L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 632 | 100.0% | 1.2% | 410 | 100.0% | 1.6% | 222 | 100.0% | 0.8% | 228 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 410 | 64.9% | 1.6% | 410 | 100.0% | 1.6% | - | - | - | 150 | 65.8% | 1.7% |
| Femme | 222 | 35.1% | 0.8% | - | - | - | 222 | 100.0% | 0.8% | 78 | 34.2% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 56 | 8.8% | 0.8% | 37 | 9.0% | 1.0% | 19 | 8.3% | 0.5% | 29 | 12.8% | 1.0% |
| 25 à 34 ans | 81 | 12.7% | 1.1% | 43 | 10.6% | 1.2% | 37 | 16.8% | 1.0% | 51 | 22.5% | 1.6% |
| 35 à 49 ans | 102 | 16.2% | 0.8% | 88 | 21.5% | 1.4% | 14 | 6.5% | 0.2% | 58 | 25.4% | 0.9% |
| 50 à 59 ans | 106 | 16.8% | 1.1% | 72 | 17.6% | 1.6% | 34 | 15.3% | 0.7% | 59 | 26.1% | 1.5% |
| 60 ans et plus | 287 | 45.5% | 1.9% | 169 | 41.3% | 2.5% | 118 | 53.1% | 1.4% | 30 | 13.2% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 197 | 31.1% | 0.8% | - | - | - | 197 | 88.6% | 0.8% | 64 | 28.2% | 0.9% |
| Personne de référence | 406 | 64.3% | 1.4% | 360 | 87.7% | 1.8% | 47 | 21.1% | 0.6% | 135 | 59.2% | 1.6% |
| Responsable des achats | 416 | 65.8% | 1.2% | 223 | 54.5% | 1.7% | 192 | 86.7% | 0.8% | 143 | 62.9% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.1% | 1.4% | 7 | 1.7% | 2.0% | - | - | - | - | - | - |
| Petits patrons | 18 | 2.8% | 1.1% | 14 | 3.5% | 1.2% | 4 | 1.7% | 0.8% | 18 | 7.9% | 1.2% |
| Affaires et Cadres | 117 | 18.6% | 2.4% | 81 | 19.8% | 2.9% | 36 | 16.3% | 1.8% | 108 | 47.3% | 2.4% |
| Professions intermédiaires | 53 | 8.5% | 0.7% | 38 | 9.2% | 1.1% | 16 | 7.1% | 0.4% | 45 | 19.7% | 0.8% |
| Employés | 60 | 9.4% | 0.7% | 20 | 4.9% | 0.9% | 40 | 17.8% | 0.6% | 23 | 10.2% | 1.2% |
| Ouvriers | 31 | 4.9% | 0.5% | 29 | 7.0% | 0.6% | 3 | 1.2% | 0.2% | - | - | - |
| Retraités | 219 | 34.6% | 1.7% | 148 | 36.2% | 2.4% | 71 | 31.8% | 1.1% | 4 | 1.7% | 1.8% |
| Autres inactifs | 127 | 20.1% | 1.2% | 73 | 17.9% | 2.0% | 53 | 24.0% | 0.8% | 30 | 13.2% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.4% | 1.2% | 9 | 2.1% | 2.1% | - | - | - | - | - | - |
| Petits patrons | 28 | 4.4% | 1.1% | 18 | 4.3% | 1.3% | 10 | 4.6% | 0.8% | 28 | 12.2% | 1.1% |
| Affaires et Cadres | 136 | 21.5% | 2.0% | 90 | 21.9% | 2.6% | 46 | 20.8% | 1.4% | 136 | 59.8% | 2.0% |
| Professions intermédiaires | 64 | 10.1% | 0.8% | 42 | 10.3% | 1.1% | 21 | 9.6% | 0.6% | 64 | 28.0% | 0.8% |
| Employés | 22 | 3.5% | 0.4% | 13 | 3.1% | 0.5% | 9 | 4.2% | 0.3% | - | - | - |
| Ouvriers | 44 | 7.0% | 0.5% | 35 | 8.6% | 0.7% | 9 | 4.1% | 0.2% | - | - | - |
