L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5114 | 100.0% | 9.9% | 2502 | 100.0% | 10.1% | 2612 | 100.0% | 9.7% | 1284 | 100.0% | 7.4% |
| Sexe | ||||||||||||
| Homme | 2502 | 48.9% | 10.1% | 2502 | 100.0% | 10.1% | - | - | - | 665 | 51.8% | 7.5% |
| Femme | 2612 | 51.1% | 9.7% | - | - | - | 2612 | 100.0% | 9.7% | 619 | 48.2% | 7.2% |
| Age | ||||||||||||
| 15 à 24 ans | 410 | 8.0% | 5.6% | 234 | 9.3% | 6.4% | 177 | 6.8% | 4.9% | 128 | 10.0% | 4.1% |
| 25 à 34 ans | 586 | 11.5% | 7.7% | 288 | 11.5% | 7.7% | 298 | 11.4% | 7.7% | 207 | 16.1% | 6.2% |
| 35 à 49 ans | 1215 | 23.8% | 9.7% | 619 | 24.7% | 10.0% | 596 | 22.8% | 9.4% | 459 | 35.8% | 7.4% |
| 50 à 59 ans | 1126 | 22.0% | 12.2% | 547 | 21.8% | 11.9% | 579 | 22.2% | 12.6% | 372 | 29.0% | 9.8% |
| 60 ans et plus | 1777 | 34.7% | 11.7% | 815 | 32.6% | 12.3% | 962 | 36.8% | 11.3% | 117 | 9.1% | 11.9% |
| Individu | ||||||||||||
| Ménagères | 2396 | 46.9% | 10.3% | - | - | - | 2396 | 91.7% | 10.3% | 551 | 42.9% | 7.8% |
| Personne de référence | 2873 | 56.2% | 10.3% | 2217 | 88.6% | 10.9% | 657 | 25.1% | 8.5% | 679 | 52.9% | 8.3% |
| Responsable des achats | 3712 | 72.6% | 10.4% | 1319 | 52.7% | 10.2% | 2393 | 91.6% | 10.5% | 871 | 67.9% | 8.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 106 | 2.1% | 20.1% | 76 | 3.0% | 20.6% | 30 | 1.1% | 19.0% | - | - | - |
| Petits patrons | 181 | 3.5% | 11.1% | 135 | 5.4% | 12.0% | 45 | 1.7% | 9.1% | 162 | 12.6% | 11.0% |
| Affaires et Cadres | 321 | 6.3% | 6.3% | 185 | 7.4% | 6.2% | 136 | 5.2% | 6.4% | 283 | 22.0% | 6.1% |
| Professions intermédiaires | 607 | 11.9% | 8.8% | 308 | 12.3% | 9.3% | 299 | 11.4% | 8.4% | 465 | 36.2% | 8.4% |
| Employés | 860 | 16.8% | 10.4% | 212 | 8.5% | 9.7% | 648 | 24.8% | 10.6% | 162 | 12.6% | 8.9% |
| Ouvriers | 785 | 15.3% | 12.2% | 621 | 24.8% | 12.2% | 164 | 6.3% | 12.2% | 27 | 2.1% | 6.4% |
| Retraités | 1529 | 29.9% | 12.2% | 722 | 28.9% | 12.0% | 806 | 30.9% | 12.3% | 22 | 1.7% | 9.0% |
| Autres inactifs | 726 | 14.2% | 7.0% | 243 | 9.7% | 6.5% | 483 | 18.5% | 7.4% | 163 | 12.7% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 172 | 3.4% | 21.1% | 80 | 3.2% | 19.4% | 92 | 3.5% | 22.7% | - | - | - |
| Petits patrons | 266 | 5.2% | 10.1% | 138 | 5.5% | 10.5% | 128 | 4.9% | 9.7% | 266 | 20.7% | 10.1% |
| Affaires et Cadres | 408 | 8.0% | 5.6% | 209 | 8.3% | 5.7% | 199 | 7.6% | 5.6% | 408 | 31.8% | 5.6% |
| Professions intermédiaires | 610 | 11.9% | 8.1% | 317 | 12.7% | 8.3% | 292 | 11.2% | 7.8% | 610 | 47.5% | 8.1% |
| Employés | 492 | 9.6% | 9.1% | 234 | 9.3% | 10.1% | 258 | 9.9% | 8.4% | - | - | - |
| Ouvriers | 1116 | 21.8% | 11.7% | 601 | 24.0% | 11.7% | 515 | 19.7% | 11.7% | - | - | - |
| Retraités | 1709 | 33.4% | 11.8% | 770 | 30.8% | 11.7% | 939 | 35.9% | 11.9% | - | - | - |
