L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 513 | 100.0% | 1.0% | 351 | 100.0% | 1.4% | 162 | 100.0% | 0.6% | 235 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 351 | 68.5% | 1.4% | 351 | 100.0% | 1.4% | - | - | - | 140 | 59.7% | 1.6% |
| Femme | 162 | 31.5% | 0.6% | - | - | - | 162 | 100.0% | 0.6% | 95 | 40.3% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 106 | 20.6% | 1.5% | 59 | 16.8% | 1.6% | 47 | 28.9% | 1.3% | 60 | 25.7% | 1.9% |
| 25 à 34 ans | 75 | 14.5% | 1.0% | 56 | 16.1% | 1.5% | 18 | 11.2% | 0.5% | 28 | 12.0% | 0.8% |
| 35 à 49 ans | 175 | 34.1% | 1.4% | 114 | 32.6% | 1.9% | 61 | 37.4% | 1.0% | 84 | 35.6% | 1.4% |
| 50 à 59 ans | 126 | 24.5% | 1.4% | 100 | 28.4% | 2.2% | 26 | 16.0% | 0.6% | 55 | 23.3% | 1.4% |
| 60 ans et plus | 32 | 6.3% | 0.2% | 22 | 6.2% | 0.3% | 11 | 6.5% | 0.1% | 8 | 3.4% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 111 | 21.7% | 0.5% | - | - | - | 111 | 68.6% | 0.5% | 63 | 27.0% | 0.9% |
| Personne de référence | 302 | 58.8% | 1.1% | 267 | 76.0% | 1.3% | 35 | 21.5% | 0.5% | 119 | 50.6% | 1.4% |
| Responsable des achats | 330 | 64.3% | 0.9% | 220 | 62.6% | 1.7% | 110 | 68.2% | 0.5% | 142 | 60.3% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.9% | - | - | - | 5 | 2.9% | 3.1% | - | - | - |
| Petits patrons | 21 | 4.2% | 1.3% | 12 | 3.3% | 1.0% | 10 | 6.0% | 1.9% | 18 | 7.8% | 1.3% |
| Affaires et Cadres | 73 | 14.2% | 1.4% | 48 | 13.7% | 1.6% | 25 | 15.2% | 1.2% | 64 | 27.3% | 1.4% |
| Professions intermédiaires | 78 | 15.2% | 1.1% | 50 | 14.1% | 1.5% | 29 | 17.6% | 0.8% | 68 | 29.0% | 1.2% |
| Employés | 73 | 14.2% | 0.9% | 43 | 12.3% | 2.0% | 30 | 18.3% | 0.5% | 18 | 7.5% | 1.0% |
| Ouvriers | 106 | 20.6% | 1.6% | 94 | 26.6% | 1.8% | 12 | 7.5% | 0.9% | 11 | 4.6% | 2.5% |
| Retraités | 24 | 4.7% | 0.2% | 16 | 4.6% | 0.3% | 8 | 4.9% | 0.1% | 1 | 0.3% | 0.3% |
| Autres inactifs | 133 | 26.0% | 1.3% | 89 | 25.3% | 2.4% | 45 | 27.5% | 0.7% | 55 | 23.4% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.9% | 1.2% | 1 | 0.4% | 0.3% | 9 | 5.4% | 2.1% | - | - | - |
| Petits patrons | 24 | 4.7% | 0.9% | 17 | 4.8% | 1.3% | 7 | 4.5% | 0.6% | 24 | 10.3% | 0.9% |
| Affaires et Cadres | 98 | 19.1% | 1.4% | 61 | 17.3% | 1.7% | 37 | 23.0% | 1.0% | 98 | 41.8% | 1.4% |
| Professions intermédiaires | 112 | 21.9% | 1.5% | 62 | 17.7% | 1.6% | 50 | 30.9% | 1.3% | 112 | 47.8% | 1.5% |
| Employés | 53 | 10.4% | 1.0% | 37 | 10.5% | 1.6% | 16 | 10.1% | 0.5% | - | - | - |
| Ouvriers | 105 | 20.4% | 1.1% | 88 | 25.0% | 1.7% | 17 | 10.3% | 0.4% | - | - | - |
| Retraités | 46 | 8.9% | 0.3% | 34 | 9.6% | 0.5% | 12 | 7.4% | 0.2% | - | - | - |
