L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 984 | 100.0% | 1.9% | 556 | 100.0% | 2.2% | 428 | 100.0% | 1.6% | 308 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 556 | 56.5% | 2.2% | 556 | 100.0% | 2.2% | - | - | - | 180 | 58.4% | 2.0% |
| Femme | 428 | 43.5% | 1.6% | - | - | - | 428 | 100.0% | 1.6% | 128 | 41.6% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 100 | 10.2% | 1.4% | 59 | 10.6% | 1.6% | 41 | 9.6% | 1.1% | 36 | 11.8% | 1.2% |
| 25 à 34 ans | 93 | 9.5% | 1.2% | 63 | 11.4% | 1.7% | 30 | 7.0% | 0.8% | 46 | 14.9% | 1.4% |
| 35 à 49 ans | 266 | 27.0% | 2.1% | 150 | 27.0% | 2.4% | 116 | 27.1% | 1.8% | 101 | 32.8% | 1.6% |
| 50 à 59 ans | 201 | 20.5% | 2.2% | 120 | 21.6% | 2.6% | 81 | 19.0% | 1.8% | 93 | 30.3% | 2.5% |
| 60 ans et plus | 323 | 32.8% | 2.1% | 163 | 29.3% | 2.5% | 160 | 37.3% | 1.9% | 31 | 10.2% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 380 | 38.7% | 1.6% | - | - | - | 380 | 89.0% | 1.6% | 107 | 34.7% | 1.5% |
| Personne de référence | 598 | 60.8% | 2.1% | 466 | 83.9% | 2.3% | 132 | 30.9% | 1.7% | 173 | 56.2% | 2.1% |
| Responsable des achats | 691 | 70.2% | 1.9% | 324 | 58.3% | 2.5% | 366 | 85.7% | 1.6% | 180 | 58.3% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 37 | 3.8% | 2.3% | 32 | 5.8% | 2.9% | 5 | 1.2% | 1.0% | 37 | 12.1% | 2.6% |
| Affaires et Cadres | 92 | 9.3% | 1.8% | 57 | 10.3% | 1.9% | 34 | 8.0% | 1.6% | 85 | 27.7% | 1.8% |
| Professions intermédiaires | 138 | 14.0% | 2.0% | 76 | 13.6% | 2.3% | 62 | 14.5% | 1.7% | 99 | 32.0% | 1.8% |
| Employés | 201 | 20.4% | 2.4% | 89 | 16.1% | 4.1% | 111 | 26.0% | 1.8% | 35 | 11.4% | 1.9% |
| Ouvriers | 129 | 13.1% | 2.0% | 99 | 17.8% | 1.9% | 30 | 7.0% | 2.2% | 11 | 3.6% | 2.6% |
| Retraités | 262 | 26.6% | 2.1% | 132 | 23.7% | 2.2% | 130 | 30.4% | 2.0% | 6 | 2.0% | 2.4% |
| Autres inactifs | 126 | 12.8% | 1.2% | 71 | 12.7% | 1.9% | 55 | 12.9% | 0.8% | 35 | 11.2% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 68 | 6.9% | 2.6% | 40 | 7.2% | 3.0% | 28 | 6.6% | 2.1% | 68 | 22.0% | 2.6% |
| Affaires et Cadres | 124 | 12.6% | 1.7% | 72 | 13.0% | 2.0% | 52 | 12.1% | 1.4% | 124 | 40.3% | 1.7% |
| Professions intermédiaires | 116 | 11.8% | 1.5% | 68 | 12.2% | 1.8% | 48 | 11.3% | 1.3% | 116 | 37.7% | 1.5% |
| Employés | 153 | 15.6% | 2.8% | 96 | 17.2% | 4.1% | 57 | 13.4% | 1.9% | - | - | - |
| Ouvriers | 167 | 16.9% | 1.7% | 97 | 17.5% | 1.9% | 69 | 16.1% | 1.6% | - | - | - |
| Retraités | 302 | 30.7% | 2.1% | 146 | 26.2% | 2.2% | 156 | 36.6% | 2.0% | - | - | - |
| Autres inactifs | 53 | 5.4% | 1.3% | 37 | 6.6% | 2.4% | 17 | 3.9% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 171 | 17.4% | 1.7% | 100 | 18.0% | 2.2% | 71 | 16.6% | 1.3% | 29 | 9.5% | 1.7% |
| 2 personnes | 330 | 33.6% | 1.8% | 168 | 30.2% | 1.9% | 162 | 37.9% | 1.7% | 69 | 22.4% | 1.6% |
| 3 personnes | 168 | 17.1% | 1.8% | 97 | 17.5% | 2.2% | 71 | 16.6% | 1.5% | 75 | 24.3% | 1.9% |
| 4 personnes | 143 | 14.5% | 1.5% | 86 | 15.4% | 1.8% | 57 | 13.3% | 1.2% | 73 | 23.8% | 1.5% |
