L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 527 | 100.0% | 1.0% | 295 | 100.0% | 1.2% | 232 | 100.0% | 0.9% | 147 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 295 | 55.9% | 1.2% | 295 | 100.0% | 1.2% | - | - | - | 87 | 59.0% | 1.0% |
| Femme | 232 | 44.1% | 0.9% | - | - | - | 232 | 100.0% | 0.9% | 60 | 41.0% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 58 | 10.9% | 0.8% | 37 | 12.6% | 1.0% | 21 | 8.9% | 0.6% | 21 | 14.3% | 0.7% |
| 25 à 34 ans | 82 | 15.5% | 1.1% | 43 | 14.5% | 1.1% | 39 | 16.7% | 1.0% | 16 | 10.6% | 0.5% |
| 35 à 49 ans | 109 | 20.7% | 0.9% | 66 | 22.3% | 1.1% | 43 | 18.7% | 0.7% | 60 | 40.6% | 1.0% |
| 50 à 59 ans | 96 | 18.2% | 1.0% | 56 | 18.9% | 1.2% | 40 | 17.2% | 0.9% | 36 | 24.4% | 0.9% |
| 60 ans et plus | 183 | 34.7% | 1.2% | 94 | 31.7% | 1.4% | 89 | 38.5% | 1.0% | 15 | 10.1% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 203 | 38.6% | 0.9% | - | - | - | 203 | 87.5% | 0.9% | 49 | 33.6% | 0.7% |
| Personne de référence | 279 | 52.9% | 1.0% | 242 | 82.2% | 1.2% | 36 | 15.6% | 0.5% | 77 | 52.3% | 0.9% |
| Responsable des achats | 345 | 65.4% | 1.0% | 139 | 47.2% | 1.1% | 206 | 88.5% | 0.9% | 86 | 58.8% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.0% | 1.0% | 3 | 1.0% | 0.8% | 2 | 0.9% | 1.3% | - | - | - |
| Petits patrons | 15 | 2.9% | 0.9% | 10 | 3.4% | 0.9% | 5 | 2.3% | 1.1% | 11 | 7.8% | 0.8% |
| Affaires et Cadres | 42 | 7.9% | 0.8% | 21 | 7.2% | 0.7% | 21 | 8.9% | 1.0% | 35 | 23.8% | 0.8% |
| Professions intermédiaires | 65 | 12.4% | 0.9% | 44 | 15.0% | 1.3% | 21 | 9.1% | 0.6% | 61 | 41.5% | 1.1% |
| Employés | 88 | 16.8% | 1.1% | 28 | 9.6% | 1.3% | 60 | 25.8% | 1.0% | 17 | 11.6% | 0.9% |
| Ouvriers | 98 | 18.6% | 1.5% | 84 | 28.5% | 1.7% | 14 | 6.0% | 1.0% | 7 | 4.6% | 1.6% |
| Retraités | 164 | 31.1% | 1.3% | 80 | 27.2% | 1.3% | 84 | 36.1% | 1.3% | 4 | 2.9% | 1.7% |
| Autres inactifs | 49 | 9.3% | 0.5% | 24 | 8.1% | 0.6% | 25 | 11.0% | 0.4% | 12 | 7.9% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.8% | 1.8% | 3 | 1.0% | 0.7% | 12 | 5.0% | 2.9% | - | - | - |
| Petits patrons | 22 | 4.3% | 0.9% | 12 | 4.0% | 0.9% | 11 | 4.5% | 0.8% | 22 | 15.3% | 0.9% |
| Affaires et Cadres | 53 | 10.0% | 0.7% | 24 | 8.3% | 0.7% | 29 | 12.3% | 0.8% | 53 | 36.0% | 0.7% |
| Professions intermédiaires | 72 | 13.6% | 0.9% | 50 | 17.1% | 1.3% | 21 | 9.1% | 0.6% | 72 | 48.8% | 0.9% |
| Employés | 45 | 8.6% | 0.8% | 26 | 8.8% | 1.1% | 19 | 8.4% | 0.6% | - | - | - |
| Ouvriers | 119 | 22.5% | 1.2% | 80 | 27.1% | 1.6% | 39 | 16.7% | 0.9% | - | - | - |
| Retraités | 169 | 32.0% | 1.2% | 85 | 28.9% | 1.3% | 83 | 35.9% | 1.1% | - | - | - |
| Autres inactifs | 33 | 6.2% | 0.8% | 14 | 4.8% | 0.9% | 19 | 8.0% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 67 | 12.8% | 0.7% | 43 | 14.6% | 1.0% | 24 | 10.4% | 0.4% | 10 | 7.0% | 0.6% |
| 2 personnes | 218 | 41.4% | 1.2% | 116 | 39.4% | 1.3% | 102 | 43.9% | 1.1% | 42 | 28.2% | 1.0% |
| 3 personnes | 106 | 20.0% | 1.2% | 55 | 18.6% | 1.2% | 51 | 21.8% | 1.1% | 29 | 19.8% | 0.7% |
| 4 personnes | 85 | 16.2% | 0.9% | 49 | 16.8% | 1.1% | 36 | 15.5% | 0.8% | 46 | 31.2% | 0.9% |
