L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2230 | 100.0% | 4.3% | 1120 | 100.0% | 4.5% | 1110 | 100.0% | 4.1% | 580 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 1120 | 50.2% | 4.5% | 1120 | 100.0% | 4.5% | - | - | - | 312 | 53.8% | 3.5% |
| Femme | 1110 | 49.8% | 4.1% | - | - | - | 1110 | 100.0% | 4.1% | 268 | 46.2% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 176 | 7.9% | 2.4% | 83 | 7.4% | 2.3% | 93 | 8.4% | 2.6% | 52 | 8.9% | 1.6% |
| 25 à 34 ans | 216 | 9.7% | 2.8% | 116 | 10.3% | 3.1% | 100 | 9.0% | 2.6% | 100 | 17.2% | 3.0% |
| 35 à 49 ans | 474 | 21.3% | 3.8% | 254 | 22.6% | 4.1% | 220 | 19.9% | 3.5% | 193 | 33.3% | 3.1% |
| 50 à 59 ans | 409 | 18.4% | 4.5% | 226 | 20.1% | 4.9% | 184 | 16.6% | 4.0% | 160 | 27.5% | 4.2% |
| 60 ans et plus | 954 | 42.8% | 6.3% | 442 | 39.4% | 6.7% | 513 | 46.2% | 6.0% | 75 | 13.0% | 7.7% |
| Individu | ||||||||||||
| Ménagères | 980 | 44.0% | 4.2% | - | - | - | 980 | 88.3% | 4.2% | 234 | 40.3% | 3.3% |
| Personne de référence | 1297 | 58.2% | 4.6% | 987 | 88.1% | 4.9% | 310 | 27.9% | 4.0% | 326 | 56.2% | 4.0% |
| Responsable des achats | 1581 | 70.9% | 4.4% | 582 | 52.0% | 4.5% | 999 | 90.0% | 4.4% | 381 | 65.6% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 39 | 1.7% | 7.4% | 31 | 2.8% | 8.5% | 8 | 0.7% | 4.9% | - | - | - |
| Petits patrons | 94 | 4.2% | 5.8% | 70 | 6.2% | 6.2% | 24 | 2.2% | 4.8% | 82 | 14.1% | 5.6% |
| Affaires et Cadres | 136 | 6.1% | 2.7% | 84 | 7.5% | 2.8% | 52 | 4.7% | 2.4% | 121 | 20.8% | 2.6% |
| Professions intermédiaires | 262 | 11.7% | 3.8% | 140 | 12.5% | 4.2% | 122 | 11.0% | 3.4% | 217 | 37.4% | 3.9% |
| Employés | 340 | 15.3% | 4.1% | 103 | 9.2% | 4.7% | 237 | 21.4% | 3.9% | 64 | 11.1% | 3.5% |
| Ouvriers | 238 | 10.7% | 3.7% | 204 | 18.2% | 4.0% | 34 | 3.1% | 2.5% | 5 | 0.8% | 1.1% |
| Retraités | 796 | 35.7% | 6.3% | 395 | 35.3% | 6.6% | 401 | 36.1% | 6.1% | 25 | 4.4% | 10.2% |
| Autres inactifs | 325 | 14.6% | 3.2% | 93 | 8.3% | 2.5% | 232 | 20.9% | 3.5% | 66 | 11.4% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 58 | 2.6% | 7.2% | 31 | 2.7% | 7.5% | 28 | 2.5% | 6.8% | - | - | - |
| Petits patrons | 133 | 6.0% | 5.0% | 70 | 6.3% | 5.4% | 63 | 5.6% | 4.7% | 133 | 22.9% | 5.0% |
| Affaires et Cadres | 190 | 8.5% | 2.6% | 97 | 8.7% | 2.7% | 93 | 8.4% | 2.6% | 190 | 32.8% | 2.6% |
| Professions intermédiaires | 257 | 11.5% | 3.4% | 144 | 12.9% | 3.8% | 113 | 10.2% | 3.0% | 257 | 44.3% | 3.4% |
