L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2306 | 100.0% | 4.5% | 374 | 100.0% | 1.5% | 1932 | 100.0% | 7.2% | 895 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 374 | 16.2% | 1.5% | 374 | 100.0% | 1.5% | - | - | - | 133 | 14.9% | 1.5% |
| Femme | 1932 | 83.8% | 7.2% | - | - | - | 1932 | 100.0% | 7.2% | 762 | 85.1% | 8.8% |
| Age | ||||||||||||
| 15 à 24 ans | 199 | 8.6% | 2.7% | 7 | 1.9% | 0.2% | 192 | 9.9% | 5.3% | 100 | 11.2% | 3.2% |
| 25 à 34 ans | 303 | 13.1% | 4.0% | 45 | 12.0% | 1.2% | 258 | 13.3% | 6.6% | 137 | 15.4% | 4.1% |
| 35 à 49 ans | 572 | 24.8% | 4.6% | 123 | 32.9% | 2.0% | 450 | 23.3% | 7.1% | 309 | 34.6% | 5.0% |
| 50 à 59 ans | 573 | 24.8% | 6.2% | 107 | 28.8% | 2.3% | 465 | 24.1% | 10.1% | 281 | 31.4% | 7.4% |
| 60 ans et plus | 659 | 28.6% | 4.3% | 91 | 24.4% | 1.4% | 568 | 29.4% | 6.7% | 67 | 7.5% | 6.8% |
| Individu | ||||||||||||
| Ménagères | 1707 | 74.0% | 7.3% | - | - | - | 1707 | 88.3% | 7.3% | 648 | 72.5% | 9.2% |
| Personne de référence | 869 | 37.7% | 3.1% | 344 | 92.2% | 1.7% | 525 | 27.2% | 6.8% | 243 | 27.2% | 3.0% |
| Responsable des achats | 1884 | 81.7% | 5.3% | 216 | 57.8% | 1.7% | 1668 | 86.3% | 7.3% | 686 | 76.7% | 6.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 1.0% | 4.6% | 7 | 1.9% | 2.0% | 17 | 0.9% | 10.8% | - | - | - |
| Petits patrons | 62 | 2.7% | 3.8% | 25 | 6.7% | 2.2% | 37 | 1.9% | 7.4% | 52 | 5.8% | 3.5% |
| Affaires et Cadres | 264 | 11.4% | 5.2% | 51 | 13.5% | 1.7% | 213 | 11.0% | 10.0% | 223 | 24.9% | 4.8% |
| Professions intermédiaires | 350 | 15.2% | 5.1% | 65 | 17.5% | 2.0% | 284 | 14.7% | 7.9% | 258 | 28.8% | 4.7% |
| Employés | 456 | 19.8% | 5.5% | 39 | 10.3% | 1.8% | 417 | 21.6% | 6.8% | 144 | 16.1% | 7.9% |
| Ouvriers | 194 | 8.4% | 3.0% | 79 | 21.3% | 1.6% | 115 | 5.9% | 8.6% | 24 | 2.7% | 5.6% |
| Retraités | 528 | 22.9% | 4.2% | 78 | 20.8% | 1.3% | 450 | 23.3% | 6.9% | 33 | 3.7% | 13.5% |
| Autres inactifs | 428 | 18.6% | 4.2% | 30 | 7.9% | 0.8% | 399 | 20.6% | 6.1% | 161 | 18.0% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 45 | 2.0% | 5.5% | 8 | 2.1% | 1.9% | 37 | 1.9% | 9.2% | - | - | - |
| Petits patrons | 155 | 6.7% | 5.9% | 24 | 6.5% | 1.8% | 130 | 6.7% | 9.9% | 155 | 17.3% | 5.9% |
| Affaires et Cadres | 363 | 15.7% | 5.0% | 47 | 12.7% | 1.3% | 316 | 16.3% | 8.8% | 363 | 40.6% | 5.0% |
| Professions intermédiaires | 377 | 16.4% | 5.0% | 61 | 16.4% | 1.6% | 316 | 16.3% | 8.5% | 377 | 42.2% | 5.0% |
| Employés | 230 | 10.0% | 4.2% | 41 | 11.0% | 1.8% | 189 | 9.8% | 6.1% | - | - | - |
| Ouvriers | 354 | 15.4% | 3.7% | 77 | 20.6% | 1.5% | 277 | 14.4% | 6.3% | - | - | - |
| Retraités | 610 | 26.5% | 4.2% | 83 | 22.2% | 1.3% | 527 | 27.3% | 6.7% | - | - | - |
