% | 60 | 14.2% | 2.7% | 428 | 30.9% | 7.0% | 123 | 18.5% | 6.6% |
| Ouvriers | 175 | 9.7% | 2.8% | 102 | 24.3% | 2.0% | 72 | 5.2% | 5.4% | 15 | 2.3% | 4.5% |
| Retraités | 92 | 5.1% | 0.7% | 31 | 7.3% | 0.5% | 61 | 4.4% | 0.9% | 1 | 0.2% | 0.6% |
| Autres inactifs | 629 | 34.8% | 6.0% | 102 | 24.3% | 2.7% | 527 | 38.0% | 7.9% | 207 | 31.1% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.6% | 1.5% | 3 | 0.7% | 0.8% | 8 | 0.6% | 2.4% | - | - | - |
| Petits patrons | 112 | 6.2% | 4.3% | 30 | 7.2% | 2.2% | 82 | 5.9% | 6.4% | 112 | 16.8% | 4.3% |
| Affaires et Cadres | 210 | 11.6% | 3.1% | 43 | 10.3% | 1.3% | 166 | 12.0% | 4.9% | 210 | 31.4% | 3.1% |
| Professions intermédiaires | 345 | 19.1% | 4.4% | 83 | 19.7% | 2.1% | 262 | 18.9% | 6.7% | 345 | 51.8% | 4.4% |
| Employés | 276 | 15.3% | 5.1% | 67 | 15.9% | 2.8% | 209 | 15.1% | 6.9% | - | - | - |
| Ouvriers | 520 | 28.8% | 5.5% | 93 | 22.1% | 1.8% | 427 | 30.8% | 9.7% | - | - | - |
| Retraités | 166 | 9.2% | 1.1% | 49 | 11.7% | 0.7% | 117 | 8.4% | 1.4% | - | - | - |
| Autres inactifs | 167 | 9.2% | 4.0% | 53 | 12.5% | 3.3% | 114 | 8.3% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 176 | 9.7% | 1.8% | 57 | 13.5% | 1.3% | 119 | 8.6% | 2.1% | 42 | 6.2% | 2.3% |
| 2 personnes | 354 | 19.6% | 2.0% | 88 | 20.9% | 1.0% | 266 | 19.2% | 2.8% | 108 | 16.2% | 2.6% |
| 3 personnes | 493 | 27.3% | 5.3% | 88 | 20.9% | 1.9% | 405 | 29.2% | 8.8% | 189 | 28.4% | 4.8% |
| 4 personnes | 432 | 23.9% | 4.7% | 99 | 23.5% | 2.2% | 333 | 24.0% | 7.1% | 213 | 31.9% | 4.3% |
| 5 personnes et + | 351 | 19.4% | 6.4% | 89 | 21.2% | 3.3% | 262 | 18.9% | 9.3% | 115 | 17.3% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 831 | 46.0% | 5.3% | 181 | 42.9% | 2.4% | 650 | 46.9% | 7.9% | 343 | 51.4% | 4.4% |
| Non | 975 | 54.0% | 2.7% | 240 | 57.1% | 1.4% | 735 | 53.1% | 3.9% | 324 | 48.6% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 346 | 19.2% | 2.9% | 76 | 18.1% | 1.3% | 270 | 19.5% | 4.3% | 96 | 14.4% | 2.9% |
| Agglo. - 20 000 hab | 271 | 15.0% | 3.0% | 66 | 15.7% | 1.6% | 205 | 14.8% | 4.2% | 110 | 16.6% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 230 | 12.7% | 3.3% | 76 | 17.9% | 2.2% | 155 | 11.2% | 4.3% | 67 | 10.1% | 3.6% |
| Agglo. + 100 000 hab | 608 | 33.7% | 3.9% | 123 | 29.2% | 1.6% | 485 | 35.0% | 6.1% | 231 | 34.7% | 4.1% |
| Agglo. Paris | 351 | 19.4% | 4.1% | 80 | 19.0% | 2.0% | 270 | 19.5% | 6.1% | 162 | 24.3% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 384 | 21.3% | 4.0% | 94 | 22.3% | 2.0% | 290 | 20.9% | 5.8% | 179 | 26.8% | 4.1% |
| Nord Pas de Calais | 156 | 8.6% | 4.8% | 32 | 7.6% | 2.1% | 124 | 9.0% | 7.3% | 50 | 7.5% | 5.1% |
| Lorraine | 54 | 3.0% | 2.8% | 16 | 3.8% | 1.7% | 38 | 2.8% | 3.9% | 24 | 3.6% | 4.6% |
| Alsace | 60 | 3.3% | 3.9% | 22 | 5.2% | 2.9% | 39 | 2.8% | 4.9% | 21 | 3.2% | 4.5% |
| Franche-Comté | 27 | 1.5% | 2.8% | 6 | 1.4% | 1.3% | 21 | 1.5% | 4.3% | 5 | 0.8% | 1.9% |
| Champagne Ardennes | 34 | 1.9% | 3.1% | 8 | 1.9% | 1.5% | 26 | 1.9% | 4.6% | 12 | 1.9% | 4.2% |
