L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 831 | 100.0% | 1.6% | 487 | 100.0% | 2.0% | 344 | 100.0% | 1.3% | 330 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 487 | 58.6% | 2.0% | 487 | 100.0% | 2.0% | - | - | - | 189 | 57.4% | 2.1% |
| Femme | 344 | 41.4% | 1.3% | - | - | - | 344 | 100.0% | 1.3% | 141 | 42.6% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 4.6% | 0.5% | 25 | 5.1% | 0.7% | 14 | 3.9% | 0.4% | 14 | 4.2% | 0.4% |
| 25 à 34 ans | 55 | 6.6% | 0.7% | 39 | 8.0% | 1.0% | 16 | 4.7% | 0.4% | 34 | 10.2% | 1.0% |
| 35 à 49 ans | 194 | 23.3% | 1.5% | 111 | 22.8% | 1.8% | 83 | 24.0% | 1.3% | 130 | 39.5% | 2.1% |
| 50 à 59 ans | 201 | 24.2% | 2.2% | 117 | 23.9% | 2.5% | 84 | 24.5% | 1.8% | 116 | 35.3% | 3.1% |
| 60 ans et plus | 343 | 41.3% | 2.3% | 196 | 40.2% | 3.0% | 148 | 42.9% | 1.7% | 36 | 10.8% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 329 | 39.5% | 1.4% | - | - | - | 329 | 95.4% | 1.4% | 132 | 39.9% | 1.9% |
| Personne de référence | 510 | 61.4% | 1.8% | 452 | 92.7% | 2.2% | 59 | 17.0% | 0.8% | 192 | 58.3% | 2.3% |
| Responsable des achats | 548 | 65.9% | 1.5% | 240 | 49.2% | 1.8% | 308 | 89.6% | 1.4% | 213 | 64.7% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.7% | 1.1% | 4 | 0.8% | 1.1% | 1 | 0.4% | 0.9% | - | - | - |
| Petits patrons | 42 | 5.0% | 2.6% | 35 | 7.2% | 3.1% | 6 | 1.8% | 1.3% | 37 | 11.3% | 2.6% |
| Affaires et Cadres | 151 | 18.1% | 3.0% | 103 | 21.0% | 3.4% | 48 | 14.0% | 2.3% | 137 | 41.5% | 3.0% |
| Professions intermédiaires | 88 | 10.6% | 1.3% | 57 | 11.6% | 1.7% | 32 | 9.2% | 0.9% | 73 | 22.1% | 1.3% |
| Employés | 108 | 13.0% | 1.3% | 38 | 7.8% | 1.7% | 70 | 20.4% | 1.1% | 29 | 8.7% | 1.6% |
| Ouvriers | 39 | 4.7% | 0.6% | 39 | 8.0% | 0.8% | - | - | - | - | - | - |
| Retraités | 299 | 36.0% | 2.4% | 180 | 36.9% | 3.0% | 119 | 34.7% | 1.8% | 8 | 2.6% | 3.4% |
| Autres inactifs | 99 | 11.9% | 1.0% | 32 | 6.5% | 0.9% | 67 | 19.5% | 1.0% | 46 | 13.8% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.7% | 0.7% | 5 | 1.0% | 1.1% | 1 | 0.4% | 0.4% | - | - | - |
| Petits patrons | 50 | 6.0% | 1.9% | 31 | 6.4% | 2.4% | 19 | 5.5% | 1.4% | 50 | 15.2% | 1.9% |
| Affaires et Cadres | 186 | 22.4% | 2.6% | 103 | 21.1% | 2.8% | 83 | 24.2% | 2.3% | 186 | 56.4% | 2.6% |
| Professions intermédiaires | 94 | 11.3% | 1.2% | 55 | 11.4% | 1.4% | 38 | 11.1% | 1.0% | 94 | 28.4% | 1.2% |
| Employés | 65 | 7.8% | 1.2% | 37 | 7.7% | 1.6% | 27 | 7.9% | 0.9% | - | - | - |
| Ouvriers | 63 | 7.6% | 0.7% | 44 | 9.0% | 0.9% | 19 | 5.6% | 0.4% | - | - | - |
| Retraités | 333 | 40.0% | 2.3% | 187 | 38.4% | 2.8% | 146 | 42.3% | 1.9% | - | - | - |
