L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 686 | 100.0% | 1.3% | 355 | 100.0% | 1.4% | 332 | 100.0% | 1.2% | 145 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 355 | 51.7% | 1.4% | 355 | 100.0% | 1.4% | - | - | - | 85 | 58.9% | 1.0% |
| Femme | 332 | 48.3% | 1.2% | - | - | - | 332 | 100.0% | 1.2% | 59 | 41.1% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 40 | 5.9% | 0.6% | 21 | 5.9% | 0.6% | 19 | 5.9% | 0.5% | 13 | 8.8% | 0.4% |
| 25 à 34 ans | 72 | 10.5% | 0.9% | 43 | 12.0% | 1.1% | 29 | 8.8% | 0.8% | 24 | 16.3% | 0.7% |
| 35 à 49 ans | 127 | 18.5% | 1.0% | 68 | 19.3% | 1.1% | 59 | 17.7% | 0.9% | 47 | 32.5% | 0.8% |
| 50 à 59 ans | 141 | 20.6% | 1.5% | 68 | 19.2% | 1.5% | 73 | 22.0% | 1.6% | 45 | 31.4% | 1.2% |
| 60 ans et plus | 306 | 44.6% | 2.0% | 155 | 43.6% | 2.3% | 151 | 45.6% | 1.8% | 16 | 10.9% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 303 | 44.1% | 1.3% | - | - | - | 303 | 91.2% | 1.3% | 55 | 37.8% | 0.8% |
| Personne de référence | 418 | 60.9% | 1.5% | 323 | 91.0% | 1.6% | 96 | 28.8% | 1.2% | 90 | 62.1% | 1.1% |
| Responsable des achats | 486 | 70.8% | 1.4% | 189 | 53.2% | 1.5% | 297 | 89.7% | 1.3% | 95 | 65.7% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.6% | 2.0% | 6 | 1.6% | 1.5% | 5 | 1.5% | 3.3% | - | - | - |
| Petits patrons | 15 | 2.2% | 0.9% | 11 | 3.2% | 1.0% | 4 | 1.2% | 0.8% | 14 | 9.7% | 1.0% |
| Affaires et Cadres | 36 | 5.3% | 0.7% | 25 | 7.0% | 0.8% | 11 | 3.4% | 0.5% | 32 | 22.2% | 0.7% |
| Professions intermédiaires | 77 | 11.2% | 1.1% | 46 | 12.9% | 1.4% | 31 | 9.5% | 0.9% | 60 | 41.4% | 1.1% |
| Employés | 123 | 17.9% | 1.5% | 36 | 10.3% | 1.7% | 87 | 26.1% | 1.4% | 15 | 10.1% | 0.8% |
| Ouvriers | 79 | 11.4% | 1.2% | 57 | 16.1% | 1.1% | 21 | 6.4% | 1.6% | 6 | 3.9% | 1.3% |
| Retraités | 267 | 38.9% | 2.1% | 145 | 40.9% | 2.4% | 122 | 36.7% | 1.9% | 2 | 1.7% | 1.0% |
| Autres inactifs | 79 | 11.4% | 0.8% | 29 | 8.1% | 0.8% | 50 | 15.1% | 0.8% | 16 | 11.0% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.7% | 1.4% | 3 | 0.9% | 0.8% | 8 | 2.6% | 2.1% | - | - | - |
| Petits patrons | 23 | 3.4% | 0.9% | 14 | 3.9% | 1.0% | 10 | 2.9% | 0.7% | 23 | 16.1% | 0.9% |
| Affaires et Cadres | 38 | 5.6% | 0.5% | 27 | 7.6% | 0.7% | 12 | 3.5% | 0.3% | 38 | 26.6% | 0.5% |
| Professions intermédiaires | 83 | 12.1% | 1.1% | 45 | 12.6% | 1.2% | 38 | 11.5% | 1.0% | 83 | 57.3% | 1.1% |
| Employés | 74 | 10.8% | 1.4% | 37 | 10.3% | 1.6% | 38 | 11.4% | 1.2% | - | - | - |
| Ouvriers | 109 | 15.9% | 1.1% | 57 | 16.1% | 1.1% | 52 | 15.6% | 1.2% | - | - | - |
| Retraités | 305 | 44.4% | 2.1% | 156 | 44.0% | 2.4% | 149 | 44.8% | 1.9% | - | - | - |
| Autres inactifs | 42 | 6.2% | 1.0% | 17 | 4.7% | 1.1% | 26 | 7.7% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 142 | 20.7% | 1.4% | 69 | 19.3% | 1.5% | 73 | 22.2% | 1.3% | 20 | 14.0% | 1.2% |
| 2 personnes | 329 | 48.0% | 1.8% | 166 | 46.8% | 1.9% | 163 | 49.2% | 1.8% | 46 | 31.6% | 1.1% |
| 3 personnes | 85 | 12.4% | 0.9% | 45 | 12.7% | 1.0% | 40 | 12.1% | 0.9% | 23 | 16.0% | 0.6% |
| 4 personnes | 87 | 12.7% | 0.9% | 49 | 13.7% | 1.0% | 39 | 11.7% | 0.8% | 36 | 24.9% | 0.7% |
| 5 personnes et + | 43 | 6.2% | 0.8% | 26 | 7.4% | 1.1% | 16 | 4.9% | 0.6% | 20 | 13.6% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 147 | 21.4% | 0.9% | 85 | 24.1% | 1.2% | 61 | 18.5% | 0.7% | 58 | 40.2% | 0.8% |
