L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 558 | 100.0% | 1.1% | 288 | 100.0% | 1.2% | 270 | 100.0% | 1.0% | 131 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 288 | 51.6% | 1.2% | 288 | 100.0% | 1.2% | - | - | - | 74 | 56.6% | 0.8% |
| Femme | 270 | 48.4% | 1.0% | - | - | - | 270 | 100.0% | 1.0% | 57 | 43.4% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 34 | 6.1% | 0.5% | 17 | 5.9% | 0.5% | 17 | 6.4% | 0.5% | 11 | 8.2% | 0.3% |
| 25 à 34 ans | 70 | 12.5% | 0.9% | 37 | 13.0% | 1.0% | 32 | 11.9% | 0.8% | 19 | 14.7% | 0.6% |
| 35 à 49 ans | 98 | 17.6% | 0.8% | 61 | 21.3% | 1.0% | 37 | 13.6% | 0.6% | 48 | 36.6% | 0.8% |
| 50 à 59 ans | 97 | 17.3% | 1.1% | 50 | 17.2% | 1.1% | 47 | 17.4% | 1.0% | 37 | 28.1% | 1.0% |
| 60 ans et plus | 260 | 46.5% | 1.7% | 123 | 42.6% | 1.9% | 137 | 50.7% | 1.6% | 16 | 12.3% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 251 | 45.0% | 1.1% | - | - | - | 251 | 93.0% | 1.1% | 52 | 39.4% | 0.7% |
| Personne de référence | 308 | 55.1% | 1.1% | 252 | 87.5% | 1.2% | 55 | 20.5% | 0.7% | 68 | 51.5% | 0.8% |
| Responsable des achats | 390 | 69.9% | 1.1% | 141 | 49.0% | 1.1% | 249 | 92.2% | 1.1% | 81 | 62.2% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.9% | 3 | 1.0% | 0.8% | 2 | 0.8% | 1.3% | - | - | - |
| Petits patrons | 16 | 2.9% | 1.0% | 12 | 4.1% | 1.0% | 4 | 1.6% | 0.8% | 15 | 11.2% | 1.0% |
| Affaires et Cadres | 34 | 6.2% | 0.7% | 21 | 7.2% | 0.7% | 14 | 5.1% | 0.6% | 30 | 23.2% | 0.7% |
| Professions intermédiaires | 61 | 10.9% | 0.9% | 37 | 12.7% | 1.1% | 25 | 9.1% | 0.7% | 53 | 40.2% | 1.0% |
| Employés | 88 | 15.8% | 1.1% | 25 | 8.7% | 1.1% | 63 | 23.4% | 1.0% | 17 | 13.0% | 0.9% |
| Ouvriers | 74 | 13.3% | 1.2% | 62 | 21.4% | 1.2% | 12 | 4.6% | 0.9% | 4 | 3.3% | 1.0% |
| Retraités | 232 | 41.6% | 1.8% | 110 | 38.1% | 1.8% | 122 | 45.3% | 1.9% | 4 | 3.4% | 1.8% |
| Autres inactifs | 47 | 8.5% | 0.5% | 20 | 6.8% | 0.5% | 28 | 10.2% | 0.4% | 7 | 5.6% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.5% | 1.0% | 3 | 1.0% | 0.7% | 5 | 1.9% | 1.3% | - | - | - |
| Petits patrons | 22 | 3.9% | 0.8% | 13 | 4.5% | 1.0% | 9 | 3.2% | 0.6% | 22 | 16.4% | 0.8% |
| Affaires et Cadres | 47 | 8.4% | 0.6% | 24 | 8.2% | 0.6% | 23 | 8.6% | 0.7% | 47 | 35.9% | 0.6% |
| Professions intermédiaires | 62 | 11.2% | 0.8% | 37 | 13.0% | 1.0% | 25 | 9.3% | 0.7% | 62 | 47.7% | 0.8% |
| Employés | 35 | 6.3% | 0.7% | 21 | 7.4% | 0.9% | 14 | 5.2% | 0.5% | - | - | - |
| Ouvriers | 102 | 18.3% | 1.1% | 61 | 21.2% | 1.2% | 41 | 15.2% | 0.9% | - | - | - |
| Retraités | 246 | 44.0% | 1.7% | 115 | 39.8% | 1.7% | 131 | 48.5% | 1.7% | - | - | - |
| Autres inactifs | 36 | 6.4% | 0.9% | 14 | 4.9% | 0.9% | 22 | 8.1% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 88 | 15.8% | 0.9% | 42 | 14.7% | 0.9% | 46 | 16.9% | 0.8% | 9 | 7.2% | 0.5% |
| 2 personnes | 278 | 49.9% | 1.6% | 145 | 50.4% | 1.7% | 133 | 49.3% | 1.4% | 39 | 29.6% | 0.9% |
| 3 personnes | 82 | 14.6% | 0.9% | 45 | 15.5% | 1.0% | 37 | 13.7% | 0.8% | 33 | 25.0% | 0.8% |
| 4 personnes | 66 | 11.8% | 0.7% | 38 | 13.1% | 0.8% | 28 | 10.5% | 0.6% | 35 | 26.8% | 0.7% |
| 5 personnes et + | 44 | 7.9% | 0.8% | 18 | 6.3% | 0.7% | 26 | 9.5% | 0.9% | 15 | 11.4% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 104 | 18.6% | 0.7% | 57 | 19.8% | 0.8% | 46 | 17.2% | 0.6% | 52 | 39.5% | 0.7% |
