L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 8147 | 100.0% | 7.9% | 5031 | 100.0% | 10.2% | 3116 | 100.0% | 5.8% | 3144 | 100.0% | 9.0% |
| Sexe | ||||||||||||
| Homme | 5031 | 61.7% | 10.2% | 5031 | 100.0% | 10.2% | - | - | - | 2024 | 64.4% | 11.5% |
| Femme | 3116 | 38.3% | 5.8% | - | - | - | 3116 | 100.0% | 5.8% | 1120 | 35.6% | 6.4% |
| Age | ||||||||||||
| 15 à 24 ans | 1343 | 16.5% | 9.3% | 820 | 16.3% | 11.2% | 523 | 16.8% | 7.4% | 607 | 19.3% | 9.7% |
| 25 à 34 ans | 1180 | 14.5% | 7.7% | 785 | 15.6% | 10.5% | 395 | 12.7% | 5.0% | 544 | 17.3% | 8.2% |
| 35 à 49 ans | 1796 | 22.0% | 7.1% | 1201 | 23.9% | 9.7% | 595 | 19.1% | 4.7% | 989 | 31.5% | 8.0% |
| 50 à 59 ans | 1365 | 16.8% | 7.4% | 853 | 17.0% | 9.3% | 512 | 16.4% | 5.5% | 709 | 22.5% | 9.2% |
| 60 ans et plus | 2463 | 30.2% | 8.2% | 1372 | 27.3% | 10.5% | 1091 | 35.0% | 6.5% | 294 | 9.4% | 15.6% |
| Individu | ||||||||||||
| Ménagères | 2539 | 31.2% | 5.5% | - | - | - | 2539 | 81.5% | 5.5% | 852 | 27.1% | 6.0% |
| Personne de référence | 4794 | 58.8% | 8.5% | 4029 | 80.1% | 9.9% | 766 | 24.6% | 4.9% | 1764 | 56.1% | 10.6% |
| Responsable des achats | 5125 | 62.9% | 7.2% | 2612 | 51.9% | 10.2% | 2513 | 80.6% | 5.5% | 1782 | 56.7% | 8.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.3% | 2.2% | 20 | 0.4% | 2.6% | 4 | 0.1% | 1.2% | - | - | - |
| Petits patrons | 280 | 3.4% | 8.7% | 231 | 4.6% | 10.3% | 49 | 1.6% | 5.1% | 266 | 8.5% | 9.3% |
| Affaires et Cadres | 1194 | 14.7% | 11.7% | 811 | 16.1% | 13.7% | 383 | 12.3% | 9.0% | 1107 | 35.2% | 12.0% |
| Professions intermédiaires | 1072 | 13.2% | 7.7% | 680 | 13.5% | 10.0% | 392 | 12.6% | 5.5% | 884 | 28.1% | 7.8% |
| Employés | 1081 | 13.3% | 6.5% | 514 | 10.2% | 12.0% | 567 | 18.2% | 4.6% | 211 | 6.7% | 5.7% |
| Ouvriers | 899 | 11.0% | 7.0% | 819 | 16.3% | 8.1% | 80 | 2.6% | 3.0% | 41 | 1.3% | 4.8% |
| Retraités | 1970 | 24.2% | 7.9% | 1179 | 23.4% | 10.0% | 791 | 25.4% | 6.1% | 40 | 1.3% | 7.6% |
| Autres inactifs | 1627 | 20.0% | 7.9% | 777 | 15.4% | 10.3% | 850 | 27.3% | 6.5% | 595 | 18.9% | 9.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 52 | 0.6% | 3.1% | 33 | 0.7% | 3.8% | 19 | 0.6% | 2.4% | - | - | - |
| Petits patrons | 425 | 5.2% | 8.0% | 273 | 5.4% | 10.4% | 152 | 4.9% | 5.7% | 425 | 13.5% | 8.0% |
| Affaires et Cadres | 1539 | 18.9% | 10.7% | 978 | 19.4% | 13.6% | 561 | 18.0% | 7.7% | 1539 | 49.0% | 10.7% |
| Professions intermédiaires | 1180 | 14.5% | 7.7% | 773 | 15.4% | 9.9% | 407 | 13.1% | 5.5% | 1180 | 37.5% | 7.7% |
| Employés | 859 | 10.5% | 7.9% | 526 | 10.5% | 11.5% | 333 | 10.7% | 5.3% | - | - | - |
| Ouvriers | 1220 | 15.0% | 6.4% | 866 | 17.2% | 8.4% | 354 | 11.4% | 4.0% | - | - | - |
| Retraités | 2317 | 28.4% | 8.1% | 1286 | 25.6% | 9.9% | 1031 | 33.1% | 6.6% | - | - | - |
