L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4721 | 100.0% | 9.1% | 2469 | 100.0% | 10.0% | 2252 | 100.0% | 8.4% | 2090 | 100.0% | 12.0% |
| Sexe | ||||||||||||
| Homme | 2469 | 52.3% | 10.0% | 2469 | 100.0% | 10.0% | - | - | - | 1106 | 52.9% | 12.5% |
| Femme | 2252 | 47.7% | 8.4% | - | - | - | 2252 | 100.0% | 8.4% | 984 | 47.1% | 11.4% |
| Age | ||||||||||||
| 15 à 24 ans | 1045 | 22.1% | 14.4% | 539 | 21.8% | 14.6% | 506 | 22.5% | 14.1% | 449 | 21.5% | 14.2% |
| 25 à 34 ans | 900 | 19.1% | 11.8% | 477 | 19.3% | 12.8% | 423 | 18.8% | 10.9% | 417 | 19.9% | 12.5% |
| 35 à 49 ans | 1338 | 28.3% | 10.7% | 724 | 29.3% | 11.7% | 614 | 27.3% | 9.7% | 677 | 32.4% | 11.0% |
| 50 à 59 ans | 824 | 17.5% | 9.0% | 430 | 17.4% | 9.4% | 394 | 17.5% | 8.6% | 432 | 20.7% | 11.4% |
| 60 ans et plus | 613 | 13.0% | 4.0% | 299 | 12.1% | 4.5% | 314 | 14.0% | 3.7% | 115 | 5.5% | 11.8% |
| Individu | ||||||||||||
| Ménagères | 1753 | 37.1% | 7.5% | - | - | - | 1753 | 77.8% | 7.5% | 747 | 35.8% | 10.6% |
| Personne de référence | 2503 | 53.0% | 8.9% | 1869 | 75.7% | 9.2% | 633 | 28.1% | 8.2% | 1034 | 49.5% | 12.6% |
| Responsable des achats | 3121 | 66.1% | 8.7% | 1352 | 54.8% | 10.4% | 1768 | 78.5% | 7.8% | 1296 | 62.0% | 11.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.5% | 2 | 0.1% | 0.7% | 0 | - | 0.1% | - | - | - |
| Petits patrons | 101 | 2.1% | 6.2% | 80 | 3.2% | 7.1% | 20 | 0.9% | 4.1% | 90 | 4.3% | 6.2% |
| Affaires et Cadres | 721 | 15.3% | 14.1% | 422 | 17.1% | 14.1% | 300 | 13.3% | 14.1% | 664 | 31.8% | 14.3% |
| Professions intermédiaires | 859 | 18.2% | 12.5% | 421 | 17.1% | 12.7% | 438 | 19.4% | 12.2% | 697 | 33.3% | 12.6% |
| Employés | 936 | 19.8% | 11.3% | 346 | 14.0% | 15.9% | 589 | 26.2% | 9.7% | 190 | 9.1% | 10.5% |
| Ouvriers | 593 | 12.6% | 9.2% | 498 | 20.2% | 9.8% | 95 | 4.2% | 7.1% | 40 | 1.9% | 9.4% |
| Retraités | 447 | 9.5% | 3.6% | 228 | 9.2% | 3.8% | 220 | 9.8% | 3.3% | 18 | 0.9% | 7.2% |
| Autres inactifs | 1061 | 22.5% | 10.3% | 471 | 19.1% | 12.6% | 590 | 26.2% | 9.0% | 391 | 18.7% | 11.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.2% | 1.2% | 8 | 0.3% | 2.0% | 1 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 238 | 5.0% | 9.0% | 111 | 4.5% | 8.4% | 127 | 5.7% | 9.7% | 238 | 11.4% | 9.0% |
| Affaires et Cadres | 982 | 20.8% | 13.6% | 525 | 21.3% | 14.3% | 456 | 20.3% | 12.7% | 982 | 47.0% | 13.6% |
| Professions intermédiaires | 870 | 18.4% | 11.5% | 470 | 19.0% | 12.3% | 400 | 17.8% | 10.7% | 870 | 41.6% | 11.5% |
| Employés | 706 | 14.9% | 13.0% | 363 | 14.7% | 15.6% | 342 | 15.2% | 11.1% | - | - | - |
| Ouvriers | 918 | 19.4% | 9.6% | 514 | 20.8% | 10.0% | 403 | 17.9% | 9.1% | - | - | - |
| Retraités | 597 | 12.6% | 4.1% | 290 | 11.7% | 4.4% | 307 | 13.6% | 3.9% | - | - | - |
