L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 153 | 100.0% | 0.3% | 70 | 100.0% | 0.3% | 82 | 100.0% | 0.3% | 34 | 100.0% | 0.2% |
| Sexe | ||||||||||||
| Homme | 70 | 46.0% | 0.3% | 70 | 100.0% | 0.3% | - | - | - | 17 | 50.3% | 0.2% |
| Femme | 82 | 54.0% | 0.3% | - | - | - | 82 | 100.0% | 0.3% | 17 | 49.7% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 13 | 8.8% | 0.2% | 8 | 11.6% | 0.2% | 5 | 6.4% | 0.1% | 3 | 8.5% | 0.1% |
| 25 à 34 ans | 18 | 11.5% | 0.2% | 9 | 12.9% | 0.2% | 9 | 10.4% | 0.2% | 11 | 33.2% | 0.3% |
| 35 à 49 ans | 35 | 23.1% | 0.3% | 18 | 25.4% | 0.3% | 17 | 21.1% | 0.3% | 9 | 25.5% | 0.1% |
| 50 à 59 ans | 27 | 17.7% | 0.3% | 14 | 19.5% | 0.3% | 13 | 16.2% | 0.3% | 7 | 19.5% | 0.2% |
| 60 ans et plus | 59 | 38.9% | 0.4% | 22 | 30.6% | 0.3% | 38 | 45.9% | 0.4% | 5 | 13.3% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 78 | 50.8% | 0.3% | - | - | - | 78 | 94.1% | 0.3% | 15 | 45.1% | 0.2% |
| Personne de référence | 82 | 53.8% | 0.3% | 59 | 84.4% | 0.3% | 23 | 27.7% | 0.3% | 19 | 56.5% | 0.2% |
| Responsable des achats | 116 | 76.2% | 0.3% | 41 | 57.9% | 0.3% | 76 | 91.8% | 0.3% | 23 | 66.5% | 0.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 4.3% | 1.2% | 5 | 6.7% | 1.3% | 2 | 2.2% | 1.1% | - | - | - |
| Petits patrons | 4 | 2.8% | 0.3% | 3 | 4.7% | 0.3% | 1 | 1.1% | 0.2% | 3 | 9.6% | 0.2% |
| Affaires et Cadres | 8 | 5.4% | 0.2% | 7 | 9.4% | 0.2% | 2 | 2.1% | 0.1% | 8 | 23.0% | 0.2% |
| Professions intermédiaires | 21 | 13.5% | 0.3% | 7 | 10.4% | 0.2% | 13 | 16.1% | 0.4% | 14 | 41.8% | 0.3% |
| Employés | 17 | 11.1% | 0.2% | 5 | 6.7% | 0.2% | 12 | 14.9% | 0.2% | 2 | 6.9% | 0.1% |
| Ouvriers | 25 | 16.3% | 0.4% | 19 | 26.9% | 0.4% | 6 | 7.3% | 0.4% | 2 | 6.0% | 0.5% |
| Retraités | 49 | 32.0% | 0.4% | 19 | 26.9% | 0.3% | 30 | 36.3% | 0.5% | - | - | - |
| Autres inactifs | 22 | 14.6% | 0.2% | 6 | 8.3% | 0.2% | 16 | 20.0% | 0.3% | 4 | 12.7% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 4.8% | 0.9% | 3 | 4.9% | 0.8% | 4 | 4.7% | 1.0% | - | - | - |
| Petits patrons | 5 | 3.0% | 0.2% | 3 | 4.9% | 0.3% | 1 | 1.4% | 0.1% | 5 | 13.6% | 0.2% |
| Affaires et Cadres | 15 | 9.6% | 0.2% | 7 | 9.7% | 0.2% | 8 | 9.6% | 0.2% | 15 | 43.0% | 0.2% |
| Professions intermédiaires | 15 | 9.7% | 0.2% | 7 | 9.9% | 0.2% | 8 | 9.6% | 0.2% | 15 | 43.4% | 0.2% |
| Employés | 12 | 7.9% | 0.2% | 6 | 8.4% | 0.3% | 6 | 7.4% | 0.2% | - | - | - |
| Ouvriers | 31 | 20.5% | 0.3% | 18 | 24.9% | 0.3% | 14 | 16.8% | 0.3% | - | - | - |
| Retraités | 59 | 38.6% | 0.4% | 20 | 28.3% | 0.3% | 39 | 47.3% | 0.5% | - | - | - |
| Autres inactifs | 9 | 5.9% | 0.2% | 6 | 9.0% | 0.4% | 3 | 3.3% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 38 | 25.1% | 0.4% | 22 | 31.2% | 0.5% | 16 | 19.8% | 0.3% | 5 | 14.0% | 0.3% |
| 2 personnes | 57 | 37.4% | 0.3% | 19 | 27.1% | 0.2% | 38 | 46.1% | 0.4% | 7 | 21.9% | 0.2% |
| 3 personnes | 31 | 20.1% | 0.3% | 18 | 25.7% | 0.4% | 13 | 15.3% | 0.3% | 10 | 28.2% | 0.2% |
| 4 personnes | 16 | 10.5% | 0.2% | 8 | 11.6% | 0.2% | 8 | 9.6% | 0.2% | 9 | 25.4% | 0.2% |
