L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 429 | 100.0% | 0.8% | 119 | 100.0% | 0.5% | 310 | 100.0% | 1.1% | 207 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 119 | 27.7% | 0.5% | 119 | 100.0% | 0.5% | - | - | - | 48 | 23.1% | 0.5% |
| Femme | 310 | 72.3% | 1.1% | - | - | - | 310 | 100.0% | 1.1% | 159 | 76.9% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 16 | 3.8% | 0.2% | 2 | 1.5% | - | 14 | 4.6% | 0.4% | 5 | 2.3% | 0.2% |
| 25 à 34 ans | 41 | 9.6% | 0.5% | 20 | 16.6% | 0.5% | 22 | 7.0% | 0.6% | 24 | 11.4% | 0.7% |
| 35 à 49 ans | 124 | 29.0% | 1.0% | 40 | 33.7% | 0.6% | 84 | 27.2% | 1.3% | 69 | 33.5% | 1.1% |
| 50 à 59 ans | 130 | 30.3% | 1.4% | 33 | 27.8% | 0.7% | 97 | 31.3% | 2.1% | 83 | 39.9% | 2.2% |
| 60 ans et plus | 117 | 27.3% | 0.8% | 24 | 20.4% | 0.4% | 93 | 29.9% | 1.1% | 26 | 12.8% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 300 | 70.0% | 1.3% | - | - | - | 300 | 96.8% | 1.3% | 156 | 75.4% | 2.2% |
| Personne de référence | 195 | 45.5% | 0.7% | 110 | 92.2% | 0.5% | 85 | 27.5% | 1.1% | 64 | 31.0% | 0.8% |
| Responsable des achats | 347 | 81.1% | 1.0% | 60 | 50.6% | 0.5% | 287 | 92.8% | 1.3% | 172 | 83.1% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 18 | 4.1% | 1.1% | 4 | 3.4% | 0.4% | 13 | 4.3% | 2.7% | 16 | 7.7% | 1.1% |
| Affaires et Cadres | 75 | 17.4% | 1.5% | 31 | 26.2% | 1.0% | 44 | 14.1% | 2.1% | 69 | 33.2% | 1.5% |
| Professions intermédiaires | 66 | 15.3% | 1.0% | 13 | 10.7% | 0.4% | 53 | 17.1% | 1.5% | 51 | 24.8% | 0.9% |
| Employés | 83 | 19.5% | 1.0% | 13 | 10.7% | 0.6% | 71 | 22.8% | 1.2% | 23 | 11.3% | 1.3% |
| Ouvriers | 26 | 6.0% | 0.4% | 21 | 17.3% | 0.4% | 5 | 1.7% | 0.4% | 3 | 1.6% | 0.8% |
| Retraités | 93 | 21.8% | 0.7% | 19 | 16.3% | 0.3% | 74 | 23.9% | 1.1% | 10 | 4.7% | 4.0% |
| Autres inactifs | 68 | 15.9% | 0.7% | 18 | 15.4% | 0.5% | 50 | 16.1% | 0.8% | 34 | 16.6% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.9% | 1.0% | - | - | - | 8 | 2.6% | 2.0% | - | - | - |
| Petits patrons | 30 | 7.1% | 1.1% | 4 | 3.4% | 0.3% | 26 | 8.5% | 2.0% | 30 | 14.6% | 1.1% |
| Affaires et Cadres | 121 | 28.2% | 1.7% | 34 | 28.9% | 0.9% | 87 | 28.0% | 2.4% | 121 | 58.5% | 1.7% |
| Professions intermédiaires | 56 | 13.0% | 0.7% | 9 | 8.0% | 0.2% | 46 | 14.9% | 1.2% | 56 | 26.9% | 0.7% |
| Employés | 52 | 12.0% | 1.0% | 13 | 10.7% | 0.5% | 39 | 12.5% | 1.3% | - | - | - |
| Ouvriers | 39 | 9.1% | 0.4% | 22 | 18.6% | 0.4% | 17 | 5.5% | 0.4% | - | - | - |
| Retraités | 93 | 21.8% | 0.6% | 20 | 16.9% | 0.3% | 73 | 23.7% | 0.9% | - | - | - |
