L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 692 | 100.0% | 1.3% | 307 | 100.0% | 1.2% | 385 | 100.0% | 1.4% | 215 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 307 | 44.3% | 1.2% | 307 | 100.0% | 1.2% | - | - | - | 99 | 46.1% | 1.1% |
| Femme | 385 | 55.7% | 1.4% | - | - | - | 385 | 100.0% | 1.4% | 116 | 53.9% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 10 | 1.4% | 0.1% | 4 | 1.4% | 0.1% | 5 | 1.4% | 0.2% | 3 | 1.5% | 0.1% |
| 25 à 34 ans | 32 | 4.6% | 0.4% | 17 | 5.6% | 0.5% | 15 | 3.8% | 0.4% | 19 | 8.7% | 0.6% |
| 35 à 49 ans | 171 | 24.7% | 1.4% | 71 | 23.1% | 1.1% | 100 | 26.0% | 1.6% | 86 | 39.8% | 1.4% |
| 50 à 59 ans | 197 | 28.5% | 2.1% | 96 | 31.4% | 2.1% | 101 | 26.2% | 2.2% | 81 | 37.6% | 2.1% |
| 60 ans et plus | 282 | 40.8% | 1.9% | 118 | 38.5% | 1.8% | 164 | 42.6% | 1.9% | 27 | 12.4% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 360 | 52.0% | 1.5% | - | - | - | 360 | 93.4% | 1.5% | 110 | 51.3% | 1.6% |
| Personne de référence | 379 | 54.8% | 1.4% | 288 | 93.7% | 1.4% | 92 | 23.7% | 1.2% | 119 | 55.2% | 1.4% |
| Responsable des achats | 536 | 77.5% | 1.5% | 172 | 56.1% | 1.3% | 364 | 94.5% | 1.6% | 163 | 75.8% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 2.7% | 3.6% | 7 | 2.2% | 1.8% | 12 | 3.1% | 7.7% | - | - | - |
| Petits patrons | 16 | 2.3% | 1.0% | 7 | 2.3% | 0.6% | 9 | 2.4% | 1.8% | 15 | 7.1% | 1.0% |
| Affaires et Cadres | 73 | 10.6% | 1.4% | 39 | 12.7% | 1.3% | 34 | 8.8% | 1.6% | 62 | 28.9% | 1.3% |
| Professions intermédiaires | 114 | 16.4% | 1.6% | 56 | 18.3% | 1.7% | 57 | 14.9% | 1.6% | 85 | 39.3% | 1.5% |
| Employés | 101 | 14.6% | 1.2% | 23 | 7.6% | 1.1% | 77 | 20.1% | 1.3% | 22 | 10.4% | 1.2% |
| Ouvriers | 54 | 7.8% | 0.8% | 48 | 15.7% | 0.9% | 6 | 1.5% | 0.4% | - | - | - |
| Retraités | 230 | 33.2% | 1.8% | 99 | 32.3% | 1.7% | 131 | 33.9% | 2.0% | 1 | 0.6% | 0.5% |
| Autres inactifs | 86 | 12.5% | 0.8% | 27 | 8.8% | 0.7% | 59 | 15.4% | 0.9% | 30 | 13.7% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 3.6% | 3.1% | 7 | 2.3% | 1.7% | 18 | 4.7% | 4.4% | - | - | - |
| Petits patrons | 36 | 5.1% | 1.3% | 8 | 2.7% | 0.6% | 27 | 7.1% | 2.1% | 36 | 16.5% | 1.3% |
| Affaires et Cadres | 90 | 13.0% | 1.2% | 39 | 12.8% | 1.1% | 51 | 13.2% | 1.4% | 90 | 41.8% | 1.2% |
| Professions intermédiaires | 90 | 13.0% | 1.2% | 52 | 16.8% | 1.3% | 38 | 9.9% | 1.0% | 90 | 41.7% | 1.2% |
| Employés | 56 | 8.1% | 1.0% | 26 | 8.4% | 1.1% | 31 | 7.9% | 1.0% | - | - | - |
| Ouvriers | 84 | 12.1% | 0.9% | 43 | 14.1% | 0.8% | 41 | 10.5% | 0.9% | - | - | - |
| Retraités | 272 | 39.3% | 1.9% | 103 | 33.5% | 1.6% | 169 | 43.9% | 2.2% | - | - | - |
