L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1540 | 100.0% | 3.0% | 473 | 100.0% | 1.9% | 1067 | 100.0% | 4.0% | 444 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 473 | 30.7% | 1.9% | 473 | 100.0% | 1.9% | - | - | - | 126 | 28.4% | 1.4% |
| Femme | 1067 | 69.3% | 4.0% | - | - | - | 1067 | 100.0% | 4.0% | 318 | 71.6% | 3.7% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 2.7% | 0.6% | 8 | 1.8% | 0.2% | 33 | 3.1% | 0.9% | 18 | 4.0% | 0.6% |
| 25 à 34 ans | 92 | 6.0% | 1.2% | 27 | 5.7% | 0.7% | 65 | 6.1% | 1.7% | 48 | 10.7% | 1.4% |
| 35 à 49 ans | 311 | 20.2% | 2.5% | 108 | 22.9% | 1.8% | 203 | 19.0% | 3.2% | 151 | 33.9% | 2.4% |
| 50 à 59 ans | 442 | 28.7% | 4.8% | 147 | 31.0% | 3.2% | 295 | 27.7% | 6.4% | 170 | 38.2% | 4.5% |
| 60 ans et plus | 653 | 42.4% | 4.3% | 183 | 38.6% | 2.8% | 470 | 44.1% | 5.5% | 58 | 13.1% | 5.9% |
| Individu | ||||||||||||
| Ménagères | 1029 | 66.8% | 4.4% | - | - | - | 1029 | 96.4% | 4.4% | 308 | 69.4% | 4.4% |
| Personne de référence | 736 | 47.8% | 2.6% | 443 | 93.5% | 2.2% | 293 | 27.5% | 3.8% | 170 | 38.4% | 2.1% |
| Responsable des achats | 1296 | 84.1% | 3.6% | 285 | 60.3% | 2.2% | 1011 | 94.7% | 4.4% | 369 | 83.1% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.0% | 2.8% | 4 | 0.9% | 1.2% | 11 | 1.0% | 6.7% | - | - | - |
| Petits patrons | 45 | 2.9% | 2.8% | 22 | 4.6% | 1.9% | 23 | 2.2% | 4.7% | 36 | 8.1% | 2.4% |
| Affaires et Cadres | 119 | 7.7% | 2.3% | 41 | 8.8% | 1.4% | 77 | 7.2% | 3.6% | 103 | 23.2% | 2.2% |
| Professions intermédiaires | 200 | 13.0% | 2.9% | 63 | 13.3% | 1.9% | 138 | 12.9% | 3.9% | 151 | 33.9% | 2.7% |
| Employés | 248 | 16.1% | 3.0% | 41 | 8.7% | 1.9% | 207 | 19.4% | 3.4% | 62 | 13.9% | 3.4% |
| Ouvriers | 127 | 8.3% | 2.0% | 86 | 18.1% | 1.7% | 42 | 3.9% | 3.1% | 11 | 2.5% | 2.7% |
| Retraités | 540 | 35.1% | 4.3% | 166 | 35.1% | 2.8% | 374 | 35.1% | 5.7% | 16 | 3.7% | 6.6% |
| Autres inactifs | 246 | 16.0% | 2.4% | 50 | 10.6% | 1.3% | 195 | 18.3% | 3.0% | 65 | 14.7% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.8% | 3.5% | 4 | 0.9% | 1.0% | 24 | 2.3% | 6.0% | - | - | - |
| Petits patrons | 94 | 6.1% | 3.5% | 17 | 3.6% | 1.3% | 76 | 7.2% | 5.8% | 94 | 21.1% | 3.5% |
| Affaires et Cadres | 163 | 10.6% | 2.2% | 44 | 9.4% | 1.2% | 119 | 11.1% | 3.3% | 163 | 36.7% | 2.2% |
| Professions intermédiaires | 187 | 12.2% | 2.5% | 65 | 13.7% | 1.7% | 123 | 11.5% | 3.3% | 187 | 42.2% | 2.5% |
| Employés | 135 | 8.8% | 2.5% | 39 | 8.3% | 1.7% | 96 | 9.0% | 3.1% | - | - | - |
| Ouvriers | 197 | 12.8% | 2.1% | 80 | 16.9% | 1.6% | 117 | 11.0% | 2.7% | - | - | - |
| Retraités | 599 | 38.9% | 4.2% | 172 | 36.4% | 2.6% | 427 | 40.0% | 5.4% | - | - | - |
