L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2242 | 100.0% | 4.3% | 668 | 100.0% | 2.7% | 1574 | 100.0% | 5.8% | 1064 | 100.0% | 6.1% |
| Sexe | ||||||||||||
| Homme | 668 | 29.8% | 2.7% | 668 | 100.0% | 2.7% | - | - | - | 297 | 27.9% | 3.4% |
| Femme | 1574 | 70.2% | 5.8% | - | - | - | 1574 | 100.0% | 5.8% | 767 | 72.1% | 8.9% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 11.6% | 3.6% | 90 | 13.5% | 2.5% | 170 | 10.8% | 4.7% | 129 | 12.1% | 4.1% |
| 25 à 34 ans | 296 | 13.2% | 3.9% | 70 | 10.4% | 1.9% | 226 | 14.4% | 5.8% | 149 | 14.0% | 4.5% |
| 35 à 49 ans | 696 | 31.0% | 5.6% | 204 | 30.5% | 3.3% | 492 | 31.3% | 7.8% | 409 | 38.4% | 6.6% |
| 50 à 59 ans | 561 | 25.0% | 6.1% | 178 | 26.6% | 3.9% | 383 | 24.3% | 8.3% | 308 | 28.9% | 8.1% |
| 60 ans et plus | 428 | 19.1% | 2.8% | 126 | 18.9% | 1.9% | 302 | 19.2% | 3.5% | 71 | 6.6% | 7.2% |
| Individu | ||||||||||||
| Ménagères | 1392 | 62.1% | 6.0% | - | - | - | 1392 | 88.4% | 6.0% | 680 | 63.9% | 9.7% |
| Personne de référence | 1031 | 46.0% | 3.7% | 565 | 84.6% | 2.8% | 466 | 29.6% | 6.0% | 425 | 39.9% | 5.2% |
| Responsable des achats | 1717 | 76.6% | 4.8% | 360 | 53.9% | 2.8% | 1357 | 86.2% | 6.0% | 809 | 76.0% | 7.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 1.0% | 4.1% | 8 | 1.2% | 2.1% | 14 | 0.9% | 8.9% | - | - | - |
| Petits patrons | 95 | 4.2% | 5.8% | 49 | 7.4% | 4.4% | 45 | 2.9% | 9.0% | 82 | 7.7% | 5.6% |
| Affaires et Cadres | 357 | 15.9% | 7.0% | 124 | 18.6% | 4.2% | 233 | 14.8% | 11.0% | 326 | 30.7% | 7.0% |
| Professions intermédiaires | 455 | 20.3% | 6.6% | 88 | 13.1% | 2.6% | 367 | 23.3% | 10.3% | 349 | 32.8% | 6.3% |
| Employés | 435 | 19.4% | 5.3% | 65 | 9.7% | 3.0% | 371 | 23.6% | 6.1% | 112 | 10.5% | 6.2% |
| Ouvriers | 144 | 6.4% | 2.2% | 87 | 13.1% | 1.7% | 57 | 3.6% | 4.2% | 19 | 1.8% | 4.6% |
| Retraités | 336 | 15.0% | 2.7% | 109 | 16.3% | 1.8% | 227 | 14.4% | 3.5% | 23 | 2.2% | 9.4% |
| Autres inactifs | 399 | 17.8% | 3.9% | 139 | 20.8% | 3.7% | 260 | 16.5% | 4.0% | 153 | 14.4% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 32 | 1.4% | 3.9% | 10 | 1.5% | 2.4% | 22 | 1.4% | 5.4% | - | - | - |
| Petits patrons | 162 | 7.2% | 6.2% | 49 | 7.4% | 3.8% | 113 | 7.2% | 8.6% | 162 | 15.3% | 6.2% |
| Affaires et Cadres | 463 | 20.6% | 6.4% | 144 | 21.5% | 3.9% | 319 | 20.3% | 8.9% | 463 | 43.5% | 6.4% |
| Professions intermédiaires | 439 | 19.6% | 5.8% | 104 | 15.5% | 2.7% | 336 | 21.3% | 9.0% | 439 | 41.3% | 5.8% |
| Employés | 290 | 13.0% | 5.4% | 64 | 9.6% | 2.8% | 227 | 14.4% | 7.3% | - | - | - |
| Ouvriers | 311 | 13.9% | 3.3% | 99 | 14.8% | 1.9% | 212 | 13.5% | 4.8% | - | - | - |
| Retraités | 398 | 17.7% | 2.8% | 115 | 17.2% | 1.8% | 282 | 17.9% | 3.6% | - | - | - |
