L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 407 | 100.0% | 0.8% | 204 | 100.0% | 0.8% | 204 | 100.0% | 0.8% | 90 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 204 | 50.0% | 0.8% | 204 | 100.0% | 0.8% | - | - | - | 48 | 53.3% | 0.5% |
| Femme | 204 | 50.0% | 0.8% | - | - | - | 204 | 100.0% | 0.8% | 42 | 46.7% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 7.8% | 0.4% | 19 | 9.1% | 0.5% | 13 | 6.5% | 0.4% | 18 | 20.0% | 0.6% |
| 25 à 34 ans | 55 | 13.5% | 0.7% | 31 | 15.1% | 0.8% | 24 | 11.9% | 0.6% | 9 | 9.5% | 0.3% |
| 35 à 49 ans | 81 | 19.9% | 0.6% | 42 | 20.6% | 0.7% | 39 | 19.2% | 0.6% | 27 | 29.5% | 0.4% |
| 50 à 59 ans | 87 | 21.4% | 0.9% | 51 | 24.9% | 1.1% | 36 | 17.9% | 0.8% | 29 | 32.0% | 0.8% |
| 60 ans et plus | 152 | 37.4% | 1.0% | 62 | 30.3% | 0.9% | 91 | 44.5% | 1.1% | 8 | 9.0% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 187 | 46.0% | 0.8% | - | - | - | 187 | 92.0% | 0.8% | 37 | 41.5% | 0.5% |
| Personne de référence | 241 | 59.1% | 0.9% | 177 | 86.7% | 0.9% | 64 | 31.6% | 0.8% | 44 | 48.9% | 0.5% |
| Responsable des achats | 284 | 69.6% | 0.8% | 94 | 46.1% | 0.7% | 190 | 93.1% | 0.8% | 55 | 60.7% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 2.8% | 2.2% | 6 | 3.0% | 1.7% | 5 | 2.6% | 3.4% | - | - | - |
| Petits patrons | 8 | 2.0% | 0.5% | 5 | 2.4% | 0.4% | 3 | 1.7% | 0.7% | 5 | 5.4% | 0.3% |
| Affaires et Cadres | 27 | 6.6% | 0.5% | 12 | 6.0% | 0.4% | 15 | 7.2% | 0.7% | 23 | 25.0% | 0.5% |
| Professions intermédiaires | 41 | 10.0% | 0.6% | 22 | 10.9% | 0.7% | 19 | 9.1% | 0.5% | 32 | 35.1% | 0.6% |
| Employés | 49 | 12.1% | 0.6% | 15 | 7.4% | 0.7% | 34 | 16.9% | 0.6% | 2 | 2.6% | 0.1% |
| Ouvriers | 72 | 17.8% | 1.1% | 59 | 28.7% | 1.2% | 14 | 6.8% | 1.0% | 8 | 9.4% | 2.0% |
| Retraités | 129 | 31.8% | 1.0% | 52 | 25.6% | 0.9% | 77 | 37.9% | 1.2% | - | - | - |
| Autres inactifs | 69 | 16.8% | 0.7% | 33 | 16.0% | 0.9% | 36 | 17.7% | 0.5% | 20 | 22.5% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 3.3% | 1.6% | 6 | 3.0% | 1.5% | 7 | 3.5% | 1.8% | - | - | - |
| Petits patrons | 12 | 2.9% | 0.4% | 11 | 5.2% | 0.8% | 1 | 0.5% | 0.1% | 12 | 12.9% | 0.4% |
| Affaires et Cadres | 31 | 7.7% | 0.4% | 16 | 8.0% | 0.4% | 15 | 7.4% | 0.4% | 31 | 34.7% | 0.4% |
| Professions intermédiaires | 47 | 11.6% | 0.6% | 21 | 10.4% | 0.6% | 26 | 12.8% | 0.7% | 47 | 52.3% | 0.6% |
| Employés | 31 | 7.7% | 0.6% | 18 | 8.6% | 0.8% | 14 | 6.7% | 0.4% | - | - | - |
| Ouvriers | 101 | 24.8% | 1.1% | 58 | 28.5% | 1.1% | 43 | 21.0% | 1.0% | - | - | - |
| Retraités | 144 | 35.2% | 1.0% | 57 | 28.2% | 0.9% | 86 | 42.3% | 1.1% | - | - | - |
| Autres inactifs | 28 | 6.9% | 0.7% | 17 | 8.1% | 1.1% | 12 | 5.7% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 86 | 21.2% | 0.9% | 46 | 22.7% | 1.0% | 40 | 19.8% | 0.7% | 10 | 10.9% | 0.6% |
| 2 personnes | 177 | 43.4% | 1.0% | 82 | 40.4% | 0.9% | 94 | 46.4% | 1.0% | 33 | 36.8% | 0.8% |
| 3 personnes | 50 | 12.3% | 0.6% | 19 | 9.1% | 0.4% | 32 | 15.5% | 0.7% | 14 | 15.4% | 0.4% |
| 4 personnes | 65 | 16.0% | 0.7% | 40 | 19.7% | 0.9% | 25 | 12.3% | 0.5% | 24 | 26.9% | 0.5% |
| 5 personnes et + | 29 | 7.1% | 0.5% | 17 | 8.1% | 0.7% | 12 | 6.0% | 0.4% | 9 | 10.1% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 100 | 24.6% | 0.7% | 52 | 25.7% | 0.7% | 48 | 23.6% | 0.6% | 32 | 35.2% | 0.4% |