| Retraités | 263 | 41.6% | 1.8% | 160 | 39.1% | 2.4% | 103 | 46.3% | 1.3% | - | - | - |
| Autres inactifs | 66 | 10.5% | 1.6% | 43 | 10.6% | 2.7% | 23 | 10.4% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 112 | 17.8% | 1.1% | 71 | 17.2% | 1.6% | 42 | 18.8% | 0.7% | 29 | 12.6% | 1.6% |
| 2 personnes | 302 | 47.7% | 1.7% | 188 | 45.9% | 2.2% | 114 | 51.2% | 1.2% | 76 | 33.4% | 1.8% |
| 3 personnes | 79 | 12.5% | 0.9% | 39 | 9.6% | 0.8% | 40 | 17.8% | 0.9% | 43 | 19.0% | 1.1% |
| 4 personnes | 71 | 11.2% | 0.8% | 55 | 13.3% | 1.2% | 16 | 7.2% | 0.3% | 51 | 22.4% | 1.0% |
| 5 personnes et + | 69 | 10.9% | 1.2% | 57 | 14.0% | 2.1% | 11 | 5.0% | 0.4% | 29 | 12.7% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 125 | 19.8% | 0.8% | 91 | 22.2% | 1.2% | 34 | 15.5% | 0.4% | 68 | 29.8% | 0.9% |
| Non | 507 | 80.2% | 1.4% | 319 | 77.8% | 1.8% | 188 | 84.5% | 1.0% | 160 | 70.2% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 73 | 11.6% | 0.6% | 47 | 11.5% | 0.8% | 26 | 11.8% | 0.4% | 19 | 8.3% | 0.6% |
| Agglo. - 20 000 hab | 56 | 8.9% | 0.6% | 35 | 8.5% | 0.8% | 21 | 9.6% | 0.4% | 25 | 10.9% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 74 | 11.7% | 1.1% | 47 | 11.6% | 1.4% | 27 | 12.0% | 0.7% | 24 | 10.6% | 1.3% |
| Agglo. + 100 000 hab | 213 | 33.6% | 1.4% | 134 | 32.7% | 1.8% | 79 | 35.4% | 1.0% | 57 | 24.9% | 1.0% |
| Agglo. Paris | 216 | 34.2% | 2.5% | 147 | 35.8% | 3.6% | 69 | 31.2% | 1.6% | 103 | 45.3% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 225 | 35.6% | 2.3% | 151 | 36.8% | 3.3% | 74 | 33.3% | 1.5% | 108 | 47.3% | 2.5% |
| Nord Pas de Calais | 23 | 3.6% | 0.7% | 17 | 4.1% | 1.1% | 6 | 2.7% | 0.4% | 9 | 3.8% | 0.9% |
| Lorraine | 21 | 3.3% | 1.1% | 14 | 3.3% | 1.5% | 7 | 3.3% | 0.7% | 8 | 3.7% | 1.6% |
| Alsace | 19 | 3.0% | 1.2% | 17 | 4.1% | 2.3% | 2 | 0.9% | 0.3% | 7 | 2.9% | 1.4% |
| Franche-Comté | 11 | 1.8% | 1.2% | 10 | 2.5% | 2.2% | 1 | 0.4% | 0.2% | 1 | 0.5% | 0.4% |
| Champagne Ardennes | 7 | 1.1% | 0.6% | 5 | 1.2% | 0.9% | 2 | 0.8% | 0.3% | 3 | 1.1% | 0.9% |
| Picardie | 12 | 2.0% | 0.8% | 7 | 1.8% | 1.0% | 5 | 2.2% | 0.6% | 2 | 1.0% | 0.5% |
| Bourgogne | 8 | 1.2% | 0.6% | 6 | 1.4% | 0.9% | 2 | 0.8% | 0.3% | 5 | 2.3% | 1.6% |
| Haute Normandie | 6 | 0.9% | 0.4% | - | - | - | 6 | 2.6% | 0.7% | 1 | 0.5% | 0.2% |
| Basse Normandie | 3 | 0.5% | 0.2% | 2 | 0.4% | 0.3% | 1 | 0.6% | 0.2% | 2 | 1.0% | 0.7% |
| Centre | 24 | 3.8% | 1.1% | 19 | 4.7% | 1.9% | 5 | 2.2% | 0.5% | 6 | 2.7% | 0.9% |
