L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1080 | 100.0% | 2.1% | 541 | 100.0% | 2.2% | 539 | 100.0% | 2.0% | 261 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 541 | 50.1% | 2.2% | 541 | 100.0% | 2.2% | - | - | - | 142 | 54.3% | 1.6% |
| Femme | 539 | 49.9% | 2.0% | - | - | - | 539 | 100.0% | 2.0% | 119 | 45.7% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 88 | 8.1% | 1.2% | 49 | 9.0% | 1.3% | 39 | 7.2% | 1.1% | 29 | 11.1% | 0.9% |
| 25 à 34 ans | 113 | 10.4% | 1.5% | 60 | 11.1% | 1.6% | 53 | 9.8% | 1.4% | 40 | 15.3% | 1.2% |
| 35 à 49 ans | 236 | 21.8% | 1.9% | 121 | 22.4% | 2.0% | 115 | 21.3% | 1.8% | 100 | 38.3% | 1.6% |
| 50 à 59 ans | 248 | 23.0% | 2.7% | 126 | 23.4% | 2.8% | 122 | 22.6% | 2.6% | 76 | 29.0% | 2.0% |
| 60 ans et plus | 395 | 36.6% | 2.6% | 185 | 34.2% | 2.8% | 210 | 39.1% | 2.5% | 17 | 6.3% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 490 | 45.4% | 2.1% | - | - | - | 490 | 90.9% | 2.1% | 108 | 41.5% | 1.5% |
| Personne de référence | 623 | 57.7% | 2.2% | 476 | 87.9% | 2.3% | 147 | 27.3% | 1.9% | 134 | 51.3% | 1.6% |
| Responsable des achats | 779 | 72.2% | 2.2% | 289 | 53.3% | 2.2% | 491 | 91.1% | 2.2% | 175 | 67.1% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 1.6% | 3.2% | 12 | 2.3% | 3.4% | 4 | 0.8% | 2.9% | - | - | - |
| Petits patrons | 33 | 3.1% | 2.0% | 19 | 3.6% | 1.7% | 14 | 2.6% | 2.8% | 29 | 10.9% | 2.0% |
| Affaires et Cadres | 70 | 6.5% | 1.4% | 44 | 8.2% | 1.5% | 26 | 4.8% | 1.2% | 56 | 21.5% | 1.2% |
| Professions intermédiaires | 127 | 11.8% | 1.8% | 66 | 12.1% | 2.0% | 62 | 11.5% | 1.7% | 102 | 39.1% | 1.8% |
| Employés | 193 | 17.9% | 2.3% | 54 | 10.0% | 2.5% | 139 | 25.8% | 2.3% | 33 | 12.6% | 1.8% |
| Ouvriers | 132 | 12.2% | 2.1% | 103 | 19.0% | 2.0% | 29 | 5.5% | 2.2% | 5 | 1.9% | 1.2% |
| Retraités | 339 | 31.4% | 2.7% | 170 | 31.4% | 2.8% | 169 | 31.4% | 2.6% | 5 | 1.8% | 1.9% |
| Autres inactifs | 168 | 15.5% | 1.6% | 73 | 13.5% | 2.0% | 95 | 17.6% | 1.4% | 32 | 12.1% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 2.7% | 3.5% | 14 | 2.6% | 3.4% | 15 | 2.8% | 3.7% | - | - | - |
| Petits patrons | 48 | 4.4% | 1.8% | 21 | 3.9% | 1.6% | 27 | 4.9% | 2.0% | 48 | 18.3% | 1.8% |
| Affaires et Cadres | 82 | 7.6% | 1.1% | 48 | 8.8% | 1.3% | 34 | 6.4% | 1.0% | 82 | 31.3% | 1.1% |
| Professions intermédiaires | 131 | 12.2% | 1.7% | 73 | 13.5% | 1.9% | 59 | 10.9% | 1.6% | 131 | 50.3% | 1.7% |
| Employés | 114 | 10.6% | 2.1% | 53 | 9.8% | 2.3% | 61 | 11.3% | 2.0% | - | - | - |
| Ouvriers | 204 | 18.9% | 2.1% | 112 | 20.7% | 2.2% | 92 | 17.0% | 2.1% | - | - | - |
| Retraités | 386 | 35.7% | 2.7% | 182 | 33.6% | 2.8% | 204 | 37.8% | 2.6% | - | - | - |
| Autres inactifs | 87 | 8.0% | 2.1% | 38 | 7.1% | 2.5% | 48 | 9.0% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 249 | 23.0% | 2.5% | 128 | 23.6% | 2.9% | 121 | 22.4% | 2.2% | 26 | 9.8% | 1.5% |
| 2 personnes | 427 | 39.6% | 2.4% | 222 | 41.1% | 2.6% | 205 | 38.0% | 2.2% | 79 | 30.1% | 1.8% |
| 3 personnes | 146 | 13.5% | 1.6% | 69 | 12.8% | 1.5% | 76 | 14.1% | 1.6% | 44 | 17.0% | 1.1% |
| 4 personnes | 186 | 17.2% | 2.0% | 98 | 18.2% | 2.1% | 87 | 16.2% | 1.9% | 88 | 33.6% | 1.8% |
| 5 personnes et + | 73 | 6.8% | 1.4% | 23 | 4.3% | 0.9% | 50 | 9.3% | 1.7% | 24 | 9.4% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 254 | 23.6% | 1.6% | 123 | 22.6% | 1.7% | 132 | 24.5% | 1.6% | 114 | 43.5% | 1.5% |
| Non | 826 | 76.4% | 2.3% | 419 | 77.4% | 2.4% | 407 | 75.5% | 2.2% | 148 | 56.5% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 439 | 40.7% | 3.7% | 205 | 37.8% | 3.6% | 235 | 43.6% | 3.8% | 100 | 38.3% | 3.0% |
