L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1668 | 100.0% | 3.2% | 304 | 100.0% | 1.2% | 1364 | 100.0% | 5.1% | 470 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 304 | 18.2% | 1.2% | 304 | 100.0% | 1.2% | - | - | - | 77 | 16.3% | 0.9% |
| Femme | 1364 | 81.8% | 5.1% | - | - | - | 1364 | 100.0% | 5.1% | 393 | 83.7% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 78 | 4.7% | 1.1% | 23 | 7.6% | 0.6% | 55 | 4.0% | 1.5% | 20 | 4.3% | 0.6% |
| 25 à 34 ans | 175 | 10.5% | 2.3% | 30 | 9.8% | 0.8% | 145 | 10.6% | 3.7% | 55 | 11.7% | 1.7% |
| 35 à 49 ans | 503 | 30.2% | 4.0% | 86 | 28.2% | 1.4% | 418 | 30.6% | 6.6% | 214 | 45.5% | 3.5% |
| 50 à 59 ans | 451 | 27.1% | 4.9% | 98 | 32.3% | 2.1% | 353 | 25.9% | 7.7% | 141 | 30.0% | 3.7% |
| 60 ans et plus | 461 | 27.6% | 3.0% | 67 | 22.0% | 1.0% | 394 | 28.9% | 4.6% | 40 | 8.5% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 1291 | 77.4% | 5.6% | - | - | - | 1291 | 94.6% | 5.6% | 376 | 80.1% | 5.4% |
| Personne de référence | 573 | 34.3% | 2.0% | 270 | 88.9% | 1.3% | 303 | 22.2% | 3.9% | 119 | 25.4% | 1.5% |
| Responsable des achats | 1494 | 89.5% | 4.2% | 203 | 66.9% | 1.6% | 1290 | 94.6% | 5.7% | 423 | 90.0% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.3% | 1.1% | - | - | - | 6 | 0.4% | 3.6% | - | - | - |
| Petits patrons | 43 | 2.6% | 2.7% | 10 | 3.4% | 0.9% | 33 | 2.4% | 6.6% | 28 | 6.0% | 1.9% |
| Affaires et Cadres | 96 | 5.8% | 1.9% | 25 | 8.2% | 0.8% | 72 | 5.2% | 3.4% | 73 | 15.6% | 1.6% |
| Professions intermédiaires | 218 | 13.1% | 3.2% | 45 | 14.7% | 1.3% | 173 | 12.7% | 4.8% | 165 | 35.0% | 3.0% |
| Employés | 444 | 26.6% | 5.4% | 37 | 12.1% | 1.7% | 408 | 29.9% | 6.7% | 102 | 21.8% | 5.7% |
| Ouvriers | 174 | 10.4% | 2.7% | 99 | 32.6% | 2.0% | 75 | 5.5% | 5.6% | 10 | 2.1% | 2.4% |
| Retraités | 372 | 22.3% | 3.0% | 48 | 15.7% | 0.8% | 325 | 23.8% | 4.9% | 17 | 3.6% | 6.8% |
| Autres inactifs | 314 | 18.8% | 3.1% | 41 | 13.3% | 1.1% | 274 | 20.1% | 4.2% | 74 | 15.8% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.4% | 2.9% | 1 | 0.2% | 0.2% | 23 | 1.7% | 5.6% | - | - | - |
| Petits patrons | 71 | 4.3% | 2.7% | 10 | 3.4% | 0.8% | 61 | 4.4% | 4.6% | 71 | 15.1% | 2.7% |
| Affaires et Cadres | 160 | 9.6% | 2.2% | 24 | 7.8% | 0.6% | 137 | 10.0% | 3.8% | 160 | 34.1% | 2.2% |
| Professions intermédiaires | 239 | 14.3% | 3.2% | 42 | 14.0% | 1.1% | 196 | 14.4% | 5.3% | 239 | 50.8% | 3.2% |
| Employés | 206 | 12.3% | 3.8% | 41 | 13.7% | 1.8% | 164 | 12.0% | 5.3% | - | - | - |
| Ouvriers | 359 | 21.5% | 3.8% | 99 | 32.6% | 1.9% | 260 | 19.0% | 5.9% | - | - | - |
| Retraités | 462 | 27.7% | 3.2% | 56 | 18.6% | 0.9% | 406 | 29.8% | 5.2% | - | - | - |
