L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2077 | 100.0% | 4.0% | 1249 | 100.0% | 5.0% | 827 | 100.0% | 3.1% | 869 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1249 | 60.2% | 5.0% | 1249 | 100.0% | 5.0% | - | - | - | 503 | 57.9% | 5.7% |
| Femme | 827 | 39.8% | 3.1% | - | - | - | 827 | 100.0% | 3.1% | 366 | 42.1% | 4.2% |
| Age | ||||||||||||
| 15 à 24 ans | 477 | 23.0% | 6.6% | 302 | 24.1% | 8.2% | 175 | 21.2% | 4.9% | 206 | 23.7% | 6.5% |
| 25 à 34 ans | 317 | 15.3% | 4.2% | 197 | 15.8% | 5.3% | 120 | 14.5% | 3.1% | 139 | 16.0% | 4.2% |
| 35 à 49 ans | 533 | 25.6% | 4.3% | 324 | 26.0% | 5.3% | 208 | 25.2% | 3.3% | 295 | 33.9% | 4.8% |
| 50 à 59 ans | 371 | 17.9% | 4.0% | 230 | 18.4% | 5.0% | 141 | 17.0% | 3.1% | 185 | 21.3% | 4.9% |
| 60 ans et plus | 380 | 18.3% | 2.5% | 196 | 15.7% | 3.0% | 184 | 22.2% | 2.2% | 45 | 5.1% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 659 | 31.7% | 2.8% | - | - | - | 659 | 79.6% | 2.8% | 291 | 33.5% | 4.1% |
| Personne de référence | 1109 | 53.4% | 4.0% | 901 | 72.1% | 4.4% | 208 | 25.1% | 2.7% | 431 | 49.6% | 5.2% |
| Responsable des achats | 1309 | 63.0% | 3.7% | 653 | 52.2% | 5.0% | 656 | 79.3% | 2.9% | 536 | 61.7% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.9% | 3.7% | 10 | 0.8% | 2.7% | 9 | 1.1% | 5.9% | 1 | 0.1% | 5.7% |
| Petits patrons | 64 | 3.1% | 3.9% | 44 | 3.5% | 3.9% | 20 | 2.4% | 4.0% | 58 | 6.7% | 4.0% |
| Affaires et Cadres | 254 | 12.3% | 5.0% | 150 | 12.0% | 5.0% | 104 | 12.6% | 4.9% | 238 | 27.4% | 5.1% |
| Professions intermédiaires | 329 | 15.8% | 4.8% | 199 | 15.9% | 6.0% | 130 | 15.7% | 3.6% | 288 | 33.2% | 5.2% |
| Employés | 261 | 12.6% | 3.1% | 131 | 10.5% | 6.0% | 129 | 15.6% | 2.1% | 43 | 4.9% | 2.4% |
| Ouvriers | 304 | 14.7% | 4.7% | 276 | 22.1% | 5.4% | 28 | 3.4% | 2.1% | 13 | 1.5% | 3.1% |
| Retraités | 314 | 15.1% | 2.5% | 166 | 13.3% | 2.8% | 149 | 18.0% | 2.3% | 10 | 1.2% | 4.1% |
| Autres inactifs | 531 | 25.6% | 5.2% | 273 | 21.9% | 7.3% | 257 | 31.1% | 3.9% | 218 | 25.0% | 6.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.1% | 2.8% | 6 | 0.5% | 1.6% | 17 | 2.0% | 4.1% | - | - | - |
| Petits patrons | 91 | 4.4% | 3.4% | 56 | 4.5% | 4.3% | 35 | 4.2% | 2.6% | 91 | 10.4% | 3.4% |
| Affaires et Cadres | 381 | 18.4% | 5.3% | 214 | 17.2% | 5.9% | 167 | 20.1% | 4.7% | 381 | 43.9% | 5.3% |
| Professions intermédiaires | 397 | 19.1% | 5.3% | 233 | 18.6% | 6.1% | 165 | 19.9% | 4.4% | 397 | 45.7% | 5.3% |
| Employés | 218 | 10.5% | 4.0% | 141 | 11.3% | 6.1% | 76 | 9.2% | 2.5% | - | - | - |
| Ouvriers | 419 | 20.2% | 4.4% | 290 | 23.2% | 5.7% | 129 | 15.6% | 2.9% | - | - | - |
| Retraités | 375 | 18.1% | 2.6% | 199 | 15.9% | 3.0% | 176 | 21.3% | 2.2% | - | - | - |
