L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1083 | 100.0% | 2.1% | 312 | 100.0% | 1.3% | 772 | 100.0% | 2.9% | 575 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 312 | 28.8% | 1.3% | 312 | 100.0% | 1.3% | - | - | - | 154 | 26.7% | 1.7% |
| Femme | 772 | 71.2% | 2.9% | - | - | - | 772 | 100.0% | 2.9% | 422 | 73.3% | 4.9% |
| Age | ||||||||||||
| 15 à 24 ans | 114 | 10.6% | 1.6% | 60 | 19.2% | 1.6% | 54 | 7.1% | 1.5% | 78 | 13.5% | 2.5% |
| 25 à 34 ans | 97 | 9.0% | 1.3% | 15 | 4.7% | 0.4% | 83 | 10.7% | 2.1% | 36 | 6.2% | 1.1% |
| 35 à 49 ans | 563 | 52.0% | 4.5% | 115 | 36.9% | 1.9% | 449 | 58.1% | 7.1% | 334 | 58.1% | 5.4% |
| 50 à 59 ans | 242 | 22.3% | 2.6% | 105 | 33.7% | 2.3% | 137 | 17.8% | 3.0% | 118 | 20.4% | 3.1% |
| 60 ans et plus | 66 | 6.1% | 0.4% | 17 | 5.5% | 0.3% | 49 | 6.4% | 0.6% | 10 | 1.8% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 710 | 65.6% | 3.1% | - | - | - | 710 | 92.1% | 3.1% | 383 | 66.5% | 5.4% |
| Personne de référence | 401 | 37.0% | 1.4% | 254 | 81.7% | 1.3% | 146 | 19.0% | 1.9% | 155 | 27.0% | 1.9% |
| Responsable des achats | 837 | 77.3% | 2.3% | 154 | 49.4% | 1.2% | 684 | 88.6% | 3.0% | 434 | 75.4% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.5% | - | - | - | 3 | 0.3% | 1.7% | - | - | - |
| Petits patrons | 21 | 2.0% | 1.3% | 9 | 2.7% | 0.8% | 13 | 1.7% | 2.6% | 21 | 3.6% | 1.4% |
| Affaires et Cadres | 185 | 17.1% | 3.6% | 60 | 19.3% | 2.0% | 125 | 16.2% | 5.9% | 166 | 28.9% | 3.6% |
| Professions intermédiaires | 210 | 19.4% | 3.1% | 50 | 15.9% | 1.5% | 161 | 20.8% | 4.5% | 158 | 27.4% | 2.9% |
| Employés | 248 | 22.9% | 3.0% | 26 | 8.5% | 1.2% | 221 | 28.6% | 3.6% | 98 | 17.0% | 5.4% |
| Ouvriers | 124 | 11.4% | 1.9% | 73 | 23.4% | 1.4% | 51 | 6.6% | 3.8% | 4 | 0.7% | 1.0% |
| Retraités | 46 | 4.3% | 0.4% | 16 | 5.1% | 0.3% | 30 | 4.0% | 0.5% | 5 | 0.8% | 1.9% |
| Autres inactifs | 246 | 22.7% | 2.4% | 78 | 25.1% | 2.1% | 168 | 21.7% | 2.6% | 124 | 21.5% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.5% | 2.0% | 0 | 0.1% | 0.1% | 16 | 2.1% | 3.9% | - | - | - |
| Petits patrons | 53 | 4.9% | 2.0% | 14 | 4.4% | 1.0% | 39 | 5.1% | 3.0% | 53 | 9.2% | 2.0% |
| Affaires et Cadres | 314 | 29.0% | 4.3% | 87 | 27.8% | 2.4% | 227 | 29.5% | 6.4% | 314 | 54.6% | 4.3% |
| Professions intermédiaires | 208 | 19.2% | 2.8% | 53 | 17.0% | 1.4% | 155 | 20.1% | 4.2% | 208 | 36.2% | 2.8% |
| Employés | 132 | 12.2% | 2.4% | 33 | 10.6% | 1.4% | 99 | 12.8% | 3.2% | - | - | - |
| Ouvriers | 236 | 21.8% | 2.5% | 76 | 24.5% | 1.5% | 160 | 20.7% | 3.6% | - | - | - |
| Retraités | 52 | 4.8% | 0.4% | 19 | 6.0% | 0.3% | 34 | 4.4% | 0.4% | - | - | - |
