L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 709 | 100.0% | 1.4% | 307 | 100.0% | 1.2% | 403 | 100.0% | 1.5% | 222 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 307 | 43.3% | 1.2% | 307 | 100.0% | 1.2% | - | - | - | 86 | 39.0% | 1.0% |
| Femme | 403 | 56.7% | 1.5% | - | - | - | 403 | 100.0% | 1.5% | 135 | 61.0% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 59 | 8.4% | 0.8% | 30 | 9.7% | 0.8% | 30 | 7.4% | 0.8% | 32 | 14.4% | 1.0% |
| 25 à 34 ans | 87 | 12.2% | 1.1% | 20 | 6.7% | 0.5% | 66 | 16.4% | 1.7% | 46 | 20.8% | 1.4% |
| 35 à 49 ans | 136 | 19.2% | 1.1% | 68 | 22.1% | 1.1% | 68 | 17.0% | 1.1% | 61 | 27.4% | 1.0% |
| 50 à 59 ans | 144 | 20.3% | 1.6% | 74 | 24.1% | 1.6% | 70 | 17.4% | 1.5% | 59 | 26.8% | 1.6% |
| 60 ans et plus | 284 | 40.0% | 1.9% | 115 | 37.5% | 1.7% | 168 | 41.8% | 2.0% | 23 | 10.5% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 355 | 50.1% | 1.5% | - | - | - | 355 | 88.2% | 1.5% | 113 | 51.2% | 1.6% |
| Personne de référence | 373 | 52.6% | 1.3% | 263 | 85.7% | 1.3% | 110 | 27.4% | 1.4% | 84 | 38.1% | 1.0% |
| Responsable des achats | 535 | 75.4% | 1.5% | 189 | 61.6% | 1.5% | 346 | 86.0% | 1.5% | 151 | 68.0% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.6% | 0 | 0.1% | 0.1% | 3 | 0.7% | 1.9% | - | - | - |
| Petits patrons | 21 | 3.0% | 1.3% | 18 | 6.0% | 1.6% | 3 | 0.7% | 0.6% | 21 | 9.7% | 1.5% |
| Affaires et Cadres | 46 | 6.4% | 0.9% | 26 | 8.3% | 0.9% | 20 | 5.0% | 0.9% | 40 | 18.0% | 0.9% |
| Professions intermédiaires | 74 | 10.4% | 1.1% | 31 | 10.1% | 0.9% | 43 | 10.7% | 1.2% | 55 | 24.7% | 1.0% |
| Employés | 151 | 21.2% | 1.8% | 32 | 10.3% | 1.5% | 119 | 29.6% | 1.9% | 49 | 22.1% | 2.7% |
| Ouvriers | 61 | 8.6% | 1.0% | 56 | 18.1% | 1.1% | 6 | 1.4% | 0.4% | 4 | 1.6% | 0.8% |
| Retraités | 214 | 30.1% | 1.7% | 104 | 33.8% | 1.7% | 110 | 27.3% | 1.7% | 5 | 2.1% | 1.9% |
| Autres inactifs | 140 | 19.7% | 1.4% | 41 | 13.3% | 1.1% | 99 | 24.6% | 1.5% | 48 | 21.8% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.2% | 1.0% | 3 | 1.0% | 0.7% | 6 | 1.4% | 1.4% | - | - | - |
| Petits patrons | 70 | 9.9% | 2.7% | 22 | 7.2% | 1.7% | 49 | 12.1% | 3.7% | 70 | 31.8% | 2.7% |
| Affaires et Cadres | 80 | 11.3% | 1.1% | 28 | 9.1% | 0.8% | 53 | 13.0% | 1.5% | 80 | 36.3% | 1.1% |
| Professions intermédiaires | 71 | 10.0% | 0.9% | 37 | 11.9% | 1.0% | 34 | 8.5% | 0.9% | 71 | 31.9% | 0.9% |
| Employés | 75 | 10.6% | 1.4% | 34 | 11.2% | 1.5% | 41 | 10.1% | 1.3% | - | - | - |
| Ouvriers | 91 | 12.8% | 1.0% | 45 | 14.7% | 0.9% | 46 | 11.3% | 1.0% | - | - | - |
| Retraités | 252 | 35.5% | 1.7% | 117 | 38.1% | 1.8% | 135 | 33.5% | 1.7% | - | - | - |
| Autres inactifs | 62 | 8.8% | 1.5% | 21 | 6.9% | 1.4% | 41 | 10.2% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 138 | 19.4% | 1.4% | 57 | 18.5% | 1.3% | 81 | 20.1% | 1.5% | 15 | 6.7% | 0.9% |
| 2 personnes | 288 | 40.5% | 1.6% | 149 | 48.5% | 1.7% | 139 | 34.5% | 1.5% | 55 | 24.9% | 1.3% |
| 3 personnes | 123 | 17.4% | 1.4% | 37 | 12.0% | 0.8% | 87 | 21.5% | 1.9% | 51 | 23.1% | 1.3% |
| 4 personnes | 111 | 15.7% | 1.2% | 50 | 16.3% | 1.1% | 61 | 15.2% | 1.3% | 66 | 29.8% | 1.3% |
| 5 personnes et + | 49 | 6.9% | 0.9% | 14 | 4.7% | 0.6% | 35 | 8.7% | 1.2% | 34 | 15.4% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 157 | 22.1% | 1.0% | 59 | 19.1% | 0.8% | 98 | 24.4% | 1.2% | 96 | 43.3% | 1.2% |
