L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1019 | 100.0% | 2.0% | 176 | 100.0% | 0.7% | 843 | 100.0% | 3.1% | 313 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 176 | 17.3% | 0.7% | 176 | 100.0% | 0.7% | - | - | - | 47 | 15.0% | 0.5% |
| Femme | 843 | 82.7% | 3.1% | - | - | - | 843 | 100.0% | 3.1% | 266 | 85.0% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 50 | 4.9% | 0.7% | 7 | 3.8% | 0.2% | 44 | 5.2% | 1.2% | 24 | 7.7% | 0.8% |
| 25 à 34 ans | 78 | 7.6% | 1.0% | - | - | - | 78 | 9.2% | 2.0% | 40 | 12.6% | 1.2% |
| 35 à 49 ans | 225 | 22.1% | 1.8% | 38 | 21.6% | 0.6% | 187 | 22.2% | 3.0% | 99 | 31.7% | 1.6% |
| 50 à 59 ans | 265 | 26.0% | 2.9% | 64 | 36.5% | 1.4% | 201 | 23.8% | 4.4% | 120 | 38.5% | 3.2% |
| 60 ans et plus | 401 | 39.4% | 2.6% | 67 | 38.1% | 1.0% | 334 | 39.6% | 3.9% | 30 | 9.5% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 775 | 76.1% | 3.3% | - | - | - | 775 | 92.0% | 3.3% | 236 | 75.4% | 3.4% |
| Personne de référence | 426 | 41.8% | 1.5% | 167 | 95.1% | 0.8% | 259 | 30.7% | 3.3% | 109 | 34.7% | 1.3% |
| Responsable des achats | 865 | 84.9% | 2.4% | 112 | 63.6% | 0.9% | 754 | 89.4% | 3.3% | 259 | 82.7% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.5% | - | - | - | 8 | 0.9% | 4.9% | - | - | - |
| Petits patrons | 44 | 4.3% | 2.7% | 9 | 5.3% | 0.8% | 34 | 4.1% | 6.9% | 34 | 10.9% | 2.3% |
| Affaires et Cadres | 95 | 9.3% | 1.9% | 15 | 8.7% | 0.5% | 79 | 9.4% | 3.7% | 77 | 24.7% | 1.7% |
| Professions intermédiaires | 154 | 15.1% | 2.2% | 22 | 12.4% | 0.7% | 132 | 15.7% | 3.7% | 112 | 35.8% | 2.0% |
| Employés | 178 | 17.4% | 2.1% | 10 | 5.5% | 0.4% | 168 | 19.9% | 2.7% | 38 | 12.1% | 2.1% |
| Ouvriers | 89 | 8.7% | 1.4% | 46 | 25.9% | 0.9% | 43 | 5.1% | 3.2% | 2 | 0.6% | 0.5% |
| Retraités | 312 | 30.6% | 2.5% | 57 | 32.7% | 1.0% | 255 | 30.2% | 3.9% | 11 | 3.6% | 4.5% |
| Autres inactifs | 141 | 13.8% | 1.4% | 17 | 9.5% | 0.5% | 124 | 14.7% | 1.9% | 38 | 12.3% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.8% | 2.2% | - | - | - | 18 | 2.1% | 4.5% | - | - | - |
| Petits patrons | 59 | 5.8% | 2.2% | 9 | 5.3% | 0.7% | 49 | 5.9% | 3.7% | 59 | 18.7% | 2.2% |
| Affaires et Cadres | 132 | 12.9% | 1.8% | 18 | 10.0% | 0.5% | 114 | 13.6% | 3.2% | 132 | 42.1% | 1.8% |
| Professions intermédiaires | 123 | 12.0% | 1.6% | 20 | 11.5% | 0.5% | 103 | 12.2% | 2.7% | 123 | 39.2% | 1.6% |
| Employés | 83 | 8.1% | 1.5% | 10 | 5.8% | 0.4% | 73 | 8.6% | 2.4% | - | - | - |
| Ouvriers | 178 | 17.4% | 1.9% | 46 | 25.9% | 0.9% | 132 | 15.6% | 3.0% | - | - | - |
| Retraités | 364 | 35.7% | 2.5% | 59 | 33.7% | 0.9% | 305 | 36.1% | 3.9% | - | - | - |
