L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 560 | 100.0% | 1.1% | 382 | 100.0% | 1.5% | 179 | 100.0% | 0.7% | 306 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 382 | 68.1% | 1.5% | 382 | 100.0% | 1.5% | - | - | - | 211 | 68.8% | 2.4% |
| Femme | 179 | 31.9% | 0.7% | - | - | - | 179 | 100.0% | 0.7% | 96 | 31.2% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 79 | 14.1% | 1.1% | 42 | 11.1% | 1.2% | 37 | 20.6% | 1.0% | 41 | 13.4% | 1.3% |
| 25 à 34 ans | 81 | 14.4% | 1.1% | 58 | 15.1% | 1.5% | 23 | 12.9% | 0.6% | 46 | 15.1% | 1.4% |
| 35 à 49 ans | 139 | 24.9% | 1.1% | 98 | 25.7% | 1.6% | 41 | 23.2% | 0.7% | 95 | 31.0% | 1.5% |
| 50 à 59 ans | 135 | 24.1% | 1.5% | 104 | 27.3% | 2.3% | 31 | 17.2% | 0.7% | 87 | 28.5% | 2.3% |
| 60 ans et plus | 126 | 22.5% | 0.8% | 79 | 20.8% | 1.2% | 47 | 26.1% | 0.5% | 37 | 12.0% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 139 | 24.9% | 0.6% | - | - | - | 139 | 77.9% | 0.6% | 80 | 26.0% | 1.1% |
| Personne de référence | 358 | 63.9% | 1.3% | 323 | 84.7% | 1.6% | 35 | 19.5% | 0.5% | 203 | 66.4% | 2.5% |
| Responsable des achats | 333 | 59.4% | 0.9% | 193 | 50.7% | 1.5% | 140 | 78.1% | 0.6% | 173 | 56.5% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.9% | 4 | 1.1% | 1.1% | 0 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 28 | 4.9% | 1.7% | 24 | 6.4% | 2.2% | 3 | 1.8% | 0.7% | 27 | 8.8% | 1.8% |
| Affaires et Cadres | 189 | 33.7% | 3.7% | 136 | 35.7% | 4.6% | 53 | 29.6% | 2.5% | 178 | 58.0% | 3.8% |
| Professions intermédiaires | 63 | 11.2% | 0.9% | 37 | 9.8% | 1.1% | 25 | 14.2% | 0.7% | 48 | 15.6% | 0.9% |
| Employés | 71 | 12.7% | 0.9% | 51 | 13.4% | 2.3% | 20 | 11.3% | 0.3% | 17 | 5.5% | 0.9% |
| Ouvriers | 26 | 4.6% | 0.4% | 25 | 6.6% | 0.5% | 1 | 0.4% | 0.1% | - | - | - |
| Retraités | 84 | 15.1% | 0.7% | 53 | 13.9% | 0.9% | 31 | 17.6% | 0.5% | 4 | 1.3% | 1.6% |
| Autres inactifs | 95 | 16.9% | 0.9% | 50 | 13.2% | 1.4% | 45 | 24.9% | 0.7% | 33 | 10.8% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.8% | 0.6% | 4 | 1.1% | 1.0% | 1 | 0.3% | 0.1% | - | - | - |
| Petits patrons | 44 | 7.9% | 1.7% | 33 | 8.7% | 2.5% | 11 | 6.1% | 0.8% | 44 | 14.4% | 1.7% |
| Affaires et Cadres | 202 | 36.1% | 2.8% | 138 | 36.2% | 3.8% | 64 | 35.9% | 1.8% | 202 | 66.0% | 2.8% |
| Professions intermédiaires | 60 | 10.7% | 0.8% | 39 | 10.3% | 1.0% | 21 | 11.6% | 0.6% | 60 | 19.6% | 0.8% |
| Employés | 52 | 9.4% | 1.0% | 42 | 10.9% | 1.8% | 11 | 6.1% | 0.4% | - | - | - |
| Ouvriers | 47 | 8.3% | 0.5% | 22 | 5.8% | 0.4% | 25 | 13.7% | 0.6% | - | - | - |
