L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 354 | 100.0% | 0.7% | 189 | 100.0% | 0.8% | 166 | 100.0% | 0.6% | 69 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 189 | 53.3% | 0.8% | 189 | 100.0% | 0.8% | - | - | - | 43 | 63.2% | 0.5% |
| Femme | 166 | 46.7% | 0.6% | - | - | - | 166 | 100.0% | 0.6% | 25 | 36.8% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 18.2% | 0.9% | 25 | 13.2% | 0.7% | 40 | 23.9% | 1.1% | 8 | 12.2% | 0.3% |
| 25 à 34 ans | 40 | 11.3% | 0.5% | 30 | 16.1% | 0.8% | 10 | 5.9% | 0.3% | 14 | 20.6% | 0.4% |
| 35 à 49 ans | 91 | 25.8% | 0.7% | 51 | 27.2% | 0.8% | 40 | 24.2% | 0.6% | 26 | 38.0% | 0.4% |
| 50 à 59 ans | 68 | 19.2% | 0.7% | 38 | 19.9% | 0.8% | 31 | 18.5% | 0.7% | 16 | 23.2% | 0.4% |
| 60 ans et plus | 90 | 25.4% | 0.6% | 45 | 23.6% | 0.7% | 46 | 27.5% | 0.5% | 4 | 6.0% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 130 | 36.8% | 0.6% | - | - | - | 130 | 78.7% | 0.6% | 21 | 30.1% | 0.3% |
| Personne de référence | 188 | 52.9% | 0.7% | 147 | 77.9% | 0.7% | 40 | 24.4% | 0.5% | 39 | 56.5% | 0.5% |
| Responsable des achats | 230 | 64.8% | 0.6% | 99 | 52.5% | 0.8% | 131 | 78.9% | 0.6% | 38 | 54.8% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.8% | 0.5% | - | - | - | 3 | 1.7% | 1.8% | - | - | - |
| Petits patrons | 8 | 2.3% | 0.5% | 8 | 4.3% | 0.7% | - | - | - | 8 | 11.9% | 0.6% |
| Affaires et Cadres | 16 | 4.4% | 0.3% | 12 | 6.5% | 0.4% | 4 | 2.2% | 0.2% | 13 | 19.6% | 0.3% |
| Professions intermédiaires | 36 | 10.1% | 0.5% | 21 | 11.2% | 0.6% | 15 | 8.8% | 0.4% | 25 | 36.1% | 0.4% |
| Employés | 61 | 17.3% | 0.7% | 16 | 8.3% | 0.7% | 45 | 27.5% | 0.7% | 7 | 10.3% | 0.4% |
| Ouvriers | 85 | 24.0% | 1.3% | 68 | 35.8% | 1.3% | 18 | 10.6% | 1.3% | 5 | 6.8% | 1.1% |
| Retraités | 76 | 21.5% | 0.6% | 43 | 22.7% | 0.7% | 33 | 20.1% | 0.5% | - | - | - |
| Autres inactifs | 69 | 19.6% | 0.7% | 21 | 11.2% | 0.6% | 48 | 29.1% | 0.7% | 10 | 15.2% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 1.3% | 0.5% | - | - | - | 4 | 2.7% | 1.1% | - | - | - |
| Petits patrons | 12 | 3.3% | 0.4% | 8 | 4.3% | 0.6% | 3 | 2.1% | 0.3% | 12 | 17.0% | 0.4% |
| Affaires et Cadres | 23 | 6.6% | 0.3% | 15 | 7.9% | 0.4% | 9 | 5.1% | 0.2% | 23 | 34.2% | 0.3% |
| Professions intermédiaires | 33 | 9.4% | 0.4% | 20 | 10.7% | 0.5% | 13 | 8.0% | 0.4% | 33 | 48.8% | 0.4% |
| Employés | 52 | 14.6% | 1.0% | 18 | 9.8% | 0.8% | 33 | 20.1% | 1.1% | - | - | - |
| Ouvriers | 106 | 30.0% | 1.1% | 67 | 35.4% | 1.3% | 39 | 23.8% | 0.9% | - | - | - |
| Retraités | 92 | 25.8% | 0.6% | 50 | 26.2% | 0.8% | 42 | 25.4% | 0.5% | - | - | - |
| Autres inactifs | 32 | 9.0% | 0.8% | 11 | 5.6% | 0.7% | 21 | 12.8% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 49 | 13.8% | 0.5% | 26 | 13.8% | 0.6% | 23 | 13.7% | 0.4% | 7 | 9.8% | 0.4% |
| 2 personnes | 110 | 31.1% | 0.6% | 61 | 32.3% | 0.7% | 49 | 29.8% | 0.5% | 17 | 25.4% | 0.4% |
| 3 personnes | 85 | 23.9% | 0.9% | 43 | 23.0% | 1.0% | 41 | 25.1% | 0.9% | 20 | 28.5% | 0.5% |
| 4 personnes | 55 | 15.4% | 0.6% | 36 | 19.2% | 0.8% | 18 | 11.0% | 0.4% | 17 | 24.5% | 0.3% |