| Non | 307 | 75.4% | 0.8% | 151 | 74.3% | 0.9% | 156 | 76.4% | 0.8% | 58 | 64.8% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 152 | 37.2% | 1.3% | 74 | 36.1% | 1.3% | 78 | 38.3% | 1.3% | 31 | 34.0% | 0.9% |
| Agglo. - 20 000 hab | 92 | 22.5% | 1.0% | 42 | 20.6% | 1.0% | 50 | 24.4% | 1.0% | 21 | 22.9% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 85 | 20.8% | 1.2% | 49 | 24.1% | 1.5% | 36 | 17.6% | 1.0% | 19 | 20.7% | 1.0% |
| Agglo. + 100 000 hab | 73 | 17.8% | 0.5% | 35 | 17.3% | 0.5% | 37 | 18.3% | 0.5% | 19 | 20.9% | 0.3% |
| Agglo. Paris | 7 | 1.6% | 0.1% | 4 | 1.8% | 0.1% | 3 | 1.5% | 0.1% | 1 | 1.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.6% | 0.1% | 4 | 1.8% | 0.1% | 3 | 1.5% | 0.1% | 1 | 1.6% | - |
| Alsace | 2 | 0.6% | 0.2% | 2 | 1.2% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 2 | 0.4% | 0.2% | 1 | 0.5% | 0.2% | 1 | 0.3% | 0.1% | - | - | - |
| Champagne Ardennes | 2 | 0.5% | 0.2% | 0 | 0.1% | 0.1% | 2 | 0.8% | 0.3% | 0 | 0.5% | 0.1% |
| Bourgogne | 367 | 90.1% | 27.2% | 180 | 88.5% | 27.7% | 187 | 91.8% | 26.6% | 79 | 88.0% | 23.4% |
| Basse Normandie | 2 | 0.4% | 0.1% | 2 | 0.9% | 0.3% | - | - | - | - | - | - |
| Pays de Loire | 2 | 0.5% | 0.1% | - | - | - | 2 | 1.1% | 0.1% | 2 | 2.5% | 0.2% |
| Auvergne | 3 | 0.7% | 0.2% | 3 | 1.4% | 0.5% | - | - | - | - | - | - |
| Rhône Alpes | 17 | 4.3% | 0.3% | 8 | 4.0% | 0.3% | 9 | 4.6% | 0.3% | 7 | 7.5% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.8% | 0.1% | 3 | 1.6% | 0.2% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 230 | 56.5% | 0.7% | 119 | 58.4% | 0.7% | 111 | 54.7% | 0.7% | 62 | 68.7% | 0.4% |
| Presque tous les jours | 49 | 12.0% | 0.8% | 25 | 12.3% | 0.9% | 24 | 11.7% | 0.8% | 14 | 15.5% | 0.7% |
| 1 à 2 fois par semaine | 22 | 5.5% | 0.9% | 7 | 3.4% | 0.6% | 16 | 7.6% | 1.1% | 10 | 10.6% | 1.8% |
| 1 à 3 fois par mois | 4 | 1.1% | 0.9% | 2 | 0.9% | 0.9% | 3 | 1.3% | 0.9% | 2 | 1.9% | 3.0% |
| Moins souvent | 9 | 2.1% | 1.2% | 6 | 3.0% | 1.8% | 3 | 1.3% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 2.1% | 0.4% | 4 | 2.1% | 0.5% | 4 | 2.1% | 0.4% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 15 | 3.8% | 0.5% | 11 | 5.5% | 1.0% | 4 | 2.0% | 0.2% | 1 | 0.9% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 76 | 18.6% | 1.3% | 38 | 18.5% | 1.4% | 38 | 18.6% | 1.2% | 4 | 4.5% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 60 | 14.8% | 0.9% | 24 | 11.7% | 0.8% | 37 | 17.9% | 1.0% | 9 | 9.6% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 98 | 24.0% | 0.9% | 50 | 24.7% | 1.0% | 47 | 23.3% | 0.8% | 18 | 19.6% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 47 | 11.5% | 0.7% | 24 | 11.8% | 0.7% | 23 | 11.2% | 0.7% | 12 | 13.6% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 41 | 10.0% | 0.6% | 20 | 9.8% | 0.5% | 21 | 10.3% | 0.6% | 19 | 21.5% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 15 | 3.8% | 0.8% | 9 | 4.6% | 0.9% | 6 | 3.0% | 0.7% | 7 | 7.6% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 10 | 2.5% | 0.8% | 8 | 4.1% | 1.2% | 2 | 0.8% | 0.3% | 5 | 5.8% | 0.6% |
| 115 000 euros et plus par an | 2 | 0.5% | 0.4% | - | - | - | 2 | 1.1% | 1.0% | 2 | 2.5% | 0.5% |
| Refus | 16 | 3.9% | 0.5% | 2 | 1.1% | 0.2% | 14 | 6.7% | 0.8% | 6 | 7.2% | 0.6% |
| Ne sait pas | 19 | 4.6% | 0.8% | 12 | 6.0% | 1.3% | 6 | 3.2% | 0.5% | 7 | 7.4% | 0.7% |