| Retraités | 104 | 18.5% | 0.7% | 64 | 16.8% | 1.0% | 40 | 22.2% | 0.5% | - | - | - |
| Autres inactifs | 46 | 8.3% | 1.1% | 39 | 10.2% | 2.5% | 7 | 4.1% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 74 | 13.1% | 0.7% | 49 | 13.0% | 1.1% | 24 | 13.5% | 0.4% | 38 | 12.3% | 2.2% |
| 2 personnes | 198 | 35.4% | 1.1% | 132 | 34.7% | 1.5% | 66 | 36.8% | 0.7% | 80 | 26.3% | 1.9% |
| 3 personnes | 104 | 18.5% | 1.1% | 68 | 17.8% | 1.5% | 36 | 19.9% | 0.8% | 64 | 20.8% | 1.6% |
| 4 personnes | 118 | 21.0% | 1.3% | 81 | 21.3% | 1.7% | 36 | 20.4% | 0.8% | 87 | 28.4% | 1.8% |
| 5 personnes et + | 67 | 12.0% | 1.3% | 51 | 13.3% | 2.0% | 17 | 9.4% | 0.6% | 37 | 12.2% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 176 | 31.4% | 1.1% | 129 | 33.8% | 1.8% | 47 | 26.4% | 0.6% | 117 | 38.2% | 1.5% |
| Non | 384 | 68.6% | 1.1% | 253 | 66.2% | 1.4% | 132 | 73.6% | 0.7% | 189 | 61.8% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 54 | 9.7% | 0.5% | 36 | 9.5% | 0.6% | 18 | 10.0% | 0.3% | 29 | 9.6% | 0.9% |
| Agglo. - 20 000 hab | 59 | 10.5% | 0.7% | 41 | 10.6% | 1.0% | 18 | 10.3% | 0.4% | 29 | 9.3% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 39 | 7.0% | 0.6% | 27 | 7.2% | 0.8% | 12 | 6.6% | 0.3% | 17 | 5.7% | 1.0% |
| Agglo. + 100 000 hab | 177 | 31.6% | 1.1% | 126 | 33.0% | 1.7% | 52 | 28.8% | 0.7% | 96 | 31.4% | 1.7% |
| Agglo. Paris | 231 | 41.2% | 2.7% | 151 | 39.7% | 3.7% | 79 | 44.3% | 1.8% | 135 | 44.0% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 249 | 44.4% | 2.6% | 166 | 43.4% | 3.6% | 83 | 46.3% | 1.7% | 146 | 47.5% | 3.3% |
| Nord Pas de Calais | 32 | 5.6% | 1.0% | 24 | 6.3% | 1.6% | 8 | 4.2% | 0.4% | 17 | 5.6% | 1.7% |
| Lorraine | 15 | 2.7% | 0.8% | 8 | 2.1% | 0.9% | 7 | 3.7% | 0.7% | 10 | 3.2% | 1.8% |
| Alsace | 16 | 2.8% | 1.0% | 10 | 2.8% | 1.4% | 5 | 2.9% | 0.7% | 5 | 1.6% | 1.0% |
| Franche-Comté | 6 | 1.0% | 0.6% | 4 | 1.0% | 0.8% | 2 | 1.0% | 0.4% | 3 | 0.9% | 1.1% |
| Champagne Ardennes | 6 | 1.2% | 0.6% | 4 | 1.0% | 0.8% | 3 | 1.4% | 0.4% | 4 | 1.2% | 1.2% |
| Picardie | 10 | 1.7% | 0.6% | 4 | 1.1% | 0.6% | 5 | 3.0% | 0.7% | 6 | 2.1% | 1.5% |
| Bourgogne | 3 | 0.6% | 0.3% | 1 | 0.3% | 0.2% | 2 | 1.3% | 0.3% | 1 | 0.3% | 0.2% |
| Haute Normandie | 9 | 1.6% | 0.6% | 5 | 1.4% | 0.8% | 4 | 2.2% | 0.5% | 7 | 2.4% | 1.6% |
| Basse Normandie | 8 | 1.4% | 0.7% | 7 | 1.8% | 1.2% | 1 | 0.6% | 0.2% | 5 | 1.7% | 1.6% |
| Centre | 13 | 2.3% | 0.6% | 9 | 2.3% | 0.9% | 4 | 2.2% | 0.4% | 6 | 1.9% | 1.0% |
| Pays de Loire | 11 | 1.9% | 0.4% | 7 | 1.9% | 0.5% | 3 | 1.9% | 0.2% | 7 | 2.3% | 0.8% |
