L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 631 | 100.0% | 1.2% | 301 | 100.0% | 1.2% | 331 | 100.0% | 1.2% | 175 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 301 | 47.6% | 1.2% | 301 | 100.0% | 1.2% | - | - | - | 82 | 46.8% | 0.9% |
| Femme | 331 | 52.4% | 1.2% | - | - | - | 331 | 100.0% | 1.2% | 93 | 53.2% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 55 | 8.7% | 0.8% | 30 | 10.1% | 0.8% | 24 | 7.4% | 0.7% | 20 | 11.4% | 0.6% |
| 25 à 34 ans | 50 | 7.9% | 0.7% | 23 | 7.8% | 0.6% | 26 | 8.0% | 0.7% | 23 | 13.1% | 0.7% |
| 35 à 49 ans | 144 | 22.8% | 1.2% | 67 | 22.3% | 1.1% | 77 | 23.2% | 1.2% | 60 | 34.3% | 1.0% |
| 50 à 59 ans | 129 | 20.4% | 1.4% | 78 | 25.9% | 1.7% | 51 | 15.4% | 1.1% | 54 | 31.0% | 1.4% |
| 60 ans et plus | 254 | 40.2% | 1.7% | 102 | 33.9% | 1.5% | 152 | 46.1% | 1.8% | 18 | 10.1% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 307 | 48.7% | 1.3% | - | - | - | 307 | 93.0% | 1.3% | 84 | 48.0% | 1.2% |
| Personne de référence | 375 | 59.3% | 1.3% | 272 | 90.3% | 1.3% | 103 | 31.2% | 1.3% | 82 | 47.1% | 1.0% |
| Responsable des achats | 482 | 76.3% | 1.3% | 185 | 61.6% | 1.4% | 297 | 89.8% | 1.3% | 127 | 72.8% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 2.6% | 3.1% | 13 | 4.4% | 3.6% | 3 | 0.9% | 2.0% | - | - | - |
| Petits patrons | 24 | 3.8% | 1.5% | 22 | 7.3% | 1.9% | 2 | 0.7% | 0.5% | 24 | 13.8% | 1.6% |
| Affaires et Cadres | 38 | 6.0% | 0.7% | 20 | 6.5% | 0.7% | 19 | 5.6% | 0.9% | 35 | 20.2% | 0.8% |
| Professions intermédiaires | 69 | 10.9% | 1.0% | 30 | 10.0% | 0.9% | 39 | 11.8% | 1.1% | 59 | 33.8% | 1.1% |
| Employés | 81 | 12.8% | 1.0% | 21 | 7.0% | 1.0% | 60 | 18.0% | 1.0% | 27 | 15.3% | 1.5% |
| Ouvriers | 89 | 14.0% | 1.4% | 66 | 22.0% | 1.3% | 23 | 6.8% | 1.7% | 1 | 0.4% | 0.1% |
| Retraités | 217 | 34.3% | 1.7% | 103 | 34.1% | 1.7% | 114 | 34.5% | 1.7% | 0 | 0.3% | 0.2% |
| Autres inactifs | 98 | 15.5% | 1.0% | 26 | 8.8% | 0.7% | 71 | 21.6% | 1.1% | 28 | 16.3% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 3.1% | 2.4% | 14 | 4.6% | 3.4% | 6 | 1.7% | 1.4% | - | - | - |
| Petits patrons | 44 | 6.9% | 1.7% | 23 | 7.8% | 1.8% | 20 | 6.1% | 1.5% | 44 | 24.9% | 1.7% |
| Affaires et Cadres | 46 | 7.3% | 0.6% | 24 | 7.9% | 0.7% | 22 | 6.7% | 0.6% | 46 | 26.2% | 0.6% |
| Professions intermédiaires | 85 | 13.5% | 1.1% | 34 | 11.5% | 0.9% | 51 | 15.4% | 1.4% | 85 | 48.8% | 1.1% |
| Employés | 57 | 9.0% | 1.0% | 26 | 8.7% | 1.1% | 30 | 9.2% | 1.0% | - | - | - |
| Ouvriers | 105 | 16.6% | 1.1% | 66 | 22.1% | 1.3% | 39 | 11.7% | 0.9% | - | - | - |
| Retraités | 235 | 37.2% | 1.6% | 106 | 35.2% | 1.6% | 129 | 39.1% | 1.6% | - | - | - |
| Autres inactifs | 40 | 6.4% | 1.0% | 7 | 2.2% | 0.4% | 34 | 10.2% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 155 | 24.5% | 1.5% | 73 | 24.3% | 1.6% | 82 | 24.7% | 1.5% | 23 | 13.1% | 1.3% |
| 2 personnes | 236 | 37.3% | 1.3% | 114 | 37.9% | 1.3% | 122 | 36.8% | 1.3% | 45 | 25.6% | 1.0% |
| 3 personnes | 90 | 14.3% | 1.0% | 34 | 11.3% | 0.8% | 56 | 17.0% | 1.2% | 48 | 27.2% | 1.2% |
| 4 personnes | 108 | 17.2% | 1.2% | 53 | 17.7% | 1.1% | 55 | 16.7% | 1.2% | 41 | 23.4% | 0.8% |
