L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1812 | 100.0% | 3.5% | 420 | 100.0% | 1.7% | 1392 | 100.0% | 5.1% | 588 | 100.0% | 3.4% |
| Sexe | ||||||||||||
| Homme | 420 | 23.2% | 1.7% | 420 | 100.0% | 1.7% | - | - | - | 125 | 21.3% | 1.4% |
| Femme | 1392 | 76.8% | 5.1% | - | - | - | 1392 | 100.0% | 5.1% | 463 | 78.7% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 142 | 7.8% | 1.9% | 21 | 5.1% | 0.6% | 120 | 8.6% | 3.3% | 54 | 9.2% | 1.8% |
| 25 à 34 ans | 178 | 9.8% | 2.3% | 34 | 8.0% | 0.9% | 144 | 10.4% | 3.7% | 71 | 12.1% | 2.2% |
| 35 à 49 ans | 485 | 26.8% | 3.9% | 117 | 27.8% | 1.9% | 368 | 26.4% | 5.8% | 254 | 43.2% | 4.0% |
| 50 à 59 ans | 449 | 24.8% | 4.8% | 123 | 29.3% | 2.7% | 326 | 23.4% | 7.0% | 172 | 29.3% | 4.5% |
| 60 ans et plus | 558 | 30.8% | 3.6% | 125 | 29.8% | 1.8% | 434 | 31.1% | 5.0% | 37 | 6.3% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 1236 | 68.2% | 5.3% | - | - | - | 1236 | 88.8% | 5.3% | 405 | 68.8% | 5.8% |
| Personne de référence | 723 | 39.9% | 2.5% | 372 | 88.5% | 1.8% | 352 | 25.3% | 4.4% | 187 | 31.7% | 2.2% |
| Responsable des achats | 1456 | 80.3% | 4.0% | 224 | 53.3% | 1.7% | 1232 | 88.5% | 5.4% | 452 | 76.8% | 4.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.7% | 2.5% | 6 | 1.5% | 1.8% | 6 | 0.4% | 3.9% | 2 | 0.3% | 14.8% |
| Petits patrons | 53 | 2.9% | 3.3% | 28 | 6.8% | 2.5% | 24 | 1.7% | 5.4% | 38 | 6.5% | 2.7% |
| Affaires et Cadres | 128 | 7.1% | 2.6% | 35 | 8.4% | 1.2% | 93 | 6.7% | 4.5% | 106 | 18.1% | 2.4% |
| Professions intermédiaires | 246 | 13.6% | 3.4% | 63 | 15.0% | 1.8% | 183 | 13.1% | 5.0% | 185 | 31.4% | 3.2% |
| Employés | 412 | 22.7% | 4.9% | 52 | 12.4% | 2.3% | 360 | 25.8% | 5.9% | 112 | 19.0% | 6.0% |
| Ouvriers | 103 | 5.7% | 1.6% | 60 | 14.2% | 1.2% | 44 | 3.1% | 3.3% | 3 | 0.6% | 1.0% |
| Retraités | 472 | 26.0% | 3.7% | 115 | 27.3% | 1.9% | 357 | 25.7% | 5.4% | 20 | 3.5% | 9.9% |
| Autres inactifs | 387 | 21.3% | 3.7% | 61 | 14.6% | 1.6% | 326 | 23.4% | 4.9% | 121 | 20.6% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 1.2% | 3.0% | 6 | 1.5% | 1.5% | 16 | 1.2% | 4.7% | - | - | - |
| Petits patrons | 102 | 5.6% | 3.9% | 24 | 5.7% | 1.8% | 78 | 5.6% | 6.1% | 102 | 17.3% | 3.9% |
| Affaires et Cadres | 231 | 12.8% | 3.4% | 41 | 9.9% | 1.2% | 190 | 13.7% | 5.6% | 231 | 39.3% | 3.4% |
| Professions intermédiaires | 255 | 14.1% | 3.2% | 60 | 14.2% | 1.5% | 195 | 14.0% | 5.0% | 255 | 43.3% | 3.2% |
| Employés | 204 | 11.2% | 3.8% | 54 | 12.8% | 2.3% | 150 | 10.8% | 4.9% | - | - | - |
| Ouvriers | 291 | 16.1% | 3.1% | 63 | 15.0% | 1.2% | 228 | 16.4% | 5.2% | - | - | - |