| Autres inactifs | 35 | 4.2% | 0.9% | 25 | 5.2% | 1.6% | 10 | 2.9% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 13.9% | 1.2% | 67 | 13.8% | 1.5% | 49 | 14.1% | 0.9% | 24 | 7.2% | 1.4% |
| 2 personnes | 403 | 48.4% | 2.2% | 240 | 49.2% | 2.8% | 163 | 47.3% | 1.8% | 99 | 30.1% | 2.3% |
| 3 personnes | 119 | 14.4% | 1.3% | 76 | 15.6% | 1.7% | 44 | 12.6% | 0.9% | 69 | 21.0% | 1.8% |
| 4 personnes | 126 | 15.1% | 1.3% | 69 | 14.3% | 1.5% | 56 | 16.3% | 1.2% | 87 | 26.4% | 1.8% |
| 5 personnes et + | 68 | 8.2% | 1.3% | 35 | 7.1% | 1.4% | 33 | 9.7% | 1.2% | 50 | 15.3% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 182 | 21.9% | 1.2% | 110 | 22.6% | 1.5% | 72 | 20.8% | 0.9% | 138 | 41.9% | 1.8% |
| Non | 649 | 78.1% | 1.8% | 377 | 77.4% | 2.1% | 273 | 79.2% | 1.5% | 191 | 58.1% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 160 | 19.2% | 1.3% | 95 | 19.4% | 1.7% | 65 | 18.9% | 1.1% | 61 | 18.6% | 1.9% |
| Agglo. - 20 000 hab | 132 | 15.8% | 1.5% | 90 | 18.4% | 2.2% | 42 | 12.2% | 0.9% | 42 | 12.7% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 85 | 10.2% | 1.2% | 47 | 9.7% | 1.4% | 38 | 10.9% | 1.1% | 31 | 9.3% | 1.7% |
| Agglo. + 100 000 hab | 229 | 27.6% | 1.5% | 137 | 28.1% | 1.8% | 92 | 26.8% | 1.2% | 91 | 27.7% | 1.6% |
| Agglo. Paris | 226 | 27.2% | 2.7% | 119 | 24.4% | 2.9% | 107 | 31.2% | 2.4% | 104 | 31.6% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 246 | 29.5% | 2.6% | 123 | 25.2% | 2.7% | 123 | 35.7% | 2.5% | 115 | 34.9% | 2.6% |
| Nord Pas de Calais | 49 | 5.9% | 1.5% | 32 | 6.5% | 2.1% | 17 | 5.0% | 1.0% | 18 | 5.5% | 1.8% |
| Lorraine | 21 | 2.5% | 1.1% | 17 | 3.5% | 1.8% | 4 | 1.2% | 0.4% | 9 | 2.7% | 1.6% |
| Alsace | 32 | 3.9% | 2.1% | 18 | 3.6% | 2.4% | 14 | 4.2% | 1.8% | 11 | 3.2% | 2.1% |
| Franche-Comté | 11 | 1.3% | 1.1% | 8 | 1.6% | 1.6% | 3 | 0.9% | 0.7% | 5 | 1.5% | 1.9% |
| Champagne Ardennes | 9 | 1.1% | 0.8% | 6 | 1.1% | 1.1% | 3 | 1.0% | 0.6% | 5 | 1.7% | 1.8% |
| Picardie | 16 | 1.9% | 1.0% | 10 | 2.1% | 1.3% | 6 | 1.7% | 0.7% | 6 | 1.7% | 1.3% |
| Bourgogne | 18 | 2.2% | 1.3% | 10 | 2.1% | 1.5% | 8 | 2.3% | 1.1% | 5 | 1.5% | 1.5% |
| Haute Normandie | 13 | 1.6% | 0.9% | 9 | 1.9% | 1.3% | 4 | 1.2% | 0.5% | 5 | 1.6% | 1.1% |
| Basse Normandie | 17 | 2.0% | 1.4% | 7 | 1.5% | 1.3% | 10 | 2.8% | 1.5% | 4 | 1.1% | 1.1% |
| Centre | 33 | 4.0% | 1.6% | 22 | 4.6% | 2.2% | 11 | 3.2% | 1.0% | 12 | 3.8% | 2.1% |
| Pays de Loire | 38 | 4.6% | 1.3% | 18 | 3.7% | 1.3% | 20 | 5.7% | 1.3% | 16 | 4.7% | 1.7% |
| Bretagne | 24 | 2.9% | 0.9% | 20 | 4.1% | 1.6% | 4 | 1.2% | 0.3% | 8 | 2.4% | 1.0% |
| Poitou Charentes | 28 | 3.4% | 1.9% | 18 | 3.6% | 2.5% | 11 | 3.1% | 1.4% | 9 | 2.8% | 2.3% |