| Autres inactifs | 65 | 12.7% | 1.6% | 52 | 14.7% | 3.3% | 14 | 8.4% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 103 | 20.0% | 1.0% | 80 | 22.7% | 1.8% | 23 | 14.2% | 0.4% | 24 | 10.2% | 1.4% |
| 2 personnes | 122 | 23.8% | 0.7% | 89 | 25.2% | 1.0% | 34 | 20.9% | 0.4% | 48 | 20.6% | 1.1% |
| 3 personnes | 117 | 22.8% | 1.3% | 66 | 18.9% | 1.5% | 51 | 31.4% | 1.1% | 73 | 31.2% | 1.9% |
| 4 personnes | 125 | 24.4% | 1.3% | 84 | 23.8% | 1.8% | 42 | 25.7% | 0.9% | 66 | 28.0% | 1.3% |
| 5 personnes et + | 46 | 9.0% | 0.9% | 33 | 9.5% | 1.3% | 13 | 7.9% | 0.4% | 23 | 10.0% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 162 | 31.6% | 1.1% | 104 | 29.7% | 1.5% | 58 | 35.9% | 0.7% | 97 | 41.3% | 1.3% |
| Non | 351 | 68.4% | 1.0% | 247 | 70.3% | 1.4% | 104 | 64.1% | 0.6% | 138 | 58.7% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 93 | 18.0% | 0.8% | 52 | 14.9% | 0.9% | 40 | 24.7% | 0.6% | 42 | 17.7% | 1.3% |
| Agglo. - 20 000 hab | 65 | 12.6% | 0.7% | 45 | 12.7% | 1.1% | 20 | 12.3% | 0.4% | 27 | 11.4% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 68 | 13.2% | 1.0% | 52 | 14.7% | 1.5% | 16 | 10.0% | 0.5% | 32 | 13.6% | 1.8% |
| Agglo. + 100 000 hab | 197 | 38.3% | 1.3% | 136 | 38.8% | 1.8% | 60 | 37.3% | 0.8% | 85 | 36.2% | 1.5% |
| Agglo. Paris | 92 | 17.8% | 1.1% | 66 | 18.8% | 1.6% | 25 | 15.7% | 0.6% | 50 | 21.2% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 96 | 18.7% | 1.0% | 70 | 19.9% | 1.5% | 26 | 16.1% | 0.5% | 52 | 22.2% | 1.2% |
| Nord Pas de Calais | 40 | 7.8% | 1.2% | 33 | 9.4% | 2.2% | 7 | 4.2% | 0.4% | 15 | 6.5% | 1.5% |
| Lorraine | 27 | 5.3% | 1.4% | 24 | 6.8% | 2.5% | 4 | 2.2% | 0.4% | 9 | 4.0% | 1.7% |
| Alsace | 14 | 2.8% | 0.9% | 3 | 0.8% | 0.4% | 11 | 7.1% | 1.5% | 10 | 4.1% | 2.0% |
| Franche-Comté | 8 | 1.6% | 0.9% | 6 | 1.7% | 1.3% | 2 | 1.3% | 0.4% | 4 | 1.6% | 1.4% |
| Champagne Ardennes | 11 | 2.2% | 1.0% | 3 | 0.9% | 0.6% | 8 | 5.0% | 1.4% | 6 | 2.4% | 1.9% |
| Picardie | 13 | 2.5% | 0.8% | 7 | 2.1% | 1.0% | 5 | 3.2% | 0.7% | 4 | 1.8% | 1.0% |
| Bourgogne | 13 | 2.5% | 0.9% | 10 | 2.9% | 1.6% | 2 | 1.4% | 0.3% | 4 | 1.8% | 1.3% |
| Haute Normandie | 17 | 3.4% | 1.2% | 16 | 4.6% | 2.3% | 1 | 0.6% | 0.1% | 5 | 2.3% | 1.1% |
| Basse Normandie | 11 | 2.1% | 0.9% | 8 | 2.2% | 1.4% | 3 | 1.7% | 0.4% | 8 | 3.5% | 2.5% |
| Centre | 24 | 4.6% | 1.1% | 16 | 4.7% | 1.6% | 7 | 4.5% | 0.7% | 9 | 3.7% | 1.5% |
| Pays de Loire | 21 | 4.0% | 0.7% | 12 | 3.4% | 0.8% | 9 | 5.3% | 0.6% | 11 | 4.9% | 1.2% |
| Bretagne | 23 | 4.5% | 0.9% | 18 | 5.1% | 1.4% | 5 | 3.3% | 0.4% | 5 | 2.3% | 0.7% |