| Autres inactifs | 172 | 7.5% | 4.2% | 32 | 8.6% | 2.1% | 140 | 7.2% | 5.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 393 | 17.1% | 3.9% | 55 | 14.9% | 1.2% | 338 | 17.5% | 6.1% | 76 | 8.5% | 4.4% |
| 2 personnes | 851 | 36.9% | 4.7% | 161 | 43.0% | 1.9% | 690 | 35.7% | 7.5% | 233 | 26.0% | 5.5% |
| 3 personnes | 431 | 18.7% | 4.7% | 69 | 18.4% | 1.5% | 362 | 18.8% | 7.8% | 222 | 24.8% | 5.6% |
| 4 personnes | 457 | 19.8% | 4.9% | 79 | 21.1% | 1.7% | 378 | 19.6% | 8.1% | 266 | 29.7% | 5.3% |
| 5 personnes et + | 173 | 7.5% | 3.2% | 10 | 2.6% | 0.4% | 164 | 8.5% | 5.7% | 98 | 11.0% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 714 | 30.9% | 4.6% | 114 | 30.4% | 1.6% | 600 | 31.1% | 7.2% | 389 | 43.5% | 5.0% |
| Non | 1592 | 69.1% | 4.4% | 260 | 69.6% | 1.5% | 1332 | 68.9% | 7.1% | 506 | 56.5% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 447 | 19.4% | 3.8% | 83 | 22.3% | 1.5% | 364 | 18.8% | 5.9% | 148 | 16.5% | 4.5% |
| Agglo. - 20 000 hab | 346 | 15.0% | 3.8% | 59 | 15.9% | 1.4% | 286 | 14.8% | 5.9% | 107 | 11.9% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 297 | 12.9% | 4.3% | 60 | 15.9% | 1.8% | 238 | 12.3% | 6.7% | 105 | 11.8% | 5.9% |
| Agglo. + 100 000 hab | 793 | 34.4% | 5.1% | 109 | 29.3% | 1.5% | 683 | 35.4% | 8.6% | 325 | 36.3% | 5.7% |
| Agglo. Paris | 423 | 18.3% | 5.0% | 62 | 16.7% | 1.5% | 361 | 18.7% | 8.1% | 210 | 23.5% | 5.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 456 | 19.8% | 4.8% | 68 | 18.3% | 1.5% | 388 | 20.1% | 7.8% | 224 | 25.1% | 5.1% |
| Nord Pas de Calais | 125 | 5.4% | 3.9% | 21 | 5.6% | 1.4% | 104 | 5.4% | 6.2% | 46 | 5.1% | 4.6% |
| Lorraine | 57 | 2.5% | 3.0% | 22 | 5.9% | 2.4% | 35 | 1.8% | 3.5% | 23 | 2.6% | 4.2% |
| Alsace | 82 | 3.5% | 5.4% | 19 | 5.1% | 2.6% | 63 | 3.3% | 8.0% | 33 | 3.7% | 6.8% |
| Franche-Comté | 52 | 2.3% | 5.5% | 10 | 2.7% | 2.1% | 43 | 2.2% | 8.7% | 19 | 2.2% | 7.4% |
| Champagne Ardennes | 56 | 2.4% | 5.2% | 7 | 1.9% | 1.3% | 49 | 2.6% | 8.7% | 10 | 1.1% | 3.3% |
| Picardie | 77 | 3.3% | 5.0% | 7 | 1.8% | 0.9% | 70 | 3.6% | 8.8% | 20 | 2.2% | 4.7% |
| Bourgogne | 49 | 2.1% | 3.6% | 8 | 2.1% | 1.2% | 41 | 2.1% | 5.8% | 17 | 1.9% | 5.0% |
| Haute Normandie | 64 | 2.8% | 4.3% | 14 | 3.7% | 2.0% | 50 | 2.6% | 6.5% | 19 | 2.1% | 4.1% |
| Basse Normandie | 31 | 1.3% | 2.6% | 6 | 1.6% | 1.0% | 25 | 1.3% | 4.0% | 11 | 1.2% | 3.3% |
| Centre | 71 | 3.1% | 3.4% | 16 | 4.2% | 1.6% | 55 | 2.9% | 5.1% | 26 | 2.9% | 4.4% |
| Pays de Loire | 100 | 4.3% | 3.4% | 21 | 5.6% | 1.5% | 79 | 4.1% | 5.2% | 32 | 3.6% | 3.4% |
| Bretagne | 114 | 4.9% | 4.3% | 18 | 4.9% | 1.4% | 95 | 4.9% | 6.9% | 56 | 6.3% | 6.9% |
| Poitou Charentes | 66 | 2.9% | 4.5% | 13 | 3.4% | 1.8% | 54 | 2.8% | 6.9% | 23 | 2.6% | 5.9% |