| Autres inactifs | 30 | 6.9% | 0.7% | 16 | 13.6% | 1.0% | 14 | 4.4% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 69 | 16.0% | 0.7% | 12 | 10.1% | 0.3% | 57 | 18.3% | 1.0% | 19 | 9.2% | 1.1% |
| 2 personnes | 163 | 38.1% | 0.9% | 49 | 41.3% | 0.6% | 114 | 37.0% | 1.2% | 72 | 34.8% | 1.7% |
| 3 personnes | 76 | 17.7% | 0.8% | 18 | 15.2% | 0.4% | 58 | 18.7% | 1.3% | 31 | 15.2% | 0.8% |
| 4 personnes | 94 | 21.9% | 1.0% | 35 | 29.9% | 0.8% | 58 | 18.9% | 1.3% | 65 | 31.5% | 1.3% |
| 5 personnes et + | 27 | 6.2% | 0.5% | 4 | 3.5% | 0.2% | 22 | 7.2% | 0.8% | 19 | 9.3% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 131 | 30.7% | 0.9% | 37 | 31.1% | 0.5% | 95 | 30.5% | 1.1% | 87 | 42.1% | 1.1% |
| Non | 297 | 69.3% | 0.8% | 82 | 68.9% | 0.5% | 215 | 69.5% | 1.2% | 120 | 57.9% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 88 | 20.5% | 0.7% | 23 | 19.6% | 0.4% | 65 | 20.9% | 1.0% | 34 | 16.7% | 1.1% |
| Agglo. - 20 000 hab | 69 | 16.0% | 0.8% | 30 | 25.5% | 0.7% | 38 | 12.4% | 0.8% | 30 | 14.5% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 59 | 13.7% | 0.8% | 8 | 6.4% | 0.2% | 51 | 16.5% | 1.4% | 35 | 16.7% | 1.9% |
| Agglo. + 100 000 hab | 127 | 29.8% | 0.8% | 31 | 26.1% | 0.4% | 97 | 31.2% | 1.2% | 72 | 34.6% | 1.3% |
| Agglo. Paris | 86 | 20.0% | 1.0% | 27 | 22.5% | 0.7% | 59 | 19.1% | 1.3% | 36 | 17.5% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 96 | 22.5% | 1.0% | 32 | 27.0% | 0.7% | 64 | 20.8% | 1.3% | 42 | 20.1% | 0.9% |
| Nord Pas de Calais | 14 | 3.2% | 0.4% | 7 | 6.3% | 0.5% | 6 | 2.0% | 0.4% | 7 | 3.6% | 0.8% |
| Lorraine | 28 | 6.5% | 1.5% | 10 | 8.7% | 1.1% | 18 | 5.7% | 1.8% | 8 | 4.0% | 1.5% |
| Alsace | 26 | 6.1% | 1.7% | 11 | 9.3% | 1.5% | 15 | 4.9% | 1.9% | 16 | 7.6% | 3.2% |
| Franche-Comté | 12 | 2.9% | 1.3% | 4 | 3.1% | 0.8% | 9 | 2.8% | 1.8% | 8 | 3.7% | 2.9% |
| Champagne Ardennes | 9 | 2.0% | 0.8% | 3 | 2.8% | 0.6% | 5 | 1.7% | 1.0% | 4 | 1.9% | 1.3% |
| Picardie | 6 | 1.5% | 0.4% | - | - | - | 6 | 2.1% | 0.8% | 3 | 1.7% | 0.8% |
| Bourgogne | 9 | 2.1% | 0.7% | 5 | 4.0% | 0.7% | 4 | 1.4% | 0.6% | 5 | 2.6% | 1.6% |
| Haute Normandie | 4 | 0.8% | 0.2% | 2 | 1.6% | 0.3% | 2 | 0.5% | 0.2% | 2 | 0.8% | 0.4% |
| Basse Normandie | 7 | 1.6% | 0.6% | 1 | 1.0% | 0.2% | 6 | 1.9% | 0.9% | 4 | 2.0% | 1.3% |
| Centre | 10 | 2.3% | 0.5% | 4 | 3.6% | 0.4% | 6 | 1.9% | 0.5% | 5 | 2.3% | 0.8% |
| Pays de Loire | 9 | 2.1% | 0.3% | 2 | 2.1% | 0.2% | 6 | 2.1% | 0.4% | 5 | 2.4% | 0.5% |
| Bretagne | 17 | 3.9% | 0.6% | 1 | 1.1% | 0.1% | 16 | 5.0% | 1.1% | 13 | 6.3% | 1.6% |
| Poitou Charentes | 7 | 1.6% | 0.5% | 2 | 1.6% | 0.3% | 5 | 1.6% | 0.6% | 2 | 1.2% | 0.6% |