| Employés | 226 | 10.1% | 4.2% | 106 | 9.5% | 4.6% | 120 | 10.8% | 3.9% | - | - | - |
| Ouvriers | 321 | 14.4% | 3.4% | 191 | 17.1% | 3.7% | 130 | 11.7% | 2.9% | - | - | - |
| Retraités | 886 | 39.8% | 6.1% | 424 | 37.9% | 6.5% | 462 | 41.7% | 5.9% | - | - | - |
| Autres inactifs | 158 | 7.1% | 3.8% | 56 | 5.0% | 3.6% | 102 | 9.2% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 423 | 19.0% | 4.2% | 183 | 16.4% | 4.1% | 239 | 21.6% | 4.3% | 53 | 9.2% | 3.1% |
| 2 personnes | 986 | 44.2% | 5.5% | 500 | 44.6% | 5.8% | 486 | 43.8% | 5.2% | 181 | 31.2% | 4.2% |
| 3 personnes | 368 | 16.5% | 4.0% | 184 | 16.4% | 4.1% | 184 | 16.6% | 4.0% | 133 | 22.8% | 3.4% |
| 4 personnes | 336 | 15.1% | 3.6% | 182 | 16.3% | 3.9% | 153 | 13.8% | 3.3% | 169 | 29.1% | 3.4% |
| 5 personnes et + | 118 | 5.3% | 2.2% | 71 | 6.3% | 2.9% | 47 | 4.2% | 1.6% | 45 | 7.7% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 475 | 21.3% | 3.1% | 263 | 23.4% | 3.7% | 212 | 19.1% | 2.6% | 221 | 38.1% | 2.9% |
| Non | 1755 | 78.7% | 4.8% | 858 | 76.6% | 4.9% | 898 | 80.9% | 4.8% | 359 | 61.9% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 627 | 28.1% | 5.3% | 297 | 26.5% | 5.3% | 330 | 29.7% | 5.3% | 142 | 24.4% | 4.3% |
| Agglo. - 20 000 hab | 501 | 22.5% | 5.6% | 273 | 24.4% | 6.5% | 228 | 20.5% | 4.7% | 128 | 22.1% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 385 | 17.3% | 5.5% | 184 | 16.4% | 5.4% | 201 | 18.2% | 5.6% | 80 | 13.8% | 4.5% |
| Agglo. + 100 000 hab | 702 | 31.5% | 4.6% | 361 | 32.2% | 4.8% | 341 | 30.8% | 4.3% | 221 | 38.1% | 3.9% |
| Agglo. Paris | 15 | 0.7% | 0.2% | 6 | 0.5% | 0.1% | 9 | 0.8% | 0.2% | 9 | 1.5% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 0.7% | 0.2% | 6 | 0.5% | 0.1% | 9 | 0.8% | 0.2% | 9 | 1.6% | 0.2% |
| Nord Pas de Calais | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | - | 0.1% | - | - | - |
| Picardie | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Centre | 4 | 0.2% | 0.2% | 4 | 0.3% | 0.4% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Pays de Loire | 7 | 0.3% | 0.2% | 4 | 0.3% | 0.3% | 3 | 0.2% | 0.2% | 1 | 0.2% | 0.1% |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | 2 | 0.3% | 0.2% |
| Poitou Charentes | 302 | 13.5% | 20.4% | 148 | 13.2% | 20.9% | 154 | 13.8% | 19.9% | 80 | 13.7% | 20.0% |
| Aquitaine | 972 | 43.6% | 35.3% | 486 | 43.4% | 37.1% | 485 | 43.7% | 33.7% | 245 | 42.3% | 28.7% |
| Midi Pyrénées | 130 | 5.8% | 5.3% | 69 | 6.1% | 5.8% | 62 | 5.6% | 4.9% | 39 | 6.7% | 4.9% |
