L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 510 | 100.0% | 1.0% | 63 | 100.0% | 0.3% | 448 | 100.0% | 1.7% | 130 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 63 | 12.3% | 0.3% | 63 | 100.0% | 0.3% | - | - | - | 8 | 5.9% | 0.1% |
| Femme | 448 | 87.7% | 1.7% | - | - | - | 448 | 100.0% | 1.7% | 123 | 94.1% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 8.6% | 0.6% | 4 | 6.9% | 0.1% | 40 | 8.9% | 1.1% | 19 | 14.7% | 0.6% |
| 25 à 34 ans | 48 | 9.4% | 0.6% | 8 | 12.6% | 0.2% | 40 | 9.0% | 1.0% | 9 | 6.9% | 0.3% |
| 35 à 49 ans | 120 | 23.5% | 1.0% | 15 | 24.4% | 0.2% | 105 | 23.4% | 1.7% | 42 | 32.4% | 0.7% |
| 50 à 59 ans | 149 | 29.2% | 1.6% | 30 | 47.7% | 0.7% | 119 | 26.6% | 2.6% | 48 | 37.1% | 1.3% |
| 60 ans et plus | 149 | 29.3% | 1.0% | 5 | 8.5% | 0.1% | 144 | 32.2% | 1.7% | 12 | 8.9% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 389 | 76.2% | 1.7% | - | - | - | 389 | 86.8% | 1.7% | 104 | 79.4% | 1.5% |
| Personne de référence | 218 | 42.7% | 0.8% | 50 | 79.1% | 0.2% | 168 | 37.6% | 2.2% | 30 | 22.9% | 0.4% |
| Responsable des achats | 436 | 85.4% | 1.2% | 43 | 68.5% | 0.3% | 393 | 87.8% | 1.7% | 104 | 79.7% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.3% | - | - | - | 1 | 0.3% | 0.9% | - | - | - |
| Petits patrons | 11 | 2.2% | 0.7% | 1 | 1.9% | 0.1% | 10 | 2.3% | 2.0% | 6 | 4.5% | 0.4% |
| Affaires et Cadres | 20 | 3.9% | 0.4% | 2 | 3.4% | 0.1% | 18 | 4.0% | 0.8% | 16 | 12.2% | 0.3% |
| Professions intermédiaires | 54 | 10.7% | 0.8% | 8 | 13.0% | 0.2% | 46 | 10.3% | 1.3% | 39 | 29.7% | 0.7% |
| Employés | 119 | 23.3% | 1.4% | 7 | 11.3% | 0.3% | 112 | 25.0% | 1.8% | 28 | 21.3% | 1.5% |
| Ouvriers | 36 | 7.0% | 0.6% | 17 | 27.4% | 0.3% | 19 | 4.1% | 1.4% | 5 | 3.7% | 1.1% |
| Retraités | 125 | 24.6% | 1.0% | 8 | 13.2% | 0.1% | 117 | 26.2% | 1.8% | 6 | 4.4% | 2.3% |
| Autres inactifs | 143 | 28.0% | 1.4% | 19 | 29.8% | 0.5% | 124 | 27.8% | 1.9% | 32 | 24.2% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 17 | 3.2% | 0.6% | 2 | 3.2% | 0.1% | 15 | 3.2% | 1.1% | 17 | 12.7% | 0.6% |
| Affaires et Cadres | 52 | 10.1% | 0.7% | 2 | 3.6% | 0.1% | 50 | 11.1% | 1.4% | 52 | 39.7% | 0.7% |
| Professions intermédiaires | 62 | 12.2% | 0.8% | 3 | 5.5% | 0.1% | 59 | 13.1% | 1.6% | 62 | 47.7% | 0.8% |
| Employés | 74 | 14.4% | 1.4% | 10 | 15.4% | 0.4% | 64 | 14.3% | 2.1% | - | - | - |
| Ouvriers | 77 | 15.1% | 0.8% | 22 | 35.4% | 0.4% | 55 | 12.3% | 1.2% | - | - | - |
| Retraités | 136 | 26.6% | 0.9% | 6 | 9.4% | 0.1% | 130 | 29.1% | 1.7% | - | - | - |