| Autres inactifs | 147 | 8.8% | 3.6% | 29 | 9.7% | 1.9% | 118 | 8.6% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 255 | 15.3% | 2.5% | 67 | 22.0% | 1.5% | 188 | 13.8% | 3.4% | 32 | 6.7% | 1.8% |
| 2 personnes | 698 | 41.9% | 3.9% | 108 | 35.4% | 1.2% | 591 | 43.3% | 6.4% | 137 | 29.2% | 3.2% |
| 3 personnes | 272 | 16.3% | 3.0% | 56 | 18.3% | 1.2% | 216 | 15.8% | 4.7% | 101 | 21.5% | 2.6% |
| 4 personnes | 276 | 16.6% | 3.0% | 54 | 17.9% | 1.2% | 222 | 16.3% | 4.8% | 125 | 26.7% | 2.5% |
| 5 personnes et + | 167 | 10.0% | 3.1% | 19 | 6.4% | 0.8% | 148 | 10.8% | 5.1% | 75 | 16.0% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 513 | 30.7% | 3.3% | 85 | 27.9% | 1.2% | 428 | 31.3% | 5.1% | 221 | 47.1% | 2.9% |
| Non | 1156 | 69.3% | 3.2% | 219 | 72.1% | 1.2% | 937 | 68.7% | 5.0% | 249 | 52.9% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 450 | 27.0% | 3.8% | 74 | 24.4% | 1.3% | 376 | 27.5% | 6.1% | 118 | 25.1% | 3.6% |
| Agglo. - 20 000 hab | 304 | 18.2% | 3.4% | 44 | 14.4% | 1.0% | 261 | 19.1% | 5.4% | 76 | 16.1% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 263 | 15.8% | 3.8% | 56 | 18.5% | 1.7% | 207 | 15.2% | 5.8% | 52 | 11.0% | 2.9% |
| Agglo. + 100 000 hab | 487 | 29.2% | 3.2% | 87 | 28.8% | 1.2% | 399 | 29.3% | 5.1% | 152 | 32.3% | 2.7% |
| Agglo. Paris | 164 | 9.8% | 1.9% | 42 | 13.9% | 1.0% | 122 | 8.9% | 2.7% | 73 | 15.6% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 199 | 12.0% | 2.1% | 48 | 15.8% | 1.1% | 151 | 11.1% | 3.0% | 85 | 18.0% | 1.9% |
| Nord Pas de Calais | 116 | 7.0% | 3.6% | 27 | 8.9% | 1.8% | 89 | 6.5% | 5.3% | 27 | 5.7% | 2.7% |
| Lorraine | 65 | 3.9% | 3.4% | 15 | 5.0% | 1.6% | 50 | 3.7% | 5.1% | 15 | 3.3% | 2.8% |
| Alsace | 64 | 3.8% | 4.2% | 19 | 6.3% | 2.6% | 45 | 3.3% | 5.7% | 16 | 3.4% | 3.3% |
| Franche-Comté | 30 | 1.8% | 3.2% | 6 | 2.0% | 1.3% | 24 | 1.8% | 4.9% | 7 | 1.5% | 2.7% |
| Champagne Ardennes | 36 | 2.2% | 3.3% | 3 | 1.1% | 0.7% | 32 | 2.4% | 5.8% | 12 | 2.5% | 3.9% |
| Picardie | 85 | 5.1% | 5.5% | 13 | 4.2% | 1.7% | 72 | 5.3% | 9.1% | 31 | 6.5% | 7.2% |
| Bourgogne | 41 | 2.5% | 3.1% | 1 | 0.4% | 0.2% | 40 | 2.9% | 5.7% | 6 | 1.3% | 1.7% |
| Haute Normandie | 46 | 2.7% | 3.1% | 10 | 3.2% | 1.4% | 36 | 2.6% | 4.7% | 4 | 0.9% | 0.9% |
| Basse Normandie | 51 | 3.0% | 4.2% | 8 | 2.5% | 1.3% | 43 | 3.1% | 6.8% | 17 | 3.6% | 5.3% |
| Centre | 76 | 4.5% | 3.6% | 19 | 6.1% | 1.8% | 57 | 4.2% | 5.3% | 15 | 3.3% | 2.6% |
| Pays de Loire | 90 | 5.4% | 3.0% | 9 | 2.9% | 0.6% | 81 | 5.9% | 5.3% | 20 | 4.2% | 2.1% |
| Bretagne | 66 | 4.0% | 2.5% | 17 | 5.7% | 1.4% | 49 | 3.6% | 3.5% | 12 | 2.5% | 1.5% |
| Poitou Charentes | 61 | 3.6% | 4.1% | 5 | 1.7% | 0.7% | 56 | 4.1% | 7.2% | 17 | 3.7% | 4.4% |