| 5 personnes et + | 56 | 15.8% | 1.0% | 22 | 11.7% | 0.9% | 34 | 20.4% | 1.2% | 8 | 11.9% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 112 | 31.7% | 0.7% | 52 | 27.6% | 0.7% | 60 | 36.4% | 0.7% | 25 | 37.2% | 0.3% |
| Non | 242 | 68.3% | 0.7% | 137 | 72.4% | 0.8% | 105 | 63.6% | 0.6% | 43 | 62.8% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 148 | 41.7% | 1.2% | 84 | 44.5% | 1.5% | 64 | 38.6% | 1.0% | 27 | 39.5% | 0.8% |
| Agglo. - 20 000 hab | 72 | 20.4% | 0.8% | 33 | 17.3% | 0.8% | 40 | 23.9% | 0.8% | 17 | 24.9% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 60 | 17.0% | 0.9% | 37 | 19.4% | 1.1% | 24 | 14.4% | 0.7% | 13 | 18.9% | 0.7% |
| Agglo. + 100 000 hab | 68 | 19.2% | 0.4% | 34 | 18.3% | 0.5% | 33 | 20.2% | 0.4% | 10 | 15.0% | 0.2% |
| Agglo. Paris | 6 | 1.7% | 0.1% | 1 | 0.6% | - | 5 | 2.9% | 0.1% | 1 | 1.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.9% | 0.1% | 2 | 1.0% | - | 5 | 2.9% | 0.1% | 1 | 1.7% | - |
| Nord Pas de Calais | 10 | 2.9% | 0.3% | 6 | 3.4% | 0.4% | 4 | 2.4% | 0.2% | 3 | 4.6% | 0.3% |
| Champagne Ardennes | 1 | 0.1% | - | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Picardie | 325 | 91.6% | 21.1% | 177 | 93.5% | 23.8% | 148 | 89.5% | 18.7% | 64 | 92.8% | 15.0% |
| Haute Normandie | 12 | 3.3% | 0.8% | 4 | 2.1% | 0.6% | 8 | 4.6% | 1.0% | 1 | 0.9% | 0.1% |
| Auvergne | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 201 | 56.7% | 0.6% | 108 | 57.3% | 0.6% | 93 | 56.1% | 0.5% | 51 | 74.6% | 0.3% |
| Presque tous les jours | 44 | 12.4% | 0.8% | 26 | 13.7% | 1.0% | 18 | 10.8% | 0.6% | 5 | 7.4% | 0.3% |
| 1 à 2 fois par semaine | 32 | 9.0% | 1.3% | 9 | 4.8% | 0.8% | 23 | 13.8% | 1.6% | 9 | 13.7% | 1.7% |
| 1 à 3 fois par mois | 2 | 0.5% | 0.3% | 2 | 0.8% | 0.8% | - | - | - | - | - | - |
| Moins souvent | 6 | 1.8% | 0.9% | 6 | 3.4% | 1.9% | - | - | - | 3 | 4.2% | 5.1% |
| Jamais | 3 | 0.9% | 3.7% | 3 | 1.7% | 5.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 6.4% | 1.2% | 7 | 3.8% | 0.9% | 16 | 9.4% | 1.4% | 2 | 2.3% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 18 | 5.2% | 0.6% | 14 | 7.5% | 1.3% | 4 | 2.5% | 0.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 55 | 15.5% | 0.9% | 11 | 5.6% | 0.4% | 45 | 26.9% | 1.4% | 3 | 4.8% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 43 | 12.1% | 0.6% | 25 | 13.4% | 0.8% | 17 | 10.5% | 0.5% | 8 | 11.3% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 92 | 26.0% | 0.8% | 54 | 28.7% | 1.0% | 38 | 22.9% | 0.7% | 17 | 25.4% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 40 | 11.2% | 0.6% | 27 | 14.1% | 0.7% | 13 | 7.9% | 0.4% | 15 | 22.5% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 40 | 11.2% | 0.5% | 25 | 13.3% | 0.6% | 15 | 8.8% | 0.4% | 12 | 16.8% | 0.3% |
| De 65 000 à moins de 80 000 euros par an | 3 | 0.7% | 0.1% | 3 | 1.4% | 0.2% | - | - | - | 2 | 2.2% | 0.1% |
| De 80 000 à moins de 115 000 euros par an | 3 | 0.9% | 0.3% | 2 | 1.3% | 0.3% | 1 | 0.5% | 0.2% | 3 | 4.7% | 0.3% |
| 115 000 euros et plus par an | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.7% | 0.5% | - | - | - |
| Refus | 24 | 6.8% | 0.8% | 12 | 6.6% | 1.0% | 11 | 6.9% | 0.6% | 5 | 7.2% | 0.5% |
| Ne sait pas | 14 | 3.8% | 0.6% | 8 | 4.4% | 0.8% | 5 | 3.2% | 0.4% | 2 | 2.7% | 0.2% |
