L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 387 | 100.0% | 0.7% | 198 | 100.0% | 0.8% | 189 | 100.0% | 0.7% | 78 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 198 | 51.2% | 0.8% | 198 | 100.0% | 0.8% | - | - | - | 42 | 53.5% | 0.5% |
| Femme | 189 | 48.8% | 0.7% | - | - | - | 189 | 100.0% | 0.7% | 36 | 46.5% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 30 | 7.9% | 0.4% | 17 | 8.7% | 0.5% | 13 | 6.9% | 0.4% | 11 | 13.5% | 0.3% |
| 25 à 34 ans | 51 | 13.2% | 0.7% | 26 | 12.9% | 0.7% | 26 | 13.6% | 0.7% | 19 | 24.6% | 0.6% |
| 35 à 49 ans | 71 | 18.2% | 0.6% | 44 | 22.2% | 0.7% | 27 | 14.1% | 0.4% | 26 | 34.0% | 0.4% |
| 50 à 59 ans | 77 | 19.8% | 0.8% | 43 | 21.6% | 0.9% | 34 | 18.0% | 0.7% | 19 | 24.7% | 0.5% |
| 60 ans et plus | 158 | 40.9% | 1.0% | 69 | 34.7% | 1.0% | 90 | 47.4% | 1.0% | 3 | 3.3% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 175 | 45.2% | 0.8% | - | - | - | 175 | 92.5% | 0.8% | 31 | 40.3% | 0.4% |
| Personne de référence | 239 | 61.8% | 0.9% | 177 | 89.3% | 0.9% | 62 | 33.0% | 0.8% | 37 | 47.1% | 0.4% |
| Responsable des achats | 267 | 69.0% | 0.7% | 102 | 51.6% | 0.8% | 165 | 87.2% | 0.7% | 41 | 53.1% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 2.5% | 1.8% | 7 | 3.6% | 1.9% | 3 | 1.3% | 1.6% | - | - | - |
| Petits patrons | 8 | 1.9% | 0.5% | 5 | 2.6% | 0.4% | 2 | 1.3% | 0.5% | 7 | 8.7% | 0.5% |
| Affaires et Cadres | 14 | 3.5% | 0.3% | 9 | 4.8% | 0.3% | 4 | 2.2% | 0.2% | 12 | 15.6% | 0.3% |
| Professions intermédiaires | 32 | 8.3% | 0.5% | 19 | 9.6% | 0.6% | 13 | 6.9% | 0.4% | 27 | 34.9% | 0.5% |
| Employés | 64 | 16.4% | 0.8% | 19 | 9.4% | 0.9% | 45 | 23.8% | 0.7% | 13 | 16.9% | 0.7% |
| Ouvriers | 57 | 14.8% | 0.9% | 42 | 21.0% | 0.8% | 16 | 8.3% | 1.2% | 2 | 2.2% | 0.4% |
| Retraités | 150 | 38.7% | 1.2% | 68 | 34.1% | 1.1% | 82 | 43.5% | 1.3% | 0 | 0.4% | 0.1% |
| Autres inactifs | 54 | 13.9% | 0.5% | 30 | 15.1% | 0.8% | 24 | 12.6% | 0.4% | 16 | 21.1% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 2.8% | 1.3% | 7 | 3.6% | 1.7% | 4 | 2.0% | 0.9% | - | - | - |
| Petits patrons | 11 | 2.7% | 0.4% | 5 | 2.6% | 0.4% | 6 | 2.9% | 0.4% | 11 | 13.6% | 0.4% |
| Affaires et Cadres | 29 | 7.5% | 0.4% | 14 | 7.3% | 0.4% | 15 | 7.7% | 0.4% | 29 | 37.3% | 0.4% |
| Professions intermédiaires | 38 | 9.9% | 0.5% | 22 | 11.2% | 0.6% | 16 | 8.5% | 0.4% | 38 | 49.1% | 0.5% |
| Employés | 39 | 10.1% | 0.7% | 20 | 10.2% | 0.9% | 19 | 9.9% | 0.6% | - | - | - |
| Ouvriers | 69 | 17.9% | 0.7% | 42 | 21.0% | 0.8% | 28 | 14.7% | 0.6% | - | - | - |
| Retraités | 168 | 43.3% | 1.2% | 70 | 35.2% | 1.1% | 98 | 51.7% | 1.2% | - | - | - |
| Autres inactifs | 22 | 5.8% | 0.5% | 18 | 9.0% | 1.2% | 5 | 2.4% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 22.5% | 0.9% | 39 | 19.9% | 0.9% | 48 | 25.2% | 0.9% | 6 | 8.2% | 0.4% |
| 2 personnes | 163 | 42.1% | 0.9% | 85 | 42.8% | 1.0% | 78 | 41.4% | 0.8% | 20 | 25.6% | 0.5% |
| 3 personnes | 60 | 15.6% | 0.7% | 31 | 15.6% | 0.7% | 30 | 15.7% | 0.6% | 28 | 36.2% | 0.7% |
| 4 personnes | 40 | 10.3% | 0.4% | 26 | 13.3% | 0.6% | 14 | 7.2% | 0.3% | 14 | 17.4% | 0.3% |
| 5 personnes et + | 37 | 9.5% | 0.7% | 17 | 8.4% | 0.7% | 20 | 10.5% | 0.7% | 10 | 12.6% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 83 | 21.5% | 0.5% | 40 | 20.1% | 0.6% | 43 | 23.0% | 0.5% | 31 | 39.2% | 0.4% |