| Autres inactifs | 72 | 6.6% | 1.7% | 30 | 9.5% | 1.9% | 42 | 5.5% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 60 | 5.6% | 0.6% | 29 | 9.5% | 0.7% | 31 | 4.0% | 0.6% | 3 | 0.6% | 0.2% |
| 2 personnes | 132 | 12.2% | 0.7% | 26 | 8.4% | 0.3% | 106 | 13.7% | 1.1% | 51 | 8.9% | 1.2% |
| 3 personnes | 202 | 18.6% | 2.2% | 66 | 21.3% | 1.5% | 136 | 17.6% | 2.9% | 114 | 19.8% | 2.9% |
| 4 personnes | 371 | 34.2% | 4.0% | 102 | 32.7% | 2.2% | 269 | 34.8% | 5.8% | 228 | 39.6% | 4.6% |
| 5 personnes et + | 318 | 29.4% | 5.9% | 87 | 28.1% | 3.5% | 230 | 29.9% | 8.0% | 179 | 31.1% | 7.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 712 | 65.8% | 4.6% | 188 | 60.3% | 2.6% | 524 | 68.0% | 6.3% | 402 | 69.9% | 5.2% |
| Non | 371 | 34.2% | 1.0% | 124 | 39.7% | 0.7% | 247 | 32.0% | 1.3% | 173 | 30.1% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 205 | 18.9% | 1.7% | 54 | 17.4% | 1.0% | 151 | 19.5% | 2.4% | 101 | 17.6% | 3.1% |
| Agglo. - 20 000 hab | 181 | 16.7% | 2.0% | 45 | 14.6% | 1.1% | 136 | 17.6% | 2.8% | 93 | 16.1% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 143 | 13.2% | 2.1% | 35 | 11.4% | 1.0% | 108 | 14.0% | 3.0% | 60 | 10.4% | 3.3% |
| Agglo. + 100 000 hab | 326 | 30.1% | 2.1% | 105 | 33.7% | 1.4% | 221 | 28.6% | 2.8% | 169 | 29.4% | 3.0% |
| Agglo. Paris | 228 | 21.1% | 2.7% | 72 | 23.0% | 1.8% | 157 | 20.3% | 3.5% | 152 | 26.5% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 248 | 22.9% | 2.6% | 74 | 23.7% | 1.6% | 174 | 22.5% | 3.5% | 169 | 29.5% | 3.9% |
| Nord Pas de Calais | 98 | 9.0% | 3.0% | 33 | 10.6% | 2.2% | 65 | 8.4% | 3.8% | 46 | 8.0% | 4.7% |
| Lorraine | 23 | 2.1% | 1.2% | 8 | 2.6% | 0.9% | 15 | 1.9% | 1.5% | 11 | 1.9% | 2.0% |
| Alsace | 23 | 2.1% | 1.5% | 5 | 1.5% | 0.6% | 19 | 2.4% | 2.4% | 10 | 1.8% | 2.1% |
| Franche-Comté | 7 | 0.7% | 0.8% | 3 | 1.0% | 0.7% | 4 | 0.6% | 0.9% | 3 | 0.6% | 1.3% |
| Champagne Ardennes | 22 | 2.0% | 2.0% | 5 | 1.5% | 0.9% | 17 | 2.2% | 3.1% | 3 | 0.5% | 1.0% |
| Picardie | 53 | 4.9% | 3.5% | 10 | 3.1% | 1.3% | 44 | 5.7% | 5.5% | 19 | 3.3% | 4.4% |
| Bourgogne | 20 | 1.9% | 1.5% | 9 | 3.0% | 1.4% | 11 | 1.4% | 1.6% | 10 | 1.7% | 3.0% |
| Haute Normandie | 27 | 2.5% | 1.8% | 15 | 4.9% | 2.1% | 12 | 1.6% | 1.6% | 20 | 3.5% | 4.3% |
| Basse Normandie | 39 | 3.6% | 3.2% | 6 | 1.8% | 1.0% | 33 | 4.3% | 5.2% | 18 | 3.1% | 5.4% |
| Centre | 46 | 4.2% | 2.2% | 14 | 4.4% | 1.3% | 32 | 4.2% | 3.0% | 12 | 2.1% | 2.0% |
| Pays de Loire | 81 | 7.5% | 2.8% | 26 | 8.4% | 1.8% | 55 | 7.1% | 3.6% | 42 | 7.2% | 4.5% |
| Bretagne | 55 | 5.1% | 2.1% | 13 | 4.3% | 1.0% | 42 | 5.4% | 3.0% | 35 | 6.1% | 4.3% |
| Poitou Charentes | 19 | 1.7% | 1.3% | 4 | 1.3% | 0.6% | 15 | 1.9% | 1.9% | 7 | 1.3% | 1.9% |