| Autres inactifs | 555 | 6.8% | 6.8% | 296 | 5.9% | 9.4% | 259 | 8.3% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1357 | 16.7% | 6.8% | 813 | 16.2% | 9.4% | 544 | 17.4% | 4.9% | 329 | 10.5% | 9.2% |
| 2 personnes | 2994 | 36.8% | 8.4% | 1780 | 35.4% | 10.3% | 1215 | 39.0% | 6.6% | 814 | 25.9% | 9.4% |
| 3 personnes | 1462 | 17.9% | 8.0% | 934 | 18.6% | 10.2% | 527 | 16.9% | 5.8% | 744 | 23.7% | 9.6% |
| 4 personnes | 1460 | 17.9% | 7.8% | 943 | 18.7% | 10.2% | 517 | 16.6% | 5.5% | 819 | 26.0% | 8.4% |
| 5 personnes et + | 874 | 10.7% | 8.1% | 561 | 11.1% | 10.9% | 314 | 10.1% | 5.6% | 438 | 13.9% | 8.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2291 | 28.1% | 7.4% | 1457 | 29.0% | 10.0% | 834 | 26.8% | 5.0% | 1261 | 40.1% | 8.1% |
| Non | 5856 | 71.9% | 8.1% | 3574 | 71.0% | 10.2% | 2282 | 73.2% | 6.1% | 1883 | 59.9% | 9.7% |
| Habitat | ||||||||||||
| Communes rurales | 1253 | 15.4% | 5.3% | 799 | 15.9% | 7.1% | 454 | 14.6% | 3.7% | 418 | 13.3% | 6.4% |
| Agglo. - 20 000 hab | 983 | 12.1% | 5.5% | 636 | 12.6% | 7.5% | 347 | 11.1% | 3.7% | 355 | 11.3% | 6.8% |
| Agglo. 20 000 à 100 000 hab | 827 | 10.1% | 5.9% | 553 | 11.0% | 8.3% | 274 | 8.8% | 3.8% | 246 | 7.8% | 6.7% |
| Agglo. + 100 000 hab | 2290 | 28.1% | 7.4% | 1505 | 29.9% | 10.0% | 785 | 25.2% | 4.9% | 922 | 29.3% | 8.0% |
| Agglo. Paris | 2795 | 34.3% | 16.4% | 1537 | 30.6% | 18.9% | 1257 | 40.3% | 14.1% | 1203 | 38.3% | 14.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 3088 | 37.9% | 16.2% | 1707 | 33.9% | 18.8% | 1381 | 44.3% | 13.8% | 1299 | 41.3% | 14.8% |
| Nord Pas de Calais | 348 | 4.3% | 5.4% | 253 | 5.0% | 8.3% | 94 | 3.0% | 2.8% | 153 | 4.9% | 7.9% |
| Lorraine | 165 | 2.0% | 4.3% | 111 | 2.2% | 5.9% | 54 | 1.7% | 2.7% | 57 | 1.8% | 5.2% |
| Alsace | 140 | 1.7% | 4.6% | 90 | 1.8% | 6.2% | 49 | 1.6% | 3.2% | 56 | 1.8% | 5.7% |
| Franche-Comté | 94 | 1.2% | 4.9% | 64 | 1.3% | 6.9% | 30 | 1.0% | 3.1% | 35 | 1.1% | 6.7% |
| Champagne Ardennes | 129 | 1.6% | 5.9% | 84 | 1.7% | 8.0% | 45 | 1.5% | 4.0% | 39 | 1.2% | 6.7% |
| Picardie | 285 | 3.5% | 9.3% | 159 | 3.2% | 10.7% | 126 | 4.0% | 8.0% | 81 | 2.6% | 9.3% |
| Bourgogne | 184 | 2.3% | 6.8% | 128 | 2.5% | 9.8% | 56 | 1.8% | 4.0% | 57 | 1.8% | 8.0% |
| Haute Normandie | 184 | 2.3% | 6.2% | 124 | 2.5% | 8.7% | 60 | 1.9% | 3.9% | 65 | 2.1% | 7.1% |
| Basse Normandie | 147 | 1.8% | 6.1% | 99 | 2.0% | 8.7% | 48 | 1.5% | 3.8% | 48 | 1.5% | 7.2% |
| Centre | 261 | 3.2% | 6.2% | 178 | 3.5% | 8.7% | 83 | 2.7% | 3.9% | 81 | 2.6% | 6.6% |
| Pays de Loire | 279 | 3.4% | 4.7% | 180 | 3.6% | 6.3% | 100 | 3.2% | 3.3% | 125 | 4.0% | 6.6% |
| Bretagne | 257 | 3.2% | 4.9% | 167 | 3.3% | 6.6% | 90 | 2.9% | 3.3% | 92 | 2.9% | 5.8% |
| Poitou Charentes | 146 | 1.8% | 4.9% | 104 | 2.1% | 7.4% | 43 | 1.4% | 2.7% | 49 | 1.6% | 6.2% |