| Limousin | 5 | 0.2% | 0.8% | 2 | 0.2% | 0.8% | 3 | 0.3% | 0.9% | 2 | 0.3% | 1.1% |
| Auvergne | 6 | 0.3% | 0.5% | 5 | 0.4% | 0.9% | 1 | 0.1% | 0.1% | 0 | - | 0.1% |
| Rhône Alpes | 10 | 0.4% | 0.2% | 4 | 0.4% | 0.2% | 6 | 0.5% | 0.2% | 6 | 1.1% | 0.3% |
| Languedoc Roussillon | 757 | 34.0% | 33.4% | 376 | 33.6% | 35.0% | 381 | 34.3% | 32.0% | 190 | 32.7% | 26.9% |
| Provence Alpes Côte d'Azur, Corse | 16 | 0.7% | 0.4% | 12 | 1.0% | 0.6% | 5 | 0.4% | 0.2% | 7 | 1.1% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1329 | 59.6% | 3.9% | 694 | 62.0% | 4.1% | 635 | 57.2% | 3.7% | 485 | 83.6% | 3.3% |
| Presque tous les jours | 232 | 10.4% | 4.0% | 115 | 10.3% | 4.3% | 117 | 10.6% | 3.7% | 48 | 8.3% | 2.5% |
| 1 à 2 fois par semaine | 106 | 4.8% | 4.3% | 44 | 3.9% | 4.1% | 62 | 5.6% | 4.4% | 16 | 2.7% | 2.9% |
| 1 à 3 fois par mois | 22 | 1.0% | 4.3% | 10 | 0.9% | 5.1% | 11 | 1.0% | 3.8% | 1 | 0.1% | 1.5% |
| Moins souvent | 23 | 1.0% | 3.2% | 14 | 1.2% | 4.0% | 10 | 0.9% | 2.5% | 1 | 0.1% | 1.5% |
| Jamais | 4 | 0.2% | 4.0% | 2 | 0.2% | 3.8% | 1 | 0.1% | 4.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 82 | 3.7% | 4.3% | 34 | 3.0% | 4.3% | 48 | 4.4% | 4.3% | 10 | 1.7% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 137 | 6.2% | 4.6% | 50 | 4.5% | 4.6% | 87 | 7.8% | 4.7% | 9 | 1.5% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 288 | 12.9% | 4.9% | 128 | 11.5% | 4.9% | 160 | 14.4% | 4.9% | 48 | 8.3% | 6.9% |
| De 18 000 à moins de 24 000 euros par an | 325 | 14.6% | 4.9% | 165 | 14.8% | 5.4% | 159 | 14.4% | 4.5% | 59 | 10.2% | 4.3% |
| De 24 000 à moins de 36 000 euros par an | 493 | 22.1% | 4.5% | 262 | 23.4% | 5.0% | 232 | 20.9% | 4.0% | 125 | 21.6% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 283 | 12.7% | 4.0% | 151 | 13.5% | 4.1% | 132 | 11.9% | 3.9% | 73 | 12.6% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 276 | 12.4% | 3.8% | 169 | 15.0% | 4.3% | 107 | 9.6% | 3.2% | 117 | 20.2% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 78 | 3.5% | 4.0% | 43 | 3.8% | 3.9% | 35 | 3.1% | 4.0% | 45 | 7.7% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 34 | 1.5% | 2.8% | 21 | 1.9% | 2.9% | 13 | 1.2% | 2.6% | 24 | 4.1% | 2.6% |
| 115 000 euros et plus par an | 16 | 0.7% | 2.7% | 9 | 0.8% | 2.6% | 7 | 0.6% | 2.9% | 11 | 1.9% | 2.4% |
| Refus | 124 | 5.6% | 4.0% | 56 | 5.0% | 4.3% | 68 | 6.2% | 3.8% | 33 | 5.7% | 3.3% |
| Ne sait pas | 93 | 4.2% | 4.0% | 32 | 2.8% | 3.2% | 62 | 5.5% | 4.5% | 26 | 4.4% | 2.8% |