| 5 personnes et + | 11 | 7.0% | 0.2% | 3 | 4.5% | 0.1% | 7 | 9.1% | 0.3% | 4 | 10.5% | 0.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 39 | 25.6% | 0.3% | 18 | 26.0% | 0.3% | 21 | 25.2% | 0.2% | 16 | 45.8% | 0.2% |
| Non | 114 | 74.4% | 0.3% | 52 | 74.0% | 0.3% | 62 | 74.8% | 0.3% | 19 | 54.2% | 0.2% |
| Habitat | ||||||||||||
| Communes rurales | 82 | 53.8% | 0.7% | 39 | 55.7% | 0.7% | 43 | 52.2% | 0.7% | 12 | 36.4% | 0.4% |
| Agglo. - 20 000 hab | 14 | 9.2% | 0.2% | 7 | 9.8% | 0.2% | 7 | 8.8% | 0.1% | 4 | 12.7% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 7 | 4.6% | 0.1% | 3 | 4.7% | 0.1% | 4 | 4.5% | 0.1% | 2 | 7.1% | 0.1% |
| Agglo. + 100 000 hab | 49 | 31.8% | 0.3% | 21 | 29.9% | 0.3% | 28 | 33.5% | 0.3% | 14 | 41.3% | 0.2% |
| Agglo. Paris | 1 | 0.6% | - | - | - | - | 1 | 1.1% | - | 1 | 2.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.6% | - | - | - | - | 1 | 1.1% | - | 1 | 2.6% | - |
| Centre | 0 | 0.2% | - | 0 | 0.3% | - | - | - | - | - | - | - |
| Pays de Loire | 0 | 0.2% | - | 0 | 0.3% | - | - | - | - | - | - | - |
| Poitou Charentes | 146 | 95.5% | 9.8% | 67 | 95.2% | 9.4% | 79 | 95.8% | 10.2% | 31 | 92.2% | 7.9% |
| Aquitaine | 2 | 1.5% | 0.1% | 1 | 1.9% | 0.1% | 1 | 1.3% | 0.1% | 0 | 0.7% | - |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.4% | - |
| Limousin | 2 | 1.3% | 0.3% | 2 | 2.2% | 0.5% | 0 | 0.5% | 0.1% | 0 | 1.1% | 0.2% |
| Rhône Alpes | 1 | 0.7% | - | - | - | - | 1 | 1.2% | - | 1 | 3.0% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 85 | 55.6% | 0.3% | 42 | 59.5% | 0.2% | 43 | 52.2% | 0.3% | 31 | 89.6% | 0.2% |
| Presque tous les jours | 12 | 7.9% | 0.2% | 8 | 10.7% | 0.3% | 5 | 5.5% | 0.1% | 2 | 6.9% | 0.1% |
| 1 à 2 fois par semaine | 10 | 6.6% | 0.4% | 1 | 1.3% | 0.1% | 9 | 11.2% | 0.7% | 1 | 3.5% | 0.2% |
| 1 à 3 fois par mois | 1 | 0.6% | 0.2% | - | - | - | 1 | 1.1% | 0.3% | - | - | - |
| Moins souvent | 2 | 1.5% | 0.3% | 2 | 3.3% | 0.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 9.5% | 0.8% | 9 | 13.1% | 1.2% | 5 | 6.5% | 0.5% | 2 | 4.9% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 15 | 10.0% | 0.5% | 4 | 5.2% | 0.3% | 12 | 14.1% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 21 | 13.5% | 0.3% | 12 | 17.3% | 0.5% | 8 | 10.2% | 0.3% | 4 | 10.7% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 23 | 14.8% | 0.3% | 12 | 17.1% | 0.4% | 11 | 12.9% | 0.3% | 4 | 10.7% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 26 | 17.0% | 0.2% | 8 | 11.0% | 0.1% | 18 | 22.1% | 0.3% | 4 | 11.7% | 0.1% |
| De 36 000 à moins de 45 000 euros par an | 18 | 11.5% | 0.3% | 7 | 10.4% | 0.2% | 10 | 12.5% | 0.3% | 8 | 22.9% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 14 | 8.9% | 0.2% | 9 | 13.0% | 0.2% | 5 | 5.5% | 0.1% | 7 | 21.7% | 0.2% |
| De 65 000 à moins de 80 000 euros par an | 5 | 3.5% | 0.3% | 3 | 4.1% | 0.3% | 2 | 3.0% | 0.3% | 4 | 12.6% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 1 | 0.4% | 0.1% | 1 | 0.9% | 0.1% | - | - | - | 1 | 1.8% | 0.1% |
| 115 000 euros et plus par an | 1 | 0.5% | 0.1% | 1 | 1.1% | 0.2% | - | - | - | - | - | - |
| Refus | 12 | 7.9% | 0.4% | 4 | 6.3% | 0.3% | 8 | 9.2% | 0.4% | 1 | 1.5% | 0.1% |
| Ne sait pas | 4 | 2.5% | 0.2% | 0 | 0.6% | - | 3 | 4.1% | 0.2% | 1 | 1.5% | 0.1% |
