L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 674 | 100.0% | 1.3% | 191 | 100.0% | 0.8% | 483 | 100.0% | 1.8% | 283 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 191 | 28.3% | 0.8% | 191 | 100.0% | 0.8% | - | - | - | 86 | 30.3% | 1.0% |
| Femme | 483 | 71.7% | 1.8% | - | - | - | 483 | 100.0% | 1.8% | 198 | 69.7% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 49 | 7.2% | 0.7% | 19 | 10.1% | 0.5% | 29 | 6.1% | 0.8% | 17 | 5.8% | 0.5% |
| 25 à 34 ans | 71 | 10.6% | 0.9% | 12 | 6.5% | 0.3% | 59 | 12.2% | 1.5% | 31 | 10.8% | 0.9% |
| 35 à 49 ans | 224 | 33.3% | 1.8% | 61 | 32.1% | 1.0% | 163 | 33.7% | 2.6% | 134 | 47.1% | 2.2% |
| 50 à 59 ans | 160 | 23.7% | 1.7% | 52 | 27.1% | 1.1% | 108 | 22.4% | 2.4% | 78 | 27.4% | 2.0% |
| 60 ans et plus | 170 | 25.2% | 1.1% | 46 | 24.2% | 0.7% | 124 | 25.6% | 1.5% | 25 | 8.8% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 450 | 66.8% | 1.9% | - | - | - | 450 | 93.2% | 1.9% | 190 | 67.1% | 2.7% |
| Personne de référence | 264 | 39.2% | 0.9% | 165 | 86.1% | 0.8% | 100 | 20.6% | 1.3% | 102 | 35.9% | 1.2% |
| Responsable des achats | 576 | 85.4% | 1.6% | 127 | 66.3% | 1.0% | 449 | 93.0% | 2.0% | 249 | 87.9% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.4% | 1.8% | 2 | 1.3% | 0.7% | 7 | 1.5% | 4.6% | - | - | - |
| Petits patrons | 35 | 5.2% | 2.2% | 11 | 5.7% | 1.0% | 24 | 5.0% | 4.8% | 28 | 10.0% | 1.9% |
| Affaires et Cadres | 83 | 12.3% | 1.6% | 28 | 14.7% | 0.9% | 55 | 11.3% | 2.6% | 73 | 25.8% | 1.6% |
| Professions intermédiaires | 126 | 18.7% | 1.8% | 39 | 20.4% | 1.2% | 87 | 18.0% | 2.4% | 100 | 35.4% | 1.8% |
| Employés | 120 | 17.8% | 1.5% | 17 | 8.9% | 0.8% | 103 | 21.4% | 1.7% | 45 | 15.8% | 2.5% |
| Ouvriers | 54 | 8.1% | 0.8% | 31 | 16.1% | 0.6% | 24 | 4.9% | 1.8% | 4 | 1.5% | 1.0% |
| Retraités | 143 | 21.3% | 1.1% | 43 | 22.6% | 0.7% | 100 | 20.7% | 1.5% | 3 | 1.1% | 1.2% |
| Autres inactifs | 103 | 15.2% | 1.0% | 20 | 10.3% | 0.5% | 83 | 17.2% | 1.3% | 29 | 10.4% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 2.3% | 1.9% | 2 | 1.3% | 0.6% | 13 | 2.7% | 3.3% | - | - | - |
| Petits patrons | 53 | 7.9% | 2.0% | 12 | 6.2% | 0.9% | 42 | 8.6% | 3.1% | 53 | 18.8% | 2.0% |
| Affaires et Cadres | 118 | 17.5% | 1.6% | 36 | 18.8% | 1.0% | 82 | 17.0% | 2.3% | 118 | 41.6% | 1.6% |
| Professions intermédiaires | 112 | 16.6% | 1.5% | 38 | 20.0% | 1.0% | 74 | 15.3% | 2.0% | 112 | 39.6% | 1.5% |
| Employés | 59 | 8.7% | 1.1% | 20 | 10.4% | 0.9% | 39 | 8.1% | 1.3% | - | - | - |
| Ouvriers | 98 | 14.6% | 1.0% | 29 | 15.4% | 0.6% | 69 | 14.2% | 1.6% | - | - | - |
| Retraités | 171 | 25.3% | 1.2% | 46 | 24.1% | 0.7% | 125 | 25.8% | 1.6% | - | - | - |