| Autres inactifs | 147 | 6.5% | 3.6% | 83 | 12.4% | 5.3% | 64 | 4.0% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 395 | 17.6% | 4.0% | 117 | 17.6% | 2.6% | 278 | 17.7% | 5.0% | 132 | 12.4% | 7.6% |
| 2 personnes | 694 | 31.0% | 3.9% | 186 | 27.8% | 2.1% | 509 | 32.3% | 5.5% | 254 | 23.9% | 6.0% |
| 3 personnes | 440 | 19.6% | 4.8% | 136 | 20.4% | 3.0% | 304 | 19.3% | 6.6% | 251 | 23.5% | 6.3% |
| 4 personnes | 448 | 20.0% | 4.8% | 124 | 18.5% | 2.7% | 324 | 20.6% | 6.9% | 277 | 26.1% | 5.6% |
| 5 personnes et + | 265 | 11.8% | 4.9% | 105 | 15.7% | 4.2% | 160 | 10.2% | 5.6% | 150 | 14.1% | 5.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 856 | 38.2% | 5.5% | 260 | 38.9% | 3.6% | 596 | 37.9% | 7.2% | 507 | 47.7% | 6.6% |
| Non | 1386 | 61.8% | 3.8% | 408 | 61.1% | 2.3% | 978 | 62.1% | 5.2% | 557 | 52.3% | 5.7% |
| Habitat | ||||||||||||
| Communes rurales | 423 | 18.9% | 3.6% | 134 | 20.0% | 2.4% | 290 | 18.4% | 4.7% | 173 | 16.3% | 5.3% |
| Agglo. - 20 000 hab | 346 | 15.4% | 3.8% | 88 | 13.2% | 2.1% | 258 | 16.4% | 5.3% | 152 | 14.3% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 250 | 11.2% | 3.6% | 73 | 11.0% | 2.2% | 177 | 11.2% | 4.9% | 104 | 9.8% | 5.8% |
| Agglo. + 100 000 hab | 791 | 35.3% | 5.1% | 250 | 37.5% | 3.3% | 541 | 34.4% | 6.8% | 393 | 36.9% | 6.9% |
| Agglo. Paris | 431 | 19.2% | 5.1% | 123 | 18.4% | 3.0% | 309 | 19.6% | 6.9% | 242 | 22.7% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 469 | 20.9% | 4.9% | 134 | 20.1% | 2.9% | 335 | 21.3% | 6.7% | 259 | 24.3% | 5.9% |
| Nord Pas de Calais | 78 | 3.5% | 2.4% | 31 | 4.7% | 2.0% | 47 | 3.0% | 2.8% | 36 | 3.4% | 3.6% |
| Lorraine | 71 | 3.2% | 3.7% | 33 | 5.0% | 3.6% | 38 | 2.4% | 3.8% | 25 | 2.3% | 4.5% |
| Alsace | 108 | 4.8% | 7.1% | 40 | 6.0% | 5.4% | 68 | 4.3% | 8.6% | 58 | 5.5% | 11.8% |
| Franche-Comté | 46 | 2.1% | 4.8% | 19 | 2.8% | 4.0% | 27 | 1.7% | 5.6% | 19 | 1.8% | 7.1% |
| Champagne Ardennes | 47 | 2.1% | 4.4% | 15 | 2.2% | 2.9% | 32 | 2.1% | 5.8% | 16 | 1.5% | 5.4% |
| Picardie | 48 | 2.1% | 3.1% | 18 | 2.7% | 2.4% | 30 | 1.9% | 3.7% | 19 | 1.8% | 4.5% |
| Bourgogne | 61 | 2.7% | 4.5% | 15 | 2.2% | 2.3% | 46 | 2.9% | 6.5% | 16 | 1.5% | 4.6% |
| Haute Normandie | 43 | 1.9% | 2.9% | 20 | 2.9% | 2.8% | 24 | 1.5% | 3.1% | 23 | 2.2% | 4.9% |
| Basse Normandie | 37 | 1.6% | 3.0% | 9 | 1.3% | 1.5% | 28 | 1.8% | 4.4% | 15 | 1.4% | 4.7% |
| Centre | 73 | 3.3% | 3.5% | 15 | 2.3% | 1.5% | 58 | 3.7% | 5.4% | 30 | 2.8% | 5.1% |
| Pays de Loire | 115 | 5.1% | 3.9% | 26 | 3.9% | 1.8% | 89 | 5.6% | 5.8% | 71 | 6.7% | 7.7% |
| Bretagne | 112 | 5.0% | 4.2% | 37 | 5.6% | 2.9% | 75 | 4.8% | 5.4% | 49 | 4.6% | 6.0% |
| Poitou Charentes | 66 | 2.9% | 4.5% | 23 | 3.5% | 3.3% | 43 | 2.7% | 5.5% | 29 | 2.8% | 7.4% |