| Autres inactifs | 136 | 8.8% | 3.3% | 51 | 10.8% | 3.3% | 85 | 8.0% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 298 | 19.4% | 3.0% | 67 | 14.3% | 1.5% | 231 | 21.6% | 4.2% | 55 | 12.3% | 3.2% |
| 2 personnes | 737 | 47.9% | 4.1% | 237 | 50.1% | 2.7% | 500 | 46.9% | 5.4% | 152 | 34.2% | 3.6% |
| 3 personnes | 186 | 12.1% | 2.0% | 67 | 14.2% | 1.5% | 119 | 11.2% | 2.6% | 96 | 21.6% | 2.4% |
| 4 personnes | 207 | 13.5% | 2.2% | 59 | 12.4% | 1.3% | 149 | 13.9% | 3.2% | 98 | 22.0% | 2.0% |
| 5 personnes et + | 111 | 7.2% | 2.1% | 43 | 9.0% | 1.7% | 69 | 6.4% | 2.4% | 44 | 9.9% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 321 | 20.8% | 2.1% | 107 | 22.6% | 1.5% | 214 | 20.0% | 2.6% | 147 | 33.0% | 1.9% |
| Non | 1220 | 79.2% | 3.4% | 366 | 77.4% | 2.1% | 854 | 80.0% | 4.6% | 297 | 67.0% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 524 | 34.0% | 4.4% | 178 | 37.7% | 3.2% | 346 | 32.4% | 5.6% | 135 | 30.4% | 4.1% |
| Agglo. - 20 000 hab | 277 | 18.0% | 3.1% | 86 | 18.1% | 2.1% | 191 | 17.9% | 4.0% | 67 | 15.1% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 199 | 12.9% | 2.9% | 45 | 9.6% | 1.3% | 153 | 14.4% | 4.3% | 51 | 11.4% | 2.8% |
| Agglo. + 100 000 hab | 346 | 22.5% | 2.2% | 91 | 19.2% | 1.2% | 255 | 23.9% | 3.2% | 122 | 27.5% | 2.1% |
| Agglo. Paris | 194 | 12.6% | 2.3% | 73 | 15.4% | 1.8% | 122 | 11.4% | 2.7% | 69 | 15.6% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 226 | 14.7% | 2.4% | 85 | 18.0% | 1.9% | 141 | 13.2% | 2.8% | 74 | 16.7% | 1.7% |
| Nord Pas de Calais | 60 | 3.9% | 1.9% | 28 | 5.8% | 1.8% | 32 | 3.0% | 1.9% | 14 | 3.3% | 1.5% |
| Lorraine | 43 | 2.8% | 2.2% | 13 | 2.8% | 1.4% | 30 | 2.8% | 3.0% | 14 | 3.1% | 2.5% |
| Alsace | 46 | 3.0% | 3.0% | 13 | 2.7% | 1.8% | 33 | 3.1% | 4.1% | 9 | 2.1% | 1.9% |
| Franche-Comté | 31 | 2.0% | 3.3% | 9 | 2.0% | 2.0% | 22 | 2.0% | 4.5% | 8 | 1.8% | 3.0% |
| Champagne Ardennes | 50 | 3.3% | 4.6% | 17 | 3.6% | 3.2% | 33 | 3.1% | 5.9% | 11 | 2.5% | 3.7% |
| Picardie | 48 | 3.1% | 3.1% | 21 | 4.4% | 2.8% | 27 | 2.5% | 3.4% | 10 | 2.3% | 2.5% |
| Bourgogne | 51 | 3.3% | 3.8% | 15 | 3.1% | 2.3% | 36 | 3.4% | 5.2% | 12 | 2.7% | 3.6% |
| Haute Normandie | 29 | 1.9% | 1.9% | 13 | 2.7% | 1.8% | 16 | 1.5% | 2.0% | 7 | 1.6% | 1.5% |
| Basse Normandie | 38 | 2.5% | 3.2% | 10 | 2.2% | 1.8% | 28 | 2.6% | 4.4% | 10 | 2.2% | 3.0% |
| Centre | 80 | 5.2% | 3.8% | 29 | 6.1% | 2.9% | 51 | 4.8% | 4.7% | 24 | 5.5% | 4.1% |
| Pays de Loire | 103 | 6.7% | 3.5% | 34 | 7.2% | 2.4% | 69 | 6.4% | 4.5% | 31 | 6.9% | 3.3% |
| Bretagne | 118 | 7.7% | 4.5% | 20 | 4.3% | 1.6% | 98 | 9.2% | 7.1% | 43 | 9.6% | 5.3% |
| Poitou Charentes | 58 | 3.8% | 3.9% | 9 | 2.0% | 1.3% | 49 | 4.5% | 6.3% | 16 | 3.7% | 4.1% |
