L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 649 | 100.0% | 1.3% | 382 | 100.0% | 1.5% | 267 | 100.0% | 1.0% | 301 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 382 | 58.8% | 1.5% | 382 | 100.0% | 1.5% | - | - | - | 172 | 57.1% | 2.0% |
| Femme | 267 | 41.2% | 1.0% | - | - | - | 267 | 100.0% | 1.0% | 129 | 42.9% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 157 | 24.2% | 2.2% | 77 | 20.1% | 2.1% | 81 | 30.1% | 2.2% | 68 | 22.7% | 2.2% |
| 25 à 34 ans | 174 | 26.7% | 2.3% | 113 | 29.6% | 3.0% | 60 | 22.6% | 1.6% | 80 | 26.4% | 2.4% |
| 35 à 49 ans | 166 | 25.6% | 1.3% | 107 | 28.0% | 1.7% | 60 | 22.3% | 0.9% | 96 | 31.8% | 1.5% |
| 50 à 59 ans | 110 | 17.0% | 1.2% | 67 | 17.6% | 1.5% | 43 | 16.2% | 0.9% | 48 | 15.8% | 1.3% |
| 60 ans et plus | 42 | 6.4% | 0.3% | 18 | 4.7% | 0.3% | 24 | 8.8% | 0.3% | 10 | 3.2% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 178 | 27.4% | 0.8% | - | - | - | 178 | 66.5% | 0.8% | 85 | 28.1% | 1.2% |
| Personne de référence | 319 | 49.2% | 1.1% | 271 | 70.9% | 1.3% | 49 | 18.2% | 0.6% | 140 | 46.6% | 1.7% |
| Responsable des achats | 369 | 56.9% | 1.0% | 189 | 49.6% | 1.5% | 180 | 67.3% | 0.8% | 165 | 54.9% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 19 | 2.9% | 1.1% | 14 | 3.7% | 1.3% | 4 | 1.6% | 0.9% | 17 | 5.6% | 1.2% |
| Affaires et Cadres | 79 | 12.1% | 1.5% | 50 | 13.1% | 1.7% | 29 | 10.8% | 1.4% | 68 | 22.7% | 1.5% |
| Professions intermédiaires | 126 | 19.5% | 1.8% | 75 | 19.7% | 2.3% | 51 | 19.1% | 1.4% | 108 | 35.8% | 1.9% |
| Employés | 94 | 14.4% | 1.1% | 53 | 13.8% | 2.4% | 41 | 15.4% | 0.7% | 26 | 8.6% | 1.4% |
| Ouvriers | 95 | 14.7% | 1.5% | 79 | 20.8% | 1.6% | 16 | 5.9% | 1.2% | 10 | 3.3% | 2.3% |
| Retraités | 35 | 5.4% | 0.3% | 10 | 2.7% | 0.2% | 24 | 9.1% | 0.4% | 2 | 0.6% | 0.7% |
| Autres inactifs | 201 | 31.0% | 2.0% | 99 | 26.0% | 2.7% | 102 | 38.1% | 1.6% | 71 | 23.4% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 1 | 0.4% | 0.4% | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 39 | 6.0% | 1.5% | 22 | 5.7% | 1.7% | 17 | 6.5% | 1.3% | 39 | 13.0% | 1.5% |
| Affaires et Cadres | 129 | 19.8% | 1.8% | 65 | 16.9% | 1.8% | 64 | 24.0% | 1.8% | 129 | 42.8% | 1.8% |
| Professions intermédiaires | 133 | 20.5% | 1.8% | 86 | 22.4% | 2.2% | 47 | 17.8% | 1.3% | 133 | 44.2% | 1.8% |
| Employés | 106 | 16.3% | 2.0% | 63 | 16.5% | 2.7% | 43 | 16.0% | 1.4% | - | - | - |
| Ouvriers | 120 | 18.4% | 1.3% | 82 | 21.4% | 1.6% | 38 | 14.2% | 0.9% | - | - | - |
| Retraités | 61 | 9.4% | 0.4% | 26 | 6.9% | 0.4% | 35 | 13.1% | 0.4% | - | - | - |