| Autres inactifs | 48 | 7.0% | 1.2% | 7 | 3.9% | 0.5% | 40 | 8.3% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 13.2% | 0.9% | 24 | 12.8% | 0.5% | 64 | 13.3% | 1.2% | 26 | 9.2% | 1.5% |
| 2 personnes | 255 | 37.8% | 1.4% | 64 | 33.5% | 0.7% | 191 | 39.6% | 2.1% | 71 | 25.2% | 1.7% |
| 3 personnes | 117 | 17.4% | 1.3% | 36 | 18.7% | 0.8% | 82 | 16.9% | 1.8% | 69 | 24.3% | 1.7% |
| 4 personnes | 118 | 17.5% | 1.3% | 39 | 20.2% | 0.8% | 80 | 16.5% | 1.7% | 65 | 23.0% | 1.3% |
| 5 personnes et + | 95 | 14.1% | 1.8% | 28 | 14.8% | 1.1% | 66 | 13.7% | 2.3% | 52 | 18.4% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 221 | 32.8% | 1.4% | 62 | 32.5% | 0.9% | 159 | 32.9% | 1.9% | 135 | 47.6% | 1.7% |
| Non | 453 | 67.2% | 1.2% | 129 | 67.5% | 0.7% | 324 | 67.1% | 1.7% | 149 | 52.4% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 219 | 32.5% | 1.9% | 54 | 28.5% | 1.0% | 165 | 34.1% | 2.7% | 77 | 27.3% | 2.4% |
| Agglo. - 20 000 hab | 104 | 15.4% | 1.1% | 33 | 17.4% | 0.8% | 70 | 14.5% | 1.5% | 38 | 13.4% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 89 | 13.2% | 1.3% | 17 | 9.0% | 0.5% | 71 | 14.8% | 2.0% | 29 | 10.1% | 1.6% |
| Agglo. + 100 000 hab | 167 | 24.8% | 1.1% | 55 | 29.0% | 0.7% | 112 | 23.1% | 1.4% | 86 | 30.4% | 1.5% |
| Agglo. Paris | 96 | 14.2% | 1.1% | 31 | 16.0% | 0.7% | 65 | 13.5% | 1.5% | 53 | 18.8% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 114 | 16.8% | 1.2% | 40 | 20.9% | 0.9% | 74 | 15.2% | 1.5% | 62 | 22.0% | 1.4% |
| Nord Pas de Calais | 33 | 4.9% | 1.0% | 10 | 5.3% | 0.7% | 23 | 4.8% | 1.4% | 6 | 2.2% | 0.6% |
| Lorraine | 11 | 1.6% | 0.6% | 3 | 1.7% | 0.4% | 8 | 1.6% | 0.8% | 5 | 1.6% | 0.8% |
| Alsace | 19 | 2.9% | 1.3% | 5 | 2.4% | 0.6% | 15 | 3.0% | 1.9% | 7 | 2.6% | 1.5% |
| Franche-Comté | 8 | 1.2% | 0.9% | 3 | 1.4% | 0.6% | 6 | 1.2% | 1.2% | 3 | 1.2% | 1.3% |
| Champagne Ardennes | 23 | 3.4% | 2.1% | 4 | 2.1% | 0.8% | 19 | 3.9% | 3.3% | 9 | 3.1% | 2.9% |
| Picardie | 23 | 3.5% | 1.5% | 8 | 3.9% | 1.0% | 16 | 3.3% | 2.0% | 9 | 3.0% | 2.0% |
| Bourgogne | 23 | 3.4% | 1.7% | 1 | 0.7% | 0.2% | 22 | 4.5% | 3.1% | 9 | 3.1% | 2.6% |
| Haute Normandie | 17 | 2.5% | 1.1% | 5 | 2.4% | 0.6% | 12 | 2.6% | 1.6% | 4 | 1.5% | 0.9% |
| Basse Normandie | 20 | 3.0% | 1.7% | 7 | 3.9% | 1.3% | 13 | 2.6% | 2.0% | 11 | 3.9% | 3.5% |
| Centre | 35 | 5.2% | 1.7% | 7 | 3.9% | 0.7% | 28 | 5.7% | 2.6% | 14 | 4.8% | 2.3% |
| Pays de Loire | 35 | 5.2% | 1.2% | 12 | 6.5% | 0.9% | 23 | 4.7% | 1.5% | 15 | 5.1% | 1.6% |
| Bretagne | 31 | 4.6% | 1.2% | 8 | 4.0% | 0.6% | 23 | 4.8% | 1.7% | 2 | 0.8% | 0.3% |
| Poitou Charentes | 26 | 3.9% | 1.8% | 7 | 3.7% | 1.0% | 19 | 4.0% | 2.5% | 8 | 2.9% | 2.1% |