| Poitou Charentes | 21 | 4.0% | 1.4% | 11 | 3.1% | 1.5% | 10 | 6.0% | 1.3% | 9 | 3.7% | 2.2% |
| Aquitaine | 28 | 5.4% | 1.0% | 17 | 4.7% | 1.3% | 11 | 6.8% | 0.8% | 12 | 5.2% | 1.4% |
| Midi Pyrénées | 23 | 4.5% | 0.9% | 9 | 2.5% | 0.7% | 14 | 9.0% | 1.1% | 17 | 7.3% | 2.1% |
| Limousin | 2 | 0.4% | 0.3% | 2 | 0.5% | 0.6% | - | - | - | 2 | 0.8% | 1.2% |
| Auvergne | 7 | 1.3% | 0.6% | 4 | 1.1% | 0.7% | 3 | 1.7% | 0.5% | 5 | 2.0% | 1.5% |
| Rhône Alpes | 54 | 10.5% | 1.0% | 41 | 11.6% | 1.6% | 13 | 8.3% | 0.5% | 22 | 9.2% | 1.2% |
| Languedoc Roussillon | 30 | 5.8% | 1.3% | 20 | 5.6% | 1.8% | 10 | 6.2% | 0.8% | 15 | 6.5% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 32 | 6.3% | 0.7% | 22 | 6.4% | 1.1% | 10 | 6.1% | 0.4% | 10 | 4.5% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 371 | 72.2% | 1.1% | 261 | 74.3% | 1.5% | 110 | 67.7% | 0.6% | 196 | 83.5% | 1.3% |
| Presque tous les jours | 72 | 14.0% | 1.2% | 45 | 12.7% | 1.7% | 27 | 16.8% | 0.9% | 26 | 10.9% | 1.3% |
| 1 à 2 fois par semaine | 37 | 7.2% | 1.5% | 19 | 5.5% | 1.8% | 18 | 10.9% | 1.3% | 12 | 5.0% | 2.2% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | - | - | - | 3 | 1.6% | 0.9% | - | - | - |
| Moins souvent | 4 | 0.8% | 0.6% | 4 | 1.2% | 1.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 6.2% | 1.7% | 24 | 6.9% | 3.1% | 8 | 4.7% | 0.7% | 6 | 2.4% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 26 | 5.0% | 0.9% | 19 | 5.4% | 1.7% | 7 | 4.0% | 0.4% | 2 | 0.7% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 65 | 12.6% | 1.1% | 52 | 14.7% | 2.0% | 13 | 8.2% | 0.4% | 11 | 4.7% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 50 | 9.7% | 0.8% | 30 | 8.4% | 1.0% | 20 | 12.4% | 0.6% | 20 | 8.7% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 116 | 22.7% | 1.1% | 81 | 23.2% | 1.6% | 35 | 21.6% | 0.6% | 49 | 21.1% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 63 | 12.3% | 0.9% | 27 | 7.6% | 0.7% | 36 | 22.5% | 1.1% | 49 | 20.7% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 66 | 12.9% | 0.9% | 50 | 14.2% | 1.3% | 16 | 10.0% | 0.5% | 47 | 20.0% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 24 | 4.6% | 1.2% | 19 | 5.4% | 1.7% | 5 | 2.9% | 0.5% | 18 | 7.6% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 13 | 2.4% | 1.0% | 12 | 3.4% | 1.6% | 1 | 0.5% | 0.1% | 13 | 5.3% | 1.3% |
| 115 000 euros et plus par an | 6 | 1.2% | 1.0% | 5 | 1.4% | 1.4% | 1 | 0.7% | 0.5% | 5 | 2.1% | 1.0% |
| Refus | 32 | 6.3% | 1.1% | 18 | 5.0% | 1.3% | 15 | 9.3% | 0.8% | 9 | 3.8% | 0.9% |
| Ne sait pas | 21 | 4.1% | 0.9% | 16 | 4.5% | 1.6% | 5 | 3.4% | 0.4% | 7 | 2.9% | 0.7% |
