L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2515 | 100.0% | 4.9% | 1336 | 100.0% | 5.4% | 1179 | 100.0% | 4.4% | 1091 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 1336 | 53.1% | 5.4% | 1336 | 100.0% | 5.4% | - | - | - | 580 | 53.2% | 6.6% |
| Femme | 1179 | 46.9% | 4.4% | - | - | - | 1179 | 100.0% | 4.4% | 511 | 46.8% | 5.9% |
| Age | ||||||||||||
| 15 à 24 ans | 581 | 23.1% | 8.0% | 307 | 23.0% | 8.3% | 274 | 23.2% | 7.6% | 249 | 22.8% | 7.9% |
| 25 à 34 ans | 467 | 18.6% | 6.1% | 264 | 19.8% | 7.1% | 203 | 17.2% | 5.2% | 211 | 19.4% | 6.3% |
| 35 à 49 ans | 674 | 26.8% | 5.4% | 358 | 26.8% | 5.8% | 317 | 26.9% | 5.0% | 337 | 30.9% | 5.5% |
| 50 à 59 ans | 436 | 17.3% | 4.7% | 238 | 17.8% | 5.2% | 198 | 16.8% | 4.3% | 223 | 20.4% | 5.9% |
| 60 ans et plus | 356 | 14.2% | 2.4% | 169 | 12.6% | 2.6% | 187 | 15.9% | 2.2% | 70 | 6.5% | 7.2% |
| Individu | ||||||||||||
| Ménagères | 910 | 36.2% | 3.9% | - | - | - | 910 | 77.2% | 3.9% | 380 | 34.8% | 5.4% |
| Personne de référence | 1342 | 53.4% | 4.8% | 982 | 73.5% | 4.8% | 360 | 30.5% | 4.7% | 540 | 49.5% | 6.6% |
| Responsable des achats | 1681 | 66.8% | 4.7% | 764 | 57.2% | 5.9% | 917 | 77.8% | 4.0% | 669 | 61.3% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 39 | 1.5% | 2.4% | 33 | 2.4% | 2.9% | 6 | 0.5% | 1.2% | 33 | 3.1% | 2.3% |
| Affaires et Cadres | 408 | 16.2% | 8.0% | 233 | 17.4% | 7.8% | 175 | 14.9% | 8.2% | 377 | 34.6% | 8.1% |
| Professions intermédiaires | 430 | 17.1% | 6.2% | 210 | 15.8% | 6.3% | 220 | 18.6% | 6.1% | 335 | 30.7% | 6.1% |
| Employés | 509 | 20.3% | 6.1% | 201 | 15.1% | 9.2% | 308 | 26.1% | 5.0% | 109 | 10.0% | 6.0% |
| Ouvriers | 303 | 12.1% | 4.7% | 258 | 19.3% | 5.1% | 45 | 3.8% | 3.4% | 24 | 2.2% | 5.8% |
| Retraités | 255 | 10.1% | 2.0% | 129 | 9.7% | 2.1% | 126 | 10.7% | 1.9% | 9 | 0.8% | 3.6% |
| Autres inactifs | 570 | 22.7% | 5.5% | 270 | 20.2% | 7.2% | 299 | 25.4% | 4.6% | 202 | 18.5% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.2% | 0.7% | 5 | 0.4% | 1.2% | 1 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 110 | 4.4% | 4.2% | 51 | 3.8% | 3.9% | 59 | 5.0% | 4.5% | 110 | 10.1% | 4.2% |
| Affaires et Cadres | 537 | 21.4% | 7.4% | 291 | 21.8% | 7.9% | 246 | 20.8% | 6.9% | 537 | 49.2% | 7.4% |
| Professions intermédiaires | 444 | 17.6% | 5.9% | 238 | 17.8% | 6.2% | 206 | 17.5% | 5.5% | 444 | 40.7% | 5.9% |
| Employés | 381 | 15.2% | 7.0% | 211 | 15.8% | 9.1% | 170 | 14.4% | 5.5% | - | - | - |
| Ouvriers | 461 | 18.3% | 4.8% | 262 | 19.6% | 5.1% | 199 | 16.9% | 4.5% | - | - | - |
| Retraités | 334 | 13.3% | 2.3% | 164 | 12.3% | 2.5% | 170 | 14.4% | 2.2% | - | - | - |