| Autres inactifs | 342 | 6.7% | 8.3% | 153 | 6.1% | 9.9% | 188 | 7.2% | 7.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 946 | 18.5% | 9.5% | 476 | 19.0% | 10.6% | 470 | 18.0% | 8.5% | 117 | 9.1% | 6.8% |
| 2 personnes | 2053 | 40.2% | 11.4% | 961 | 38.4% | 11.1% | 1093 | 41.8% | 11.8% | 388 | 30.2% | 9.1% |
| 3 personnes | 800 | 15.6% | 8.8% | 420 | 16.8% | 9.3% | 380 | 14.5% | 8.2% | 251 | 19.5% | 6.3% |
| 4 personnes | 862 | 16.9% | 9.2% | 432 | 17.3% | 9.3% | 430 | 16.5% | 9.2% | 356 | 27.8% | 7.2% |
| 5 personnes et + | 452 | 8.8% | 8.4% | 213 | 8.5% | 8.6% | 239 | 9.2% | 8.3% | 171 | 13.4% | 6.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1383 | 27.0% | 9.0% | 665 | 26.6% | 9.3% | 718 | 27.5% | 8.6% | 560 | 43.6% | 7.3% |
| Non | 3731 | 73.0% | 10.3% | 1837 | 73.4% | 10.4% | 1893 | 72.5% | 10.2% | 724 | 56.4% | 7.4% |
| Habitat | ||||||||||||
| Communes rurales | 1999 | 39.1% | 16.9% | 961 | 38.4% | 17.0% | 1038 | 39.8% | 16.8% | 439 | 34.2% | 13.4% |
| Agglo. - 20 000 hab | 1238 | 24.2% | 13.7% | 584 | 23.4% | 14.0% | 653 | 25.0% | 13.5% | 303 | 23.6% | 11.5% |
| Agglo. 20 000 à 100 000 hab | 964 | 18.9% | 13.9% | 494 | 19.7% | 14.6% | 470 | 18.0% | 13.2% | 223 | 17.4% | 12.5% |
| Agglo. + 100 000 hab | 766 | 15.0% | 5.0% | 392 | 15.7% | 5.2% | 374 | 14.3% | 4.7% | 264 | 20.6% | 4.6% |
| Agglo. Paris | 147 | 2.9% | 1.7% | 71 | 2.8% | 1.7% | 76 | 2.9% | 1.7% | 55 | 4.3% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 238 | 4.7% | 2.5% | 107 | 4.3% | 2.4% | 130 | 5.0% | 2.6% | 71 | 5.5% | 1.6% |
| Nord Pas de Calais | 418 | 8.2% | 13.0% | 215 | 8.6% | 14.0% | 203 | 7.8% | 12.0% | 103 | 8.0% | 10.4% |
| Lorraine | 116 | 2.3% | 6.0% | 56 | 2.2% | 6.0% | 60 | 2.3% | 6.0% | 46 | 3.6% | 8.5% |
| Alsace | 48 | 0.9% | 3.1% | 14 | 0.6% | 1.9% | 34 | 1.3% | 4.3% | 9 | 0.7% | 1.8% |
| Franche-Comté | 122 | 2.4% | 12.8% | 62 | 2.5% | 13.4% | 60 | 2.3% | 12.3% | 32 | 2.5% | 12.1% |
| Champagne Ardennes | 44 | 0.9% | 4.1% | 25 | 1.0% | 4.8% | 19 | 0.7% | 3.4% | 10 | 0.8% | 3.3% |
| Picardie | 250 | 4.9% | 16.3% | 137 | 5.5% | 18.5% | 112 | 4.3% | 14.2% | 53 | 4.2% | 12.6% |
| Bourgogne | 110 | 2.1% | 8.1% | 56 | 2.2% | 8.6% | 54 | 2.1% | 7.6% | 26 | 2.0% | 7.7% |
| Haute Normandie | 354 | 6.9% | 23.8% | 166 | 6.6% | 23.4% | 188 | 7.2% | 24.2% | 70 | 5.4% | 15.0% |
| Basse Normandie | 468 | 9.2% | 38.8% | 235 | 9.4% | 40.6% | 233 | 8.9% | 37.1% | 102 | 8.0% | 31.7% |
| Centre | 212 | 4.1% | 10.1% | 105 | 4.2% | 10.4% | 107 | 4.1% | 9.9% | 41 | 3.2% | 6.9% |
| Pays de Loire | 461 | 9.0% | 15.6% | 221 | 8.8% | 15.5% | 240 | 9.2% | 15.8% | 96 | 7.5% | 10.4% |
| Bretagne | 357 | 7.0% | 13.4% | 193 | 7.7% | 15.1% | 164 | 6.3% | 11.9% | 117 | 9.1% | 14.4% |
| Poitou Charentes | 115 | 2.3% | 7.8% | 48 | 1.9% | 6.7% | 67 | 2.6% | 8.7% | 23 | 1.8% | 5.8% |
