L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 764 | 100.0% | 1.5% | 404 | 100.0% | 1.6% | 360 | 100.0% | 1.3% | 216 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 404 | 52.9% | 1.6% | 404 | 100.0% | 1.6% | - | - | - | 117 | 54.1% | 1.3% |
| Femme | 360 | 47.1% | 1.3% | - | - | - | 360 | 100.0% | 1.3% | 99 | 45.9% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 9.8% | 1.0% | 31 | 7.7% | 0.8% | 44 | 12.3% | 1.2% | 22 | 10.3% | 0.7% |
| 25 à 34 ans | 93 | 12.1% | 1.2% | 45 | 11.1% | 1.2% | 48 | 13.3% | 1.2% | 40 | 18.3% | 1.2% |
| 35 à 49 ans | 171 | 22.4% | 1.4% | 105 | 26.0% | 1.7% | 66 | 18.4% | 1.0% | 75 | 34.5% | 1.2% |
| 50 à 59 ans | 158 | 20.7% | 1.7% | 82 | 20.3% | 1.8% | 76 | 21.2% | 1.7% | 59 | 27.1% | 1.5% |
| 60 ans et plus | 266 | 34.9% | 1.8% | 141 | 34.8% | 2.1% | 125 | 34.9% | 1.5% | 21 | 9.8% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 312 | 40.9% | 1.3% | - | - | - | 312 | 86.8% | 1.3% | 86 | 39.6% | 1.2% |
| Personne de référence | 458 | 60.0% | 1.6% | 353 | 87.4% | 1.7% | 105 | 29.3% | 1.4% | 119 | 55.1% | 1.4% |
| Responsable des achats | 521 | 68.2% | 1.5% | 217 | 53.6% | 1.7% | 304 | 84.5% | 1.3% | 134 | 61.9% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.7% | 1.1% | 5 | 1.1% | 1.3% | 1 | 0.3% | 0.6% | - | - | - |
| Petits patrons | 34 | 4.5% | 2.1% | 28 | 7.0% | 2.5% | 6 | 1.6% | 1.2% | 25 | 11.7% | 1.7% |
| Affaires et Cadres | 64 | 8.4% | 1.3% | 41 | 10.0% | 1.4% | 24 | 6.7% | 1.1% | 55 | 25.5% | 1.2% |
| Professions intermédiaires | 93 | 12.1% | 1.3% | 50 | 12.3% | 1.5% | 43 | 12.0% | 1.2% | 73 | 33.6% | 1.3% |
| Employés | 127 | 16.7% | 1.5% | 53 | 13.1% | 2.4% | 75 | 20.7% | 1.2% | 26 | 12.2% | 1.5% |
| Ouvriers | 82 | 10.8% | 1.3% | 68 | 16.9% | 1.3% | 14 | 4.0% | 1.1% | 3 | 1.4% | 0.7% |
| Retraités | 216 | 28.3% | 1.7% | 125 | 31.0% | 2.1% | 91 | 25.3% | 1.4% | 7 | 3.2% | 2.8% |
| Autres inactifs | 141 | 18.4% | 1.4% | 35 | 8.6% | 0.9% | 106 | 29.5% | 1.6% | 27 | 12.4% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.8% | 0.8% | 4 | 0.9% | 0.9% | 3 | 0.8% | 0.7% | - | - | - |
| Petits patrons | 52 | 6.8% | 2.0% | 25 | 6.1% | 1.9% | 27 | 7.4% | 2.0% | 52 | 23.8% | 2.0% |
| Affaires et Cadres | 76 | 9.9% | 1.0% | 43 | 10.5% | 1.2% | 33 | 9.2% | 0.9% | 76 | 34.9% | 1.0% |
| Professions intermédiaires | 89 | 11.7% | 1.2% | 50 | 12.3% | 1.3% | 39 | 11.0% | 1.1% | 89 | 41.2% | 1.2% |
| Employés | 87 | 11.4% | 1.6% | 52 | 13.0% | 2.3% | 35 | 9.7% | 1.1% | - | - | - |
| Ouvriers | 123 | 16.0% | 1.3% | 71 | 17.5% | 1.4% | 52 | 14.4% | 1.2% | - | - | - |
| Retraités | 258 | 33.8% | 1.8% | 136 | 33.6% | 2.1% | 122 | 34.0% | 1.6% | - | - | - |
| Autres inactifs | 74 | 9.6% | 1.8% | 24 | 6.1% | 1.6% | 49 | 13.6% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 118 | 15.4% | 1.2% | 65 | 16.0% | 1.4% | 53 | 14.8% | 1.0% | 18 | 8.3% | 1.0% |
| 2 personnes | 327 | 42.8% | 1.8% | 154 | 38.2% | 1.8% | 172 | 47.9% | 1.9% | 55 | 25.3% | 1.3% |
| 3 personnes | 118 | 15.4% | 1.3% | 63 | 15.6% | 1.4% | 55 | 15.2% | 1.2% | 59 | 27.3% | 1.5% |
| 4 personnes | 138 | 18.1% | 1.5% | 87 | 21.6% | 1.9% | 51 | 14.1% | 1.1% | 67 | 31.1% | 1.4% |
| 5 personnes et + | 64 | 8.3% | 1.2% | 35 | 8.6% | 1.4% | 29 | 8.1% | 1.0% | 17 | 8.0% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 217 | 28.4% | 1.4% | 126 | 31.1% | 1.8% | 91 | 25.4% | 1.1% | 100 | 46.3% | 1.3% |
| Non | 547 | 71.6% | 1.5% | 278 | 68.9% | 1.6% | 268 | 74.6% | 1.4% | 116 | 53.7% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 89 | 11.6% | 0.8% | 56 | 14.0% | 1.0% | 32 | 9.0% | 0.5% | 25 | 11.4% | 0.7% |