| Aquitaine | 109 | 4.7% | 4.0% | 16 | 4.2% | 1.2% | 93 | 4.8% | 6.5% | 31 | 3.4% | 3.6% |
| Midi Pyrénées | 118 | 5.1% | 4.8% | 21 | 5.7% | 1.8% | 97 | 5.0% | 7.7% | 52 | 5.8% | 6.5% |
| Limousin | 29 | 1.3% | 4.7% | 7 | 1.8% | 2.3% | 22 | 1.2% | 6.9% | 8 | 0.9% | 5.2% |
| Auvergne | 63 | 2.8% | 5.6% | 9 | 2.4% | 1.7% | 54 | 2.8% | 9.2% | 23 | 2.6% | 7.4% |
| Rhône Alpes | 254 | 11.0% | 4.9% | 17 | 4.7% | 0.7% | 236 | 12.2% | 8.8% | 102 | 11.4% | 5.4% |
| Languedoc Roussillon | 103 | 4.5% | 4.6% | 23 | 6.3% | 2.2% | 80 | 4.1% | 6.7% | 31 | 3.5% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 229 | 9.9% | 5.3% | 31 | 8.4% | 1.5% | 198 | 10.2% | 8.7% | 88 | 9.9% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1581 | 68.6% | 4.7% | 265 | 70.9% | 1.6% | 1316 | 68.1% | 7.7% | 749 | 83.7% | 5.1% |
| Presque tous les jours | 286 | 12.4% | 4.9% | 25 | 6.8% | 0.9% | 260 | 13.5% | 8.3% | 95 | 10.6% | 4.9% |
| 1 à 2 fois par semaine | 117 | 5.1% | 4.7% | 18 | 4.8% | 1.7% | 99 | 5.1% | 7.0% | 35 | 3.9% | 6.5% |
| 1 à 3 fois par mois | 13 | 0.6% | 2.6% | 2 | 0.4% | 0.8% | 12 | 0.6% | 3.9% | 1 | 0.1% | 1.2% |
| Moins souvent | 28 | 1.2% | 3.9% | 4 | 1.0% | 1.1% | 24 | 1.3% | 6.3% | 2 | 0.3% | 4.3% |
| Jamais | 7 | 0.3% | 8.3% | 4 | 1.0% | 6.1% | 4 | 0.2% | 13.6% | 5 | 0.5% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 2.3% | 2.8% | 7 | 1.8% | 0.9% | 46 | 2.4% | 4.1% | 13 | 1.4% | 6.8% |
| De 9 000 à moins de 12 000 euros par an | 121 | 5.2% | 4.1% | 16 | 4.2% | 1.4% | 105 | 5.4% | 5.7% | 4 | 0.5% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 203 | 8.8% | 3.5% | 19 | 5.1% | 0.7% | 184 | 9.5% | 5.7% | 22 | 2.5% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 253 | 11.0% | 3.8% | 39 | 10.5% | 1.3% | 213 | 11.0% | 6.0% | 47 | 5.3% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 481 | 20.8% | 4.4% | 83 | 22.1% | 1.6% | 398 | 20.6% | 6.9% | 157 | 17.6% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 326 | 14.1% | 4.6% | 54 | 14.4% | 1.5% | 272 | 14.1% | 8.1% | 140 | 15.7% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 387 | 16.8% | 5.4% | 97 | 25.9% | 2.5% | 290 | 15.0% | 8.8% | 226 | 25.3% | 5.6% |
| De 65 000 à moins de 80 000 euros par an | 117 | 5.1% | 6.0% | 18 | 4.8% | 1.6% | 99 | 5.1% | 11.4% | 72 | 8.1% | 5.6% |
| De 80 000 à moins de 115 000 euros par an | 72 | 3.1% | 5.8% | 11 | 2.9% | 1.5% | 61 | 3.1% | 12.0% | 52 | 5.8% | 5.6% |
| 115 000 euros et plus par an | 38 | 1.7% | 6.5% | 8 | 2.2% | 2.3% | 30 | 1.5% | 12.8% | 33 | 3.7% | 6.9% |
| Refus | 169 | 7.3% | 5.5% | 10 | 2.7% | 0.8% | 159 | 8.2% | 8.9% | 86 | 9.7% | 8.5% |
| Ne sait pas | 87 | 3.8% | 3.7% | 13 | 3.4% | 1.3% | 74 | 3.8% | 5.4% | 41 | 4.5% | 4.4% |
