L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1311 | 100.0% | 2.5% | 267 | 100.0% | 1.1% | 1044 | 100.0% | 3.9% | 558 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 267 | 20.3% | 1.1% | 267 | 100.0% | 1.1% | - | - | - | 91 | 16.3% | 1.0% |
| Femme | 1044 | 79.7% | 3.9% | - | - | - | 1044 | 100.0% | 3.9% | 467 | 83.7% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 462 | 35.3% | 6.4% | 65 | 24.2% | 1.8% | 398 | 38.1% | 11.1% | 219 | 39.2% | 6.9% |
| 25 à 34 ans | 214 | 16.3% | 2.8% | 50 | 18.9% | 1.3% | 163 | 15.6% | 4.2% | 88 | 15.7% | 2.6% |
| 35 à 49 ans | 242 | 18.5% | 1.9% | 66 | 24.7% | 1.1% | 176 | 16.9% | 2.8% | 119 | 21.4% | 1.9% |
| 50 à 59 ans | 199 | 15.2% | 2.2% | 59 | 22.0% | 1.3% | 141 | 13.5% | 3.1% | 104 | 18.6% | 2.7% |
| 60 ans et plus | 193 | 14.7% | 1.3% | 27 | 10.3% | 0.4% | 166 | 15.9% | 1.9% | 29 | 5.1% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 643 | 49.1% | 2.8% | - | - | - | 643 | 61.6% | 2.8% | 265 | 47.6% | 3.8% |
| Personne de référence | 377 | 28.8% | 1.3% | 189 | 70.9% | 0.9% | 188 | 18.0% | 2.4% | 101 | 18.1% | 1.2% |
| Responsable des achats | 817 | 62.3% | 2.3% | 158 | 59.1% | 1.2% | 660 | 63.2% | 2.9% | 301 | 53.9% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.6% | 1.5% | 3 | 1.0% | 0.7% | 6 | 0.5% | 3.5% | - | - | - |
| Petits patrons | 35 | 2.7% | 2.2% | 11 | 3.9% | 0.9% | 25 | 2.4% | 4.9% | 27 | 4.9% | 1.9% |
| Affaires et Cadres | 114 | 8.7% | 2.2% | 33 | 12.4% | 1.1% | 81 | 7.7% | 3.8% | 90 | 16.2% | 2.0% |
| Professions intermédiaires | 150 | 11.4% | 2.2% | 27 | 10.3% | 0.8% | 123 | 11.7% | 3.4% | 114 | 20.4% | 2.1% |
| Employés | 234 | 17.8% | 2.8% | 22 | 8.1% | 1.0% | 212 | 20.3% | 3.5% | 70 | 12.6% | 3.9% |
| Ouvriers | 104 | 8.0% | 1.6% | 45 | 16.8% | 0.9% | 60 | 5.7% | 4.4% | 13 | 2.3% | 3.0% |
| Retraités | 130 | 10.0% | 1.0% | 21 | 7.9% | 0.4% | 109 | 10.5% | 1.7% | 5 | 0.9% | 2.0% |
| Autres inactifs | 536 | 40.9% | 5.2% | 106 | 39.6% | 2.8% | 430 | 41.2% | 6.5% | 239 | 42.8% | 7.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.2% | 2.0% | 3 | 1.0% | 0.6% | 14 | 1.3% | 3.4% | - | - | - |
| Petits patrons | 118 | 9.0% | 4.5% | 19 | 7.0% | 1.4% | 99 | 9.5% | 7.5% | 118 | 21.1% | 4.5% |
| Affaires et Cadres | 236 | 18.0% | 3.3% | 42 | 15.6% | 1.1% | 195 | 18.7% | 5.4% | 236 | 42.4% | 3.3% |
| Professions intermédiaires | 204 | 15.5% | 2.7% | 31 | 11.6% | 0.8% | 173 | 16.5% | 4.6% | 204 | 36.5% | 2.7% |
| Employés | 170 | 13.0% | 3.1% | 37 | 13.9% | 1.6% | 133 | 12.7% | 4.3% | - | - | - |
| Ouvriers | 232 | 17.7% | 2.4% | 59 | 22.0% | 1.1% | 173 | 16.6% | 3.9% | - | - | - |
| Retraités | 176 | 13.4% | 1.2% | 25 | 9.5% | 0.4% | 151 | 14.4% | 1.9% | - | - | - |