| Aquitaine | 31 | 3.7% | 1.1% | 19 | 4.0% | 1.5% | 11 | 3.3% | 0.8% | 12 | 3.6% | 1.4% |
| Midi Pyrénées | 27 | 3.2% | 1.1% | 19 | 3.8% | 1.6% | 8 | 2.3% | 0.6% | 7 | 2.1% | 0.9% |
| Limousin | 11 | 1.3% | 1.7% | 5 | 1.1% | 1.8% | 5 | 1.6% | 1.7% | 2 | 0.6% | 1.3% |
| Auvergne | 17 | 2.0% | 1.5% | 10 | 2.1% | 1.9% | 7 | 1.9% | 1.1% | 2 | 0.6% | 0.6% |
| Rhône Alpes | 89 | 10.7% | 1.7% | 58 | 12.0% | 2.3% | 30 | 8.8% | 1.1% | 32 | 9.7% | 1.7% |
| Languedoc Roussillon | 32 | 3.9% | 1.4% | 19 | 3.9% | 1.8% | 14 | 3.9% | 1.1% | 17 | 5.2% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 70 | 8.4% | 1.6% | 39 | 8.0% | 1.9% | 31 | 9.0% | 1.4% | 30 | 9.2% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 616 | 74.1% | 1.8% | 368 | 75.6% | 2.2% | 248 | 72.0% | 1.5% | 287 | 87.0% | 2.0% |
| Presque tous les jours | 102 | 12.3% | 1.8% | 55 | 11.2% | 2.0% | 48 | 13.8% | 1.5% | 31 | 9.4% | 1.6% |
| 1 à 2 fois par semaine | 46 | 5.5% | 1.8% | 29 | 5.9% | 2.6% | 18 | 5.1% | 1.2% | 8 | 2.4% | 1.5% |
| 1 à 3 fois par mois | 9 | 1.1% | 1.8% | 2 | 0.4% | 1.0% | 7 | 2.1% | 2.4% | 1 | 0.4% | 2.3% |
| Moins souvent | 5 | 0.6% | 0.7% | 2 | 0.5% | 0.7% | 2 | 0.7% | 0.6% | - | - | - |
| Jamais | 1 | 0.1% | 0.7% | - | - | - | 1 | 0.2% | 2.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 2.1% | 0.9% | 13 | 2.6% | 1.6% | 5 | 1.3% | 0.4% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 19 | 2.3% | 0.6% | 16 | 3.4% | 1.5% | 3 | 0.8% | 0.1% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 22 | 2.6% | 0.4% | 15 | 3.2% | 0.6% | 6 | 1.9% | 0.2% | 8 | 2.3% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 65 | 7.9% | 1.0% | 36 | 7.3% | 1.2% | 30 | 8.6% | 0.8% | 7 | 2.1% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 134 | 16.1% | 1.2% | 81 | 16.6% | 1.6% | 53 | 15.3% | 0.9% | 53 | 16.2% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 100 | 12.0% | 1.4% | 58 | 11.8% | 1.6% | 42 | 12.3% | 1.3% | 25 | 7.5% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 200 | 24.0% | 2.8% | 124 | 25.5% | 3.2% | 75 | 21.9% | 2.3% | 91 | 27.5% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 67 | 8.1% | 3.4% | 32 | 6.6% | 2.9% | 35 | 10.2% | 4.0% | 37 | 11.1% | 2.8% |
| De 80 000 à moins de 115 000 euros par an | 67 | 8.1% | 5.4% | 44 | 9.0% | 6.0% | 23 | 6.8% | 4.6% | 42 | 12.7% | 4.5% |
| 115 000 euros et plus par an | 57 | 6.9% | 9.7% | 35 | 7.2% | 9.9% | 22 | 6.3% | 9.3% | 36 | 10.8% | 7.5% |
| Refus | 66 | 7.9% | 2.1% | 26 | 5.3% | 2.0% | 40 | 11.6% | 2.2% | 19 | 5.9% | 1.9% |
| Ne sait pas | 17 | 2.1% | 0.7% | 7 | 1.4% | 0.7% | 10 | 3.0% | 0.8% | 11 | 3.4% | 1.2% |