| Aquitaine | 102 | 6.6% | 3.7% | 25 | 5.2% | 1.9% | 78 | 7.3% | 5.4% | 18 | 4.1% | 2.1% |
| Midi Pyrénées | 77 | 5.0% | 3.1% | 21 | 4.5% | 1.8% | 55 | 5.2% | 4.4% | 26 | 5.9% | 3.3% |
| Limousin | 23 | 1.5% | 3.7% | 7 | 1.6% | 2.5% | 15 | 1.4% | 4.7% | 8 | 1.7% | 4.9% |
| Auvergne | 48 | 3.1% | 4.2% | 7 | 1.5% | 1.3% | 41 | 3.8% | 6.9% | 4 | 0.9% | 1.3% |
| Rhône Alpes | 113 | 7.4% | 2.2% | 42 | 8.9% | 1.7% | 71 | 6.7% | 2.7% | 31 | 7.1% | 1.7% |
| Languedoc Roussillon | 65 | 4.2% | 2.9% | 24 | 5.1% | 2.2% | 41 | 3.9% | 3.5% | 15 | 3.4% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 131 | 8.5% | 3.0% | 30 | 6.4% | 1.5% | 101 | 9.4% | 4.4% | 57 | 12.9% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 913 | 59.2% | 2.7% | 288 | 60.8% | 1.7% | 625 | 58.6% | 3.7% | 347 | 78.1% | 2.4% |
| Presque tous les jours | 220 | 14.3% | 3.8% | 51 | 10.7% | 1.9% | 170 | 15.9% | 5.4% | 62 | 14.0% | 3.2% |
| 1 à 2 fois par semaine | 107 | 6.9% | 4.3% | 38 | 8.0% | 3.5% | 69 | 6.4% | 4.9% | 26 | 5.9% | 4.9% |
| 1 à 3 fois par mois | 21 | 1.4% | 4.2% | 6 | 1.3% | 3.0% | 15 | 1.4% | 5.1% | 3 | 0.6% | 4.3% |
| Moins souvent | 30 | 2.0% | 4.1% | - | - | - | 30 | 2.8% | 7.8% | - | - | - |
| Jamais | 8 | 0.5% | 9.5% | 8 | 1.8% | 13.5% | - | - | - | 3 | 0.7% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 64 | 4.1% | 3.4% | 26 | 5.5% | 3.3% | 38 | 3.5% | 3.4% | 2 | 0.4% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 65 | 4.2% | 2.2% | 12 | 2.4% | 1.0% | 53 | 5.0% | 2.9% | 6 | 1.5% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 134 | 8.7% | 2.3% | 34 | 7.3% | 1.3% | 99 | 9.3% | 3.0% | 9 | 1.9% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 221 | 14.3% | 3.4% | 66 | 13.9% | 2.2% | 155 | 14.5% | 4.4% | 49 | 11.0% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 378 | 24.5% | 3.4% | 115 | 24.4% | 2.2% | 263 | 24.6% | 4.6% | 89 | 20.0% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 214 | 13.9% | 3.0% | 70 | 14.7% | 1.9% | 144 | 13.5% | 4.3% | 70 | 15.8% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 214 | 13.9% | 3.0% | 82 | 17.3% | 2.1% | 132 | 12.3% | 4.0% | 99 | 22.3% | 2.5% |
| De 65 000 à moins de 80 000 euros par an | 70 | 4.5% | 3.5% | 20 | 4.2% | 1.8% | 50 | 4.7% | 5.8% | 39 | 8.8% | 3.0% |
| De 80 000 à moins de 115 000 euros par an | 23 | 1.5% | 1.8% | 10 | 2.2% | 1.4% | 13 | 1.2% | 2.5% | 18 | 4.0% | 1.9% |
| 115 000 euros et plus par an | 15 | 1.0% | 2.5% | 9 | 1.9% | 2.5% | 6 | 0.6% | 2.6% | 10 | 2.3% | 2.2% |
| Refus | 100 | 6.5% | 3.2% | 16 | 3.4% | 1.2% | 84 | 7.8% | 4.7% | 37 | 8.4% | 3.7% |
| Ne sait pas | 45 | 3.0% | 1.9% | 13 | 2.9% | 1.4% | 32 | 3.0% | 2.3% | 16 | 3.6% | 1.7% |