| Autres inactifs | 243 | 9.6% | 5.9% | 113 | 8.5% | 7.3% | 129 | 11.0% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 464 | 18.4% | 4.6% | 224 | 16.8% | 5.0% | 240 | 20.3% | 4.3% | 136 | 12.5% | 7.8% |
| 2 personnes | 681 | 27.1% | 3.8% | 362 | 27.1% | 4.2% | 319 | 27.1% | 3.4% | 279 | 25.6% | 6.5% |
| 3 personnes | 487 | 19.4% | 5.3% | 265 | 19.9% | 5.9% | 222 | 18.8% | 4.8% | 233 | 21.4% | 5.9% |
| 4 personnes | 521 | 20.7% | 5.6% | 267 | 20.0% | 5.7% | 254 | 21.5% | 5.4% | 315 | 28.9% | 6.3% |
| 5 personnes et + | 362 | 14.4% | 6.7% | 218 | 16.3% | 8.7% | 144 | 12.2% | 5.0% | 128 | 11.7% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 838 | 33.3% | 5.4% | 451 | 33.7% | 6.3% | 387 | 32.8% | 4.7% | 411 | 37.7% | 5.3% |
| Non | 1677 | 66.7% | 4.6% | 885 | 66.3% | 5.0% | 792 | 67.2% | 4.3% | 680 | 62.3% | 7.0% |
| Habitat | ||||||||||||
| Communes rurales | 101 | 4.0% | 0.9% | 56 | 4.2% | 1.0% | 45 | 3.8% | 0.7% | 46 | 4.3% | 1.4% |
| Agglo. - 20 000 hab | 126 | 5.0% | 1.4% | 80 | 6.0% | 1.9% | 46 | 3.9% | 1.0% | 54 | 5.0% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 73 | 2.9% | 1.0% | 33 | 2.5% | 1.0% | 39 | 3.3% | 1.1% | 30 | 2.8% | 1.7% |
| Agglo. + 100 000 hab | 897 | 35.7% | 5.8% | 459 | 34.4% | 6.1% | 437 | 37.1% | 5.5% | 333 | 30.5% | 5.8% |
| Agglo. Paris | 1318 | 52.4% | 15.4% | 707 | 52.9% | 17.3% | 611 | 51.8% | 13.7% | 627 | 57.5% | 15.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 1400 | 55.7% | 14.7% | 756 | 56.6% | 16.6% | 644 | 54.6% | 12.9% | 659 | 60.5% | 15.1% |
| Nord Pas de Calais | 178 | 7.1% | 5.5% | 104 | 7.8% | 6.8% | 74 | 6.3% | 4.4% | 70 | 6.5% | 7.1% |
| Lorraine | 1 | - | - | 1 | 0.1% | 0.1% | 0 | - | - | 0 | - | - |
| Alsace | 44 | 1.7% | 2.9% | 18 | 1.4% | 2.5% | 26 | 2.2% | 3.3% | 20 | 1.8% | 4.0% |
| Franche-Comté | 1 | - | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% |
| Champagne Ardennes | 8 | 0.3% | 0.7% | 5 | 0.4% | 1.0% | 3 | 0.2% | 0.5% | 5 | 0.4% | 1.7% |
| Picardie | 25 | 1.0% | 1.6% | 17 | 1.3% | 2.3% | 8 | 0.6% | 1.0% | 8 | 0.7% | 1.8% |
| Bourgogne | 3 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 2 | 0.2% | 0.3% | 2 | 0.1% | 0.5% |
| Haute Normandie | 12 | 0.5% | 0.8% | 7 | 0.6% | 1.0% | 4 | 0.4% | 0.5% | 6 | 0.6% | 1.3% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | 0.1% | 0 | - | 0.1% |
| Centre | 14 | 0.6% | 0.7% | 11 | 0.8% | 1.1% | 3 | 0.3% | 0.3% | 4 | 0.3% | 0.6% |
| Pays de Loire | 60 | 2.4% | 2.0% | 26 | 2.0% | 1.8% | 34 | 2.9% | 2.2% | 31 | 2.9% | 3.4% |
| Bretagne | 49 | 1.9% | 1.8% | 28 | 2.1% | 2.2% | 21 | 1.8% | 1.5% | 18 | 1.6% | 2.2% |
| Poitou Charentes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% | 0 | - | 0.1% |