| Aquitaine | 137 | 6.1% | 5.0% | 37 | 5.5% | 2.8% | 100 | 6.3% | 6.9% | 64 | 6.1% | 7.5% |
| Midi Pyrénées | 95 | 4.2% | 3.9% | 30 | 4.5% | 2.5% | 65 | 4.1% | 5.1% | 48 | 4.6% | 6.1% |
| Limousin | 20 | 0.9% | 3.3% | 7 | 1.1% | 2.4% | 13 | 0.9% | 4.2% | 5 | 0.5% | 3.4% |
| Auvergne | 24 | 1.1% | 2.2% | 6 | 0.9% | 1.1% | 18 | 1.2% | 3.1% | 14 | 1.3% | 4.5% |
| Rhône Alpes | 279 | 12.4% | 5.4% | 75 | 11.3% | 3.0% | 203 | 12.9% | 7.6% | 131 | 12.3% | 7.0% |
| Languedoc Roussillon | 109 | 4.9% | 4.8% | 41 | 6.2% | 3.8% | 68 | 4.3% | 5.7% | 44 | 4.1% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 204 | 9.1% | 4.7% | 37 | 5.5% | 1.8% | 168 | 10.6% | 7.3% | 93 | 8.7% | 6.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1684 | 75.1% | 5.0% | 499 | 74.7% | 3.0% | 1185 | 75.3% | 7.0% | 874 | 82.1% | 6.0% |
| Presque tous les jours | 286 | 12.7% | 4.9% | 73 | 10.9% | 2.7% | 213 | 13.5% | 6.8% | 128 | 12.0% | 6.6% |
| 1 à 2 fois par semaine | 94 | 4.2% | 3.8% | 23 | 3.4% | 2.1% | 72 | 4.5% | 5.1% | 44 | 4.2% | 8.2% |
| 1 à 3 fois par mois | 15 | 0.7% | 2.9% | 7 | 1.1% | 3.6% | 7 | 0.5% | 2.4% | 2 | 0.2% | 3.5% |
| Moins souvent | 28 | 1.2% | 3.8% | 13 | 2.0% | 4.0% | 14 | 0.9% | 3.8% | 8 | 0.7% | 14.0% |
| Jamais | 2 | 0.1% | 1.7% | 2 | 0.2% | 2.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 85 | 3.8% | 4.5% | 31 | 4.6% | 3.9% | 54 | 3.5% | 4.9% | 15 | 1.4% | 8.2% |
| De 9 000 à moins de 12 000 euros par an | 85 | 3.8% | 2.9% | 30 | 4.5% | 2.7% | 55 | 3.5% | 2.9% | 13 | 1.2% | 5.2% |
| De 12 000 à moins de 18 000 euros par an | 217 | 9.7% | 3.7% | 65 | 9.8% | 2.5% | 152 | 9.7% | 4.7% | 43 | 4.1% | 6.2% |
| De 18 000 à moins de 24 000 euros par an | 200 | 8.9% | 3.0% | 46 | 6.9% | 1.5% | 153 | 9.7% | 4.3% | 73 | 6.9% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 455 | 20.3% | 4.1% | 136 | 20.4% | 2.6% | 319 | 20.2% | 5.5% | 220 | 20.7% | 6.6% |
| De 36 000 à moins de 45 000 euros par an | 380 | 16.9% | 5.4% | 109 | 16.3% | 3.0% | 271 | 17.2% | 8.1% | 197 | 18.5% | 6.7% |
| De 45 000 à moins de 65 000 euros par an | 384 | 17.1% | 5.3% | 126 | 18.9% | 3.2% | 258 | 16.4% | 7.8% | 226 | 21.2% | 5.6% |
| De 65 000 à moins de 80 000 euros par an | 114 | 5.1% | 5.8% | 38 | 5.6% | 3.4% | 76 | 4.8% | 8.8% | 84 | 7.9% | 6.4% |
| De 80 000 à moins de 115 000 euros par an | 73 | 3.2% | 5.9% | 22 | 3.3% | 3.1% | 50 | 3.2% | 10.0% | 58 | 5.5% | 6.2% |
| 115 000 euros et plus par an | 37 | 1.7% | 6.3% | 14 | 2.0% | 3.8% | 24 | 1.5% | 10.2% | 32 | 3.0% | 6.7% |
| Refus | 120 | 5.4% | 3.9% | 28 | 4.2% | 2.1% | 93 | 5.9% | 5.2% | 52 | 4.9% | 5.1% |
| Ne sait pas | 92 | 4.1% | 3.9% | 23 | 3.5% | 2.4% | 69 | 4.4% | 5.1% | 51 | 4.8% | 5.5% |