| Aquitaine | 52 | 7.7% | 1.9% | 10 | 5.4% | 0.8% | 42 | 8.6% | 2.9% | 16 | 5.5% | 1.8% |
| Midi Pyrénées | 51 | 7.6% | 2.1% | 20 | 10.7% | 1.7% | 31 | 6.3% | 2.4% | 22 | 7.9% | 2.8% |
| Limousin | 10 | 1.5% | 1.7% | 4 | 2.2% | 1.4% | 6 | 1.3% | 1.9% | - | - | - |
| Auvergne | 13 | 2.0% | 1.2% | 2 | 1.1% | 0.4% | 11 | 2.3% | 1.9% | 4 | 1.5% | 1.3% |
| Rhône Alpes | 62 | 9.2% | 1.2% | 18 | 9.5% | 0.7% | 44 | 9.1% | 1.6% | 41 | 14.3% | 2.2% |
| Languedoc Roussillon | 20 | 3.0% | 0.9% | 5 | 2.5% | 0.5% | 15 | 3.2% | 1.3% | 7 | 2.6% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 47 | 6.9% | 1.1% | 11 | 5.8% | 0.5% | 36 | 7.4% | 1.6% | 29 | 10.2% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 483 | 71.7% | 1.4% | 148 | 77.6% | 0.9% | 335 | 69.4% | 2.0% | 249 | 88.0% | 1.7% |
| Presque tous les jours | 63 | 9.3% | 1.1% | 11 | 5.9% | 0.4% | 51 | 10.6% | 1.6% | 21 | 7.4% | 1.1% |
| 1 à 2 fois par semaine | 36 | 5.3% | 1.4% | 8 | 4.1% | 0.7% | 28 | 5.8% | 2.0% | 8 | 2.8% | 1.5% |
| 1 à 3 fois par mois | 7 | 1.0% | 1.4% | 1 | 0.7% | 0.6% | 6 | 1.2% | 1.9% | 1 | 0.4% | 1.9% |
| Moins souvent | 9 | 1.3% | 1.2% | 2 | 0.8% | 0.4% | 7 | 1.5% | 1.9% | - | - | - |
| Jamais | 1 | 0.1% | 1.0% | - | - | - | 1 | 0.2% | 3.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 4.0% | 1.4% | 9 | 4.5% | 1.1% | 18 | 3.8% | 1.7% | 6 | 2.2% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 15 | 2.2% | 0.5% | 5 | 2.8% | 0.5% | 10 | 2.0% | 0.5% | 4 | 1.4% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 43 | 6.3% | 0.7% | 10 | 5.3% | 0.4% | 33 | 6.8% | 1.0% | 4 | 1.6% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 92 | 13.7% | 1.4% | 17 | 9.1% | 0.6% | 75 | 15.5% | 2.1% | 29 | 10.2% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 116 | 17.2% | 1.1% | 35 | 18.3% | 0.7% | 81 | 16.7% | 1.4% | 46 | 16.3% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 90 | 13.4% | 1.3% | 30 | 15.6% | 0.8% | 60 | 12.5% | 1.8% | 43 | 15.3% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 135 | 20.0% | 1.9% | 45 | 23.6% | 1.2% | 90 | 18.6% | 2.7% | 66 | 23.2% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 37 | 5.5% | 1.9% | 16 | 8.6% | 1.5% | 20 | 4.2% | 2.4% | 24 | 8.6% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 30 | 4.4% | 2.4% | 8 | 4.2% | 1.1% | 22 | 4.5% | 4.3% | 25 | 8.9% | 2.7% |
| 115 000 euros et plus par an | 20 | 3.0% | 3.4% | 4 | 2.2% | 1.2% | 16 | 3.3% | 6.9% | 14 | 5.0% | 3.0% |
| Refus | 48 | 7.0% | 1.5% | 9 | 4.5% | 0.7% | 39 | 8.0% | 2.2% | 15 | 5.2% | 1.5% |
| Ne sait pas | 22 | 3.2% | 0.9% | 2 | 1.3% | 0.2% | 19 | 4.0% | 1.4% | 6 | 2.0% | 0.6% |