| Autres inactifs | 60 | 9.2% | 1.5% | 38 | 9.8% | 2.4% | 22 | 8.2% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 99 | 15.3% | 1.0% | 64 | 16.8% | 1.4% | 35 | 13.0% | 0.6% | 31 | 10.4% | 1.8% |
| 2 personnes | 154 | 23.7% | 0.9% | 92 | 24.2% | 1.1% | 61 | 23.0% | 0.7% | 69 | 23.0% | 1.6% |
| 3 personnes | 150 | 23.1% | 1.6% | 93 | 24.4% | 2.1% | 57 | 21.4% | 1.2% | 82 | 27.3% | 2.1% |
| 4 personnes | 144 | 22.2% | 1.5% | 78 | 20.5% | 1.7% | 66 | 24.7% | 1.4% | 73 | 24.3% | 1.5% |
| 5 personnes et + | 102 | 15.7% | 1.9% | 54 | 14.1% | 2.2% | 48 | 17.9% | 1.7% | 45 | 15.0% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 234 | 36.0% | 1.5% | 130 | 34.0% | 1.8% | 104 | 39.0% | 1.3% | 121 | 40.3% | 1.6% |
| Non | 415 | 64.0% | 1.1% | 252 | 66.0% | 1.4% | 163 | 61.0% | 0.9% | 180 | 59.7% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 108 | 16.6% | 0.9% | 43 | 11.2% | 0.8% | 65 | 24.3% | 1.0% | 56 | 18.6% | 1.7% |
| Agglo. - 20 000 hab | 77 | 11.8% | 0.9% | 42 | 11.1% | 1.0% | 34 | 12.8% | 0.7% | 37 | 12.4% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 62 | 9.6% | 0.9% | 23 | 6.1% | 0.7% | 39 | 14.4% | 1.1% | 21 | 7.0% | 1.2% |
| Agglo. + 100 000 hab | 236 | 36.4% | 1.5% | 156 | 40.8% | 2.1% | 81 | 30.1% | 1.0% | 101 | 33.6% | 1.8% |
| Agglo. Paris | 167 | 25.7% | 2.0% | 118 | 30.9% | 2.9% | 49 | 18.3% | 1.1% | 85 | 28.4% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 173 | 26.6% | 1.8% | 123 | 32.2% | 2.7% | 50 | 18.6% | 1.0% | 89 | 29.5% | 2.0% |
| Nord Pas de Calais | 55 | 8.5% | 1.7% | 41 | 10.6% | 2.7% | 15 | 5.5% | 0.9% | 20 | 6.6% | 2.0% |
| Lorraine | 25 | 3.8% | 1.3% | 19 | 5.0% | 2.0% | 6 | 2.1% | 0.6% | 7 | 2.2% | 1.2% |
| Alsace | 15 | 2.3% | 1.0% | 2 | 0.6% | 0.3% | 13 | 4.8% | 1.6% | 8 | 2.5% | 1.5% |
| Franche-Comté | 10 | 1.6% | 1.1% | 6 | 1.5% | 1.2% | 5 | 1.7% | 0.9% | 6 | 1.9% | 2.1% |
| Champagne Ardennes | 13 | 2.0% | 1.2% | 7 | 1.8% | 1.3% | 6 | 2.3% | 1.1% | 6 | 2.0% | 2.0% |
| Picardie | 21 | 3.2% | 1.4% | 10 | 2.7% | 1.4% | 11 | 4.0% | 1.4% | 6 | 2.1% | 1.5% |
| Bourgogne | 7 | 1.1% | 0.5% | 6 | 1.5% | 0.9% | 2 | 0.6% | 0.2% | 4 | 1.3% | 1.1% |
| Haute Normandie | 25 | 3.8% | 1.7% | 9 | 2.3% | 1.2% | 16 | 6.1% | 2.1% | 8 | 2.5% | 1.6% |
| Basse Normandie | 18 | 2.7% | 1.5% | 11 | 2.9% | 1.9% | 7 | 2.4% | 1.0% | 5 | 1.8% | 1.7% |
| Centre | 28 | 4.2% | 1.3% | 10 | 2.5% | 0.9% | 18 | 6.7% | 1.7% | 10 | 3.4% | 1.7% |
| Pays de Loire | 25 | 3.9% | 0.9% | 14 | 3.6% | 1.0% | 12 | 4.4% | 0.8% | 16 | 5.4% | 1.8% |
| Bretagne | 38 | 5.9% | 1.4% | 25 | 6.7% | 2.0% | 13 | 4.9% | 0.9% | 23 | 7.6% | 2.8% |