| Aquitaine | 333 | 4.1% | 6.1% | 208 | 4.1% | 8.0% | 125 | 4.0% | 4.3% | 115 | 3.7% | 6.6% |
| Midi Pyrénées | 339 | 4.2% | 6.9% | 225 | 4.5% | 9.5% | 113 | 3.6% | 4.5% | 130 | 4.1% | 8.0% |
| Limousin | 67 | 0.8% | 5.4% | 48 | 1.0% | 8.0% | 19 | 0.6% | 2.9% | 17 | 0.5% | 5.3% |
| Auvergne | 113 | 1.4% | 5.0% | 75 | 1.5% | 6.9% | 37 | 1.2% | 3.2% | 38 | 1.2% | 6.2% |
| Rhône Alpes | 650 | 8.0% | 6.3% | 427 | 8.5% | 8.6% | 224 | 7.2% | 4.2% | 250 | 8.0% | 6.7% |
| Languedoc Roussillon | 302 | 3.7% | 6.7% | 190 | 3.8% | 8.8% | 112 | 3.6% | 4.7% | 99 | 3.2% | 7.0% |
| Provence Alpes Côte d'Azur, Corse | 636 | 7.8% | 7.4% | 408 | 8.1% | 10.0% | 228 | 7.3% | 5.0% | 256 | 8.1% | 8.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 6146 | 75.4% | 9.2% | 3887 | 77.3% | 11.7% | 2259 | 72.5% | 6.8% | 2780 | 88.4% | 9.5% |
| Presque tous les jours | 808 | 9.9% | 6.9% | 460 | 9.2% | 8.4% | 348 | 11.2% | 5.5% | 273 | 8.7% | 6.9% |
| 1 à 2 fois par semaine | 358 | 4.4% | 7.0% | 191 | 3.8% | 8.6% | 166 | 5.3% | 5.7% | 52 | 1.7% | 4.3% |
| 1 à 3 fois par mois | 52 | 0.6% | 5.0% | 30 | 0.6% | 7.2% | 23 | 0.7% | 3.6% | 4 | 0.1% | 2.8% |
| Moins souvent | 52 | 0.6% | 3.2% | 29 | 0.6% | 4.0% | 23 | 0.7% | 2.5% | 6 | 0.2% | 4.2% |
| Jamais | 14 | 0.2% | 7.2% | 10 | 0.2% | 8.1% | 4 | 0.1% | 5.7% | 3 | 0.1% | 27.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 238 | 2.9% | 6.4% | 142 | 2.8% | 9.3% | 97 | 3.1% | 4.3% | 30 | 0.9% | 8.4% |
| De 9 000 à moins de 12 000 euros par an | 269 | 3.3% | 4.6% | 156 | 3.1% | 6.9% | 114 | 3.6% | 3.1% | 29 | 0.9% | 5.9% |
| De 12 000 à moins de 18 000 euros par an | 641 | 7.9% | 5.4% | 389 | 7.7% | 7.6% | 252 | 8.1% | 3.8% | 101 | 3.2% | 7.4% |
| De 18 000 à moins de 24 000 euros par an | 790 | 9.7% | 5.9% | 489 | 9.7% | 8.0% | 301 | 9.7% | 4.1% | 211 | 6.7% | 7.5% |
| De 24 000 à moins de 36 000 euros par an | 1559 | 19.1% | 7.1% | 952 | 18.9% | 9.0% | 607 | 19.5% | 5.3% | 490 | 15.6% | 7.2% |
| De 36 000 à moins de 45 000 euros par an | 1234 | 15.1% | 8.8% | 783 | 15.6% | 10.7% | 451 | 14.5% | 6.7% | 521 | 16.6% | 8.6% |
| De 45 000 à moins de 65 000 euros par an | 1478 | 18.1% | 10.6% | 962 | 19.1% | 12.6% | 516 | 16.6% | 8.1% | 729 | 23.2% | 9.3% |
| De 65 000 à moins de 80 000 euros par an | 477 | 5.9% | 12.2% | 306 | 6.1% | 13.7% | 171 | 5.5% | 10.2% | 289 | 9.2% | 11.1% |
| De 80 000 à moins de 115 000 euros par an | 381 | 4.7% | 15.4% | 257 | 5.1% | 17.5% | 124 | 4.0% | 12.4% | 259 | 8.2% | 14.2% |
| 115 000 euros et plus par an | 222 | 2.7% | 19.9% | 150 | 3.0% | 23.0% | 73 | 2.3% | 15.7% | 167 | 5.3% | 18.0% |
| Refus | 492 | 6.0% | 7.4% | 273 | 5.4% | 9.7% | 219 | 7.0% | 5.7% | 162 | 5.1% | 7.2% |
| Ne sait pas | 364 | 4.5% | 8.7% | 172 | 3.4% | 9.7% | 192 | 6.2% | 8.0% | 156 | 5.0% | 9.2% |