| Autres inactifs | 401 | 8.5% | 9.8% | 187 | 7.6% | 12.0% | 215 | 9.5% | 8.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 792 | 16.8% | 7.9% | 398 | 16.1% | 8.9% | 394 | 17.5% | 7.1% | 254 | 12.1% | 14.6% |
| 2 personnes | 1297 | 27.5% | 7.2% | 671 | 27.2% | 7.7% | 626 | 27.8% | 6.8% | 516 | 24.7% | 12.1% |
| 3 personnes | 938 | 19.9% | 10.3% | 506 | 20.5% | 11.3% | 432 | 19.2% | 9.4% | 465 | 22.2% | 11.8% |
| 4 personnes | 1042 | 22.1% | 11.2% | 536 | 21.7% | 11.5% | 507 | 22.5% | 10.9% | 590 | 28.2% | 11.9% |
| 5 personnes et + | 651 | 13.8% | 12.1% | 359 | 14.5% | 14.4% | 292 | 13.0% | 10.1% | 265 | 12.7% | 10.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1653 | 35.0% | 10.7% | 860 | 34.8% | 12.1% | 793 | 35.2% | 9.5% | 817 | 39.1% | 10.6% |
| Non | 3068 | 65.0% | 8.5% | 1609 | 65.2% | 9.1% | 1459 | 64.8% | 7.8% | 1273 | 60.9% | 13.1% |
| Habitat | ||||||||||||
| Communes rurales | 315 | 6.7% | 2.7% | 165 | 6.7% | 2.9% | 149 | 6.6% | 2.4% | 142 | 6.8% | 4.3% |
| Agglo. - 20 000 hab | 324 | 6.9% | 3.6% | 192 | 7.8% | 4.6% | 131 | 5.8% | 2.7% | 137 | 6.6% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 198 | 4.2% | 2.8% | 98 | 4.0% | 2.9% | 100 | 4.4% | 2.8% | 82 | 3.9% | 4.6% |
| Agglo. + 100 000 hab | 1809 | 38.3% | 11.7% | 927 | 37.5% | 12.3% | 882 | 39.2% | 11.2% | 710 | 34.0% | 12.4% |
| Agglo. Paris | 2075 | 44.0% | 24.3% | 1087 | 44.0% | 26.6% | 989 | 43.9% | 22.2% | 1018 | 48.7% | 25.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 2243 | 47.5% | 23.5% | 1187 | 48.1% | 26.1% | 1056 | 46.9% | 21.1% | 1084 | 51.8% | 24.7% |
| Nord Pas de Calais | 362 | 7.7% | 11.3% | 195 | 7.9% | 12.7% | 168 | 7.4% | 10.0% | 145 | 6.9% | 14.6% |
| Lorraine | 71 | 1.5% | 3.7% | 37 | 1.5% | 4.0% | 34 | 1.5% | 3.4% | 23 | 1.1% | 4.3% |
| Alsace | 118 | 2.5% | 7.7% | 61 | 2.5% | 8.3% | 57 | 2.5% | 7.2% | 46 | 2.2% | 9.2% |
| Franche-Comté | 8 | 0.2% | 0.8% | 2 | 0.1% | 0.4% | 6 | 0.3% | 1.2% | 4 | 0.2% | 1.5% |
| Champagne Ardennes | 24 | 0.5% | 2.2% | 13 | 0.5% | 2.5% | 11 | 0.5% | 1.9% | 16 | 0.8% | 5.3% |
| Picardie | 56 | 1.2% | 3.7% | 37 | 1.5% | 5.0% | 19 | 0.8% | 2.4% | 18 | 0.9% | 4.3% |
| Bourgogne | 17 | 0.4% | 1.3% | 6 | 0.3% | 1.0% | 11 | 0.5% | 1.6% | 8 | 0.4% | 2.4% |
| Haute Normandie | 29 | 0.6% | 2.0% | 18 | 0.7% | 2.5% | 12 | 0.5% | 1.5% | 16 | 0.8% | 3.4% |
| Basse Normandie | 8 | 0.2% | 0.6% | 3 | 0.1% | 0.5% | 5 | 0.2% | 0.7% | 3 | 0.2% | 1.1% |
| Centre | 44 | 0.9% | 2.1% | 26 | 1.0% | 2.6% | 18 | 0.8% | 1.6% | 18 | 0.9% | 3.1% |
| Pays de Loire | 163 | 3.5% | 5.5% | 89 | 3.6% | 6.3% | 74 | 3.3% | 4.8% | 84 | 4.0% | 9.0% |
| Bretagne | 87 | 1.8% | 3.3% | 50 | 2.0% | 3.9% | 38 | 1.7% | 2.7% | 39 | 1.8% | 4.8% |
| Poitou Charentes | 10 | 0.2% | 0.7% | 3 | 0.1% | 0.4% | 7 | 0.3% | 1.0% | 6 | 0.3% | 1.4% |