| Non | 540 | 78.6% | 1.5% | 269 | 75.9% | 1.5% | 270 | 81.5% | 1.5% | 86 | 59.8% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 264 | 38.5% | 2.2% | 130 | 36.6% | 2.3% | 134 | 40.5% | 2.2% | 51 | 35.0% | 1.5% |
| Agglo. - 20 000 hab | 159 | 23.2% | 1.8% | 72 | 20.2% | 1.7% | 87 | 26.3% | 1.8% | 32 | 22.0% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 109 | 15.9% | 1.6% | 64 | 18.0% | 1.9% | 45 | 13.7% | 1.3% | 26 | 18.2% | 1.5% |
| Agglo. + 100 000 hab | 146 | 21.3% | 0.9% | 83 | 23.4% | 1.1% | 63 | 19.0% | 0.8% | 34 | 23.3% | 0.6% |
| Agglo. Paris | 8 | 1.1% | 0.1% | 6 | 1.7% | 0.2% | 2 | 0.5% | - | 2 | 1.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.2% | 0.1% | 6 | 1.7% | 0.1% | 2 | 0.5% | - | 2 | 1.6% | 0.1% |
| Nord Pas de Calais | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% |
| Picardie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Haute Normandie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Centre | 397 | 57.9% | 19.0% | 205 | 57.7% | 20.3% | 193 | 58.2% | 17.8% | 70 | 48.1% | 11.8% |
| Pays de Loire | 9 | 1.4% | 0.3% | 8 | 2.2% | 0.5% | 2 | 0.5% | 0.1% | 6 | 4.5% | 0.7% |
| Bretagne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Poitou Charentes | 267 | 38.8% | 18.0% | 132 | 37.3% | 18.6% | 134 | 40.5% | 17.4% | 64 | 44.0% | 16.0% |
| Aquitaine | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 0 | 0.1% | - |
| Limousin | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.3% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.4% |
| Rhône Alpes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 376 | 54.8% | 1.1% | 200 | 56.5% | 1.2% | 176 | 53.0% | 1.0% | 119 | 82.4% | 0.8% |
| Presque tous les jours | 72 | 10.5% | 1.2% | 32 | 9.1% | 1.2% | 40 | 12.0% | 1.3% | 13 | 9.3% | 0.7% |
| 1 à 2 fois par semaine | 33 | 4.8% | 1.3% | 19 | 5.5% | 1.8% | 14 | 4.1% | 1.0% | 4 | 2.7% | 0.7% |
| 1 à 3 fois par mois | 9 | 1.3% | 1.8% | 2 | 0.6% | 1.0% | 7 | 2.2% | 2.4% | 1 | 0.5% | 1.2% |
| Moins souvent | 13 | 1.9% | 1.8% | 6 | 1.6% | 1.6% | 8 | 2.4% | 2.0% | 2 | 1.1% | 2.9% |
| Jamais | 4 | 0.6% | 4.3% | 1 | 0.3% | 1.6% | 3 | 0.8% | 10.7% | 2 | 1.1% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.3% | 1.2% | 9 | 2.6% | 1.2% | 14 | 4.1% | 1.2% | 1 | 0.8% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 46 | 6.7% | 1.6% | 21 | 5.9% | 1.9% | 25 | 7.6% | 1.4% | 1 | 0.4% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 80 | 11.7% | 1.4% | 43 | 12.0% | 1.6% | 38 | 11.4% | 1.2% | 4 | 2.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 115 | 16.8% | 1.8% | 55 | 15.4% | 1.8% | 61 | 18.3% | 1.7% | 24 | 16.5% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 175 | 25.4% | 1.6% | 86 | 24.1% | 1.6% | 89 | 26.8% | 1.5% | 30 | 20.4% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 91 | 13.3% | 1.3% | 51 | 14.5% | 1.4% | 40 | 11.9% | 1.2% | 28 | 19.2% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 75 | 10.9% | 1.0% | 50 | 14.1% | 1.3% | 25 | 7.5% | 0.8% | 35 | 24.4% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 18 | 2.6% | 0.9% | 11 | 3.0% | 1.0% | 7 | 2.3% | 0.9% | 11 | 7.6% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.0% | 0.5% | 2 | 0.6% | 0.3% | 4 | 1.3% | 0.9% | 4 | 3.1% | 0.5% |
| 115 000 euros et plus par an | 1 | 0.1% | 0.2% | 1 | 0.3% | 0.3% | - | - | - | 1 | 0.4% | 0.1% |
| Refus | 32 | 4.7% | 1.0% | 15 | 4.3% | 1.2% | 17 | 5.1% | 0.9% | 3 | 2.1% | 0.3% |
| Ne sait pas | 23 | 3.4% | 1.0% | 11 | 3.1% | 1.1% | 12 | 3.7% | 0.9% | 3 | 2.2% | 0.3% |