| Aquitaine | 257 | 5.0% | 9.3% | 127 | 5.1% | 9.7% | 131 | 5.0% | 9.1% | 66 | 5.2% | 7.8% |
| Midi Pyrénées | 312 | 6.1% | 12.8% | 136 | 5.5% | 11.6% | 175 | 6.7% | 13.9% | 65 | 5.1% | 8.2% |
| Limousin | 49 | 1.0% | 8.0% | 24 | 1.0% | 8.3% | 25 | 1.0% | 7.7% | 11 | 0.9% | 7.2% |
| Auvergne | 143 | 2.8% | 12.6% | 68 | 2.7% | 12.5% | 75 | 2.9% | 12.8% | 24 | 1.9% | 7.7% |
| Rhône Alpes | 717 | 14.0% | 13.9% | 355 | 14.2% | 14.2% | 362 | 13.8% | 13.5% | 200 | 15.6% | 10.7% |
| Languedoc Roussillon | 242 | 4.7% | 10.7% | 113 | 4.5% | 10.5% | 129 | 4.9% | 10.8% | 94 | 7.3% | 13.3% |
| Provence Alpes Côte d'Azur, Corse | 81 | 1.6% | 1.9% | 37 | 1.5% | 1.8% | 43 | 1.7% | 1.9% | 25 | 2.0% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3012 | 58.9% | 8.9% | 1508 | 60.3% | 8.9% | 1504 | 57.6% | 8.8% | 1074 | 83.7% | 7.3% |
| Presque tous les jours | 512 | 10.0% | 8.8% | 250 | 10.0% | 9.3% | 262 | 10.0% | 8.4% | 99 | 7.7% | 5.1% |
| 1 à 2 fois par semaine | 287 | 5.6% | 11.5% | 123 | 4.9% | 11.3% | 164 | 6.3% | 11.7% | 46 | 3.6% | 8.5% |
| 1 à 3 fois par mois | 92 | 1.8% | 18.5% | 32 | 1.3% | 15.4% | 61 | 2.3% | 20.5% | 17 | 1.3% | 28.8% |
| Moins souvent | 95 | 1.9% | 13.1% | 43 | 1.7% | 12.7% | 52 | 2.0% | 13.5% | 6 | 0.5% | 10.5% |
| Jamais | 12 | 0.2% | 14.0% | 9 | 0.4% | 14.5% | 3 | 0.1% | 12.8% | 4 | 0.3% | 61.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 198 | 3.9% | 10.4% | 89 | 3.6% | 11.3% | 109 | 4.2% | 9.8% | 10 | 0.8% | 5.4% |
| De 9 000 à moins de 12 000 euros par an | 328 | 6.4% | 11.1% | 126 | 5.0% | 11.5% | 202 | 7.7% | 10.9% | 26 | 2.0% | 10.5% |
| De 12 000 à moins de 18 000 euros par an | 680 | 13.3% | 11.6% | 321 | 12.8% | 12.2% | 359 | 13.8% | 11.0% | 52 | 4.0% | 7.5% |
| De 18 000 à moins de 24 000 euros par an | 698 | 13.6% | 10.6% | 353 | 14.1% | 11.6% | 345 | 13.2% | 9.7% | 124 | 9.7% | 9.0% |
| De 24 000 à moins de 36 000 euros par an | 1201 | 23.5% | 11.0% | 547 | 21.9% | 10.5% | 654 | 25.0% | 11.3% | 269 | 20.9% | 8.1% |
| De 36 000 à moins de 45 000 euros par an | 707 | 13.8% | 10.1% | 396 | 15.8% | 10.8% | 312 | 11.9% | 9.3% | 227 | 17.7% | 7.7% |
| De 45 000 à moins de 65 000 euros par an | 598 | 11.7% | 8.3% | 343 | 13.7% | 8.8% | 255 | 9.8% | 7.7% | 302 | 23.5% | 7.5% |
| De 65 000 à moins de 80 000 euros par an | 119 | 2.3% | 6.1% | 63 | 2.5% | 5.7% | 56 | 2.2% | 6.5% | 83 | 6.5% | 6.4% |
| De 80 000 à moins de 115 000 euros par an | 76 | 1.5% | 6.1% | 47 | 1.9% | 6.5% | 29 | 1.1% | 5.6% | 53 | 4.1% | 5.6% |
| 115 000 euros et plus par an | 40 | 0.8% | 6.8% | 21 | 0.8% | 5.8% | 19 | 0.7% | 8.3% | 26 | 2.0% | 5.5% |
| Refus | 286 | 5.6% | 9.3% | 127 | 5.1% | 9.8% | 159 | 6.1% | 8.9% | 75 | 5.9% | 7.4% |
| Ne sait pas | 183 | 3.6% | 7.8% | 69 | 2.8% | 7.1% | 113 | 4.3% | 8.3% | 37 | 2.9% | 4.1% |