| 5 personnes et + | 43 | 6.7% | 0.8% | 27 | 8.9% | 1.1% | 16 | 4.8% | 0.6% | 19 | 10.7% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 155 | 24.6% | 1.0% | 64 | 21.2% | 0.9% | 91 | 27.6% | 1.1% | 60 | 34.5% | 0.8% |
| Non | 476 | 75.4% | 1.3% | 237 | 78.8% | 1.3% | 239 | 72.4% | 1.3% | 115 | 65.5% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 173 | 27.4% | 1.5% | 97 | 32.1% | 1.7% | 76 | 23.1% | 1.2% | 34 | 19.4% | 1.0% |
| Agglo. - 20 000 hab | 215 | 34.0% | 2.4% | 98 | 32.6% | 2.4% | 117 | 35.3% | 2.4% | 51 | 29.4% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 118 | 18.7% | 1.7% | 49 | 16.4% | 1.5% | 69 | 20.9% | 1.9% | 38 | 21.6% | 2.1% |
| Agglo. + 100 000 hab | 119 | 18.8% | 0.8% | 57 | 18.8% | 0.8% | 62 | 18.8% | 0.8% | 47 | 27.2% | 0.8% |
| Agglo. Paris | 7 | 1.0% | 0.1% | 0 | 0.1% | - | 6 | 1.9% | 0.1% | 4 | 2.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 1.4% | 0.1% | 1 | 0.2% | - | 8 | 2.4% | 0.2% | 6 | 3.5% | 0.1% |
| Picardie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Pays de Loire | 10 | 1.6% | 0.3% | 6 | 2.1% | 0.4% | 4 | 1.1% | 0.2% | 8 | 4.5% | 0.9% |
| Bretagne | 611 | 96.7% | 23.0% | 293 | 97.4% | 22.9% | 318 | 96.1% | 23.0% | 159 | 90.9% | 19.6% |
| Poitou Charentes | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 343 | 54.3% | 1.0% | 173 | 57.5% | 1.0% | 170 | 51.4% | 1.0% | 137 | 78.3% | 0.9% |
| Presque tous les jours | 63 | 10.0% | 1.1% | 31 | 10.4% | 1.2% | 31 | 9.5% | 1.0% | 18 | 10.3% | 0.9% |
| 1 à 2 fois par semaine | 36 | 5.7% | 1.4% | 8 | 2.7% | 0.8% | 28 | 8.4% | 2.0% | 13 | 7.3% | 2.4% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.4% | 2 | 0.6% | 1.0% | - | - | - | - | - | - |
| Moins souvent | 11 | 1.7% | 1.5% | 4 | 1.3% | 1.2% | 7 | 2.0% | 1.7% | - | - | - |
| Jamais | 9 | 1.5% | 10.6% | 9 | 3.0% | 14.5% | 0 | 0.1% | 1.3% | 3 | 1.8% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 4.4% | 1.4% | 11 | 3.6% | 1.4% | 17 | 5.1% | 1.5% | 3 | 1.6% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 31 | 4.9% | 1.1% | 13 | 4.2% | 1.2% | 18 | 5.6% | 1.0% | 2 | 1.1% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 72 | 11.5% | 1.2% | 35 | 11.6% | 1.3% | 38 | 11.4% | 1.2% | 3 | 1.9% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 106 | 16.8% | 1.6% | 41 | 13.7% | 1.4% | 65 | 19.6% | 1.8% | 14 | 8.3% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 137 | 21.7% | 1.2% | 62 | 20.8% | 1.2% | 74 | 22.5% | 1.3% | 33 | 19.0% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 95 | 15.1% | 1.4% | 52 | 17.3% | 1.4% | 43 | 13.1% | 1.3% | 39 | 22.3% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 88 | 13.9% | 1.2% | 57 | 18.8% | 1.4% | 31 | 9.5% | 1.0% | 38 | 21.7% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 12 | 1.8% | 0.6% | 6 | 2.0% | 0.6% | 5 | 1.6% | 0.6% | 8 | 4.5% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.6% | 0.3% | 1 | 0.4% | 0.2% | 2 | 0.7% | 0.5% | 3 | 1.8% | 0.3% |
| 115 000 euros et plus par an | 8 | 1.3% | 1.3% | 4 | 1.4% | 1.2% | 4 | 1.1% | 1.6% | 7 | 3.8% | 1.4% |
| Refus | 39 | 6.2% | 1.3% | 15 | 5.1% | 1.2% | 24 | 7.3% | 1.3% | 15 | 8.4% | 1.4% |
| Ne sait pas | 12 | 1.9% | 0.5% | 3 | 1.1% | 0.3% | 8 | 2.5% | 0.6% | 10 | 5.6% | 1.1% |