| Bretagne | 18 | 3.2% | 0.7% | 14 | 3.6% | 1.1% | 4 | 2.5% | 0.3% | 7 | 2.4% | 0.9% |
| Poitou Charentes | 5 | 0.9% | 0.3% | 4 | 1.1% | 0.6% | 1 | 0.4% | 0.1% | 3 | 0.8% | 0.7% |
| Aquitaine | 30 | 5.3% | 1.1% | 19 | 4.9% | 1.4% | 11 | 6.3% | 0.8% | 12 | 3.9% | 1.4% |
| Midi Pyrénées | 21 | 3.7% | 0.8% | 14 | 3.7% | 1.2% | 7 | 3.7% | 0.5% | 12 | 4.0% | 1.5% |
| Limousin | 3 | 0.5% | 0.5% | 2 | 0.5% | 0.6% | 1 | 0.7% | 0.4% | 1 | 0.2% | 0.4% |
| Auvergne | 5 | 0.9% | 0.5% | 3 | 0.9% | 0.6% | 2 | 1.1% | 0.3% | 1 | 0.2% | 0.2% |
| Rhône Alpes | 49 | 8.7% | 0.9% | 33 | 8.6% | 1.3% | 16 | 8.8% | 0.6% | 29 | 9.4% | 1.5% |
| Languedoc Roussillon | 21 | 3.8% | 0.9% | 16 | 4.2% | 1.5% | 5 | 2.7% | 0.4% | 12 | 4.0% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 32 | 5.7% | 0.7% | 26 | 6.9% | 1.3% | 6 | 3.2% | 0.2% | 14 | 4.4% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 497 | 88.8% | 1.5% | 336 | 88.2% | 2.0% | 161 | 90.1% | 0.9% | 290 | 94.7% | 2.0% |
| Presque tous les jours | 33 | 5.9% | 0.6% | 24 | 6.3% | 0.9% | 9 | 5.0% | 0.3% | 12 | 4.0% | 0.6% |
| 1 à 2 fois par semaine | 10 | 1.8% | 0.4% | 6 | 1.5% | 0.5% | 4 | 2.4% | 0.3% | 1 | 0.4% | 0.2% |
| 1 à 3 fois par mois | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 1.3% | 0.4% | 5 | 1.2% | 0.6% | 3 | 1.5% | 0.2% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 15 | 2.7% | 0.5% | 13 | 3.4% | 1.2% | 2 | 1.2% | 0.1% | 2 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 37 | 6.7% | 0.6% | 32 | 8.5% | 1.2% | 5 | 2.8% | 0.2% | 7 | 2.2% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 24 | 4.3% | 0.4% | 17 | 4.5% | 0.6% | 7 | 3.9% | 0.2% | 5 | 1.8% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 61 | 10.9% | 0.6% | 35 | 9.3% | 0.7% | 25 | 14.2% | 0.4% | 26 | 8.5% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 79 | 14.2% | 1.1% | 50 | 13.1% | 1.4% | 29 | 16.3% | 0.9% | 46 | 14.9% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 114 | 20.3% | 1.6% | 83 | 21.8% | 2.1% | 31 | 17.3% | 0.9% | 66 | 21.5% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 62 | 11.0% | 3.1% | 41 | 10.6% | 3.7% | 21 | 11.7% | 2.4% | 44 | 14.5% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 53 | 9.5% | 4.3% | 42 | 11.0% | 5.7% | 11 | 6.3% | 2.2% | 42 | 13.7% | 4.5% |
| 115 000 euros et plus par an | 52 | 9.3% | 8.9% | 36 | 9.6% | 10.2% | 16 | 8.8% | 6.7% | 41 | 13.3% | 8.6% |
| Refus | 41 | 7.4% | 1.3% | 25 | 6.6% | 1.9% | 16 | 9.2% | 0.9% | 22 | 7.2% | 2.2% |
| Ne sait pas | 14 | 2.4% | 0.6% | 2 | 0.4% | 0.2% | 12 | 6.7% | 0.9% | 6 | 1.9% | 0.6% |