| Aquitaine | 202 | 4.3% | 7.3% | 99 | 4.0% | 7.5% | 103 | 4.6% | 7.1% | 75 | 3.6% | 8.8% |
| Midi Pyrénées | 212 | 4.5% | 8.7% | 114 | 4.6% | 9.7% | 98 | 4.3% | 7.7% | 86 | 4.1% | 10.8% |
| Limousin | 3 | 0.1% | 0.5% | 1 | - | 0.4% | 2 | 0.1% | 0.7% | 2 | 0.1% | 1.3% |
| Auvergne | 7 | 0.1% | 0.6% | 4 | 0.2% | 0.8% | 2 | 0.1% | 0.4% | 3 | 0.1% | 0.8% |
| Rhône Alpes | 476 | 10.1% | 9.2% | 244 | 9.9% | 9.8% | 232 | 10.3% | 8.7% | 202 | 9.6% | 10.7% |
| Languedoc Roussillon | 151 | 3.2% | 6.7% | 79 | 3.2% | 7.4% | 72 | 3.2% | 6.0% | 55 | 2.6% | 7.8% |
| Provence Alpes Côte d'Azur, Corse | 429 | 9.1% | 9.9% | 200 | 8.1% | 9.7% | 230 | 10.2% | 10.1% | 159 | 7.6% | 10.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3862 | 81.8% | 11.4% | 2053 | 83.1% | 12.2% | 1809 | 80.3% | 10.6% | 1846 | 88.3% | 12.6% |
| Presque tous les jours | 467 | 9.9% | 8.0% | 226 | 9.2% | 8.4% | 240 | 10.7% | 7.7% | 199 | 9.5% | 10.2% |
| 1 à 2 fois par semaine | 185 | 3.9% | 7.4% | 84 | 3.4% | 7.8% | 100 | 4.5% | 7.1% | 40 | 1.9% | 7.4% |
| 1 à 3 fois par mois | 30 | 0.6% | 6.0% | 15 | 0.6% | 7.4% | 15 | 0.7% | 5.0% | 4 | 0.2% | 6.3% |
| Moins souvent | 17 | 0.4% | 2.3% | 13 | 0.5% | 3.9% | 3 | 0.2% | 0.9% | 0 | - | 0.7% |
| Jamais | 2 | 0.1% | 2.7% | 1 | - | 1.5% | 1 | 0.1% | 5.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 148 | 3.1% | 7.8% | 64 | 2.6% | 8.1% | 84 | 3.7% | 7.5% | 13 | 0.6% | 6.7% |
| De 9 000 à moins de 12 000 euros par an | 189 | 4.0% | 6.4% | 75 | 3.1% | 6.9% | 114 | 5.0% | 6.1% | 16 | 0.8% | 6.4% |
| De 12 000 à moins de 18 000 euros par an | 445 | 9.4% | 7.6% | 207 | 8.4% | 7.9% | 238 | 10.6% | 7.3% | 67 | 3.2% | 9.6% |
| De 18 000 à moins de 24 000 euros par an | 450 | 9.5% | 6.8% | 242 | 9.8% | 8.0% | 208 | 9.2% | 5.9% | 156 | 7.4% | 11.3% |
| De 24 000 à moins de 36 000 euros par an | 1021 | 21.6% | 9.3% | 563 | 22.8% | 10.8% | 458 | 20.3% | 7.9% | 406 | 19.4% | 12.3% |
| De 36 000 à moins de 45 000 euros par an | 748 | 15.8% | 10.6% | 414 | 16.8% | 11.3% | 334 | 14.8% | 10.0% | 364 | 17.4% | 12.3% |
| De 45 000 à moins de 65 000 euros par an | 801 | 17.0% | 11.1% | 443 | 17.9% | 11.3% | 358 | 15.9% | 10.9% | 495 | 23.7% | 12.3% |
| De 65 000 à moins de 80 000 euros par an | 233 | 4.9% | 11.9% | 129 | 5.2% | 11.8% | 104 | 4.6% | 12.0% | 173 | 8.3% | 13.3% |
| De 80 000 à moins de 115 000 euros par an | 162 | 3.4% | 13.1% | 93 | 3.8% | 12.8% | 69 | 3.0% | 13.6% | 134 | 6.4% | 14.4% |
| 115 000 euros et plus par an | 64 | 1.4% | 10.8% | 39 | 1.6% | 10.9% | 25 | 1.1% | 10.6% | 61 | 2.9% | 12.8% |
| Refus | 245 | 5.2% | 7.9% | 115 | 4.7% | 8.8% | 130 | 5.8% | 7.3% | 108 | 5.2% | 10.7% |
| Ne sait pas | 214 | 4.5% | 9.1% | 84 | 3.4% | 8.5% | 131 | 5.8% | 9.6% | 97 | 4.7% | 10.5% |