| Aquitaine | 90 | 3.6% | 3.3% | 45 | 3.4% | 3.5% | 45 | 3.8% | 3.1% | 38 | 3.5% | 4.5% |
| Midi Pyrénées | 129 | 5.1% | 5.3% | 67 | 5.0% | 5.7% | 62 | 5.2% | 4.9% | 50 | 4.6% | 6.3% |
| Limousin | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Auvergne | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.3% |
| Rhône Alpes | 200 | 8.0% | 3.9% | 103 | 7.7% | 4.1% | 97 | 8.2% | 3.6% | 78 | 7.1% | 4.1% |
| Languedoc Roussillon | 94 | 3.8% | 4.2% | 51 | 3.8% | 4.7% | 44 | 3.7% | 3.7% | 34 | 3.2% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 201 | 8.0% | 4.6% | 92 | 6.9% | 4.5% | 109 | 9.2% | 4.8% | 65 | 5.9% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2000 | 79.5% | 5.9% | 1084 | 81.1% | 6.4% | 916 | 77.7% | 5.4% | 949 | 87.0% | 6.5% |
| Presque tous les jours | 269 | 10.7% | 4.6% | 124 | 9.3% | 4.6% | 144 | 12.2% | 4.6% | 118 | 10.9% | 6.1% |
| 1 à 2 fois par semaine | 119 | 4.7% | 4.8% | 56 | 4.2% | 5.1% | 63 | 5.4% | 4.5% | 22 | 2.0% | 4.1% |
| 1 à 3 fois par mois | 13 | 0.5% | 2.7% | 12 | 0.9% | 6.1% | 1 | 0.1% | 0.3% | 2 | 0.1% | 2.7% |
| Moins souvent | 7 | 0.3% | 1.0% | 5 | 0.4% | 1.4% | 2 | 0.2% | 0.6% | 0 | - | 0.7% |
| Jamais | 2 | 0.1% | 1.7% | 1 | - | 0.8% | 1 | 0.1% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 84 | 3.3% | 4.4% | 41 | 3.1% | 5.2% | 42 | 3.6% | 3.8% | 6 | 0.5% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 108 | 4.3% | 3.6% | 43 | 3.2% | 3.9% | 65 | 5.5% | 3.5% | 9 | 0.8% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 244 | 9.7% | 4.2% | 135 | 10.1% | 5.1% | 110 | 9.3% | 3.4% | 30 | 2.7% | 4.3% |
| De 18 000 à moins de 24 000 euros par an | 228 | 9.1% | 3.5% | 122 | 9.1% | 4.0% | 105 | 8.9% | 3.0% | 78 | 7.2% | 5.7% |
| De 24 000 à moins de 36 000 euros par an | 539 | 21.5% | 4.9% | 301 | 22.5% | 5.8% | 239 | 20.2% | 4.1% | 209 | 19.2% | 6.3% |
| De 36 000 à moins de 45 000 euros par an | 373 | 14.8% | 5.3% | 206 | 15.4% | 5.6% | 167 | 14.2% | 5.0% | 191 | 17.5% | 6.5% |
| De 45 000 à moins de 65 000 euros par an | 412 | 16.4% | 5.7% | 223 | 16.7% | 5.7% | 189 | 16.1% | 5.7% | 241 | 22.1% | 6.0% |
| De 65 000 à moins de 80 000 euros par an | 133 | 5.3% | 6.8% | 74 | 5.5% | 6.8% | 59 | 5.0% | 6.8% | 97 | 8.9% | 7.5% |
| De 80 000 à moins de 115 000 euros par an | 91 | 3.6% | 7.4% | 58 | 4.4% | 8.0% | 33 | 2.8% | 6.4% | 76 | 7.0% | 8.1% |
| 115 000 euros et plus par an | 45 | 1.8% | 7.7% | 30 | 2.2% | 8.3% | 16 | 1.3% | 6.7% | 44 | 4.1% | 9.3% |
| Refus | 132 | 5.2% | 4.3% | 59 | 4.4% | 4.5% | 73 | 6.2% | 4.1% | 57 | 5.3% | 5.6% |
| Ne sait pas | 125 | 5.0% | 5.3% | 43 | 3.2% | 4.4% | 81 | 6.9% | 6.0% | 52 | 4.8% | 5.7% |