| Autres inactifs | 173 | 8.3% | 4.2% | 110 | 8.8% | 7.1% | 63 | 7.7% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 338 | 16.3% | 3.4% | 202 | 16.2% | 4.5% | 135 | 16.3% | 2.5% | 109 | 12.5% | 6.3% |
| 2 personnes | 596 | 28.7% | 3.3% | 313 | 25.0% | 3.6% | 283 | 34.2% | 3.1% | 173 | 19.8% | 4.0% |
| 3 personnes | 406 | 19.5% | 4.5% | 258 | 20.7% | 5.7% | 148 | 17.9% | 3.2% | 209 | 24.0% | 5.3% |
| 4 personnes | 433 | 20.8% | 4.6% | 274 | 21.9% | 5.9% | 159 | 19.2% | 3.4% | 241 | 27.8% | 4.9% |
| 5 personnes et + | 305 | 14.7% | 5.7% | 202 | 16.2% | 8.1% | 103 | 12.4% | 3.6% | 138 | 15.9% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 736 | 35.4% | 4.8% | 465 | 37.3% | 6.5% | 270 | 32.7% | 3.3% | 380 | 43.7% | 4.9% |
| Non | 1341 | 64.6% | 3.7% | 784 | 62.7% | 4.4% | 557 | 67.3% | 3.0% | 489 | 56.3% | 5.0% |
| Habitat | ||||||||||||
| Communes rurales | 365 | 17.6% | 3.1% | 214 | 17.1% | 3.8% | 152 | 18.3% | 2.4% | 149 | 17.1% | 4.5% |
| Agglo. - 20 000 hab | 305 | 14.7% | 3.4% | 188 | 15.1% | 4.5% | 117 | 14.1% | 2.4% | 129 | 14.9% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 251 | 12.1% | 3.6% | 158 | 12.6% | 4.7% | 94 | 11.3% | 2.6% | 86 | 9.8% | 4.8% |
| Agglo. + 100 000 hab | 668 | 32.2% | 4.3% | 396 | 31.7% | 5.3% | 272 | 32.9% | 3.4% | 269 | 30.9% | 4.7% |
| Agglo. Paris | 487 | 23.4% | 5.7% | 293 | 23.5% | 7.2% | 194 | 23.4% | 4.3% | 237 | 27.3% | 5.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 543 | 26.1% | 5.7% | 330 | 26.4% | 7.3% | 213 | 25.7% | 4.3% | 263 | 30.3% | 6.0% |
| Nord Pas de Calais | 109 | 5.2% | 3.4% | 72 | 5.8% | 4.7% | 37 | 4.5% | 2.2% | 45 | 5.2% | 4.5% |
| Lorraine | 65 | 3.1% | 3.4% | 46 | 3.7% | 4.9% | 19 | 2.3% | 1.9% | 22 | 2.5% | 4.0% |
| Alsace | 63 | 3.0% | 4.1% | 36 | 2.9% | 4.9% | 27 | 3.3% | 3.4% | 24 | 2.7% | 4.8% |
| Franche-Comté | 23 | 1.1% | 2.4% | 14 | 1.1% | 3.1% | 8 | 1.0% | 1.7% | 9 | 1.0% | 3.4% |
| Champagne Ardennes | 39 | 1.9% | 3.6% | 23 | 1.8% | 4.4% | 16 | 1.9% | 2.8% | 13 | 1.5% | 4.3% |
| Picardie | 45 | 2.2% | 2.9% | 33 | 2.7% | 4.5% | 11 | 1.4% | 1.4% | 11 | 1.3% | 2.7% |
| Bourgogne | 41 | 2.0% | 3.0% | 22 | 1.8% | 3.4% | 19 | 2.3% | 2.7% | 12 | 1.3% | 3.4% |
| Haute Normandie | 41 | 2.0% | 2.7% | 25 | 2.0% | 3.5% | 16 | 1.9% | 2.0% | 14 | 1.6% | 3.0% |
| Basse Normandie | 28 | 1.3% | 2.3% | 18 | 1.4% | 3.0% | 10 | 1.2% | 1.6% | 13 | 1.5% | 4.0% |
| Centre | 83 | 4.0% | 4.0% | 45 | 3.6% | 4.5% | 38 | 4.6% | 3.5% | 33 | 3.8% | 5.6% |
| Pays de Loire | 76 | 3.7% | 2.6% | 53 | 4.3% | 3.7% | 23 | 2.8% | 1.5% | 37 | 4.3% | 4.0% |
| Bretagne | 75 | 3.6% | 2.8% | 38 | 3.1% | 3.0% | 37 | 4.4% | 2.7% | 32 | 3.7% | 3.9% |