| Autres inactifs | 93 | 18.1% | 2.3% | 17 | 27.6% | 1.1% | 75 | 16.8% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 125 | 24.4% | 1.2% | 13 | 20.6% | 0.3% | 112 | 24.9% | 2.0% | 16 | 12.5% | 0.9% |
| 2 personnes | 190 | 37.2% | 1.1% | 13 | 21.1% | 0.2% | 177 | 39.4% | 1.9% | 45 | 34.6% | 1.1% |
| 3 personnes | 80 | 15.8% | 0.9% | 8 | 12.8% | 0.2% | 72 | 16.2% | 1.6% | 37 | 28.1% | 0.9% |
| 4 personnes | 60 | 11.7% | 0.6% | 7 | 11.2% | 0.2% | 53 | 11.8% | 1.1% | 20 | 15.4% | 0.4% |
| 5 personnes et + | 56 | 10.9% | 1.0% | 21 | 34.3% | 0.9% | 34 | 7.7% | 1.2% | 12 | 9.3% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 128 | 25.0% | 0.8% | 24 | 38.0% | 0.3% | 104 | 23.2% | 1.3% | 33 | 25.5% | 0.4% |
| Non | 383 | 75.0% | 1.1% | 39 | 62.0% | 0.2% | 344 | 76.8% | 1.8% | 97 | 74.5% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 70 | 13.7% | 0.6% | 14 | 23.1% | 0.3% | 56 | 12.4% | 0.9% | 12 | 9.5% | 0.4% |
| Agglo. - 20 000 hab | 74 | 14.4% | 0.8% | 8 | 13.3% | 0.2% | 65 | 14.6% | 1.4% | 15 | 11.4% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 78 | 15.3% | 1.1% | 3 | 5.0% | 0.1% | 75 | 16.8% | 2.1% | 14 | 11.1% | 0.8% |
| Agglo. + 100 000 hab | 172 | 33.7% | 1.1% | 10 | 16.5% | 0.1% | 162 | 36.1% | 2.0% | 51 | 38.8% | 0.9% |
| Agglo. Paris | 116 | 22.8% | 1.4% | 26 | 42.1% | 0.6% | 90 | 20.1% | 2.0% | 38 | 29.2% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 126 | 24.7% | 1.3% | 26 | 42.1% | 0.6% | 100 | 22.2% | 2.0% | 38 | 29.2% | 0.9% |
| Nord Pas de Calais | 31 | 6.0% | 1.0% | 4 | 5.8% | 0.2% | 27 | 6.1% | 1.6% | 8 | 5.9% | 0.8% |
| Lorraine | 11 | 2.2% | 0.6% | 1 | 2.0% | 0.1% | 10 | 2.2% | 1.0% | 5 | 4.2% | 1.0% |
| Alsace | 11 | 2.1% | 0.7% | 3 | 5.2% | 0.4% | 8 | 1.7% | 1.0% | 2 | 1.5% | 0.4% |
| Franche-Comté | 11 | 2.1% | 1.1% | 1 | 1.1% | 0.2% | 10 | 2.2% | 2.1% | 4 | 3.0% | 1.5% |
| Champagne Ardennes | 17 | 3.3% | 1.5% | - | - | - | 17 | 3.8% | 3.0% | 4 | 3.4% | 1.5% |
| Picardie | 19 | 3.7% | 1.2% | 1 | 2.2% | 0.2% | 18 | 3.9% | 2.2% | 3 | 2.2% | 0.7% |
| Bourgogne | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | - | - | - |
| Haute Normandie | 11 | 2.2% | 0.7% | - | - | - | 11 | 2.5% | 1.4% | - | - | - |
| Basse Normandie | 17 | 3.4% | 1.4% | 3 | 4.6% | 0.5% | 14 | 3.2% | 2.3% | 1 | 0.6% | 0.2% |
| Centre | 25 | 4.9% | 1.2% | 1 | 1.3% | 0.1% | 24 | 5.4% | 2.2% | 7 | 5.5% | 1.2% |
| Pays de Loire | 26 | 5.1% | 0.9% | 3 | 4.5% | 0.2% | 23 | 5.2% | 1.5% | 5 | 3.7% | 0.5% |
| Bretagne | 19 | 3.7% | 0.7% | 2 | 3.9% | 0.2% | 16 | 3.6% | 1.2% | 3 | 2.6% | 0.4% |
