L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 495 | 100.0% | 1.0% | 396 | 100.0% | 1.6% | 98 | 100.0% | 0.4% | 190 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 396 | 80.1% | 1.6% | 396 | 100.0% | 1.6% | - | - | - | 164 | 86.4% | 1.9% |
| Femme | 98 | 19.9% | 0.4% | - | - | - | 98 | 100.0% | 0.4% | 26 | 13.6% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 69 | 14.0% | 1.0% | 60 | 15.1% | 1.6% | 10 | 9.8% | 0.3% | 39 | 20.5% | 1.2% |
| 25 à 34 ans | 43 | 8.6% | 0.6% | 29 | 7.3% | 0.8% | 14 | 14.0% | 0.4% | 23 | 12.0% | 0.7% |
| 35 à 49 ans | 127 | 25.6% | 1.0% | 104 | 26.2% | 1.7% | 23 | 23.3% | 0.4% | 69 | 36.0% | 1.1% |
| 50 à 59 ans | 135 | 27.3% | 1.5% | 114 | 28.8% | 2.5% | 21 | 21.2% | 0.5% | 52 | 27.4% | 1.4% |
| 60 ans et plus | 121 | 24.4% | 0.8% | 89 | 22.6% | 1.4% | 31 | 31.8% | 0.4% | 8 | 4.0% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 84 | 17.0% | 0.4% | - | - | - | 84 | 85.5% | 0.4% | 19 | 10.1% | 0.3% |
| Personne de référence | 347 | 70.2% | 1.2% | 330 | 83.3% | 1.6% | 17 | 17.4% | 0.2% | 129 | 67.8% | 1.6% |
| Responsable des achats | 295 | 59.6% | 0.8% | 209 | 52.7% | 1.6% | 86 | 87.5% | 0.4% | 93 | 49.0% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.8% | 4 | 1.1% | 1.2% | - | - | - | - | - | - |
| Petits patrons | 12 | 2.4% | 0.7% | 7 | 1.7% | 0.6% | 5 | 5.2% | 1.0% | 10 | 5.4% | 0.7% |
| Affaires et Cadres | 61 | 12.4% | 1.2% | 49 | 12.3% | 1.6% | 12 | 12.5% | 0.6% | 58 | 30.2% | 1.2% |
| Professions intermédiaires | 86 | 17.5% | 1.3% | 77 | 19.5% | 2.3% | 9 | 9.4% | 0.3% | 77 | 40.7% | 1.4% |
| Employés | 54 | 11.0% | 0.7% | 29 | 7.3% | 1.3% | 25 | 25.6% | 0.4% | 6 | 3.3% | 0.3% |
| Ouvriers | 100 | 20.2% | 1.6% | 94 | 23.7% | 1.8% | 6 | 6.0% | 0.4% | 8 | 4.4% | 2.0% |
| Retraités | 115 | 23.2% | 0.9% | 89 | 22.6% | 1.5% | 25 | 25.6% | 0.4% | - | - | - |
| Autres inactifs | 62 | 12.6% | 0.6% | 47 | 11.8% | 1.3% | 16 | 15.8% | 0.2% | 30 | 15.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.1% | 0.7% | 5 | 1.2% | 1.1% | 1 | 0.8% | 0.2% | - | - | - |
| Petits patrons | 16 | 3.2% | 0.6% | 13 | 3.3% | 1.0% | 3 | 2.7% | 0.2% | 16 | 8.3% | 0.6% |
| Affaires et Cadres | 70 | 14.2% | 1.0% | 62 | 15.6% | 1.7% | 8 | 8.4% | 0.2% | 70 | 36.9% | 1.0% |
| Professions intermédiaires | 104 | 21.1% | 1.4% | 89 | 22.5% | 2.3% | 15 | 15.3% | 0.4% | 104 | 54.8% | 1.4% |
| Employés | 46 | 9.4% | 0.9% | 28 | 7.1% | 1.2% | 18 | 18.7% | 0.6% | - | - | - |
| Ouvriers | 101 | 20.4% | 1.1% | 82 | 20.8% | 1.6% | 18 | 18.8% | 0.4% | - | - | - |
| Retraités | 131 | 26.4% | 0.9% | 98 | 24.8% | 1.5% | 32 | 32.7% | 0.4% | - | - | - |