| Aquitaine | 29 | 6.8% | 1.1% | 5 | 3.8% | 0.3% | 25 | 8.0% | 1.7% | 7 | 3.6% | 0.9% |
| Midi Pyrénées | 22 | 5.0% | 0.9% | 2 | 2.0% | 0.2% | 19 | 6.2% | 1.5% | 10 | 5.1% | 1.3% |
| Limousin | 4 | 1.0% | 0.7% | 1 | 1.2% | 0.5% | 3 | 1.0% | 0.9% | 2 | 0.9% | 1.2% |
| Auvergne | 4 | 0.9% | 0.3% | 1 | 0.5% | 0.1% | 3 | 1.0% | 0.5% | 1 | 0.4% | 0.2% |
| Rhône Alpes | 56 | 13.1% | 1.1% | 19 | 16.3% | 0.8% | 37 | 11.9% | 1.4% | 24 | 11.8% | 1.3% |
| Languedoc Roussillon | 9 | 2.1% | 0.4% | 2 | 1.6% | 0.2% | 7 | 2.3% | 0.6% | 8 | 3.9% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 50 | 11.7% | 1.2% | 3 | 2.4% | 0.1% | 47 | 15.3% | 2.1% | 30 | 14.3% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 321 | 74.9% | 0.9% | 101 | 84.7% | 0.6% | 220 | 71.1% | 1.3% | 165 | 79.8% | 1.1% |
| Presque tous les jours | 52 | 12.2% | 0.9% | 6 | 5.0% | 0.2% | 46 | 14.9% | 1.5% | 33 | 15.8% | 1.7% |
| 1 à 2 fois par semaine | 24 | 5.5% | 1.0% | 4 | 3.2% | 0.4% | 20 | 6.4% | 1.4% | 8 | 4.0% | 1.5% |
| 1 à 3 fois par mois | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Moins souvent | 8 | 1.8% | 1.0% | 5 | 4.0% | 1.4% | 3 | 0.9% | 0.7% | 1 | 0.4% | 1.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 2.4% | 0.5% | 2 | 1.6% | 0.2% | 8 | 2.7% | 0.8% | 3 | 1.6% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 14 | 3.3% | 0.5% | 6 | 4.7% | 0.5% | 8 | 2.7% | 0.5% | 2 | 0.9% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 38 | 8.9% | 0.7% | 3 | 2.8% | 0.1% | 35 | 11.3% | 1.1% | 10 | 4.7% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 27 | 6.2% | 0.4% | 1 | 1.1% | - | 25 | 8.2% | 0.7% | 14 | 6.5% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 86 | 20.0% | 0.8% | 30 | 25.2% | 0.6% | 56 | 18.0% | 1.0% | 30 | 14.5% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 48 | 11.1% | 0.7% | 11 | 9.1% | 0.3% | 37 | 11.9% | 1.1% | 14 | 6.6% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 80 | 18.6% | 1.1% | 29 | 24.5% | 0.7% | 51 | 16.4% | 1.5% | 43 | 20.9% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 33 | 7.7% | 1.7% | 8 | 7.1% | 0.8% | 24 | 7.9% | 2.8% | 23 | 10.9% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 27 | 6.3% | 2.2% | 13 | 10.9% | 1.8% | 14 | 4.6% | 2.8% | 20 | 9.4% | 2.1% |
| 115 000 euros et plus par an | 19 | 4.4% | 3.2% | 7 | 6.1% | 2.0% | 12 | 3.8% | 5.0% | 15 | 7.3% | 3.2% |
| Refus | 41 | 9.5% | 1.3% | 7 | 5.6% | 0.5% | 34 | 10.9% | 1.9% | 29 | 14.1% | 2.9% |
| Ne sait pas | 6 | 1.5% | 0.3% | 1 | 1.2% | 0.1% | 5 | 1.6% | 0.4% | 5 | 2.5% | 0.6% |