| Non | 455 | 81.4% | 1.3% | 231 | 80.2% | 1.3% | 224 | 82.8% | 1.2% | 79 | 60.5% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 27.8% | 1.3% | 73 | 25.3% | 1.3% | 82 | 30.4% | 1.3% | 29 | 22.4% | 0.9% |
| Agglo. - 20 000 hab | 157 | 28.1% | 1.7% | 65 | 22.7% | 1.6% | 91 | 33.8% | 1.9% | 33 | 25.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 75 | 13.4% | 1.1% | 46 | 15.9% | 1.4% | 29 | 10.7% | 0.8% | 21 | 15.8% | 1.2% |
| Agglo. + 100 000 hab | 166 | 29.7% | 1.1% | 98 | 33.9% | 1.3% | 68 | 25.2% | 0.9% | 47 | 35.7% | 0.8% |
| Agglo. Paris | 6 | 1.1% | 0.1% | 6 | 2.2% | 0.2% | - | - | - | 1 | 0.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.1% | 0.1% | 6 | 2.2% | 0.1% | - | - | - | 1 | 0.6% | - |
| Nord Pas de Calais | 1 | 0.1% | - | - | - | - | 1 | 0.3% | - | 1 | 0.6% | 0.1% |
| Lorraine | 8 | 1.5% | 0.4% | 5 | 1.6% | 0.5% | 4 | 1.4% | 0.4% | 3 | 2.5% | 0.6% |
| Alsace | 538 | 96.3% | 35.3% | 273 | 94.6% | 37.0% | 265 | 98.1% | 33.7% | 124 | 95.0% | 25.1% |
| Franche-Comté | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.5% | 0.2% |
| Champagne Ardennes | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Poitou Charentes | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 0 | 0.3% | 0.1% |
| Aquitaine | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 3 | 0.6% | 0.1% | 3 | 1.1% | 0.1% | - | - | - | 1 | 0.6% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 298 | 53.4% | 0.9% | 182 | 63.3% | 1.1% | 116 | 42.9% | 0.7% | 107 | 81.7% | 0.7% |
| Presque tous les jours | 54 | 9.7% | 0.9% | 27 | 9.4% | 1.0% | 27 | 10.1% | 0.9% | 16 | 11.9% | 0.8% |
| 1 à 2 fois par semaine | 27 | 4.8% | 1.1% | 17 | 6.0% | 1.6% | 10 | 3.7% | 0.7% | 3 | 2.5% | 0.6% |
| 1 à 3 fois par mois | 8 | 1.4% | 1.6% | - | - | - | 8 | 3.0% | 2.7% | 2 | 1.8% | 3.9% |
| Moins souvent | 9 | 1.5% | 1.2% | 7 | 2.3% | 2.0% | 2 | 0.7% | 0.5% | 1 | 0.5% | 1.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.2% | 0 | 0.1% | - | 4 | 1.3% | 0.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 9 | 1.6% | 0.3% | 4 | 1.4% | 0.4% | 5 | 1.7% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 85 | 15.3% | 1.4% | 31 | 10.7% | 1.2% | 54 | 20.1% | 1.7% | 3 | 2.2% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 55 | 9.9% | 0.8% | 29 | 10.2% | 1.0% | 26 | 9.5% | 0.7% | 2 | 1.8% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 126 | 22.5% | 1.1% | 64 | 22.4% | 1.2% | 61 | 22.7% | 1.1% | 21 | 16.2% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 72 | 12.9% | 1.0% | 48 | 16.5% | 1.3% | 24 | 9.0% | 0.7% | 16 | 12.5% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 85 | 15.2% | 1.2% | 46 | 15.8% | 1.2% | 39 | 14.4% | 1.2% | 45 | 34.0% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 26 | 4.7% | 1.3% | 14 | 5.0% | 1.3% | 12 | 4.5% | 1.4% | 12 | 9.3% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 19 | 3.3% | 1.5% | 12 | 4.2% | 1.7% | 6 | 2.4% | 1.3% | 14 | 10.3% | 1.4% |
| 115 000 euros et plus par an | 5 | 0.9% | 0.9% | 4 | 1.2% | 1.0% | 2 | 0.6% | 0.7% | 2 | 1.9% | 0.5% |
| Refus | 60 | 10.8% | 2.0% | 28 | 9.6% | 2.1% | 33 | 12.1% | 1.8% | 12 | 8.9% | 1.1% |
| Ne sait pas | 12 | 2.2% | 0.5% | 8 | 2.8% | 0.8% | 4 | 1.6% | 0.3% | 4 | 2.9% | 0.4% |