| Autres inactifs | 21 | 4.3% | 0.5% | 19 | 4.7% | 1.2% | 3 | 2.7% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 66 | 13.3% | 0.7% | 54 | 13.5% | 1.2% | 12 | 12.5% | 0.2% | 9 | 4.6% | 0.5% |
| 2 personnes | 184 | 37.2% | 1.0% | 141 | 35.6% | 1.6% | 43 | 43.7% | 0.5% | 39 | 20.7% | 0.9% |
| 3 personnes | 101 | 20.3% | 1.1% | 69 | 17.5% | 1.5% | 31 | 31.7% | 0.7% | 52 | 27.3% | 1.3% |
| 4 personnes | 99 | 19.9% | 1.1% | 89 | 22.4% | 1.9% | 10 | 10.1% | 0.2% | 55 | 29.2% | 1.1% |
| 5 personnes et + | 46 | 9.2% | 0.9% | 44 | 11.0% | 1.8% | 2 | 2.1% | 0.1% | 35 | 18.2% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 27.2% | 0.9% | 118 | 29.8% | 1.7% | 16 | 16.6% | 0.2% | 84 | 44.2% | 1.1% |
| Non | 360 | 72.8% | 1.0% | 278 | 70.2% | 1.6% | 82 | 83.4% | 0.4% | 106 | 55.8% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 114 | 23.1% | 1.0% | 96 | 24.2% | 1.7% | 18 | 18.7% | 0.3% | 37 | 19.2% | 1.1% |
| Agglo. - 20 000 hab | 106 | 21.4% | 1.2% | 74 | 18.6% | 1.8% | 32 | 32.7% | 0.7% | 30 | 15.9% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 73 | 14.8% | 1.0% | 60 | 15.1% | 1.8% | 13 | 13.3% | 0.4% | 25 | 13.2% | 1.4% |
| Agglo. + 100 000 hab | 157 | 31.7% | 1.0% | 129 | 32.6% | 1.7% | 28 | 28.3% | 0.4% | 73 | 38.6% | 1.3% |
| Agglo. Paris | 45 | 9.1% | 0.5% | 38 | 9.6% | 0.9% | 7 | 7.0% | 0.2% | 25 | 13.0% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 58 | 11.6% | 0.6% | 50 | 12.6% | 1.1% | 8 | 7.8% | 0.2% | 28 | 14.6% | 0.6% |
| Nord Pas de Calais | 6 | 1.3% | 0.2% | 6 | 1.6% | 0.4% | - | - | - | 6 | 2.9% | 0.6% |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% |
| Alsace | 4 | 0.7% | 0.2% | 2 | 0.5% | 0.3% | 2 | 1.8% | 0.2% | 2 | 1.0% | 0.4% |
| Franche-Comté | 3 | 0.6% | 0.3% | 3 | 0.8% | 0.7% | - | - | - | - | - | - |
| Champagne Ardennes | 4 | 0.8% | 0.4% | 2 | 0.5% | 0.4% | 2 | 2.0% | 0.4% | 2 | 1.1% | 0.7% |
| Picardie | 7 | 1.3% | 0.4% | 5 | 1.4% | 0.7% | 1 | 1.2% | 0.1% | 4 | 2.1% | 0.9% |
| Bourgogne | 12 | 2.3% | 0.9% | 9 | 2.4% | 1.4% | 2 | 2.2% | 0.3% | 4 | 2.1% | 1.2% |
| Haute Normandie | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Basse Normandie | 2 | 0.4% | 0.2% | 1 | 0.2% | 0.1% | 1 | 1.3% | 0.2% | - | - | - |
| Centre | 11 | 2.3% | 0.5% | 8 | 2.1% | 0.8% | 3 | 2.8% | 0.3% | 3 | 1.4% | 0.4% |
| Pays de Loire | 11 | 2.2% | 0.4% | 8 | 2.0% | 0.6% | 3 | 2.7% | 0.2% | 6 | 2.9% | 0.6% |
| Bretagne | 6 | 1.2% | 0.2% | 3 | 0.7% | 0.2% | 3 | 3.2% | 0.2% | - | - | - |
| Poitou Charentes | 22 | 4.5% | 1.5% | 20 | 5.0% | 2.8% | 2 | 2.5% | 0.3% | 7 | 3.7% | 1.8% |