| Retraités | 578 | 31.9% | 3.9% | 127 | 30.4% | 1.9% | 451 | 32.4% | 5.5% | - | - | - |
| Autres inactifs | 128 | 7.1% | 3.0% | 44 | 10.5% | 2.8% | 84 | 6.0% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 309 | 17.0% | 3.1% | 61 | 14.5% | 1.4% | 248 | 17.8% | 4.4% | 56 | 9.6% | 3.1% |
| 2 personnes | 728 | 40.2% | 4.0% | 190 | 45.2% | 2.2% | 538 | 38.6% | 5.7% | 180 | 30.5% | 4.3% |
| 3 personnes | 315 | 17.4% | 3.4% | 82 | 19.7% | 1.8% | 232 | 16.7% | 5.1% | 126 | 21.4% | 3.2% |
| 4 personnes | 255 | 14.1% | 2.8% | 33 | 8.0% | 0.7% | 222 | 15.9% | 4.8% | 137 | 23.4% | 2.8% |
| 5 personnes et + | 205 | 11.3% | 3.7% | 53 | 12.7% | 2.0% | 152 | 10.9% | 5.4% | 89 | 15.2% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 513 | 28.3% | 3.3% | 106 | 25.3% | 1.4% | 407 | 29.2% | 5.0% | 251 | 42.7% | 3.2% |
| Non | 1299 | 71.7% | 3.6% | 313 | 74.7% | 1.8% | 985 | 70.8% | 5.2% | 337 | 57.3% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 336 | 18.5% | 2.8% | 69 | 16.3% | 1.2% | 267 | 19.2% | 4.3% | 92 | 15.7% | 2.8% |
| Agglo. - 20 000 hab | 293 | 16.1% | 3.2% | 57 | 13.6% | 1.4% | 235 | 16.9% | 4.9% | 99 | 16.8% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 262 | 14.4% | 3.7% | 63 | 15.1% | 1.9% | 198 | 14.2% | 5.5% | 62 | 10.6% | 3.4% |
| Agglo. + 100 000 hab | 566 | 31.3% | 3.6% | 132 | 31.5% | 1.8% | 434 | 31.2% | 5.4% | 177 | 30.0% | 3.1% |
| Agglo. Paris | 355 | 19.6% | 4.1% | 98 | 23.4% | 2.4% | 257 | 18.5% | 5.8% | 158 | 26.9% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 386 | 21.3% | 4.0% | 105 | 25.1% | 2.3% | 281 | 20.2% | 5.6% | 176 | 29.9% | 4.0% |
| Nord Pas de Calais | 117 | 6.5% | 3.6% | 30 | 7.2% | 2.0% | 87 | 6.2% | 5.1% | 29 | 5.0% | 3.0% |
| Lorraine | 59 | 3.3% | 3.1% | 12 | 2.9% | 1.3% | 47 | 3.3% | 4.7% | 14 | 2.4% | 2.7% |
| Alsace | 33 | 1.8% | 2.2% | 9 | 2.0% | 1.1% | 25 | 1.8% | 3.1% | 12 | 2.1% | 2.6% |
| Franche-Comté | 29 | 1.6% | 3.0% | 4 | 1.0% | 0.9% | 24 | 1.8% | 5.0% | 8 | 1.3% | 2.9% |
| Champagne Ardennes | 51 | 2.8% | 4.7% | 8 | 2.0% | 1.6% | 43 | 3.1% | 7.6% | 20 | 3.4% | 6.8% |
| Picardie | 54 | 3.0% | 3.5% | 15 | 3.6% | 2.0% | 39 | 2.8% | 4.9% | 12 | 2.0% | 2.7% |
| Bourgogne | 38 | 2.1% | 2.8% | 6 | 1.5% | 1.0% | 32 | 2.3% | 4.5% | 7 | 1.1% | 1.9% |
| Haute Normandie | 61 | 3.3% | 4.1% | 15 | 3.5% | 2.1% | 46 | 3.3% | 5.9% | 17 | 2.9% | 3.8% |
| Basse Normandie | 22 | 1.2% | 1.8% | 2 | 0.5% | 0.4% | 20 | 1.4% | 3.1% | 7 | 1.1% | 2.0% |
| Centre | 77 | 4.2% | 3.7% | 10 | 2.5% | 1.0% | 66 | 4.8% | 6.1% | 26 | 4.4% | 3.9% |
| Pays de Loire | 85 | 4.7% | 2.8% | 16 | 3.9% | 1.1% | 68 | 4.9% | 4.4% | 26 | 4.4% | 2.8% |