| 5 personnes et + | 171 | 17.4% | 3.2% | 105 | 18.8% | 4.2% | 66 | 15.5% | 2.3% | 62 | 20.0% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 309 | 31.4% | 2.0% | 181 | 32.5% | 2.5% | 128 | 29.9% | 1.5% | 137 | 44.4% | 1.8% |
| Non | 675 | 68.6% | 1.9% | 375 | 67.5% | 2.1% | 300 | 70.1% | 1.6% | 171 | 55.6% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 72 | 7.3% | 0.6% | 46 | 8.3% | 0.8% | 26 | 6.1% | 0.4% | 12 | 4.0% | 0.4% |
| Agglo. - 20 000 hab | 76 | 7.7% | 0.8% | 34 | 6.0% | 0.8% | 42 | 9.9% | 0.9% | 33 | 10.7% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 75 | 7.6% | 1.1% | 42 | 7.5% | 1.2% | 33 | 7.8% | 0.9% | 10 | 3.3% | 0.6% |
| Agglo. + 100 000 hab | 15 | 1.6% | 0.1% | 6 | 1.1% | 0.1% | 9 | 2.1% | 0.1% | 3 | 0.9% | 0.1% |
| Agglo. Paris | 745 | 75.8% | 8.7% | 429 | 77.1% | 10.5% | 317 | 74.1% | 7.1% | 250 | 81.0% | 6.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 886 | 90.1% | 9.3% | 504 | 90.7% | 11.1% | 382 | 89.4% | 7.7% | 292 | 94.7% | 6.7% |
| Picardie | 97 | 9.9% | 6.3% | 52 | 9.3% | 7.0% | 45 | 10.6% | 5.7% | 16 | 5.3% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 639 | 65.0% | 1.9% | 379 | 68.1% | 2.2% | 260 | 60.9% | 1.5% | 249 | 80.8% | 1.7% |
| Presque tous les jours | 115 | 11.7% | 2.0% | 55 | 9.9% | 2.0% | 60 | 14.0% | 1.9% | 48 | 15.4% | 2.4% |
| 1 à 2 fois par semaine | 75 | 7.6% | 3.0% | 37 | 6.7% | 3.4% | 38 | 8.9% | 2.7% | 9 | 2.8% | 1.6% |
| 1 à 3 fois par mois | 3 | 0.3% | 0.5% | 3 | 0.5% | 1.3% | - | - | - | - | - | - |
| Moins souvent | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.3% | - | - | - |
| Jamais | 1 | 0.1% | 1.2% | - | - | - | 1 | 0.3% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 2.8% | 1.5% | 11 | 2.0% | 1.4% | 17 | 3.9% | 1.5% | 9 | 3.0% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 47 | 4.8% | 1.6% | 30 | 5.4% | 2.7% | 17 | 4.0% | 0.9% | 8 | 2.7% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 122 | 12.4% | 2.1% | 69 | 12.4% | 2.6% | 53 | 12.5% | 1.6% | 2 | 0.8% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 120 | 12.2% | 1.8% | 62 | 11.2% | 2.1% | 58 | 13.5% | 1.6% | 22 | 7.1% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 189 | 19.2% | 1.7% | 100 | 18.0% | 1.9% | 89 | 20.7% | 1.5% | 57 | 18.4% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 133 | 13.6% | 1.9% | 84 | 15.1% | 2.3% | 50 | 11.6% | 1.5% | 52 | 16.9% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 151 | 15.3% | 2.1% | 92 | 16.5% | 2.4% | 59 | 13.8% | 1.8% | 67 | 21.7% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 52 | 5.3% | 2.6% | 28 | 5.1% | 2.6% | 24 | 5.5% | 2.7% | 30 | 9.6% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 32 | 3.3% | 2.6% | 18 | 3.3% | 2.5% | 14 | 3.3% | 2.8% | 29 | 9.3% | 3.1% |
| 115 000 euros et plus par an | 12 | 1.2% | 2.0% | 11 | 1.9% | 3.0% | 1 | 0.3% | 0.6% | 11 | 3.5% | 2.3% |
| Refus | 53 | 5.4% | 1.7% | 33 | 6.0% | 2.6% | 20 | 4.6% | 1.1% | 9 | 3.0% | 0.9% |
| Ne sait pas | 44 | 4.5% | 1.9% | 17 | 3.1% | 1.8% | 27 | 6.2% | 2.0% | 12 | 4.0% | 1.3% |