| Aquitaine | 89 | 17.9% | 3.2% | 67 | 16.8% | 5.1% | 22 | 22.5% | 1.5% | 22 | 11.6% | 2.6% |
| Midi Pyrénées | 89 | 18.0% | 3.6% | 74 | 18.7% | 6.3% | 15 | 15.0% | 1.2% | 36 | 18.9% | 4.5% |
| Limousin | 12 | 2.5% | 2.0% | 10 | 2.6% | 3.5% | 2 | 1.9% | 0.6% | 5 | 2.6% | 3.1% |
| Auvergne | 27 | 5.4% | 2.3% | 23 | 5.8% | 4.3% | 3 | 3.5% | 0.6% | 11 | 6.0% | 3.7% |
| Rhône Alpes | 47 | 9.5% | 0.9% | 35 | 8.8% | 1.4% | 12 | 12.3% | 0.5% | 15 | 7.8% | 0.8% |
| Languedoc Roussillon | 40 | 8.2% | 1.8% | 34 | 8.5% | 3.1% | 7 | 7.0% | 0.6% | 16 | 8.4% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 45 | 9.0% | 1.0% | 35 | 8.7% | 1.7% | 10 | 10.1% | 0.4% | 24 | 12.4% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 355 | 71.8% | 1.0% | 294 | 74.1% | 1.7% | 62 | 62.6% | 0.4% | 163 | 85.6% | 1.1% |
| Presque tous les jours | 65 | 13.2% | 1.1% | 35 | 8.8% | 1.3% | 31 | 31.0% | 1.0% | 21 | 11.0% | 1.1% |
| 1 à 2 fois par semaine | 26 | 5.3% | 1.1% | 21 | 5.4% | 2.0% | 5 | 5.1% | 0.4% | 2 | 1.1% | 0.4% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.3% | 1 | 0.2% | 0.5% | 0 | 0.4% | 0.1% | 1 | 0.5% | 1.6% |
| Moins souvent | 4 | 0.8% | 0.6% | 4 | 1.1% | 1.2% | - | - | - | 0 | 0.1% | 0.4% |
| Jamais | 1 | 0.1% | 0.8% | 1 | 0.2% | 1.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 2.0% | 0.5% | 8 | 2.0% | 1.0% | 2 | 1.8% | 0.2% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 8 | 1.7% | 0.3% | 6 | 1.5% | 0.5% | 3 | 2.7% | 0.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 29 | 5.9% | 0.5% | 28 | 7.1% | 1.1% | 1 | 1.2% | - | 1 | 0.5% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 51 | 10.3% | 0.8% | 38 | 9.6% | 1.3% | 13 | 13.2% | 0.4% | 10 | 5.3% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 108 | 21.9% | 1.0% | 81 | 20.5% | 1.6% | 27 | 27.5% | 0.5% | 27 | 14.0% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 86 | 17.4% | 1.2% | 70 | 17.7% | 1.9% | 16 | 16.4% | 0.5% | 31 | 16.4% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 101 | 20.4% | 1.4% | 79 | 20.0% | 2.0% | 22 | 21.9% | 0.7% | 58 | 30.6% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 31 | 6.3% | 1.6% | 31 | 7.8% | 2.8% | - | - | - | 18 | 9.3% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 27 | 5.4% | 2.2% | 25 | 6.3% | 3.4% | 2 | 2.0% | 0.4% | 25 | 12.9% | 2.6% |
| 115 000 euros et plus par an | 5 | 1.0% | 0.9% | 4 | 1.0% | 1.1% | 1 | 1.3% | 0.5% | 5 | 2.7% | 1.1% |
| Refus | 29 | 5.9% | 0.9% | 18 | 4.5% | 1.4% | 11 | 11.7% | 0.6% | 15 | 7.7% | 1.4% |
| Ne sait pas | 8 | 1.7% | 0.4% | 8 | 2.0% | 0.8% | 0 | 0.4% | - | 1 | 0.3% | 0.1% |