| Poitou Charentes | 7 | 1.1% | 0.5% | 4 | 1.0% | 0.5% | 4 | 1.3% | 0.5% | 4 | 1.4% | 1.1% |
| Aquitaine | 22 | 3.4% | 0.8% | 15 | 3.9% | 1.1% | 7 | 2.7% | 0.5% | 13 | 4.2% | 1.5% |
| Midi Pyrénées | 34 | 5.2% | 1.4% | 20 | 5.3% | 1.7% | 13 | 5.0% | 1.1% | 15 | 4.8% | 1.8% |
| Limousin | 2 | 0.3% | 0.3% | 0 | 0.1% | 0.1% | 2 | 0.6% | 0.5% | 1 | 0.4% | 0.7% |
| Auvergne | 8 | 1.3% | 0.7% | 3 | 0.7% | 0.5% | 6 | 2.1% | 1.0% | 1 | 0.3% | 0.3% |
| Rhône Alpes | 56 | 8.6% | 1.1% | 30 | 7.8% | 1.2% | 26 | 9.8% | 1.0% | 26 | 8.7% | 1.4% |
| Languedoc Roussillon | 24 | 3.6% | 1.0% | 9 | 2.4% | 0.8% | 15 | 5.4% | 1.2% | 12 | 4.1% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 43 | 6.6% | 1.0% | 19 | 5.0% | 0.9% | 24 | 8.8% | 1.0% | 22 | 7.3% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 530 | 81.7% | 1.6% | 320 | 83.7% | 1.9% | 211 | 78.7% | 1.2% | 264 | 87.7% | 1.8% |
| Presque tous les jours | 58 | 9.0% | 1.0% | 25 | 6.6% | 0.9% | 33 | 12.3% | 1.1% | 28 | 9.3% | 1.4% |
| 1 à 2 fois par semaine | 26 | 4.0% | 1.0% | 18 | 4.6% | 1.6% | 8 | 3.1% | 0.6% | 8 | 2.8% | 1.6% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.3% | - | - | - | 1 | 0.2% | 1.1% |
| Moins souvent | 10 | 1.6% | 1.4% | 5 | 1.4% | 1.5% | 5 | 1.8% | 1.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 7.5% | 2.6% | 24 | 6.4% | 3.1% | 24 | 9.1% | 2.2% | 2 | 0.6% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 22 | 3.4% | 0.8% | 13 | 3.3% | 1.1% | 10 | 3.6% | 0.5% | 7 | 2.5% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 69 | 10.7% | 1.2% | 51 | 13.4% | 1.9% | 18 | 6.9% | 0.6% | 14 | 4.7% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 50 | 7.6% | 0.8% | 36 | 9.4% | 1.2% | 14 | 5.1% | 0.4% | 22 | 7.2% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 140 | 21.5% | 1.3% | 86 | 22.6% | 1.7% | 53 | 20.0% | 0.9% | 53 | 17.5% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 92 | 14.2% | 1.3% | 41 | 10.7% | 1.1% | 52 | 19.3% | 1.5% | 61 | 20.2% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 72 | 11.1% | 1.0% | 56 | 14.8% | 1.4% | 15 | 5.8% | 0.5% | 43 | 14.2% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 27 | 4.2% | 1.4% | 13 | 3.5% | 1.2% | 14 | 5.1% | 1.6% | 22 | 7.1% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 25 | 3.8% | 2.0% | 11 | 2.8% | 1.5% | 14 | 5.2% | 2.7% | 23 | 7.8% | 2.5% |
| 115 000 euros et plus par an | 11 | 1.7% | 1.9% | 8 | 2.0% | 2.1% | 4 | 1.3% | 1.5% | 10 | 3.4% | 2.1% |
| Refus | 41 | 6.4% | 1.3% | 23 | 6.1% | 1.8% | 18 | 6.7% | 1.0% | 22 | 7.4% | 2.2% |
| Ne sait pas | 51 | 7.9% | 2.2% | 19 | 5.0% | 1.9% | 32 | 12.1% | 2.4% | 22 | 7.4% | 2.4% |