| Autres inactifs | 159 | 12.1% | 3.9% | 52 | 19.5% | 3.4% | 107 | 10.2% | 4.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 172 | 13.1% | 1.7% | 60 | 22.6% | 1.3% | 111 | 10.7% | 2.0% | 38 | 6.8% | 2.2% |
| 2 personnes | 325 | 24.8% | 1.8% | 39 | 14.6% | 0.5% | 286 | 27.4% | 3.1% | 103 | 18.5% | 2.4% |
| 3 personnes | 299 | 22.8% | 3.3% | 69 | 25.9% | 1.5% | 230 | 22.0% | 5.0% | 155 | 27.8% | 3.9% |
| 4 personnes | 314 | 24.0% | 3.4% | 45 | 17.0% | 1.0% | 269 | 25.8% | 5.8% | 163 | 29.3% | 3.3% |
| 5 personnes et + | 201 | 15.3% | 3.7% | 53 | 19.9% | 2.1% | 147 | 14.1% | 5.1% | 99 | 17.7% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 464 | 35.4% | 3.0% | 100 | 37.5% | 1.4% | 364 | 34.9% | 4.4% | 244 | 43.7% | 3.2% |
| Non | 847 | 64.6% | 2.3% | 167 | 62.5% | 0.9% | 680 | 65.1% | 3.6% | 314 | 56.3% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 200 | 15.3% | 1.7% | 38 | 14.1% | 0.7% | 162 | 15.6% | 2.6% | 80 | 14.4% | 2.4% |
| Agglo. - 20 000 hab | 150 | 11.4% | 1.7% | 21 | 7.9% | 0.5% | 129 | 12.3% | 2.7% | 59 | 10.5% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 131 | 10.0% | 1.9% | 29 | 10.8% | 0.9% | 102 | 9.8% | 2.9% | 46 | 8.2% | 2.5% |
| Agglo. + 100 000 hab | 504 | 38.4% | 3.3% | 96 | 35.9% | 1.3% | 408 | 39.1% | 5.2% | 232 | 41.6% | 4.1% |
| Agglo. Paris | 327 | 24.9% | 3.8% | 84 | 31.3% | 2.0% | 243 | 23.3% | 5.5% | 141 | 25.3% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 351 | 26.8% | 3.7% | 92 | 34.6% | 2.0% | 259 | 24.8% | 5.2% | 150 | 27.0% | 3.4% |
| Nord Pas de Calais | 76 | 5.8% | 2.4% | 14 | 5.4% | 0.9% | 62 | 5.9% | 3.6% | 35 | 6.4% | 3.6% |
| Lorraine | 38 | 2.9% | 2.0% | 13 | 4.7% | 1.3% | 25 | 2.4% | 2.6% | 14 | 2.5% | 2.5% |
| Alsace | 38 | 2.9% | 2.5% | 9 | 3.4% | 1.2% | 29 | 2.8% | 3.7% | 17 | 3.0% | 3.4% |
| Franche-Comté | 23 | 1.8% | 2.4% | 2 | 0.8% | 0.5% | 21 | 2.0% | 4.3% | 10 | 1.8% | 3.8% |
| Champagne Ardennes | 42 | 3.2% | 3.8% | 5 | 2.0% | 1.0% | 36 | 3.5% | 6.5% | 9 | 1.7% | 3.2% |
| Picardie | 36 | 2.7% | 2.3% | 3 | 1.2% | 0.4% | 33 | 3.1% | 4.1% | 8 | 1.3% | 1.8% |
| Bourgogne | 27 | 2.1% | 2.0% | 4 | 1.4% | 0.6% | 24 | 2.3% | 3.4% | 4 | 0.6% | 1.0% |
| Haute Normandie | 40 | 3.0% | 2.7% | 9 | 3.5% | 1.3% | 30 | 2.9% | 3.9% | 14 | 2.5% | 3.0% |
| Basse Normandie | 15 | 1.2% | 1.3% | 6 | 2.4% | 1.1% | 9 | 0.9% | 1.5% | 6 | 1.1% | 2.0% |
| Centre | 30 | 2.3% | 1.4% | 2 | 0.9% | 0.2% | 27 | 2.6% | 2.5% | 6 | 1.1% | 1.0% |
| Pays de Loire | 64 | 4.9% | 2.2% | 11 | 4.3% | 0.8% | 53 | 5.0% | 3.4% | 38 | 6.7% | 4.1% |
| Bretagne | 49 | 3.8% | 1.9% | 5 | 2.1% | 0.4% | 44 | 4.2% | 3.2% | 17 | 3.1% | 2.1% |
