L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1092 | 100.0% | 2.1% | 556 | 100.0% | 2.2% | 536 | 100.0% | 2.0% | 290 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 556 | 50.9% | 2.2% | 556 | 100.0% | 2.2% | - | - | - | 137 | 47.3% | 1.6% |
| Femme | 536 | 49.1% | 2.0% | - | - | - | 536 | 100.0% | 2.0% | 153 | 52.7% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 82 | 7.5% | 1.1% | 41 | 7.3% | 1.1% | 41 | 7.6% | 1.1% | 25 | 8.7% | 0.8% |
| 25 à 34 ans | 103 | 9.4% | 1.3% | 56 | 10.1% | 1.5% | 47 | 8.7% | 1.2% | 45 | 15.6% | 1.4% |
| 35 à 49 ans | 223 | 20.4% | 1.8% | 118 | 21.1% | 1.9% | 105 | 19.7% | 1.7% | 95 | 32.8% | 1.5% |
| 50 à 59 ans | 197 | 18.0% | 2.1% | 101 | 18.2% | 2.2% | 96 | 17.8% | 2.1% | 88 | 30.3% | 2.3% |
| 60 ans et plus | 488 | 44.7% | 3.2% | 240 | 43.2% | 3.6% | 248 | 46.2% | 2.9% | 37 | 12.7% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 475 | 43.5% | 2.0% | - | - | - | 475 | 88.5% | 2.0% | 136 | 47.0% | 1.9% |
| Personne de référence | 635 | 58.1% | 2.3% | 482 | 86.8% | 2.4% | 153 | 28.5% | 2.0% | 152 | 52.6% | 1.9% |
| Responsable des achats | 777 | 71.1% | 2.2% | 295 | 53.0% | 2.3% | 482 | 89.8% | 2.1% | 197 | 68.1% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 1.5% | 3.1% | 14 | 2.5% | 3.8% | 2 | 0.4% | 1.4% | - | - | - |
| Petits patrons | 37 | 3.4% | 2.2% | 21 | 3.8% | 1.9% | 15 | 2.9% | 3.1% | 32 | 11.0% | 2.2% |
| Affaires et Cadres | 80 | 7.3% | 1.6% | 49 | 8.8% | 1.6% | 31 | 5.8% | 1.5% | 72 | 25.0% | 1.6% |
| Professions intermédiaires | 117 | 10.7% | 1.7% | 57 | 10.3% | 1.7% | 59 | 11.1% | 1.7% | 100 | 34.5% | 1.8% |
| Employés | 177 | 16.2% | 2.1% | 57 | 10.2% | 2.6% | 120 | 22.4% | 2.0% | 36 | 12.4% | 2.0% |
| Ouvriers | 111 | 10.1% | 1.7% | 93 | 16.7% | 1.8% | 18 | 3.3% | 1.3% | 1 | 0.2% | 0.1% |
| Retraités | 421 | 38.5% | 3.3% | 224 | 40.3% | 3.7% | 197 | 36.7% | 3.0% | 20 | 6.9% | 8.1% |
| Autres inactifs | 134 | 12.3% | 1.3% | 41 | 7.3% | 1.1% | 94 | 17.5% | 1.4% | 29 | 10.0% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 2.5% | 3.3% | 15 | 2.7% | 3.6% | 12 | 2.2% | 3.0% | - | - | - |
| Petits patrons | 61 | 5.6% | 2.3% | 22 | 4.0% | 1.7% | 39 | 7.2% | 2.9% | 61 | 21.1% | 2.3% |
| Affaires et Cadres | 103 | 9.4% | 1.4% | 58 | 10.4% | 1.6% | 45 | 8.4% | 1.3% | 103 | 35.6% | 1.4% |
| Professions intermédiaires | 126 | 11.5% | 1.7% | 57 | 10.2% | 1.5% | 69 | 12.8% | 1.8% | 126 | 43.4% | 1.7% |
| Employés | 98 | 9.0% | 1.8% | 50 | 9.0% | 2.2% | 48 | 8.9% | 1.6% | - | - | - |
| Ouvriers | 147 | 13.5% | 1.5% | 86 | 15.5% | 1.7% | 61 | 11.4% | 1.4% | - | - | - |
| Retraités | 458 | 41.9% | 3.2% | 241 | 43.4% | 3.7% | 217 | 40.4% | 2.8% | - | - | - |
| Autres inactifs | 72 | 6.6% | 1.8% | 26 | 4.7% | 1.7% | 46 | 8.6% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 205 | 18.8% | 2.1% | 83 | 14.9% | 1.8% | 123 | 22.9% | 2.2% | 29 | 9.9% | 1.6% |
| 2 personnes | 488 | 44.7% | 2.7% | 256 | 46.1% | 3.0% | 232 | 43.2% | 2.5% | 99 | 34.0% | 2.3% |
| 3 personnes | 189 | 17.3% | 2.1% | 95 | 17.0% | 2.1% | 94 | 17.5% | 2.0% | 58 | 20.0% | 1.5% |
| 4 personnes | 150 | 13.7% | 1.6% | 81 | 14.6% | 1.7% | 69 | 12.9% | 1.5% | 81 | 27.8% | 1.6% |
| 5 personnes et + | 60 | 5.5% | 1.1% | 41 | 7.4% | 1.6% | 19 | 3.5% | 0.7% | 24 | 8.3% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 224 | 20.5% | 1.5% | 127 | 22.8% | 1.8% | 97 | 18.1% | 1.2% | 102 | 35.3% | 1.3% |
| Non | 868 | 79.5% | 2.4% | 429 | 77.2% | 2.4% | 439 | 81.9% | 2.4% | 188 | 64.7% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 327 | 30.0% | 2.8% | 154 | 27.8% | 2.7% | 173 | 32.3% | 2.8% | 78 | 26.8% | 2.4% |