| Non | 552 | 77.9% | 1.5% | 248 | 80.9% | 1.4% | 304 | 75.6% | 1.6% | 126 | 56.7% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 39 | 5.5% | 0.3% | 18 | 5.8% | 0.3% | 21 | 5.3% | 0.3% | 18 | 8.1% | 0.5% |
| Agglo. - 20 000 hab | 81 | 11.4% | 0.9% | 32 | 10.4% | 0.8% | 49 | 12.1% | 1.0% | 27 | 12.4% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 106 | 15.0% | 1.5% | 34 | 10.9% | 1.0% | 73 | 18.1% | 2.0% | 17 | 7.7% | 0.9% |
| Agglo. + 100 000 hab | 480 | 67.6% | 3.1% | 221 | 72.0% | 2.9% | 259 | 64.3% | 3.3% | 158 | 71.1% | 2.8% |
| Agglo. Paris | 4 | 0.5% | - | 3 | 0.9% | 0.1% | 1 | 0.2% | - | 2 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.5% | - | 3 | 0.9% | 0.1% | 1 | 0.2% | - | 2 | 0.8% | - |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Lorraine | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Haute Normandie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.2% |
| Auvergne | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Rhône Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.4% | - |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 700 | 98.7% | 16.1% | 301 | 98.2% | 14.6% | 399 | 99.1% | 17.5% | 218 | 98.3% | 14.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 482 | 67.9% | 1.4% | 197 | 64.3% | 1.2% | 284 | 70.6% | 1.7% | 191 | 86.3% | 1.3% |
| Presque tous les jours | 73 | 10.2% | 1.2% | 32 | 10.4% | 1.2% | 41 | 10.1% | 1.3% | 14 | 6.4% | 0.7% |
| 1 à 2 fois par semaine | 31 | 4.4% | 1.3% | 13 | 4.2% | 1.2% | 19 | 4.6% | 1.3% | 13 | 6.0% | 2.5% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.7% | 3 | 1.1% | 1.6% | - | - | - | - | - | - |
| Moins souvent | 12 | 1.6% | 1.6% | 4 | 1.2% | 1.1% | 8 | 2.0% | 2.1% | - | - | - |
| Jamais | 10 | 1.4% | 11.1% | 7 | 2.2% | 10.9% | 3 | 0.8% | 11.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 2.7% | 1.0% | 11 | 3.6% | 1.4% | 8 | 2.1% | 0.8% | 5 | 2.3% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 53 | 7.5% | 1.8% | 23 | 7.6% | 2.1% | 30 | 7.4% | 1.6% | 5 | 2.4% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 67 | 9.5% | 1.1% | 26 | 8.4% | 1.0% | 41 | 10.3% | 1.3% | 3 | 1.2% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 98 | 13.8% | 1.5% | 51 | 16.7% | 1.7% | 47 | 11.6% | 1.3% | 10 | 4.7% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 128 | 18.1% | 1.2% | 51 | 16.7% | 1.0% | 77 | 19.2% | 1.3% | 42 | 19.0% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 110 | 15.5% | 1.6% | 41 | 13.2% | 1.1% | 70 | 17.3% | 2.1% | 62 | 27.9% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 99 | 14.0% | 1.4% | 52 | 17.0% | 1.3% | 47 | 11.7% | 1.4% | 41 | 18.7% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 30 | 4.2% | 1.5% | 21 | 6.7% | 1.9% | 9 | 2.3% | 1.0% | 13 | 5.8% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 9 | 1.3% | 0.8% | 6 | 1.8% | 0.8% | 4 | 1.0% | 0.8% | 6 | 2.5% | 0.6% |
| 115 000 euros et plus par an | 20 | 2.8% | 3.4% | 3 | 1.1% | 1.0% | 17 | 4.1% | 7.1% | 15 | 6.9% | 3.2% |
| Refus | 51 | 7.3% | 1.7% | 15 | 4.8% | 1.1% | 37 | 9.1% | 2.0% | 15 | 6.9% | 1.5% |
| Ne sait pas | 24 | 3.3% | 1.0% | 7 | 2.3% | 0.7% | 16 | 4.1% | 1.2% | 4 | 1.8% | 0.4% |