| Picardie | 63 | 3.5% | 4.1% | 14 | 3.4% | 1.9% | 49 | 3.5% | 6.1% | 21 | 3.2% | 5.1% |
| Bourgogne | 37 | 2.0% | 2.7% | 12 | 2.8% | 1.8% | 25 | 1.8% | 3.6% | 14 | 2.0% | 4.0% |
| Haute Normandie | 62 | 3.4% | 4.2% | 8 | 1.9% | 1.1% | 54 | 3.9% | 7.0% | 27 | 4.0% | 5.9% |
| Basse Normandie | 34 | 1.9% | 2.8% | 4 | 1.0% | 0.7% | 30 | 2.1% | 4.7% | 9 | 1.4% | 2.8% |
| Centre | 57 | 3.2% | 2.7% | 22 | 5.2% | 2.2% | 35 | 2.6% | 3.2% | 18 | 2.7% | 2.8% |
| Pays de Loire | 69 | 3.8% | 2.3% | 24 | 5.7% | 1.7% | 45 | 3.3% | 2.9% | 30 | 4.6% | 3.3% |
| Bretagne | 64 | 3.5% | 2.4% | 10 | 2.5% | 0.8% | 53 | 3.8% | 3.8% | 22 | 3.2% | 2.8% |
| Poitou Charentes | 50 | 2.8% | 3.4% | 11 | 2.5% | 1.5% | 40 | 2.9% | 5.1% | 10 | 1.5% | 2.8% |
| Aquitaine | 95 | 5.3% | 3.4% | 25 | 5.9% | 1.9% | 70 | 5.1% | 4.8% | 27 | 4.0% | 3.2% |
| Midi Pyrénées | 67 | 3.7% | 2.7% | 25 | 6.0% | 2.1% | 42 | 3.0% | 3.3% | 19 | 2.8% | 2.4% |
| Limousin | 12 | 0.7% | 2.0% | 3 | 0.7% | 1.0% | 9 | 0.7% | 2.9% | 3 | 0.4% | 1.7% |
| Auvergne | 18 | 1.0% | 1.5% | 2 | 0.4% | 0.3% | 16 | 1.1% | 2.7% | 5 | 0.7% | 1.4% |
| Rhône Alpes | 147 | 8.1% | 2.8% | 28 | 6.8% | 1.1% | 119 | 8.6% | 4.4% | 60 | 9.1% | 3.1% |
| Languedoc Roussillon | 108 | 6.0% | 4.7% | 22 | 5.2% | 2.0% | 86 | 6.2% | 7.2% | 46 | 6.9% | 6.7% |
| Provence Alpes Côte d'Azur, Corse | 206 | 11.4% | 4.7% | 33 | 7.8% | 1.6% | 173 | 12.5% | 7.5% | 64 | 9.6% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1459 | 80.8% | 4.2% | 335 | 79.6% | 1.9% | 1124 | 81.2% | 6.5% | 584 | 87.7% | 4.0% |
| Presque tous les jours | 152 | 8.4% | 2.6% | 32 | 7.6% | 1.2% | 120 | 8.7% | 3.7% | 63 | 9.5% | 3.4% |
| 1 à 2 fois par semaine | 80 | 4.4% | 3.1% | 20 | 4.7% | 1.8% | 60 | 4.3% | 4.0% | 15 | 2.2% | 2.8% |
| 1 à 3 fois par mois | 9 | 0.5% | 1.9% | 1 | 0.2% | 0.5% | 8 | 0.6% | 2.8% | 1 | 0.2% | 1.9% |
| Moins souvent | 12 | 0.7% | 1.6% | 1 | 0.4% | 0.4% | 10 | 0.8% | 2.9% | 1 | 0.2% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 4.2% | 4.2% | 14 | 3.2% | 1.8% | 63 | 4.5% | 5.8% | 7 | 1.0% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 107 | 5.9% | 3.6% | 21 | 5.1% | 1.9% | 86 | 6.2% | 4.7% | 5 | 0.7% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 175 | 9.7% | 3.1% | 43 | 10.1% | 1.8% | 132 | 9.5% | 4.2% | 20 | 2.9% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 216 | 12.0% | 3.2% | 54 | 12.9% | 1.8% | 162 | 11.7% | 4.2% | 61 | 9.1% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 425 | 23.5% | 3.7% | 98 | 23.1% | 1.8% | 328 | 23.7% | 5.4% | 153 | 23.0% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 239 | 13.2% | 3.3% | 64 | 15.3% | 1.7% | 175 | 12.6% | 5.1% | 102 | 15.3% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 222 | 12.3% | 3.0% | 52 | 12.4% | 1.3% | 170 | 12.3% | 5.2% | 148 | 22.2% | 3.7% |
| 65 000 euros et plus par an | 114 | 6.3% | 2.9% | 36 | 8.6% | 1.6% | 77 | 5.6% | 4.6% | 80 | 12.0% | 2.9% |
| Refus | 128 | 7.1% | 3.8% | 30 | 7.2% | 2.1% | 97 | 7.0% | 5.0% | 61 | 9.1% | 5.4% |
| Ne sait pas | 105 | 5.8% | 6.3% | 8 | 2.0% | 1.1% | 96 | 7.0% | 10.5% | 30 | 4.6% | 5.2% |