| Agglo. - 20 000 hab | 201 | 18.4% | 2.2% | 102 | 18.4% | 2.5% | 98 | 18.3% | 2.0% | 45 | 15.5% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 167 | 15.3% | 2.4% | 88 | 15.8% | 2.6% | 79 | 14.7% | 2.2% | 38 | 13.1% | 2.1% |
| Agglo. + 100 000 hab | 389 | 35.6% | 2.5% | 208 | 37.4% | 2.8% | 181 | 33.7% | 2.3% | 124 | 42.8% | 2.2% |
| Agglo. Paris | 9 | 0.8% | 0.1% | 3 | 0.6% | 0.1% | 6 | 1.1% | 0.1% | 5 | 1.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 0.8% | 0.1% | 3 | 0.6% | 0.1% | 6 | 1.1% | 0.1% | 5 | 1.8% | 0.1% |
| Nord Pas de Calais | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Picardie | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - |
| Centre | 1 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | - | - | - |
| Pays de Loire | 4 | 0.4% | 0.1% | 4 | 0.7% | 0.3% | 1 | 0.1% | - | 1 | 0.3% | 0.1% |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.3% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Poitou Charentes | 179 | 16.4% | 12.1% | 97 | 17.4% | 13.6% | 82 | 15.3% | 10.6% | 54 | 18.6% | 13.6% |
| Aquitaine | 859 | 78.7% | 31.2% | 433 | 77.8% | 33.0% | 427 | 79.5% | 29.6% | 218 | 75.2% | 25.5% |
| Midi Pyrénées | 28 | 2.5% | 1.1% | 12 | 2.2% | 1.0% | 15 | 2.9% | 1.2% | 8 | 2.9% | 1.1% |
| Limousin | 2 | 0.2% | 0.4% | 1 | 0.1% | 0.3% | 2 | 0.3% | 0.5% | 1 | 0.5% | 0.9% |
| Auvergne | 4 | 0.3% | 0.3% | 4 | 0.6% | 0.7% | 0 | - | - | - | - | - |
| Rhône Alpes | 2 | 0.2% | - | - | - | - | 2 | 0.5% | 0.1% | 1 | 0.4% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 676 | 61.9% | 2.0% | 363 | 65.4% | 2.2% | 312 | 58.2% | 1.8% | 248 | 85.6% | 1.7% |
| Presque tous les jours | 97 | 8.9% | 1.7% | 47 | 8.5% | 1.7% | 50 | 9.3% | 1.6% | 22 | 7.7% | 1.1% |
| 1 à 2 fois par semaine | 40 | 3.7% | 1.6% | 18 | 3.3% | 1.7% | 22 | 4.1% | 1.6% | 7 | 2.3% | 1.3% |
| 1 à 3 fois par mois | 7 | 0.7% | 1.5% | 3 | 0.6% | 1.7% | 4 | 0.7% | 1.3% | 0 | - | 0.2% |
| Moins souvent | 13 | 1.2% | 1.9% | 8 | 1.5% | 2.4% | 5 | 1.0% | 1.4% | 1 | 0.3% | 1.3% |
| Jamais | 2 | 0.2% | 2.4% | 2 | 0.4% | 3.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 2.9% | 1.6% | 10 | 1.8% | 1.3% | 21 | 3.9% | 1.9% | 5 | 1.7% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 68 | 6.2% | 2.3% | 30 | 5.4% | 2.7% | 38 | 7.1% | 2.1% | 4 | 1.4% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 141 | 12.9% | 2.4% | 59 | 10.7% | 2.3% | 82 | 15.2% | 2.5% | 25 | 8.7% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 165 | 15.1% | 2.5% | 86 | 15.5% | 2.8% | 79 | 14.7% | 2.2% | 34 | 11.6% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 235 | 21.5% | 2.1% | 120 | 21.6% | 2.3% | 115 | 21.5% | 2.0% | 62 | 21.3% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 133 | 12.2% | 1.9% | 80 | 14.4% | 2.2% | 53 | 9.9% | 1.6% | 31 | 10.6% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 135 | 12.3% | 1.9% | 79 | 14.2% | 2.0% | 56 | 10.5% | 1.7% | 54 | 18.5% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 45 | 4.1% | 2.3% | 25 | 4.5% | 2.3% | 20 | 3.7% | 2.3% | 22 | 7.7% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.8% | 1.6% | 11 | 2.0% | 1.6% | 8 | 1.6% | 1.7% | 13 | 4.4% | 1.4% |
| 115 000 euros et plus par an | 10 | 1.0% | 1.8% | 6 | 1.1% | 1.7% | 4 | 0.8% | 1.9% | 8 | 2.6% | 1.6% |
| Refus | 50 | 4.6% | 1.6% | 23 | 4.2% | 1.8% | 27 | 5.0% | 1.5% | 14 | 4.8% | 1.4% |
| Ne sait pas | 58 | 5.3% | 2.5% | 26 | 4.6% | 2.6% | 33 | 6.1% | 2.4% | 19 | 6.7% | 2.1% |