| Autres inactifs | 39 | 5.7% | 1.0% | 29 | 9.3% | 1.8% | 11 | 2.8% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 141 | 20.4% | 1.4% | 68 | 22.3% | 1.5% | 73 | 18.8% | 1.3% | 33 | 15.4% | 1.9% |
| 2 personnes | 328 | 47.3% | 1.8% | 136 | 44.4% | 1.6% | 191 | 49.7% | 2.1% | 71 | 33.0% | 1.7% |
| 3 personnes | 86 | 12.4% | 0.9% | 29 | 9.5% | 0.7% | 56 | 14.6% | 1.2% | 40 | 18.6% | 1.0% |
| 4 personnes | 85 | 12.3% | 0.9% | 48 | 15.8% | 1.0% | 37 | 9.6% | 0.8% | 44 | 20.3% | 0.9% |
| 5 personnes et + | 53 | 7.6% | 1.0% | 25 | 8.0% | 1.0% | 28 | 7.3% | 1.0% | 27 | 12.7% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 139 | 20.0% | 0.9% | 55 | 17.8% | 0.8% | 84 | 21.8% | 1.0% | 77 | 35.6% | 1.0% |
| Non | 554 | 80.0% | 1.5% | 252 | 82.2% | 1.4% | 301 | 78.2% | 1.6% | 139 | 64.4% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 215 | 31.0% | 1.8% | 86 | 27.9% | 1.5% | 129 | 33.5% | 2.1% | 56 | 26.2% | 1.7% |
| Agglo. - 20 000 hab | 109 | 15.7% | 1.2% | 50 | 16.2% | 1.2% | 59 | 15.3% | 1.2% | 28 | 13.2% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 96 | 13.9% | 1.4% | 46 | 14.9% | 1.4% | 51 | 13.1% | 1.4% | 29 | 13.3% | 1.6% |
| Agglo. + 100 000 hab | 153 | 22.0% | 1.0% | 65 | 21.3% | 0.9% | 87 | 22.6% | 1.1% | 49 | 22.6% | 0.9% |
| Agglo. Paris | 120 | 17.3% | 1.4% | 61 | 19.7% | 1.5% | 60 | 15.4% | 1.3% | 53 | 24.7% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 131 | 18.9% | 1.4% | 64 | 20.8% | 1.4% | 67 | 17.3% | 1.3% | 57 | 26.3% | 1.3% |
| Nord Pas de Calais | 35 | 5.1% | 1.1% | 14 | 4.4% | 0.9% | 21 | 5.6% | 1.3% | 6 | 2.8% | 0.6% |
| Lorraine | 33 | 4.7% | 1.7% | 10 | 3.4% | 1.1% | 22 | 5.8% | 2.2% | 4 | 1.7% | 0.7% |
| Alsace | 9 | 1.3% | 0.6% | 6 | 2.0% | 0.9% | 3 | 0.7% | 0.4% | 4 | 1.7% | 0.8% |
| Franche-Comté | 16 | 2.3% | 1.6% | 11 | 3.5% | 2.3% | 5 | 1.3% | 1.0% | 3 | 1.6% | 1.3% |
| Champagne Ardennes | 18 | 2.6% | 1.7% | 8 | 2.8% | 1.6% | 10 | 2.6% | 1.8% | 5 | 2.5% | 1.8% |
| Picardie | 21 | 3.0% | 1.4% | 7 | 2.3% | 1.0% | 14 | 3.6% | 1.7% | 6 | 2.8% | 1.4% |
| Bourgogne | 27 | 3.9% | 2.0% | 11 | 3.5% | 1.7% | 16 | 4.1% | 2.3% | 6 | 2.6% | 1.6% |
| Haute Normandie | 8 | 1.2% | 0.6% | 7 | 2.4% | 1.0% | 1 | 0.3% | 0.1% | - | - | - |
| Basse Normandie | 13 | 1.9% | 1.1% | 10 | 3.2% | 1.7% | 3 | 0.9% | 0.5% | 7 | 3.2% | 2.2% |
| Centre | 37 | 5.3% | 1.8% | 12 | 3.9% | 1.2% | 25 | 6.4% | 2.3% | 12 | 5.6% | 2.0% |
| Pays de Loire | 39 | 5.6% | 1.3% | 14 | 4.7% | 1.0% | 24 | 6.4% | 1.6% | 12 | 5.7% | 1.3% |
| Bretagne | 25 | 3.6% | 0.9% | 11 | 3.7% | 0.9% | 14 | 3.6% | 1.0% | 19 | 8.9% | 2.4% |