| Agglo. - 20 000 hab | 189 | 17.5% | 2.1% | 93 | 17.2% | 2.2% | 96 | 17.8% | 2.0% | 35 | 13.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 227 | 21.0% | 3.3% | 124 | 22.9% | 3.7% | 103 | 19.2% | 2.9% | 55 | 21.1% | 3.1% |
| Agglo. + 100 000 hab | 203 | 18.8% | 1.3% | 104 | 19.1% | 1.4% | 100 | 18.5% | 1.3% | 63 | 24.2% | 1.1% |
| Agglo. Paris | 21 | 1.9% | 0.2% | 16 | 3.0% | 0.4% | 5 | 0.9% | 0.1% | 8 | 2.9% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 22 | 2.0% | 0.2% | 17 | 3.2% | 0.4% | 5 | 0.9% | 0.1% | 9 | 3.3% | 0.2% |
| Franche-Comté | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Bourgogne | 65 | 6.0% | 4.8% | 33 | 6.0% | 5.0% | 32 | 6.0% | 4.6% | 16 | 6.2% | 4.8% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.3% |
| Centre | 272 | 25.2% | 13.0% | 149 | 27.6% | 14.8% | 122 | 22.7% | 11.3% | 70 | 27.0% | 12.0% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.2% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.2% | 0.1% |
| Aquitaine | 4 | 0.4% | 0.2% | 3 | 0.5% | 0.2% | 2 | 0.3% | 0.1% | 2 | 0.8% | 0.2% |
| Midi Pyrénées | 2 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% |
| Limousin | 231 | 21.4% | 37.5% | 112 | 20.8% | 38.2% | 119 | 22.1% | 36.9% | 50 | 19.2% | 31.3% |
| Auvergne | 469 | 43.5% | 41.5% | 218 | 40.3% | 40.2% | 251 | 46.7% | 42.8% | 106 | 40.5% | 33.8% |
| Rhône Alpes | 8 | 0.8% | 0.2% | 4 | 0.7% | 0.2% | 4 | 0.8% | 0.2% | 4 | 1.5% | 0.2% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 606 | 56.1% | 1.8% | 312 | 57.7% | 1.9% | 293 | 54.5% | 1.7% | 204 | 78.1% | 1.4% |
| Presque tous les jours | 134 | 12.4% | 2.3% | 67 | 12.5% | 2.5% | 67 | 12.4% | 2.1% | 34 | 12.8% | 1.7% |
| 1 à 2 fois par semaine | 67 | 6.2% | 2.7% | 33 | 6.1% | 3.0% | 35 | 6.4% | 2.5% | 21 | 7.9% | 3.9% |
| 1 à 3 fois par mois | 6 | 0.6% | 1.3% | 5 | 0.9% | 2.3% | 2 | 0.3% | 0.5% | - | - | - |
| Moins souvent | 35 | 3.2% | 4.8% | 11 | 2.1% | 3.3% | 24 | 4.4% | 6.2% | 2 | 0.6% | 3.0% |
| Jamais | 1 | 0.1% | 1.4% | 0 | 0.1% | 0.6% | 1 | 0.2% | 3.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 3.5% | 2.0% | 23 | 4.3% | 2.9% | 15 | 2.7% | 1.3% | 5 | 1.8% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 83 | 7.7% | 2.8% | 45 | 8.2% | 4.1% | 38 | 7.1% | 2.0% | 6 | 2.3% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 134 | 12.4% | 2.3% | 62 | 11.5% | 2.4% | 72 | 13.3% | 2.2% | 11 | 4.0% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 153 | 14.2% | 2.3% | 75 | 13.9% | 2.5% | 78 | 14.4% | 2.2% | 25 | 9.5% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 283 | 26.2% | 2.6% | 142 | 26.2% | 2.7% | 141 | 26.2% | 2.5% | 51 | 19.6% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 135 | 12.5% | 1.9% | 68 | 12.6% | 1.9% | 67 | 12.5% | 2.0% | 44 | 17.0% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 113 | 10.4% | 1.6% | 56 | 10.4% | 1.4% | 56 | 10.4% | 1.7% | 56 | 21.6% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 24 | 2.2% | 1.2% | 11 | 2.1% | 1.0% | 13 | 2.4% | 1.5% | 18 | 7.0% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 10 | 1.0% | 0.8% | 5 | 0.9% | 0.7% | 6 | 1.0% | 1.1% | 8 | 3.2% | 0.9% |
| 115 000 euros et plus par an | 6 | 0.6% | 1.1% | 5 | 1.0% | 1.5% | 1 | 0.2% | 0.3% | 6 | 2.4% | 1.3% |
| Refus | 64 | 5.9% | 2.1% | 33 | 6.0% | 2.5% | 31 | 5.8% | 1.7% | 19 | 7.5% | 1.9% |
| Ne sait pas | 37 | 3.4% | 1.6% | 15 | 2.8% | 1.5% | 22 | 4.0% | 1.6% | 11 | 4.1% | 1.2% |