| Poitou Charentes | 7 | 1.4% | 0.5% | 2 | 3.0% | 0.3% | 5 | 1.2% | 0.7% | 4 | 3.3% | 1.1% |
| Aquitaine | 18 | 3.5% | 0.6% | 1 | 1.6% | 0.1% | 17 | 3.7% | 1.2% | 2 | 1.8% | 0.3% |
| Midi Pyrénées | 20 | 3.8% | 0.8% | 2 | 3.2% | 0.2% | 18 | 3.9% | 1.4% | 8 | 5.8% | 0.9% |
| Limousin | 9 | 1.7% | 1.4% | - | - | - | 9 | 1.9% | 2.6% | 3 | 2.0% | 1.6% |
| Auvergne | 7 | 1.3% | 0.6% | 0 | 0.6% | 0.1% | 6 | 1.4% | 1.0% | 0 | 0.3% | 0.1% |
| Rhône Alpes | 62 | 12.1% | 1.2% | 7 | 11.4% | 0.3% | 54 | 12.2% | 2.0% | 14 | 10.5% | 0.7% |
| Languedoc Roussillon | 18 | 3.6% | 0.8% | 4 | 6.2% | 0.4% | 14 | 3.2% | 1.2% | 2 | 1.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 47 | 9.1% | 1.1% | 1 | 1.1% | - | 46 | 10.2% | 2.0% | 18 | 13.5% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 281 | 55.1% | 0.8% | 27 | 42.5% | 0.2% | 254 | 56.8% | 1.5% | 100 | 77.0% | 0.7% |
| Presque tous les jours | 70 | 13.8% | 1.2% | 3 | 5.6% | 0.1% | 67 | 14.9% | 2.1% | 23 | 17.8% | 1.2% |
| 1 à 2 fois par semaine | 46 | 9.0% | 1.8% | 10 | 15.7% | 0.9% | 36 | 8.1% | 2.6% | 5 | 3.5% | 0.9% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | - | - | - | 3 | 0.6% | 0.9% | 1 | 0.8% | 1.7% |
| Moins souvent | 9 | 1.7% | 1.2% | - | - | - | 9 | 1.9% | 2.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 5.4% | 1.5% | 3 | 4.7% | 0.4% | 25 | 5.5% | 2.2% | 0 | 0.3% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 49 | 9.6% | 1.7% | 4 | 5.8% | 0.3% | 45 | 10.2% | 2.4% | 6 | 4.3% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 79 | 15.5% | 1.3% | 21 | 32.9% | 0.8% | 59 | 13.1% | 1.8% | 2 | 1.2% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 62 | 12.2% | 0.9% | 10 | 16.4% | 0.3% | 52 | 11.6% | 1.5% | 7 | 5.0% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 97 | 19.1% | 0.9% | 10 | 15.6% | 0.2% | 88 | 19.6% | 1.5% | 33 | 25.1% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 56 | 11.0% | 0.8% | 5 | 8.8% | 0.1% | 51 | 11.3% | 1.5% | 16 | 12.6% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 50 | 9.8% | 0.7% | 2 | 3.9% | 0.1% | 48 | 10.7% | 1.4% | 27 | 20.6% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 16 | 3.1% | 0.8% | 5 | 7.6% | 0.4% | 11 | 2.5% | 1.3% | 9 | 6.5% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 16 | 3.1% | 1.3% | 2 | 2.7% | 0.2% | 14 | 3.2% | 2.8% | 13 | 10.2% | 1.4% |
| 115 000 euros et plus par an | 8 | 1.5% | 1.3% | - | - | - | 8 | 1.7% | 3.2% | 4 | 2.9% | 0.8% |
| Refus | 18 | 3.5% | 0.6% | - | - | - | 18 | 4.0% | 1.0% | 8 | 5.8% | 0.7% |
| Ne sait pas | 31 | 6.0% | 1.3% | 1 | 1.7% | 0.1% | 30 | 6.6% | 2.2% | 7 | 5.5% | 0.8% |