| Poitou Charentes | 38 | 5.5% | 2.6% | 14 | 4.5% | 1.9% | 25 | 6.4% | 3.2% | 8 | 3.7% | 2.0% |
| Aquitaine | 19 | 2.7% | 0.7% | 9 | 2.9% | 0.7% | 10 | 2.6% | 0.7% | 4 | 1.8% | 0.5% |
| Midi Pyrénées | 31 | 4.5% | 1.3% | 18 | 5.9% | 1.5% | 13 | 3.4% | 1.1% | 9 | 4.4% | 1.2% |
| Limousin | 9 | 1.3% | 1.5% | 5 | 1.5% | 1.6% | 5 | 1.2% | 1.4% | 5 | 2.1% | 2.9% |
| Auvergne | 29 | 4.2% | 2.6% | 14 | 4.7% | 2.7% | 15 | 3.9% | 2.5% | 3 | 1.5% | 1.0% |
| Rhône Alpes | 86 | 12.4% | 1.7% | 39 | 12.7% | 1.6% | 47 | 12.1% | 1.7% | 31 | 14.6% | 1.7% |
| Languedoc Roussillon | 20 | 2.9% | 0.9% | 7 | 2.4% | 0.7% | 13 | 3.4% | 1.1% | 5 | 2.4% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 48 | 6.9% | 1.1% | 15 | 4.7% | 0.7% | 33 | 8.6% | 1.4% | 9 | 4.1% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 425 | 61.4% | 1.3% | 168 | 54.6% | 1.0% | 257 | 66.8% | 1.5% | 163 | 75.8% | 1.1% |
| Presque tous les jours | 100 | 14.4% | 1.7% | 43 | 13.9% | 1.6% | 57 | 14.8% | 1.8% | 29 | 13.5% | 1.5% |
| 1 à 2 fois par semaine | 61 | 8.8% | 2.5% | 30 | 9.8% | 2.8% | 31 | 8.1% | 2.2% | 19 | 8.7% | 3.5% |
| 1 à 3 fois par mois | 9 | 1.3% | 1.8% | 3 | 1.0% | 1.5% | 6 | 1.5% | 2.0% | 2 | 0.8% | 3.0% |
| Moins souvent | 4 | 0.6% | 0.5% | 2 | 0.8% | 0.7% | 1 | 0.4% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 2.3% | 0.8% | 10 | 3.2% | 1.3% | 6 | 1.5% | 0.5% | 6 | 2.6% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 25 | 3.7% | 0.9% | 17 | 5.4% | 1.5% | 9 | 2.3% | 0.5% | 2 | 1.0% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 62 | 9.0% | 1.1% | 44 | 14.2% | 1.7% | 19 | 4.8% | 0.6% | 7 | 3.3% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 79 | 11.4% | 1.2% | 22 | 7.0% | 0.7% | 58 | 14.9% | 1.6% | 12 | 5.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 198 | 28.6% | 1.8% | 75 | 24.5% | 1.4% | 123 | 31.8% | 2.1% | 51 | 23.6% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 84 | 12.1% | 1.2% | 32 | 10.4% | 0.9% | 52 | 13.4% | 1.5% | 30 | 14.2% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 127 | 18.4% | 1.8% | 68 | 22.1% | 1.7% | 59 | 15.4% | 1.8% | 59 | 27.3% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 28 | 4.0% | 1.4% | 13 | 4.3% | 1.2% | 15 | 3.8% | 1.7% | 11 | 5.0% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 21 | 3.0% | 1.7% | 12 | 4.0% | 1.7% | 9 | 2.2% | 1.7% | 14 | 6.7% | 1.5% |
| 115 000 euros et plus par an | 12 | 1.8% | 2.1% | 5 | 1.7% | 1.4% | 7 | 1.8% | 3.0% | 11 | 5.3% | 2.4% |
| Refus | 34 | 4.9% | 1.1% | 9 | 2.9% | 0.7% | 25 | 6.6% | 1.4% | 9 | 4.0% | 0.8% |
| Ne sait pas | 7 | 1.0% | 0.3% | 1 | 0.3% | 0.1% | 6 | 1.5% | 0.4% | 2 | 1.1% | 0.3% |