| Non | 304 | 78.5% | 0.8% | 158 | 79.9% | 0.9% | 146 | 77.0% | 0.8% | 47 | 60.8% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 160 | 41.4% | 1.4% | 81 | 41.0% | 1.4% | 79 | 41.8% | 1.3% | 32 | 41.6% | 1.0% |
| Agglo. - 20 000 hab | 75 | 19.4% | 0.8% | 24 | 11.9% | 0.6% | 51 | 27.2% | 1.1% | 12 | 16.0% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 95 | 24.5% | 1.4% | 60 | 30.1% | 1.8% | 35 | 18.7% | 1.0% | 13 | 16.7% | 0.7% |
| Agglo. + 100 000 hab | 55 | 14.3% | 0.4% | 33 | 16.5% | 0.4% | 23 | 12.0% | 0.3% | 19 | 24.5% | 0.3% |
| Agglo. Paris | 2 | 0.4% | - | 1 | 0.5% | - | 1 | 0.3% | - | 1 | 1.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 1.2% | - | 4 | 1.9% | 0.1% | 1 | 0.3% | - | 2 | 2.3% | - |
| Nord Pas de Calais | 1 | 0.2% | - | 1 | 0.5% | 0.1% | - | - | - | 1 | 1.2% | 0.1% |
| Lorraine | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.8% | 0.2% | 0 | 0.4% | 0.1% |
| Champagne Ardennes | 301 | 77.8% | 27.7% | 149 | 75.0% | 28.3% | 153 | 80.7% | 27.1% | 59 | 75.1% | 19.8% |
| Picardie | 78 | 20.1% | 5.1% | 44 | 22.4% | 6.0% | 33 | 17.6% | 4.2% | 16 | 20.0% | 3.7% |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.4% | 0.1% |
| Midi Pyrénées | 1 | 0.2% | - | 0 | 0.2% | - | 0 | 0.2% | - | 0 | 0.6% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 222 | 57.4% | 0.7% | 121 | 61.3% | 0.7% | 101 | 53.2% | 0.6% | 70 | 89.6% | 0.5% |
| Presque tous les jours | 36 | 9.4% | 0.6% | 21 | 10.6% | 0.8% | 15 | 8.2% | 0.5% | 4 | 5.0% | 0.2% |
| 1 à 2 fois par semaine | 20 | 5.1% | 0.8% | 9 | 4.7% | 0.9% | 11 | 5.6% | 0.7% | 2 | 2.2% | 0.3% |
| 1 à 3 fois par mois | 5 | 1.4% | 1.1% | 2 | 1.2% | 1.2% | 3 | 1.6% | 1.0% | - | - | - |
| Moins souvent | 6 | 1.7% | 0.9% | 1 | 0.6% | 0.3% | 5 | 2.8% | 1.4% | 0 | 0.4% | 0.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 5.5% | 1.1% | 10 | 4.8% | 1.2% | 12 | 6.2% | 1.1% | 1 | 0.9% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 27 | 6.9% | 0.9% | 11 | 5.6% | 1.0% | 16 | 8.3% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 40 | 10.4% | 0.7% | 25 | 12.8% | 1.0% | 15 | 7.8% | 0.5% | 3 | 3.6% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 60 | 15.5% | 0.9% | 22 | 10.9% | 0.7% | 38 | 20.3% | 1.1% | 9 | 11.7% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 102 | 26.4% | 0.9% | 50 | 25.0% | 1.0% | 53 | 27.9% | 0.9% | 27 | 34.3% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 40 | 10.2% | 0.6% | 21 | 10.5% | 0.6% | 19 | 10.0% | 0.6% | 9 | 11.5% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 47 | 12.2% | 0.7% | 37 | 18.5% | 0.9% | 11 | 5.6% | 0.3% | 18 | 23.6% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 9 | 2.2% | 0.4% | 7 | 3.5% | 0.6% | 2 | 0.9% | 0.2% | 5 | 6.7% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 5 | 1.2% | 0.4% | 3 | 1.6% | 0.4% | 2 | 0.8% | 0.3% | 2 | 2.3% | 0.2% |
| 115 000 euros et plus par an | 1 | 0.4% | 0.3% | 1 | 0.5% | 0.3% | 1 | 0.3% | 0.2% | 0 | 0.4% | 0.1% |
| Refus | 19 | 4.8% | 0.6% | 5 | 2.4% | 0.4% | 14 | 7.3% | 0.8% | 3 | 3.7% | 0.3% |
| Ne sait pas | 16 | 4.2% | 0.7% | 8 | 4.0% | 0.8% | 9 | 4.5% | 0.6% | 1 | 1.3% | 0.1% |