| Bretagne | 83 | 4.6% | 3.1% | 11 | 2.5% | 0.8% | 72 | 5.2% | 5.2% | 27 | 4.6% | 3.5% |
| Poitou Charentes | 47 | 2.6% | 3.1% | 11 | 2.6% | 1.5% | 36 | 2.6% | 4.6% | 14 | 2.3% | 3.7% |
| Aquitaine | 116 | 6.4% | 4.2% | 41 | 9.8% | 3.1% | 75 | 5.4% | 5.1% | 26 | 4.5% | 3.1% |
| Midi Pyrénées | 104 | 5.7% | 4.2% | 28 | 6.6% | 2.3% | 76 | 5.5% | 6.0% | 25 | 4.3% | 3.2% |
| Limousin | 26 | 1.4% | 4.2% | 5 | 1.2% | 1.7% | 21 | 1.5% | 6.5% | 7 | 1.2% | 4.4% |
| Auvergne | 35 | 1.9% | 3.1% | 6 | 1.3% | 1.0% | 29 | 2.1% | 5.0% | 8 | 1.3% | 2.3% |
| Rhône Alpes | 152 | 8.4% | 2.9% | 33 | 7.8% | 1.3% | 120 | 8.6% | 4.4% | 63 | 10.8% | 3.3% |
| Languedoc Roussillon | 76 | 4.2% | 3.3% | 13 | 3.1% | 1.2% | 63 | 4.5% | 5.2% | 24 | 4.1% | 3.5% |
| Provence Alpes Côte d'Azur, Corse | 163 | 9.0% | 3.7% | 39 | 9.3% | 1.9% | 124 | 8.9% | 5.4% | 41 | 7.0% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1241 | 68.5% | 3.6% | 302 | 71.9% | 1.7% | 939 | 67.5% | 5.4% | 485 | 82.5% | 3.3% |
| Presque tous les jours | 185 | 10.2% | 3.1% | 41 | 9.8% | 1.5% | 144 | 10.3% | 4.5% | 50 | 8.4% | 2.7% |
| 1 à 2 fois par semaine | 115 | 6.4% | 4.5% | 26 | 6.2% | 2.4% | 89 | 6.4% | 6.0% | 28 | 4.8% | 5.4% |
| 1 à 3 fois par mois | 23 | 1.3% | 4.7% | 5 | 1.2% | 2.7% | 18 | 1.3% | 6.1% | 5 | 0.8% | 6.7% |
| Moins souvent | 22 | 1.2% | 3.0% | 2 | 0.4% | 0.5% | 20 | 1.4% | 5.5% | 14 | 2.4% | 29.4% |
| Jamais | 3 | 0.2% | 4.1% | 3 | 0.7% | 7.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 48 | 2.7% | 2.6% | 10 | 2.5% | 1.4% | 38 | 2.7% | 3.5% | 5 | 0.8% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 74 | 4.1% | 2.5% | 10 | 2.5% | 0.9% | 64 | 4.6% | 3.5% | 3 | 0.6% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 164 | 9.1% | 3.0% | 33 | 7.8% | 1.3% | 132 | 9.5% | 4.2% | 17 | 2.8% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 270 | 14.9% | 4.0% | 55 | 13.2% | 1.9% | 214 | 15.4% | 5.6% | 40 | 6.8% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 423 | 23.3% | 3.7% | 92 | 22.0% | 1.7% | 331 | 23.8% | 5.5% | 134 | 22.7% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 235 | 13.0% | 3.3% | 63 | 15.0% | 1.7% | 172 | 12.4% | 5.0% | 83 | 14.2% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 250 | 13.8% | 3.4% | 72 | 17.1% | 1.8% | 179 | 12.8% | 5.5% | 124 | 21.1% | 3.1% |
| 65 000 euros et plus par an | 176 | 9.7% | 4.4% | 43 | 10.2% | 1.9% | 133 | 9.6% | 7.9% | 128 | 21.7% | 4.7% |
| Refus | 118 | 6.5% | 3.5% | 38 | 9.0% | 2.6% | 80 | 5.8% | 4.1% | 30 | 5.1% | 2.7% |
| Ne sait pas | 53 | 2.9% | 3.2% | 3 | 0.8% | 0.4% | 49 | 3.5% | 5.4% | 25 | 4.2% | 4.2% |