| Autres inactifs | 63 | 6.2% | 1.5% | 14 | 7.8% | 0.9% | 50 | 5.9% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 223 | 21.9% | 2.2% | 30 | 17.0% | 0.7% | 193 | 22.9% | 3.5% | 38 | 12.2% | 2.2% |
| 2 personnes | 412 | 40.4% | 2.3% | 88 | 49.8% | 1.0% | 324 | 38.4% | 3.5% | 90 | 28.8% | 2.1% |
| 3 personnes | 157 | 15.4% | 1.7% | 27 | 15.1% | 0.6% | 131 | 15.5% | 2.8% | 67 | 21.3% | 1.7% |
| 4 personnes | 157 | 15.4% | 1.7% | 23 | 13.2% | 0.5% | 134 | 15.9% | 2.9% | 79 | 25.3% | 1.6% |
| 5 personnes et + | 70 | 6.9% | 1.3% | 8 | 4.8% | 0.3% | 62 | 7.3% | 2.1% | 39 | 12.5% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 228 | 22.3% | 1.5% | 43 | 24.3% | 0.6% | 185 | 21.9% | 2.2% | 116 | 36.9% | 1.5% |
| Non | 792 | 77.7% | 2.2% | 133 | 75.7% | 0.8% | 659 | 78.1% | 3.5% | 198 | 63.1% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 186 | 18.3% | 1.6% | 26 | 14.8% | 0.5% | 160 | 19.0% | 2.6% | 41 | 12.9% | 1.2% |
| Agglo. - 20 000 hab | 170 | 16.6% | 1.9% | 35 | 19.7% | 0.8% | 135 | 16.0% | 2.8% | 45 | 14.4% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 144 | 14.2% | 2.1% | 34 | 19.6% | 1.0% | 110 | 13.0% | 3.1% | 40 | 12.7% | 2.2% |
| Agglo. + 100 000 hab | 315 | 30.9% | 2.0% | 40 | 22.8% | 0.5% | 275 | 32.6% | 3.5% | 101 | 32.3% | 1.8% |
| Agglo. Paris | 204 | 20.0% | 2.4% | 41 | 23.1% | 1.0% | 164 | 19.4% | 3.7% | 87 | 27.7% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 228 | 22.3% | 2.4% | 42 | 24.1% | 0.9% | 185 | 22.0% | 3.7% | 94 | 30.0% | 2.1% |
| Nord Pas de Calais | 62 | 6.1% | 1.9% | 12 | 6.6% | 0.8% | 50 | 6.0% | 3.0% | 16 | 5.2% | 1.7% |
| Lorraine | 30 | 3.0% | 1.6% | 10 | 5.8% | 1.1% | 20 | 2.4% | 2.0% | 10 | 3.2% | 1.8% |
| Alsace | 40 | 3.9% | 2.6% | 13 | 7.7% | 1.8% | 27 | 3.2% | 3.4% | 14 | 4.5% | 2.9% |
| Franche-Comté | 23 | 2.3% | 2.5% | 2 | 1.3% | 0.5% | 21 | 2.5% | 4.3% | 4 | 1.4% | 1.6% |
| Champagne Ardennes | 27 | 2.7% | 2.5% | 2 | 1.2% | 0.4% | 25 | 3.0% | 4.5% | 5 | 1.7% | 1.8% |
| Picardie | 24 | 2.4% | 1.6% | 1 | 0.5% | 0.1% | 23 | 2.8% | 2.9% | 3 | 1.1% | 0.8% |
| Bourgogne | 22 | 2.2% | 1.6% | 5 | 2.9% | 0.8% | 17 | 2.0% | 2.4% | 6 | 1.9% | 1.7% |
| Haute Normandie | 30 | 2.9% | 2.0% | 4 | 2.4% | 0.6% | 26 | 3.0% | 3.3% | 4 | 1.3% | 0.9% |
| Basse Normandie | 17 | 1.7% | 1.4% | 4 | 2.2% | 0.7% | 13 | 1.6% | 2.1% | 6 | 2.0% | 1.9% |
| Centre | 29 | 2.8% | 1.4% | 5 | 2.6% | 0.4% | 24 | 2.9% | 2.3% | 14 | 4.6% | 2.5% |
| Pays de Loire | 37 | 3.6% | 1.3% | 2 | 1.4% | 0.2% | 35 | 4.1% | 2.3% | 13 | 4.1% | 1.4% |
| Bretagne | 40 | 3.9% | 1.5% | 9 | 5.1% | 0.7% | 31 | 3.6% | 2.2% | 13 | 4.1% | 1.6% |
| Poitou Charentes | 28 | 2.7% | 1.9% | 5 | 2.8% | 0.7% | 23 | 2.7% | 2.9% | 4 | 1.4% | 1.1% |