| Pays de Loire | 21 | 3.3% | 0.7% | 17 | 4.1% | 1.2% | 4 | 1.7% | 0.2% | 6 | 2.6% | 0.6% |
| Bretagne | 9 | 1.5% | 0.4% | 5 | 1.2% | 0.4% | 4 | 2.0% | 0.3% | 2 | 1.1% | 0.3% |
| Poitou Charentes | 9 | 1.4% | 0.6% | 5 | 1.2% | 0.7% | 4 | 1.8% | 0.5% | 2 | 1.0% | 0.6% |
| Aquitaine | 32 | 5.0% | 1.1% | 15 | 3.6% | 1.1% | 17 | 7.7% | 1.2% | 9 | 4.1% | 1.1% |
| Midi Pyrénées | 25 | 4.0% | 1.0% | 18 | 4.3% | 1.5% | 7 | 3.4% | 0.6% | 6 | 2.5% | 0.7% |
| Limousin | 10 | 1.6% | 1.6% | 4 | 1.0% | 1.3% | 6 | 2.8% | 1.9% | 3 | 1.1% | 1.6% |
| Auvergne | 9 | 1.4% | 0.8% | 5 | 1.1% | 0.9% | 4 | 2.0% | 0.8% | 3 | 1.1% | 0.8% |
| Rhône Alpes | 49 | 7.7% | 0.9% | 28 | 6.7% | 1.1% | 21 | 9.5% | 0.8% | 21 | 9.4% | 1.1% |
| Languedoc Roussillon | 27 | 4.2% | 1.2% | 16 | 3.9% | 1.5% | 11 | 4.8% | 0.9% | 7 | 2.9% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 84 | 13.3% | 1.9% | 52 | 12.6% | 2.5% | 32 | 14.5% | 1.4% | 17 | 7.5% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 456 | 72.1% | 1.3% | 301 | 73.5% | 1.7% | 154 | 69.4% | 0.9% | 206 | 90.6% | 1.4% |
| Presque tous les jours | 69 | 10.9% | 1.2% | 37 | 8.9% | 1.3% | 32 | 14.4% | 1.0% | 18 | 7.8% | 1.0% |
| 1 à 2 fois par semaine | 30 | 4.7% | 1.2% | 20 | 4.8% | 1.8% | 10 | 4.6% | 0.7% | 4 | 1.7% | 0.7% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.8% | 2 | 0.6% | 1.3% | 2 | 0.7% | 0.5% | - | - | - |
| Moins souvent | 6 | 0.9% | 0.8% | 5 | 1.1% | 1.3% | 1 | 0.6% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.2% | 4 | 1.1% | 0.6% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 34 | 5.4% | 1.1% | 19 | 4.6% | 1.7% | 15 | 6.9% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 49 | 7.7% | 0.9% | 44 | 10.7% | 1.8% | 5 | 2.1% | 0.2% | 8 | 3.4% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 47 | 7.4% | 0.7% | 17 | 4.1% | 0.6% | 30 | 13.4% | 0.8% | 15 | 6.7% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 92 | 14.5% | 0.8% | 51 | 12.5% | 1.0% | 41 | 18.3% | 0.7% | 28 | 12.5% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 70 | 11.1% | 1.0% | 52 | 12.6% | 1.4% | 19 | 8.4% | 0.5% | 29 | 12.7% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 120 | 18.9% | 1.6% | 93 | 22.7% | 2.3% | 26 | 11.9% | 0.8% | 46 | 20.3% | 1.1% |
| 65 000 euros et plus par an | 151 | 23.8% | 3.8% | 90 | 21.9% | 4.0% | 61 | 27.3% | 3.6% | 82 | 36.0% | 3.0% |
| Refus | 55 | 8.6% | 1.6% | 34 | 8.2% | 2.3% | 21 | 9.4% | 1.1% | 15 | 6.5% | 1.3% |
| Ne sait pas | 11 | 1.8% | 0.7% | 6 | 1.4% | 0.8% | 5 | 2.4% | 0.6% | 5 | 2.0% | 0.8% |