| Aquitaine | 99 | 6.0% | 3.6% | 17 | 5.7% | 1.3% | 82 | 6.0% | 5.7% | 30 | 6.3% | 3.5% |
| Midi Pyrénées | 82 | 4.9% | 3.3% | 18 | 5.8% | 1.5% | 64 | 4.7% | 5.1% | 16 | 3.5% | 2.1% |
| Limousin | 25 | 1.5% | 4.1% | 5 | 1.7% | 1.8% | 20 | 1.5% | 6.2% | 2 | 0.5% | 1.5% |
| Auvergne | 43 | 2.6% | 3.8% | 8 | 2.8% | 1.5% | 35 | 2.6% | 6.0% | 6 | 1.2% | 1.8% |
| Rhône Alpes | 142 | 8.5% | 2.7% | 14 | 4.6% | 0.6% | 128 | 9.4% | 4.8% | 57 | 12.1% | 3.0% |
| Languedoc Roussillon | 70 | 4.2% | 3.1% | 10 | 3.2% | 0.9% | 60 | 4.4% | 5.0% | 15 | 3.3% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 181 | 10.8% | 4.2% | 32 | 10.4% | 1.5% | 149 | 10.9% | 6.5% | 60 | 12.8% | 4.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1015 | 60.9% | 3.0% | 174 | 57.1% | 1.0% | 842 | 61.7% | 5.0% | 371 | 78.9% | 2.5% |
| Presque tous les jours | 219 | 13.1% | 3.8% | 33 | 11.0% | 1.2% | 185 | 13.6% | 5.9% | 64 | 13.6% | 3.3% |
| 1 à 2 fois par semaine | 123 | 7.4% | 4.9% | 26 | 8.7% | 2.4% | 97 | 7.1% | 6.9% | 20 | 4.2% | 3.6% |
| 1 à 3 fois par mois | 24 | 1.4% | 4.8% | 4 | 1.4% | 2.1% | 20 | 1.4% | 6.6% | 3 | 0.6% | 4.4% |
| Moins souvent | 25 | 1.5% | 3.5% | 0 | 0.2% | 0.1% | 25 | 1.8% | 6.4% | 3 | 0.6% | 4.7% |
| Jamais | 1 | 0.1% | 1.0% | - | - | - | 1 | 0.1% | 3.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 73 | 4.4% | 3.9% | 19 | 6.4% | 2.5% | 54 | 4.0% | 4.9% | 5 | 1.1% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 81 | 4.9% | 2.8% | 12 | 4.1% | 1.1% | 69 | 5.1% | 3.7% | 3 | 0.6% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 204 | 12.3% | 3.5% | 44 | 14.5% | 1.7% | 160 | 11.8% | 4.9% | 16 | 3.3% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 247 | 14.8% | 3.8% | 45 | 14.7% | 1.5% | 202 | 14.8% | 5.7% | 43 | 9.2% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 411 | 24.6% | 3.7% | 71 | 23.4% | 1.4% | 340 | 24.9% | 5.9% | 118 | 25.1% | 3.6% |
| De 36 000 à moins de 45 000 euros par an | 182 | 10.9% | 2.6% | 25 | 8.2% | 0.7% | 158 | 11.6% | 4.7% | 64 | 13.5% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 206 | 12.4% | 2.9% | 41 | 13.4% | 1.0% | 166 | 12.1% | 5.0% | 111 | 23.5% | 2.8% |
| De 65 000 à moins de 80 000 euros par an | 56 | 3.4% | 2.9% | 12 | 3.8% | 1.1% | 45 | 3.3% | 5.2% | 40 | 8.5% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 19 | 1.1% | 1.5% | 8 | 2.5% | 1.0% | 11 | 0.8% | 2.3% | 14 | 2.9% | 1.5% |
| 115 000 euros et plus par an | 11 | 0.7% | 1.9% | 2 | 0.7% | 0.6% | 9 | 0.7% | 3.9% | 8 | 1.6% | 1.6% |
| Refus | 124 | 7.4% | 4.0% | 15 | 5.0% | 1.2% | 109 | 8.0% | 6.1% | 37 | 7.9% | 3.6% |
| Ne sait pas | 51 | 3.1% | 2.2% | 10 | 3.3% | 1.0% | 41 | 3.0% | 3.0% | 13 | 2.7% | 1.4% |