| Aquitaine | 55 | 5.4% | 2.0% | 9 | 4.9% | 0.7% | 47 | 5.5% | 3.2% | 14 | 4.6% | 1.7% |
| Midi Pyrénées | 49 | 4.8% | 2.0% | 7 | 4.2% | 0.6% | 41 | 4.9% | 3.3% | 13 | 4.1% | 1.6% |
| Limousin | 20 | 1.9% | 3.2% | 5 | 3.0% | 1.8% | 15 | 1.7% | 4.5% | 4 | 1.3% | 2.5% |
| Auvergne | 27 | 2.6% | 2.4% | 4 | 2.4% | 0.8% | 22 | 2.7% | 3.8% | 1 | 0.5% | 0.5% |
| Rhône Alpes | 68 | 6.7% | 1.3% | 5 | 2.9% | 0.2% | 63 | 7.5% | 2.4% | 24 | 7.7% | 1.3% |
| Languedoc Roussillon | 48 | 4.7% | 2.1% | 10 | 5.8% | 0.9% | 38 | 4.5% | 3.2% | 13 | 4.3% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 115 | 11.3% | 2.6% | 18 | 10.3% | 0.9% | 97 | 11.5% | 4.2% | 35 | 11.2% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 638 | 62.6% | 1.9% | 103 | 58.4% | 0.6% | 535 | 63.5% | 3.1% | 258 | 82.3% | 1.8% |
| Presque tous les jours | 125 | 12.3% | 2.1% | 16 | 9.1% | 0.6% | 109 | 12.9% | 3.5% | 34 | 10.7% | 1.7% |
| 1 à 2 fois par semaine | 59 | 5.8% | 2.4% | 8 | 4.3% | 0.7% | 51 | 6.1% | 3.6% | 15 | 4.7% | 2.7% |
| 1 à 3 fois par mois | 15 | 1.4% | 2.9% | - | - | - | 15 | 1.7% | 4.9% | - | - | - |
| Moins souvent | 14 | 1.4% | 2.0% | - | - | - | 14 | 1.7% | 3.7% | - | - | - |
| Jamais | 4 | 0.4% | 4.3% | 4 | 2.2% | 6.1% | - | - | - | 3 | 1.0% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 2.6% | 1.4% | 9 | 4.9% | 1.1% | 18 | 2.1% | 1.6% | 6 | 1.8% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 60 | 5.9% | 2.0% | 9 | 5.4% | 0.9% | 50 | 6.0% | 2.7% | 4 | 1.3% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 92 | 9.1% | 1.6% | 12 | 6.6% | 0.4% | 81 | 9.6% | 2.5% | 10 | 3.1% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 142 | 14.0% | 2.2% | 20 | 11.3% | 0.7% | 123 | 14.5% | 3.5% | 23 | 7.4% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 195 | 19.1% | 1.8% | 37 | 21.3% | 0.7% | 158 | 18.7% | 2.7% | 42 | 13.3% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 134 | 13.1% | 1.9% | 21 | 12.0% | 0.6% | 113 | 13.4% | 3.4% | 50 | 16.0% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 177 | 17.4% | 2.5% | 46 | 26.0% | 1.2% | 131 | 15.6% | 4.0% | 87 | 27.8% | 2.2% |
| De 65 000 à moins de 80 000 euros par an | 39 | 3.8% | 2.0% | 6 | 3.7% | 0.6% | 32 | 3.8% | 3.7% | 25 | 7.9% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 29 | 2.8% | 2.3% | 4 | 2.4% | 0.6% | 25 | 2.9% | 4.9% | 19 | 6.2% | 2.1% |
| 115 000 euros et plus par an | 13 | 1.2% | 2.1% | 1 | 0.7% | 0.3% | 11 | 1.4% | 4.9% | 11 | 3.5% | 2.3% |
| Refus | 81 | 8.0% | 2.6% | 3 | 1.7% | 0.2% | 78 | 9.3% | 4.4% | 29 | 9.2% | 2.8% |
| Ne sait pas | 31 | 3.0% | 1.3% | 7 | 4.1% | 0.7% | 24 | 2.8% | 1.7% | 8 | 2.5% | 0.8% |