| Aquitaine | 35 | 3.3% | 1.3% | 12 | 3.9% | 0.9% | 23 | 3.0% | 1.6% | 19 | 3.3% | 2.2% |
| Midi Pyrénées | 36 | 3.3% | 1.5% | 9 | 2.9% | 0.8% | 27 | 3.4% | 2.1% | 20 | 3.4% | 2.5% |
| Limousin | 6 | 0.5% | 1.0% | 2 | 0.5% | 0.6% | 4 | 0.6% | 1.3% | 2 | 0.4% | 1.3% |
| Auvergne | 17 | 1.6% | 1.5% | 8 | 2.6% | 1.5% | 9 | 1.2% | 1.6% | 7 | 1.2% | 2.3% |
| Rhône Alpes | 120 | 11.1% | 2.3% | 29 | 9.4% | 1.2% | 91 | 11.8% | 3.4% | 69 | 12.0% | 3.7% |
| Languedoc Roussillon | 32 | 2.9% | 1.4% | 1 | 0.4% | 0.1% | 31 | 4.0% | 2.6% | 13 | 2.3% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 75 | 6.9% | 1.7% | 25 | 8.2% | 1.2% | 50 | 6.4% | 2.2% | 40 | 6.9% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 796 | 73.5% | 2.3% | 209 | 67.1% | 1.2% | 587 | 76.0% | 3.4% | 477 | 82.9% | 3.3% |
| Presque tous les jours | 140 | 12.9% | 2.4% | 51 | 16.3% | 1.9% | 89 | 11.6% | 2.8% | 66 | 11.5% | 3.4% |
| 1 à 2 fois par semaine | 49 | 4.5% | 2.0% | 17 | 5.3% | 1.5% | 32 | 4.2% | 2.3% | 19 | 3.3% | 3.5% |
| 1 à 3 fois par mois | 13 | 1.2% | 2.6% | 2 | 0.7% | 1.1% | 11 | 1.4% | 3.6% | 4 | 0.6% | 6.0% |
| Moins souvent | 9 | 0.8% | 1.2% | 3 | 1.0% | 0.9% | 6 | 0.7% | 1.5% | - | - | - |
| Jamais | 2 | 0.1% | 1.7% | 2 | 0.5% | 2.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.0% | 1.1% | 14 | 4.4% | 1.7% | 8 | 1.0% | 0.7% | 2 | 0.3% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 51 | 4.7% | 1.7% | 10 | 3.1% | 0.9% | 41 | 5.3% | 2.2% | 8 | 1.3% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 86 | 8.0% | 1.5% | 24 | 7.7% | 0.9% | 63 | 8.1% | 1.9% | 8 | 1.5% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 112 | 10.4% | 1.7% | 35 | 11.1% | 1.1% | 78 | 10.1% | 2.2% | 27 | 4.7% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 211 | 19.5% | 1.9% | 61 | 19.5% | 1.2% | 150 | 19.5% | 2.6% | 87 | 15.0% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 155 | 14.3% | 2.2% | 32 | 10.4% | 0.9% | 122 | 15.8% | 3.6% | 99 | 17.2% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 199 | 18.4% | 2.8% | 57 | 18.3% | 1.5% | 142 | 18.4% | 4.3% | 149 | 25.9% | 3.7% |
| De 65 000 à moins de 80 000 euros par an | 62 | 5.7% | 3.1% | 19 | 6.2% | 1.8% | 42 | 5.5% | 4.9% | 51 | 8.8% | 3.9% |
| De 80 000 à moins de 115 000 euros par an | 56 | 5.2% | 4.5% | 21 | 6.8% | 2.9% | 35 | 4.5% | 6.9% | 49 | 8.5% | 5.2% |
| 115 000 euros et plus par an | 42 | 3.9% | 7.1% | 12 | 3.8% | 3.3% | 30 | 3.9% | 12.9% | 38 | 6.6% | 8.0% |
| Refus | 47 | 4.4% | 1.5% | 13 | 4.0% | 1.0% | 35 | 4.5% | 1.9% | 30 | 5.2% | 2.9% |
| Ne sait pas | 40 | 3.7% | 1.7% | 14 | 4.7% | 1.5% | 25 | 3.3% | 1.8% | 29 | 5.0% | 3.1% |