| Poitou Charentes | 25 | 1.9% | 1.7% | 3 | 1.0% | 0.4% | 22 | 2.1% | 2.9% | 3 | 0.6% | 0.8% |
| Aquitaine | 62 | 4.7% | 2.3% | 23 | 8.8% | 1.8% | 39 | 3.7% | 2.7% | 24 | 4.4% | 2.9% |
| Midi Pyrénées | 59 | 4.5% | 2.4% | 17 | 6.5% | 1.5% | 42 | 4.0% | 3.3% | 28 | 4.9% | 3.5% |
| Limousin | 15 | 1.1% | 2.4% | 2 | 0.9% | 0.8% | 12 | 1.2% | 3.8% | 4 | 0.7% | 2.4% |
| Auvergne | 19 | 1.5% | 1.7% | 1 | 0.3% | 0.1% | 19 | 1.8% | 3.2% | 10 | 1.8% | 3.3% |
| Rhône Alpes | 104 | 7.9% | 2.0% | 9 | 3.6% | 0.4% | 94 | 9.0% | 3.5% | 53 | 9.6% | 2.9% |
| Languedoc Roussillon | 58 | 4.4% | 2.6% | 6 | 2.2% | 0.5% | 52 | 5.0% | 4.4% | 31 | 5.5% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 140 | 10.7% | 3.2% | 27 | 10.3% | 1.3% | 113 | 10.8% | 4.9% | 76 | 13.7% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 995 | 75.9% | 2.9% | 187 | 70.2% | 1.1% | 808 | 77.4% | 4.8% | 488 | 87.4% | 3.3% |
| Presque tous les jours | 147 | 11.2% | 2.5% | 12 | 4.6% | 0.5% | 135 | 13.0% | 4.3% | 52 | 9.4% | 2.7% |
| 1 à 2 fois par semaine | 66 | 5.0% | 2.7% | 22 | 8.3% | 2.0% | 44 | 4.2% | 3.1% | 15 | 2.7% | 2.8% |
| 1 à 3 fois par mois | 9 | 0.7% | 1.8% | 0 | 0.1% | 0.1% | 9 | 0.8% | 2.9% | - | - | - |
| Moins souvent | 9 | 0.7% | 1.2% | 2 | 0.8% | 0.6% | 7 | 0.6% | 1.7% | 1 | 0.1% | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 4.1% | 2.8% | 13 | 4.9% | 1.7% | 41 | 3.9% | 3.7% | 11 | 2.0% | 5.9% |
| De 9 000 à moins de 12 000 euros par an | 77 | 5.9% | 2.6% | 27 | 10.2% | 2.5% | 50 | 4.8% | 2.7% | 5 | 1.0% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 156 | 11.9% | 2.7% | 42 | 15.9% | 1.6% | 114 | 10.9% | 3.5% | 20 | 3.6% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 124 | 9.5% | 1.9% | 15 | 5.5% | 0.5% | 110 | 10.5% | 3.1% | 33 | 5.9% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 263 | 20.0% | 2.4% | 55 | 20.7% | 1.1% | 207 | 19.9% | 3.6% | 127 | 22.8% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 164 | 12.5% | 2.3% | 29 | 11.0% | 0.8% | 135 | 12.9% | 4.0% | 82 | 14.7% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 170 | 13.0% | 2.4% | 31 | 11.5% | 0.8% | 139 | 13.4% | 4.2% | 104 | 18.7% | 2.6% |
| De 65 000 à moins de 80 000 euros par an | 63 | 4.8% | 3.2% | 24 | 9.1% | 2.2% | 39 | 3.7% | 4.4% | 43 | 7.7% | 3.3% |
| De 80 000 à moins de 115 000 euros par an | 41 | 3.2% | 3.4% | 4 | 1.4% | 0.5% | 38 | 3.6% | 7.5% | 31 | 5.5% | 3.3% |
| 115 000 euros et plus par an | 27 | 2.0% | 4.5% | 8 | 3.1% | 2.3% | 18 | 1.8% | 7.9% | 19 | 3.5% | 4.1% |
| Refus | 69 | 5.2% | 2.2% | 3 | 1.2% | 0.2% | 65 | 6.3% | 3.7% | 28 | 5.1% | 2.8% |
| Ne sait pas | 103 | 7.9% | 4.4% | 15 | 5.5% | 1.5% | 88 | 8.5% | 6.5% | 54 | 9.6% | 5.8% |