| 5 personnes et + | 51 | 9.6% | 0.9% | 31 | 10.6% | 1.2% | 20 | 8.4% | 0.7% | 20 | 13.8% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 136 | 25.8% | 0.9% | 84 | 28.6% | 1.2% | 52 | 22.2% | 0.6% | 55 | 37.4% | 0.7% |
| Non | 391 | 74.2% | 1.1% | 210 | 71.4% | 1.2% | 181 | 77.8% | 1.0% | 92 | 62.6% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 129 | 24.6% | 1.1% | 63 | 21.3% | 1.1% | 67 | 28.7% | 1.1% | 30 | 20.7% | 0.9% |
| Agglo. - 20 000 hab | 169 | 32.2% | 1.9% | 74 | 25.3% | 1.8% | 95 | 40.9% | 2.0% | 41 | 28.0% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 70 | 13.3% | 1.0% | 50 | 16.8% | 1.5% | 21 | 8.9% | 0.6% | 24 | 16.6% | 1.4% |
| Agglo. + 100 000 hab | 154 | 29.2% | 1.0% | 104 | 35.3% | 1.4% | 50 | 21.5% | 0.6% | 51 | 34.8% | 0.9% |
| Agglo. Paris | 4 | 0.8% | - | 4 | 1.4% | 0.1% | - | - | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.2% | 0.1% | 6 | 2.2% | 0.1% | - | - | - | - | - | - |
| Lorraine | 13 | 2.6% | 0.7% | 8 | 2.9% | 0.9% | 5 | 2.2% | 0.5% | 4 | 2.7% | 0.7% |
| Alsace | 497 | 94.4% | 32.6% | 272 | 92.3% | 36.9% | 225 | 97.0% | 28.6% | 136 | 92.6% | 27.5% |
| Franche-Comté | 2 | 0.4% | 0.2% | 2 | 0.6% | 0.4% | 1 | 0.3% | 0.1% | 2 | 1.1% | 0.6% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Poitou Charentes | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.5% | 0.2% |
| Aquitaine | 1 | 0.2% | - | - | - | - | 1 | 0.6% | 0.1% | - | - | - |
| Rhône Alpes | 5 | 0.9% | 0.1% | 5 | 1.5% | 0.2% | - | - | - | 5 | 3.1% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 336 | 63.8% | 1.0% | 215 | 72.9% | 1.3% | 122 | 52.3% | 0.7% | 115 | 78.2% | 0.8% |
| Presque tous les jours | 59 | 11.2% | 1.0% | 31 | 10.6% | 1.2% | 28 | 12.1% | 0.9% | 18 | 12.4% | 0.9% |
| 1 à 2 fois par semaine | 13 | 2.5% | 0.5% | 10 | 3.3% | 0.9% | 3 | 1.3% | 0.2% | 4 | 2.4% | 0.6% |
| 1 à 3 fois par mois | 6 | 1.2% | 1.3% | - | - | - | 6 | 2.7% | 2.1% | 2 | 1.6% | 3.9% |
| Moins souvent | 4 | 0.7% | 0.5% | 2 | 0.6% | 0.6% | 2 | 0.8% | 0.5% | 2 | 1.3% | 3.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 0.5% | 0.1% | 1 | 0.3% | 0.1% | 2 | 0.8% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 6 | 1.2% | 0.2% | 6 | 2.1% | 0.6% | - | - | - | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 82 | 15.5% | 1.4% | 30 | 10.3% | 1.2% | 51 | 22.0% | 1.6% | 7 | 5.0% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 49 | 9.3% | 0.7% | 32 | 10.8% | 1.1% | 17 | 7.4% | 0.5% | 3 | 1.9% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 117 | 22.2% | 1.1% | 61 | 20.6% | 1.2% | 56 | 24.1% | 1.0% | 30 | 20.7% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 87 | 16.6% | 1.2% | 65 | 22.1% | 1.8% | 22 | 9.7% | 0.7% | 23 | 15.9% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 76 | 14.4% | 1.1% | 49 | 16.7% | 1.3% | 26 | 11.4% | 0.8% | 44 | 30.1% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 24 | 4.6% | 1.2% | 10 | 3.5% | 1.0% | 14 | 6.0% | 1.6% | 14 | 9.4% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 11 | 2.1% | 0.9% | 9 | 3.0% | 1.2% | 3 | 1.1% | 0.5% | 10 | 6.5% | 1.0% |
| 115 000 euros et plus par an | 6 | 1.2% | 1.0% | 4 | 1.4% | 1.1% | 2 | 0.9% | 0.9% | 4 | 2.7% | 0.8% |
| Refus | 50 | 9.5% | 1.6% | 20 | 6.9% | 1.6% | 30 | 12.7% | 1.7% | 8 | 5.4% | 0.8% |
| Ne sait pas | 16 | 3.1% | 0.7% | 7 | 2.4% | 0.7% | 9 | 4.0% | 0.7% | 3 | 2.4% | 0.4% |