| Agglo. - 20 000 hab | 115 | 15.0% | 1.3% | 67 | 16.6% | 1.6% | 48 | 13.2% | 1.0% | 32 | 14.6% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 121 | 15.8% | 1.7% | 59 | 14.7% | 1.8% | 61 | 17.1% | 1.7% | 37 | 17.2% | 2.1% |
| Agglo. + 100 000 hab | 433 | 56.7% | 2.8% | 218 | 53.9% | 2.9% | 215 | 59.8% | 2.7% | 118 | 54.7% | 2.1% |
| Agglo. Paris | 7 | 0.9% | 0.1% | 3 | 0.8% | 0.1% | 3 | 0.9% | 0.1% | 5 | 2.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 0.9% | 0.1% | 3 | 0.8% | 0.1% | 3 | 0.9% | 0.1% | 5 | 2.1% | 0.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Alsace | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% |
| Picardie | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Bourgogne | 0 | - | - | 0 | 0.1% | - | 0 | - | - | 0 | 0.2% | 0.1% |
| Centre | 4 | 0.5% | 0.2% | 4 | 0.9% | 0.4% | - | - | - | - | - | - |
| Pays de Loire | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.1% |
| Bretagne | 1 | 0.2% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.4% | 0.1% |
| Poitou Charentes | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Aquitaine | 0 | 0.1% | - | 0 | 0.1% | - | 0 | - | - | 0 | 0.1% | - |
| Midi Pyrénées | 1 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.2% | 0.1% |
| Limousin | 0 | - | 0.1% | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Rhône Alpes | 9 | 1.2% | 0.2% | 5 | 1.2% | 0.2% | 4 | 1.1% | 0.1% | 4 | 1.9% | 0.2% |
| Languedoc Roussillon | 16 | 2.1% | 0.7% | 12 | 3.1% | 1.2% | 4 | 1.0% | 0.3% | 6 | 2.7% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 722 | 94.6% | 16.6% | 375 | 92.8% | 18.2% | 347 | 96.6% | 15.2% | 198 | 91.4% | 13.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 502 | 65.7% | 1.5% | 264 | 65.3% | 1.6% | 238 | 66.2% | 1.4% | 189 | 87.3% | 1.3% |
| Presque tous les jours | 85 | 11.2% | 1.5% | 40 | 10.0% | 1.5% | 45 | 12.5% | 1.4% | 19 | 8.7% | 1.0% |
| 1 à 2 fois par semaine | 46 | 6.0% | 1.8% | 29 | 7.1% | 2.6% | 17 | 4.8% | 1.2% | 5 | 2.5% | 1.0% |
| 1 à 3 fois par mois | 4 | 0.5% | 0.7% | 2 | 0.4% | 0.8% | 2 | 0.6% | 0.7% | 0 | 0.2% | 0.6% |
| Moins souvent | 5 | 0.7% | 0.8% | 2 | 0.4% | 0.5% | 4 | 1.0% | 1.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 30 | 3.9% | 1.6% | 9 | 2.3% | 1.2% | 20 | 5.6% | 1.8% | 1 | 0.5% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 41 | 5.4% | 1.4% | 15 | 3.7% | 1.4% | 26 | 7.3% | 1.4% | 6 | 2.6% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 77 | 10.1% | 1.3% | 30 | 7.4% | 1.1% | 47 | 13.0% | 1.4% | 14 | 6.3% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 82 | 10.7% | 1.2% | 44 | 11.0% | 1.5% | 37 | 10.3% | 1.0% | 13 | 5.9% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 161 | 21.1% | 1.5% | 92 | 22.7% | 1.8% | 70 | 19.4% | 1.2% | 46 | 21.2% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 127 | 16.7% | 1.8% | 85 | 21.1% | 2.3% | 42 | 11.7% | 1.3% | 35 | 16.3% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 126 | 16.5% | 1.7% | 83 | 20.6% | 2.1% | 43 | 11.8% | 1.3% | 52 | 23.9% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 25 | 3.2% | 1.3% | 18 | 4.4% | 1.6% | 7 | 1.8% | 0.8% | 15 | 7.0% | 1.2% |
| De 80 000 à moins de 115 000 euros par an | 27 | 3.5% | 2.1% | 12 | 3.1% | 1.7% | 14 | 4.0% | 2.8% | 13 | 6.1% | 1.4% |
| 115 000 euros et plus par an | 5 | 0.7% | 0.9% | 1 | 0.3% | 0.4% | 4 | 1.1% | 1.7% | 5 | 2.1% | 1.0% |
| Refus | 35 | 4.5% | 1.1% | 6 | 1.4% | 0.4% | 29 | 8.0% | 1.6% | 10 | 4.6% | 1.0% |
| Ne sait pas | 28 | 3.7% | 1.2% | 8 | 1.9% | 0.8% | 21 | 5.8% | 1.5% | 8 | 3.5% | 0.8% |