| Poitou Charentes | 51 | 2.4% | 3.4% | 29 | 2.3% | 4.1% | 21 | 2.6% | 2.8% | 15 | 1.7% | 3.7% |
| Aquitaine | 114 | 5.5% | 4.1% | 76 | 6.1% | 5.8% | 38 | 4.6% | 2.7% | 46 | 5.3% | 5.4% |
| Midi Pyrénées | 120 | 5.8% | 4.9% | 74 | 5.9% | 6.3% | 46 | 5.6% | 3.7% | 51 | 5.9% | 6.4% |
| Limousin | 14 | 0.7% | 2.3% | 11 | 0.9% | 3.7% | 3 | 0.4% | 0.9% | 9 | 1.1% | 5.8% |
| Auvergne | 37 | 1.8% | 3.3% | 18 | 1.4% | 3.3% | 19 | 2.3% | 3.3% | 12 | 1.4% | 3.9% |
| Rhône Alpes | 197 | 9.5% | 3.8% | 104 | 8.3% | 4.2% | 92 | 11.2% | 3.4% | 102 | 11.8% | 5.5% |
| Languedoc Roussillon | 108 | 5.2% | 4.8% | 74 | 5.9% | 6.9% | 34 | 4.1% | 2.8% | 29 | 3.3% | 4.1% |
| Provence Alpes Côte d'Azur, Corse | 206 | 9.9% | 4.7% | 107 | 8.5% | 5.2% | 99 | 12.0% | 4.3% | 78 | 8.9% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1612 | 77.6% | 4.8% | 971 | 77.7% | 5.8% | 642 | 77.5% | 3.8% | 732 | 84.2% | 5.0% |
| Presque tous les jours | 264 | 12.7% | 4.5% | 145 | 11.6% | 5.4% | 119 | 14.4% | 3.8% | 109 | 12.5% | 5.6% |
| 1 à 2 fois par semaine | 85 | 4.1% | 3.4% | 54 | 4.3% | 5.0% | 32 | 3.8% | 2.2% | 18 | 2.1% | 3.3% |
| 1 à 3 fois par mois | 15 | 0.7% | 3.0% | 7 | 0.6% | 3.5% | 8 | 1.0% | 2.7% | 2 | 0.3% | 4.2% |
| Moins souvent | 27 | 1.3% | 3.8% | 19 | 1.5% | 5.6% | 8 | 1.0% | 2.2% | 4 | 0.5% | 7.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 79 | 3.8% | 4.2% | 45 | 3.6% | 5.6% | 35 | 4.2% | 3.1% | 7 | 0.8% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 83 | 4.0% | 2.8% | 49 | 4.0% | 4.5% | 33 | 4.0% | 1.8% | 10 | 1.2% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 182 | 8.8% | 3.1% | 120 | 9.6% | 4.6% | 62 | 7.5% | 1.9% | 27 | 3.2% | 4.0% |
| De 18 000 à moins de 24 000 euros par an | 219 | 10.5% | 3.3% | 123 | 9.8% | 4.0% | 96 | 11.6% | 2.7% | 84 | 9.7% | 6.1% |
| De 24 000 à moins de 36 000 euros par an | 437 | 21.0% | 4.0% | 265 | 21.2% | 5.1% | 171 | 20.7% | 3.0% | 166 | 19.1% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 278 | 13.4% | 4.0% | 164 | 13.2% | 4.5% | 114 | 13.8% | 3.4% | 136 | 15.6% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 326 | 15.7% | 4.5% | 199 | 16.0% | 5.1% | 127 | 15.3% | 3.8% | 173 | 19.9% | 4.3% |
| De 65 000 à moins de 80 000 euros par an | 112 | 5.4% | 5.7% | 75 | 6.0% | 6.9% | 37 | 4.4% | 4.2% | 74 | 8.5% | 5.7% |
| De 80 000 à moins de 115 000 euros par an | 81 | 3.9% | 6.6% | 60 | 4.8% | 8.2% | 21 | 2.6% | 4.2% | 55 | 6.4% | 5.9% |
| 115 000 euros et plus par an | 38 | 1.8% | 6.4% | 22 | 1.8% | 6.2% | 16 | 1.9% | 6.9% | 30 | 3.4% | 6.2% |
| Refus | 131 | 6.3% | 4.2% | 76 | 6.1% | 5.9% | 55 | 6.6% | 3.1% | 48 | 5.5% | 4.7% |
| Ne sait pas | 110 | 5.3% | 4.7% | 49 | 3.9% | 5.0% | 61 | 7.3% | 4.5% | 60 | 6.9% | 6.5% |
